Thursday, December 8, 2016

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Wednesday, November 9, 2016

Twitter’s top biz exec Adam Bain is leaving

With Twitter COO Adam Bain stepping down, CFO Anthony Noto will take over as the company's revenue boss.

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http://marketingland.com/twitters-top-biz-exec-adam-bain-leaving-197783

Marketing Day: Pinterest news, YouTube’s top 10 ads & Facebook Audience Network

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-pinterest-news-youtubes-top-10-ads-facebook-audience-network-197773

Pinterest adds measurement, data vendors to its Marketing Partners program

Pinterest has given its 'Good Housekeeping Seal of Approval' to several companies that can now track ads' performance and target ads using brands' own data.

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http://marketingland.com/pinterest-adds-measurement-data-vendors-marketing-partners-program-197744

Tackling the martech integration challenge

With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to make it easier.

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http://marketingland.com/tackling-martech-integration-challenge-197549

9 hard truths about links

Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.

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http://marketingland.com/9-hard-truths-links-197571

Top 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are down

Total video views for the top ten ads dropped significantly in October - bringing in a combined 47.6 million last month compared to 75.1 million in September.

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http://marketingland.com/top-10-youtube-ads-october-google-microsoft-take-lead-overall-video-views-197688

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails.

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http://marketingland.com/email-service-bridging-gap-digital-marketing-brick-mortar-experiences-197509

Now feel this: Immersion launches first Haptic Ad Service

The new offering provides self-service tools so advertisers can add engine rumble, footsteps, thunder shaking and more to mobile video ads.

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http://marketingland.com/now-feel-immersion-launches-first-haptic-ad-service-197637

The 4 principles of great content (or stop dumping garbage on the internet)

Don't focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you're not just churning out junk, but instead creating meaningful content for consumers.

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http://marketingland.com/4-principles-great-content-stop-dumping-garbage-internet-195800

As Facebook Audience Network broadens, what does it mean for your campaigns?

Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources.

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http://marketingland.com/facebooks-audience-network-expands-mean-campaigns-197041

Are you optimizing your off-site content?

  In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]

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http://marketingland.com/optimizing-off-site-content-197164

Tuesday, November 8, 2016

Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-snapchat-copies-instagram-facebook-messenger-ads-197653

Snapchat copies two of Instagram’s features, adds World Lenses

Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.

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http://marketingland.com/snapchat-copies-two-instagrams-features-adds-world-lenses-197641

Gartner Digital Marketing and Advertising Hype Cycle 2016

When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting […]

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http://marketingland.com/2016-gartner-hype-cycle-digital-marketing-advertising-197626

Why is free money that can be used on local search marketing being left on the table?

Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.

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http://marketingland.com/free-money-can-used-local-search-marketing-left-table-197447

How social ads’ location targeting can side-step electioneering laws

Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places' no-signs zones.

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http://marketingland.com/social-ads-location-targeting-can-side-step-electioneering-laws-197588

Ads in Facebook Messenger are officially here

Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.

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http://marketingland.com/ads-facebook-messenger-officially-197619

Holiday optimization tips for remaining competitive in the SERP

Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.

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http://marketingland.com/holiday-optimization-tips-remaining-competitive-serp-197412

Google introduces Android Auto ‘phone-screen experience’ to expand market

Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays.

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http://marketingland.com/google-introduces-android-auto-phone-screen-experience-expand-market-197587

10 ways to “science the s**t” out of marketing

You've got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition.

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http://marketingland.com/10-ways-science-st-marketing-197444

IBM buys Fluid’s Expert Personal Shopper for Watson

This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.

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http://marketingland.com/ibm-buys-fluids-expert-personal-shopper-watson-197474

The FTC isn’t going to save influencer marketing from itself, but the industry could

Contributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer marketing.

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http://marketingland.com/ftc-isnt-going-save-influencer-marketing-industry-196129

The insider’s guide to choosing a programmatic buying platform

Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.

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http://marketingland.com/insiders-guide-choosing-programmatic-buying-platform-197434

Monday, November 7, 2016

Report: Nearly 90 percent of airports deploying proximity sensors, beacons

Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up to the hype cycle, beacons and the broader category of “proximity sensors” […]

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http://marketingland.com/report-nearly-90-percent-airports-deploying-proximity-sensors-beacons-197511

Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-account-based-marketing-quiz-new-adobe-tools-arbys-cmo-197512

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

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http://marketingland.com/successful-seo-programs-require-content-supports-entire-buy-cycle-197262

Quiz: Are you ready to adopt Account-Based Marketing?

Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey.

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http://marketingland.com/quiz-ready-adopt-account-based-marketing-197256

Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms

The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite distinct.

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http://marketingland.com/report-amazon-hbo-now-live-com-apps-common-top-app-install-platforms-197450

[Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]

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http://marketingland.com/reminder-live-webcast-not-late-maximize-google-shopping-time-holidays-197479

Why the email list takes second place to the phone book

Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads.

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http://marketingland.com/email-list-takes-second-place-phone-book-196389

Turning content pages into lead generators

Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action.

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http://marketingland.com/turning-content-pages-lead-generators-197084

[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham

Is Google Home really a "fail" on its first day being available to the public? We're joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo.

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http://marketingland.com/podcast-marketing-land-live-34-google-home-vs-amazon-echo-usa-todays-jefferson-graham-197357

Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds

The new framework distributes existing intelligent services across the company’s Marketing, Creative and Document Clouds and adds a variety of new ones.

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http://marketingland.com/not-einsteind-adobe-launches-sensei-layer-ai-services-throughout-clouds-197273

A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader

Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.

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http://marketingland.com/great-american-underdog-makes-comeback-cmo-rob-lynch-transforms-arbys-organization-qsr-leader-196222

Can company structure spawn cannibalization? Most definitely.

With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What is cannibalization? Cannibalization is a term coined by the digital community to refer […]

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http://marketingland.com/can-company-structure-spawn-cannibalization-definitely-196902

Sunday, November 6, 2016

Friday, November 4, 2016

Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.

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http://marketingland.com/study-shows-googles-possum-update-changed-64-local-serps-197155

Expanded text ads that kick butt

Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.

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http://marketingland.com/expanded-text-ads-kick-butt-197166

comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients

comScore customers will receive a discount from SimilarWeb for a short while, but the two companies will not integrate their services.

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http://marketingland.com/comscore-sunsets-compete-pro-service-recommends-similarweb-clients-197339

Marketing Day: Twitter stripping ads on iOS, Facebook takes ad network to TV & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitter-stripping-ads-ios-facebook-takes-ad-network-tv-197333

A successful SEO program starts with the right budget

In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords. This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impacts the pricing for […]

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http://marketingland.com/successful-seo-program-starts-right-budget-197309

SEE: How Twitter is stripping ads & engagement options off publisher content

The use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.

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http://marketingland.com/twitter-stripping-ads-197270

Facebook will try selling ads on TV screens next week

Facebook's ad network's expansion to digital TV is a minor test with major implications.

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http://marketingland.com/facebook-will-try-selling-ads-tv-screens-next-week-197269

Authentic storytelling: 5 rules for the new frontier of marketing

Contributor Peter Minnium explains why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.

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http://marketingland.com/authentic-storytelling-5-rules-new-frontier-marketing-196764

Urban Airship now sends its notifications to any device, not just smartphones or tablets

The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays, or intelligent agents.

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http://marketingland.com/urban-airship-now-sends-notifications-device-not-just-smartphones-tablets-197187

3 techniques to boost holiday CLV with advanced segmentation

The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.

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http://marketingland.com/3-techniques-boost-holiday-clv-advanced-segmentation-195924

Thursday, November 3, 2016

Marketing Day: Expanded text ads, Google Home & Facebook’s Q3 earnings

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-expanded-text-ads-google-home-facebooks-q3-earnings-197209

5 ingredients for writing the perfect expanded text ad

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.

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http://marketingland.com/5-ingredients-writing-perfect-expanded-text-ad-196984

Election 2016: Donald Trump and Hillary Clinton are failing at mobile

Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases.

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http://marketingland.com/election-2016-donald-trump-hillary-clinton-failing-mobile-196968

Choosing the right local marketing automation software for your business

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines […]

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http://marketingland.com/choosing-right-local-marketing-automation-software-business-197170

Uncover hidden potential in your paid search and shopping campaigns

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.

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http://marketingland.com/uncover-hidden-potential-paid-search-shopping-campaigns-196976

Should you be using LinkedIn Ads?

Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.

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http://marketingland.com/using-linkedin-ads-196365

Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes

The second annual ‘State of Marketing Technology’ report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.

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http://marketingland.com/report-marketers-becoming-early-adopters-marketing-tech-although-half-cant-keep-changes-197032

Mastering the email ecosystem for effective marketing

From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle.

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http://marketingland.com/mastering-email-ecosystem-effective-marketing-196291

How to make Google Home & Amazon Echo talk to each other in an infinite loop

They might be rivals, but these home assistants are happy to talk to each other... and keep talking and talking and talking.

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http://marketingland.com/amazon-echo-google-home-infinite-loop-197104

Google Home’s arrival ushers in the era of the virtual assistant

It won't really matter if you own Google Home or Amazon Echo; the point is that you will own one of them.

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http://marketingland.com/google-homes-arrival-ushers-era-virtual-assistant-197101

Wednesday, November 2, 2016

Facebook’s Q3 2016 earnings call: ad load issues, ad-blocker blocking, a video-only feed

What advertisers should know from Facebook’s Q3 2016 earnings call.

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http://marketingland.com/facebooks-q3-2016-earnings-call-ad-load-issues-ad-blocker-blocking-video-feed-197049

Facebook’s Q3 2016 earnings report in 7 charts

The numbers that matter from Facebook's latest quarterly earnings report and what they say about the social network's ad business.

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http://marketingland.com/facebooks-q3-2016-earnings-report-7-charts-196933

Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-martech-landscape-otas-email-audit-account-based-marketing-197034

MarTech Landscape: What is a Customer Data Platform?

This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer.

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http://marketingland.com/martech-landscape-customer-data-platform-196923

Google creates its own antitrust woes with poor communication over search listings

Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.

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http://marketingland.com/google-communication-196893

8 ways SEO has changed in the past 10 years

How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).

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http://marketingland.com/8-ways-seo-changed-past-10-years-196872

Searching for and winning the marketing moments that matter

Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.

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http://marketingland.com/searching-winning-marketing-moments-matter-196809

Content-specific chat prompts: Unlocking the power of conversation

Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales.

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http://marketingland.com/content-specific-chat-prompts-unlocking-power-conversation-196854

SMX East 2016: Satisfying The Need For Speed

Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.

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http://marketingland.com/smx-east-2016-satisfying-need-speed-196813

Study finds e-retailers are making it more difficult to unsubscribe from emails

According to the Online Trust Alliance, fewer online retailers are using "clear and conspicuous" unsubscribe links in marketing emails.

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http://marketingland.com/study-finds-e-retailers-making-difficult-unsubscribe-emails-196963

5 ways to use personalized video in your next marketing campaign

How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.

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http://marketingland.com/5-ways-use-personalized-video-next-marketing-campaign-193064

7 Google Analytics reports that demystify your B2B audience

Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.

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http://marketingland.com/seven-google-analytics-reports-demystify-b2b-audience-194931

On a global basis, mobile internet usage surpassed the desktop in October

A separate forecast predicts nearly 80 percent of internet usage will be mobile by 2018, as well as 60 percent of digital ad spend.

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http://marketingland.com/global-basis-mobile-internet-usage-surpassed-desktop-october-196937

Tuesday, November 1, 2016

Grow your business with account-based marketing

Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging. This guide from AdRoll covers: how to define your target accounts; using ABM to attract customers that will grow your business; how to measure the success […]

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http://marketingland.com/grow-business-account-based-marketing-196915

Marketing Day: Amazon opens Black Friday store, IAB mobile report & new Twitter tool

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-amazon-opens-black-friday-store-iab-mobile-report-new-twitter-tool-196911

SMX West is back in 2017 — Registration is now open!

Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking and top-notch amenities. SMX West will be held at the San Jose McEnery Convention Center, March 21–23, 2017. I’ve […]

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http://marketingland.com/smx-west-back-2017-registration-now-open-196879

At Amazon.com, Black Friday began today

Amazon opens its Black Friday store with new gift guides, special discounts for Prime members and expanded voice shopping.

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http://marketingland.com/amazon-com-black-friday-began-today-196877

Why all search ads seem the same (and what you can do about it)

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.

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http://marketingland.com/search-ads-seem-can-196707

When going HTTPS, don’t forget about local citations!

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

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http://marketingland.com/going-https-dont-forget-local-citations-196682

So you have the data. Now what?

It's not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.

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http://marketingland.com/so-you-have-the-data-now-what-196678

IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016

Mobile growth seen in all ad formats to account for 47 percent of all digital ad revenues between January to June 2016.

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http://marketingland.com/iab-mobile-half-internet-revenues-first-half-2016-196827

Opinion: Google is biased toward reputation-damaging content

Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google's algorithm can give negative content greater ranking ability than it deserves.

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http://marketingland.com/google-biased-toward-reputation-damaging-content-196029

Twitter will automate brands’ customer service DMs with welcome messages, quick replies

Twitter's new welcome messages and quick replies help brands automate their direct message conversations with customers.

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http://marketingland.com/twitter-will-automate-brands-customer-service-dms-welcome-messages-quick-replies-196765

Pinterest pulls ads from Instapaper’s site, makes premium service free

Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.

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http://marketingland.com/pinterest-pulls-ads-instapapers-site-makes-premium-service-free-196742

Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?

The FCC’s recent decision, the coming GDPR in Europe, and Apple’s Limit Ad Tracking update appear to portend the day when consumers completely control their own data.

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http://marketingland.com/fcc-ruling-consumer-data-sign-coming-stone-age-modern-age-196750

Survey: Amazon tops SMB “trust index,” Yelp ranks at the bottom

Survey data reflect "hundreds of thousands" of small businesses net promoter scores for service providers.

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http://marketingland.com/survey-amazon-tops-smb-trust-index-yelp-ranks-bottom-196798

Instagram tests shopping outside of ads with 20 retailers in the U.S.

In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.

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http://marketingland.com/instagram-tests-shopping-outside-ads-20-retailers-u-s-196761

The hierarchy of subscriber needs: Key success & failure metrics

The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands.

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http://marketingland.com/hierarchy-subscriber-needs-key-success-failure-metrics-196483

Monday, October 31, 2016

Report: Apple Search Ads are driving installs with high retention rates

A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

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http://marketingland.com/apple-search-ads-early-results-appsflyer-196753

Marketing Day: Facebook racist, FCC privacy rules & offline sales

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales-196752

It’s not too late to maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]

from
http://marketingland.com/not-late-maximize-google-shopping-time-holidays-196745

Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.

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http://marketingland.com/micro-moments-beyond-understanding-optimizing-consumer-intent-196560

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

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http://marketingland.com/seo-power-portfolio-entries-case-studies-testimonials-196569

Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.

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http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676

Snaplytics launches Snapchat analytics

Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.

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http://marketingland.com/snaplytics-launches-snapchat-analytics-196692

Here’s why bloggers give up (and how you can stay on track)

Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.

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http://marketingland.com/heres-bloggers-give-can-stay-track-193902

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.

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http://marketingland.com/snapchats-discover-ad-sales-shift-may-mean-marketers-196600

Strategies to maximize retail marketing efforts BEFORE holiday sales events

The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.

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http://marketingland.com/strategies-maximize-retail-marketing-efforts-holiday-sales-events-196067

The FCC passed ‘sweeping’ new privacy protections for consumers — or did it?

Will "opt-in consent" be buried in lengthy terms and conditions? Stay tuned.

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http://marketingland.com/fcc-passed-sweeping-new-privacy-protections-consumers-196655

Friday, October 28, 2016

Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention

"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.

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http://marketingland.com/facebook-ethnic-affinity-racial-targeting-196616

LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M

LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.

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http://marketingland.com/linkedin-earnings-23-yoy-q3-2016-revenue-960m-196599

Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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ABM brings the right guests to the party; marketing automation keeps them engaged

What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.

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A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much.

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http://marketingland.com/penguins-tale-responding-latest-update-196417

It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.

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http://marketingland.com/scary-many-ways-seo-can-go-wrong-196424

Look to Thanksgiving dinner for holiday shopping trends

Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.

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http://marketingland.com/look-thanksgiving-dinner-holiday-shopping-trends-196028

[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”

In this week's podcast, we meet a company that's aiming to put an end to thinking about "online" and "offline" as different user experiences, and what that would mean for marketers.

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http://marketingland.com/podcast-marketing-land-live-33-alex-hertel-xperiel-marketing-real-world-web-196508

Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’

Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.

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http://marketingland.com/tumis-cdo-shares-organization-built-leapfrog-incrementality-195766

Reddit launches ad targeting product based on site visits

Reddit's new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.

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http://marketingland.com/reddit-launches-ad-targeting-196537

Thursday, October 27, 2016

How consumers use reviews and what you can learn from them

Consumer reviews have become an important source of information for consumers during the buying process. Understanding how reviews are used is paramount. Download this report from Trustpilot to learn: how consumers engage with reviews which factors (quantity, recency, content) affect conversion rates most why consumers are choosing your competitor over you Visit Digital Marketing Depot […]

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http://marketingland.com/consumers-use-reviews-can-learn-196532

Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016

The e-commerce giant says it plans to add 120,000 seasonal employees for the upcoming holiday season.

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http://marketingland.com/amazon-reports-sales-29-yoy-earning-32-7b-q3-2016-196499

Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue

Paid clicks were up 33 percent year over year but cost per click was down 11 percent.

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http://marketingland.com/google-q3-beats-expectations-top-bottom-line-22-4-billion-revenue-196481

Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predictions

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitters-q3-earnings-youtube-end-screens-adobes-holiday-predictions-196482

What advertisers should know from Twitter’s Q3 2016 earnings call

The good, the bad and the ugh of Twitter’s latest earnings report.

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http://marketingland.com/advertisers-know-twitters-q3-2016-earnings-call-196463

Study: 83 percent use smartphones in stores, Facebook the most widely used app

Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.

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http://marketingland.com/study-83-percent-use-smartphones-stores-facebook-widely-used-app-196188

Does your marketing suffer from memory loss when customers switch devices?

The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.

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http://marketingland.com/marketing-suffer-memory-loss-customers-switch-devices-196201

Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

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Brand X: Why customer experience is a cloud marketing must-have

Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.

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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.

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http://marketingland.com/googles-virtual-game-changer-leveraging-360-vr-video-image-optimization-seo-196195

Twitter will shut down its 6-second video service, Vine

Twitter's 6-second video service will close 'in the coming months,' according to a blog post published by Vine.

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http://marketingland.com/twitter-will-shut-6-second-video-service-vine-196439

Getty Images’ PicScout boosts its image recognition and tracking tools

One new offering helps businesses better employ their images on the Web, and the other tracks images for individuals.

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IBM rolls out many new roles for its Watson supercomputing service

They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis.

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http://marketingland.com/ibm-rolls-many-new-roles-watson-supercomputing-service-196306

YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop

With the launch of End Screens, YouTube says creators will no longer need to use Annotations to add clickable links within a video.

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http://marketingland.com/youtubes-new-end-screens-designed-keep-viewers-tuned-mobile-desktop-196416

How to get budget for your account-based marketing programs

Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.

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Q4 must-knows for CMOs: Crucial developments across channels

Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.

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From the Editor’s Desk: How we work with outside contributors

How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.

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Want to speak at MarTech 2017? Here’s how

The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.

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http://marketingland.com/want-speak-martech-2017-heres-196289

Twitter to cut workforce by 350 employees to refocus efforts

Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition.

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http://marketingland.com/twitter-cut-workforce-350-employees-refocus-efforts-196385

4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets

Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.

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http://marketingland.com/chatbots-digital-advertising-campaigns-slack-facebook-messenger-google-sheets-196275

Twitter’s Q3 2016 Earnings Report in 5 Charts

Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.

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http://marketingland.com/twitter-q3-2016-earnings-charts-196228

Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase

According to Adobe's 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in 2015.

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http://marketingland.com/adobe-predicts-2016-online-holiday-sales-reach-91-6b-11-yoy-196237

Wednesday, October 26, 2016

Marketing Automation Matrix: A visual buyer’s guide

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation […]

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http://marketingland.com/marketing-automation-matrix-visual-buyers-guide-196328

Marketing Day: Facebook Q3 report, progressive web apps & Apple’s earnings

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Actionable AI: Data science meets social science

Artificial intelligence isn't just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.

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http://marketingland.com/actionable-ai-data-science-meets-social-science-196106

Penguin 4.0: Necessary and positive improvement

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.

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http://marketingland.com/penguin-4-0-necessary-positive-improvement-196110

Q3 Reports: Facebook continues to see significant ad spend growth

Advertisers are seeing higher engagement rates even as CPCs trend down.

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http://marketingland.com/q3-reports-facebook-continues-see-significant-ad-spend-growth-196262

Long-term SEO: Proving the value now

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.

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MarTech Landscape: What are Progressive Web Apps?

According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”

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Beyond heuristics: Algorithmic multi-channel attribution

Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.

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http://marketingland.com/beyond-heuristics-algorithmic-multi-channel-attribution-196121

BlueVenn opens for marketing automation business in the U.S.

The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.

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http://marketingland.com/bluevenn-opens-marketing-automation-business-u-s-196146

Making sense of the latest trends in digital retail

As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.

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http://marketingland.com/making-sense-latest-trends-digital-retail-194499

Why building relevant ads in a cookie-free world comes down to context

As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.

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http://marketingland.com/building-relevant-ads-cookie-free-world-comes-context-192079

Tuesday, October 25, 2016

Apple revenues of $47B in-line but down, iPhone sales down year-over-year

The company promised a return to revenue growth next quarter.

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http://marketingland.com/apple-revenues-47b-line-iphone-sales-year-year-196174

What is deferred deep linking and how will it change mobile marketing?

Within the next year, mobile is expected to claim more than half of the digital ad market. Marketers who want to stay on top need to be knowledgeable, have a reliable tracking solution, and be flexible. But trying to keep up with the latest trends can interfere with seeing the big picture. You can miss […]

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http://marketingland.com/deferred-deep-linking-will-change-mobile-marketing-196169

Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-mobile-shopping-contextual-campaigns-new-amazon-dash-buttons-196166

Conductor adds Insight Stream to its Searchlight platform

The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.

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http://marketingland.com/conductor-adds-insight-stream-searchlight-platform-195988

11 marketing technologies & resources you probably haven’t heard of yet

What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.

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SEO on a budget: How a small manufacturer started a program from scratch

Think you don't have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.

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http://marketingland.com/seo-budget-small-manufacturer-started-program-scratch-195946

Mobile shopping is hard, but only if retailers keep it that way

Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers' preferences.

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Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.

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http://marketingland.com/using-ppc-brand-protection-decrease-campaign-costs-51-195957

Amazon should generate more than $78 billion from Prime members this year

Roughly 65 million US Prime members spend an average of $1,200 per year.

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http://marketingland.com/amazon-generate-78-billion-prime-members-year-196090

Why marketers must be data-driven

Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.

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http://marketingland.com/required-data-driven-marketers-192836

Google Tag Manager now supports AMP (Accelerated Mobile Pages)

Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.

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http://marketingland.com/google-tag-manager-now-supports-amp-accelerated-mobile-pages-196062

8 best practices for contextual campaigns

How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.

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http://marketingland.com/8-best-practices-contextual-campaigns-195001

Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders

New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts... and Amazon itself.

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http://marketingland.com/amazon-adds-66-new-dash-buttons-cites-exponential-growth-dash-orders-196074

Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson

Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.

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http://marketingland.com/location-data-now-becomes-part-big-data-ibms-cognos-watson-196076

To win at search, take a page from display’s playbook

As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.

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Monday, October 24, 2016

How keyword segmentation can increase Google Shopping profits

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain […]

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http://marketingland.com/keyword-segmentation-can-increase-google-shopping-profits-196058

Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. […]

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http://marketingland.com/marketing-day-holiday-mobile-purchases-local-seo-ibms-watson-196052

Don’t miss MarTech Europe next week. Hope to see you there!

I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing technologies to […]

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http://marketingland.com/dont-miss-martech-europe-next-week-hope-see-196020

Survey: Almost 40% of US consumers will make a mobile purchase during holidays

Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.

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http://marketingland.com/survey-almost-40-us-consumers-will-make-mobile-purchase-holidays-195998

How to dominate local SEO: more challenging in an evolving local search environment

Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.

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http://marketingland.com/dominate-local-seo-challenging-evolving-local-search-environment-195805

Is your location data being held hostage?

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.

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http://marketingland.com/location-data-held-hostage-195848

The eerie future of AdWords targeting

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.

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[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more

In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.

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http://marketingland.com/podcast-marketing-land-live-32-martech-today-launches-conversation-salesforces-leslie-fine-195910

IBM’s Weather Company employs Watson to boost its updated ad targeting platform

Watson interprets the company's massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.

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http://marketingland.com/ibms-weather-company-employs-watson-boost-updated-ad-targeting-platform-195898

October surprise: When brands enter the political discussion

Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.

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Organizing for simplicity: An inside look at Humana’s digital transformation

Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.

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http://marketingland.com/organizing-simplicity-humanas-digital-enterprise-vice-president-shares-organizational-transformation-supported-doubling-key-nps-metric-195195

Are you still bidding like it’s 2007?

Is your agency or vendor ready for modern bidding?

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http://marketingland.com/are-you-still-bidding-like-its-2007-195276

Friday, October 21, 2016

Marketing Day: Facebook News Feed changes, personalized local content & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.

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http://marketingland.com/13-uses-keyword-research-help-win-search-engines-195703

ProPublica slams Google for opt-in targeting changes that happened in June

He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ads personalization: In parallel with My […]

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http://marketingland.com/propublica-slams-google-opt-targeting-changes-happened-june-195857

Facebook now re-ranks News Feed stories in real time on the client side

An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.

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http://marketingland.com/facebook-now-re-ranks-news-feed-stories-real-time-client-side-195879

Digital demand and supply: the psychology of self-development for digital careers

Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world.

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http://marketingland.com/digital-demand-supply-psychology-self-development-digital-careers-2-195355

Personalized Local Content: Frightful or Insightful?

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, […]

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http://marketingland.com/personalized-local-content-frightful-insightful-195868

Facebook set to launch international ad campaign for Facebook Live

Company plans two-phase campaign in the US and UK starting this weekend.

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http://marketingland.com/facebook-set-launch-international-ad-campaign-facebook-live-195746

10 reasons why SEO is just like fitness

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.

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A CMO’s View: How WP Engine’s content marketing works across the customer journey

CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand's content marketing strategy.

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http://marketingland.com/cmos-view-wp-engines-content-marketing-works-across-customer-journey-195761

WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010

The WordPress hosting service also shares the top dozen plug-ins on its platform.

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Are fake online reviews killing consumer confidence?

Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.

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http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239

3 popular CRO tactics (that can backfire terribly)

Ready to implement all those great conversion rate optimization (CRO) techniques you've learned? Not so fast! Columnist Khalid Saleh warns that if they're not done properly, your CRO efforts might run into trouble.

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http://marketingland.com/3-popular-cro-tactics-can-backfire-terribly-194919

Thursday, October 20, 2016

Microsoft beats estimates with $22.3 billion in quarterly revenue

Cloud services were strong, but the company's consumer devices revenue was generally flat or down, except for Surface computers.

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http://marketingland.com/microsoft-beats-estimates-22-3-billion-quarterly-revenue-195719

Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-top-10-video-creators-iabs-schema-standard-pin-collective-195716

SEO is not dead; it’s just a shape-shifter

Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.

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Connect audience insight to your SEO strategy

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.

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http://marketingland.com/connect-audience-insight-seo-strategy-195510

Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row

Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four spots.

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http://marketingland.com/top-10-video-creators-september-unilad-holds-no-1-3-months-row-195666

10 skills genius online marketers have

Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.

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http://marketingland.com/10-skills-genius-online-marketers-194915

IAB releases schema standard for dynamic content ads

The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.

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http://marketingland.com/iab-standard-dynamic-ad-content-195631

Research: location a primary buying consideration for 43 percent of consumers

Survey identifies "primary" and "secondary" consumer purchase considerations.

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http://marketingland.com/research-location-primary-buying-consideration-43-percent-consumers-195613

Kontakt.io launches first beacon-only physical showroom

The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based tech.

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http://marketingland.com/kontakt-io-launches-first-beacon-physical-showroom-195506

5 fundamentals of digital advertising every marketer should know

As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.

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http://marketingland.com/5-fundamentals-digital-advertising-every-marketer-know-191569

Which came first, the mobile app or the audience?

In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.

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http://marketingland.com/came-first-mobile-app-audience-193327

Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns

A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.

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http://marketingland.com/fueled-audience-network-facebook-advertisers-saw-higher-q3-spends-returns-195605

Pinterest announces Pin Collective, connecting businesses with content creators

Pinterest's Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win win.

from
http://marketingland.com/pin-collective-195566

Wednesday, October 19, 2016

True marketing automation is predicting a customer’s next move, not reacting to a moment

It’s time to break away from trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a funnel. In “Trusting the Machine: Data Science […]

from
http://marketingland.com/true-marketing-automation-predicting-customers-next-move-not-reacting-moment-195567

Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-google-surveys-360-bouqs-co-cmo-interview-new-facebook-tools-195563

Google Surveys 360 joins the Analytics 360 Suite

New enterprise-level survey product sits alongside newly-renamed Google Surveys, the pay-as-you-go product available to all.

from
http://marketingland.com/google-surveys-360-joins-analytics-360-suite-195524

How Trump & Clinton have failed to use free space in Google for US presidential candidates

For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.

from
http://marketingland.com/clinton-trump-google-space-195282

Enterprise SEOs, unite! The SMX East 2016 session recap

What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.

from
http://marketingland.com/enterprise-seos-unite-smx-east-2016-session-recap-195187

Facebook automotive data indicates broad value of location-based customer insights

Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.

from
http://marketingland.com/facebook-automotive-data-indicates-broad-value-location-based-customer-insights-195459

3 things to do after a major Google algorithm update

Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.

from
http://marketingland.com/3-things-major-google-algorithm-update-195167

Machu Picchu and martech: CMO lessons from the Inca Empire

What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.

from
http://marketingland.com/machu-picchu-martech-cmo-lessons-inca-empire-2-195159

There’s a silent killer in your sales pipeline. Do you know how to stop it?

Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.

from
http://marketingland.com/theres-silent-killer-sales-pipeline-know-stop-191759

A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors

CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.

from
http://marketingland.com/cmos-view-bouqs-co-uses-performance-marketing-stand-competitors-194954

Google shares data on how mobile is set to impact shopping this holiday

Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.

from
http://marketingland.com/google-mobile-shopping-research-holiday-conversion-rates-195393

Bazaarvoice adds ad targeting platform based on consumer intent

Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.

from
http://marketingland.com/bazaarvoice-adds-ad-targeting-platform-based-consumer-intent-195285

What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯

Brands don’t worry about harassment because they have adopted Goldliocks social strategies to not be targets of harassment.

from
http://marketingland.com/marketers-think-twitters-harassment-problem-%C2%AF_%E3%83%84_%C2%AF-195331

Brands must close the loop on audience segmentation

Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.

from
http://marketingland.com/brands-must-close-loop-audience-segmentation-194435

Facebook adds new tools for local discovery and commerce

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.

from
http://marketingland.com/facebook-adds-new-tools-local-discovery-commerce-pages-195336

Tuesday, October 18, 2016

Yahoo Q3 revenue beats estimates though search and display revenues were down

Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.

from
http://marketingland.com/yahoo-q3-revenue-beats-though-search-display-revenues-195294

Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-paid-search-campaigns-instagram-stories-facebook-mobile-apps-195284

Take your paid search campaigns to the next level

For most advertisers, the process used to place bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive […]

from
http://marketingland.com/take-paid-search-campaigns-next-level-195267

Study: Full-page interstitials alienate users, send them racing for the X-it

However, opt-in, contextually relevant video saw positive response from users.

from
http://marketingland.com/study-full-page-interstitials-alienate-users-send-racing-x-195193

Instagram highlights Stories on Explore tab to boost viewership

Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram.

from
http://marketingland.com/instagram-highlights-stories-explore-tab-boost-viewership-195233

eBay Collective launches with “Shop the Look” AI technology

Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition.

from
http://marketingland.com/ebay-collective-launches-shop-look-ai-technology-195241

Dear Google, how about OS targeting? Programmatic search?

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

from
http://marketingland.com/dear-google-os-targeting-programmatic-search-194980

Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

from
http://marketingland.com/perfect-sem-testing-evaluate-everything-smx-east-2016-195011

Facebook will help mobile apps aim push notifications based on people’s in-app actions

Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.

from
http://marketingland.com/facebooks-targeted-push-notifications-officially-open-mobile-app-developers-195071

Three big, long-term predictions for the future of martech

Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.

from
http://marketingland.com/three-big-long-term-predictions-future-martech-2-195002

7 marketing gimmicks that could damage your brand

It's one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.

from
http://marketingland.com/7-marketing-gimmicks-damage-brand-190049

Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?

Voice-only search might hinder use of Google Assistant and split attention between it and the search bar -- which is now hidden behind a button.

from
http://marketingland.com/google-assistant-pixel-confusing-195092

Monday, October 17, 2016

Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-dialogtech-liveramp-partnership-keyword-research-martech-today-launch-195047

If you’re in the U.S., this marketing data company has a psychology profile on you

Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.

from
http://marketingl