Thursday, June 2, 2016

True performance baselines & ROI for SEO without attribution modeling

How do you determine your SEO program's real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation.

from
http://marketingland.com/true-performance-baselines-roi-seo-without-attribution-modeling-179188

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