In order to improve RSSMixer.com, we have migrated to new servers with better underlying software. Please visit our website to create a new feed and continue using our service without interruption. You'll notice some big changes, especially in our feeds which no longer prune important media elements like images and videos. To support this effort have introduced four new subscription levels, from $0 to $12 per month. We are certain that we have a plan that's right for you!
from
https://rssmixer.com/register?utm_medium=rss_feed&utm_source=4388&utm_campaign=migration&utm_content=item-link
Thursday, December 8, 2016
Wednesday, November 9, 2016
Twitter’s top biz exec Adam Bain is leaving
With Twitter COO Adam Bain stepping down, CFO Anthony Noto will take over as the company's revenue boss.
from
http://marketingland.com/twitters-top-biz-exec-adam-bain-leaving-197783
from
http://marketingland.com/twitters-top-biz-exec-adam-bain-leaving-197783
Marketing Day: Pinterest news, YouTube’s top 10 ads & Facebook Audience Network
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-pinterest-news-youtubes-top-10-ads-facebook-audience-network-197773
from
http://marketingland.com/marketing-day-pinterest-news-youtubes-top-10-ads-facebook-audience-network-197773
Pinterest adds measurement, data vendors to its Marketing Partners program
Pinterest has given its 'Good Housekeeping Seal of Approval' to several companies that can now track ads' performance and target ads using brands' own data.
from
http://marketingland.com/pinterest-adds-measurement-data-vendors-marketing-partners-program-197744
from
http://marketingland.com/pinterest-adds-measurement-data-vendors-marketing-partners-program-197744
Tackling the martech integration challenge
With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to make it easier.
from
http://marketingland.com/tackling-martech-integration-challenge-197549
from
http://marketingland.com/tackling-martech-integration-challenge-197549
9 hard truths about links
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
from
http://marketingland.com/9-hard-truths-links-197571
from
http://marketingland.com/9-hard-truths-links-197571
Top 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are down
Total video views for the top ten ads dropped significantly in October - bringing in a combined 47.6 million last month compared to 75.1 million in September.
from
http://marketingland.com/top-10-youtube-ads-october-google-microsoft-take-lead-overall-video-views-197688
from
http://marketingland.com/top-10-youtube-ads-october-google-microsoft-take-lead-overall-video-views-197688
Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails.
from
http://marketingland.com/email-service-bridging-gap-digital-marketing-brick-mortar-experiences-197509
from
http://marketingland.com/email-service-bridging-gap-digital-marketing-brick-mortar-experiences-197509
Now feel this: Immersion launches first Haptic Ad Service
The new offering provides self-service tools so advertisers can add engine rumble, footsteps, thunder shaking and more to mobile video ads.
from
http://marketingland.com/now-feel-immersion-launches-first-haptic-ad-service-197637
from
http://marketingland.com/now-feel-immersion-launches-first-haptic-ad-service-197637
The 4 principles of great content (or stop dumping garbage on the internet)
Don't focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you're not just churning out junk, but instead creating meaningful content for consumers.
from
http://marketingland.com/4-principles-great-content-stop-dumping-garbage-internet-195800
from
http://marketingland.com/4-principles-great-content-stop-dumping-garbage-internet-195800
As Facebook Audience Network broadens, what does it mean for your campaigns?
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources.
from
http://marketingland.com/facebooks-audience-network-expands-mean-campaigns-197041
from
http://marketingland.com/facebooks-audience-network-expands-mean-campaigns-197041
Are you optimizing your off-site content?
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]
from
http://marketingland.com/optimizing-off-site-content-197164
from
http://marketingland.com/optimizing-off-site-content-197164
Tuesday, November 8, 2016
Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-snapchat-copies-instagram-facebook-messenger-ads-197653
from
http://marketingland.com/marketing-day-snapchat-copies-instagram-facebook-messenger-ads-197653
Snapchat copies two of Instagram’s features, adds World Lenses
Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.
from
http://marketingland.com/snapchat-copies-two-instagrams-features-adds-world-lenses-197641
from
http://marketingland.com/snapchat-copies-two-instagrams-features-adds-world-lenses-197641
Gartner Digital Marketing and Advertising Hype Cycle 2016
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting […]
from
http://marketingland.com/2016-gartner-hype-cycle-digital-marketing-advertising-197626
from
http://marketingland.com/2016-gartner-hype-cycle-digital-marketing-advertising-197626
Why is free money that can be used on local search marketing being left on the table?
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
from
http://marketingland.com/free-money-can-used-local-search-marketing-left-table-197447
from
http://marketingland.com/free-money-can-used-local-search-marketing-left-table-197447
How social ads’ location targeting can side-step electioneering laws
Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places' no-signs zones.
from
http://marketingland.com/social-ads-location-targeting-can-side-step-electioneering-laws-197588
from
http://marketingland.com/social-ads-location-targeting-can-side-step-electioneering-laws-197588
Ads in Facebook Messenger are officially here
Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.
from
http://marketingland.com/ads-facebook-messenger-officially-197619
from
http://marketingland.com/ads-facebook-messenger-officially-197619
Holiday optimization tips for remaining competitive in the SERP
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.
from
http://marketingland.com/holiday-optimization-tips-remaining-competitive-serp-197412
from
http://marketingland.com/holiday-optimization-tips-remaining-competitive-serp-197412
Google introduces Android Auto ‘phone-screen experience’ to expand market
Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays.
from
http://marketingland.com/google-introduces-android-auto-phone-screen-experience-expand-market-197587
from
http://marketingland.com/google-introduces-android-auto-phone-screen-experience-expand-market-197587
10 ways to “science the s**t” out of marketing
You've got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition.
from
http://marketingland.com/10-ways-science-st-marketing-197444
from
http://marketingland.com/10-ways-science-st-marketing-197444
IBM buys Fluid’s Expert Personal Shopper for Watson
This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.
from
http://marketingland.com/ibm-buys-fluids-expert-personal-shopper-watson-197474
from
http://marketingland.com/ibm-buys-fluids-expert-personal-shopper-watson-197474
The FTC isn’t going to save influencer marketing from itself, but the industry could
Contributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer marketing.
from
http://marketingland.com/ftc-isnt-going-save-influencer-marketing-industry-196129
from
http://marketingland.com/ftc-isnt-going-save-influencer-marketing-industry-196129
The insider’s guide to choosing a programmatic buying platform
Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.
from
http://marketingland.com/insiders-guide-choosing-programmatic-buying-platform-197434
from
http://marketingland.com/insiders-guide-choosing-programmatic-buying-platform-197434
Monday, November 7, 2016
Report: Nearly 90 percent of airports deploying proximity sensors, beacons
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up to the hype cycle, beacons and the broader category of “proximity sensors” […]
from
http://marketingland.com/report-nearly-90-percent-airports-deploying-proximity-sensors-beacons-197511
from
http://marketingland.com/report-nearly-90-percent-airports-deploying-proximity-sensors-beacons-197511
Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-account-based-marketing-quiz-new-adobe-tools-arbys-cmo-197512
from
http://marketingland.com/marketing-day-account-based-marketing-quiz-new-adobe-tools-arbys-cmo-197512
Successful SEO programs require content that supports the entire buy cycle
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.
from
http://marketingland.com/successful-seo-programs-require-content-supports-entire-buy-cycle-197262
from
http://marketingland.com/successful-seo-programs-require-content-supports-entire-buy-cycle-197262
Quiz: Are you ready to adopt Account-Based Marketing?
Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey.
from
http://marketingland.com/quiz-ready-adopt-account-based-marketing-197256
from
http://marketingland.com/quiz-ready-adopt-account-based-marketing-197256
Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite distinct.
from
http://marketingland.com/report-amazon-hbo-now-live-com-apps-common-top-app-install-platforms-197450
from
http://marketingland.com/report-amazon-hbo-now-live-com-apps-common-top-app-install-platforms-197450
[Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]
from
http://marketingland.com/reminder-live-webcast-not-late-maximize-google-shopping-time-holidays-197479
from
http://marketingland.com/reminder-live-webcast-not-late-maximize-google-shopping-time-holidays-197479
Why the email list takes second place to the phone book
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads.
from
http://marketingland.com/email-list-takes-second-place-phone-book-196389
from
http://marketingland.com/email-list-takes-second-place-phone-book-196389
Turning content pages into lead generators
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action.
from
http://marketingland.com/turning-content-pages-lead-generators-197084
from
http://marketingland.com/turning-content-pages-lead-generators-197084
[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham
Is Google Home really a "fail" on its first day being available to the public? We're joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo.
from
http://marketingland.com/podcast-marketing-land-live-34-google-home-vs-amazon-echo-usa-todays-jefferson-graham-197357
from
http://marketingland.com/podcast-marketing-land-live-34-google-home-vs-amazon-echo-usa-todays-jefferson-graham-197357
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The new framework distributes existing intelligent services across the company’s Marketing, Creative and Document Clouds and adds a variety of new ones.
from
http://marketingland.com/not-einsteind-adobe-launches-sensei-layer-ai-services-throughout-clouds-197273
from
http://marketingland.com/not-einsteind-adobe-launches-sensei-layer-ai-services-throughout-clouds-197273
A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader
Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.
from
http://marketingland.com/great-american-underdog-makes-comeback-cmo-rob-lynch-transforms-arbys-organization-qsr-leader-196222
from
http://marketingland.com/great-american-underdog-makes-comeback-cmo-rob-lynch-transforms-arbys-organization-qsr-leader-196222
Can company structure spawn cannibalization? Most definitely.
With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What is cannibalization? Cannibalization is a term coined by the digital community to refer […]
from
http://marketingland.com/can-company-structure-spawn-cannibalization-definitely-196902
from
http://marketingland.com/can-company-structure-spawn-cannibalization-definitely-196902
Sunday, November 6, 2016
Study says only 8 percent of shoppers using retailer apps, should they give up?
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.
from
http://marketingland.com/study-says-8-percent-shoppers-using-retailer-apps-give-197029
from
http://marketingland.com/study-says-8-percent-shoppers-using-retailer-apps-give-197029
Friday, November 4, 2016
Study shows Google’s Possum update changed 64% of local SERPs
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
from
http://marketingland.com/study-shows-googles-possum-update-changed-64-local-serps-197155
from
http://marketingland.com/study-shows-googles-possum-update-changed-64-local-serps-197155
Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
from
http://marketingland.com/expanded-text-ads-kick-butt-197166
from
http://marketingland.com/expanded-text-ads-kick-butt-197166
comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients
comScore customers will receive a discount from SimilarWeb for a short while, but the two companies will not integrate their services.
from
http://marketingland.com/comscore-sunsets-compete-pro-service-recommends-similarweb-clients-197339
from
http://marketingland.com/comscore-sunsets-compete-pro-service-recommends-similarweb-clients-197339
Marketing Day: Twitter stripping ads on iOS, Facebook takes ad network to TV & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-twitter-stripping-ads-ios-facebook-takes-ad-network-tv-197333
from
http://marketingland.com/marketing-day-twitter-stripping-ads-ios-facebook-takes-ad-network-tv-197333
A successful SEO program starts with the right budget
In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords. This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impacts the pricing for […]
from
http://marketingland.com/successful-seo-program-starts-right-budget-197309
from
http://marketingland.com/successful-seo-program-starts-right-budget-197309
SEE: How Twitter is stripping ads & engagement options off publisher content
The use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.
from
http://marketingland.com/twitter-stripping-ads-197270
from
http://marketingland.com/twitter-stripping-ads-197270
Facebook will try selling ads on TV screens next week
Facebook's ad network's expansion to digital TV is a minor test with major implications.
from
http://marketingland.com/facebook-will-try-selling-ads-tv-screens-next-week-197269
from
http://marketingland.com/facebook-will-try-selling-ads-tv-screens-next-week-197269
Authentic storytelling: 5 rules for the new frontier of marketing
Contributor Peter Minnium explains why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
from
http://marketingland.com/authentic-storytelling-5-rules-new-frontier-marketing-196764
from
http://marketingland.com/authentic-storytelling-5-rules-new-frontier-marketing-196764
Urban Airship now sends its notifications to any device, not just smartphones or tablets
The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays, or intelligent agents.
from
http://marketingland.com/urban-airship-now-sends-notifications-device-not-just-smartphones-tablets-197187
from
http://marketingland.com/urban-airship-now-sends-notifications-device-not-just-smartphones-tablets-197187
3 techniques to boost holiday CLV with advanced segmentation
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.
from
http://marketingland.com/3-techniques-boost-holiday-clv-advanced-segmentation-195924
from
http://marketingland.com/3-techniques-boost-holiday-clv-advanced-segmentation-195924
Thursday, November 3, 2016
Marketing Day: Expanded text ads, Google Home & Facebook’s Q3 earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-expanded-text-ads-google-home-facebooks-q3-earnings-197209
from
http://marketingland.com/marketing-day-expanded-text-ads-google-home-facebooks-q3-earnings-197209
5 ingredients for writing the perfect expanded text ad
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
from
http://marketingland.com/5-ingredients-writing-perfect-expanded-text-ad-196984
from
http://marketingland.com/5-ingredients-writing-perfect-expanded-text-ad-196984
Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases.
from
http://marketingland.com/election-2016-donald-trump-hillary-clinton-failing-mobile-196968
from
http://marketingland.com/election-2016-donald-trump-hillary-clinton-failing-mobile-196968
Choosing the right local marketing automation software for your business
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines […]
from
http://marketingland.com/choosing-right-local-marketing-automation-software-business-197170
from
http://marketingland.com/choosing-right-local-marketing-automation-software-business-197170
Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
from
http://marketingland.com/uncover-hidden-potential-paid-search-shopping-campaigns-196976
from
http://marketingland.com/uncover-hidden-potential-paid-search-shopping-campaigns-196976
Should you be using LinkedIn Ads?
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.
from
http://marketingland.com/using-linkedin-ads-196365
from
http://marketingland.com/using-linkedin-ads-196365
Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes
The second annual ‘State of Marketing Technology’ report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.
from
http://marketingland.com/report-marketers-becoming-early-adopters-marketing-tech-although-half-cant-keep-changes-197032
from
http://marketingland.com/report-marketers-becoming-early-adopters-marketing-tech-although-half-cant-keep-changes-197032
Mastering the email ecosystem for effective marketing
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle.
from
http://marketingland.com/mastering-email-ecosystem-effective-marketing-196291
from
http://marketingland.com/mastering-email-ecosystem-effective-marketing-196291
How to make Google Home & Amazon Echo talk to each other in an infinite loop
They might be rivals, but these home assistants are happy to talk to each other... and keep talking and talking and talking.
from
http://marketingland.com/amazon-echo-google-home-infinite-loop-197104
from
http://marketingland.com/amazon-echo-google-home-infinite-loop-197104
Google Home’s arrival ushers in the era of the virtual assistant
It won't really matter if you own Google Home or Amazon Echo; the point is that you will own one of them.
from
http://marketingland.com/google-homes-arrival-ushers-era-virtual-assistant-197101
from
http://marketingland.com/google-homes-arrival-ushers-era-virtual-assistant-197101
Wednesday, November 2, 2016
Facebook’s Q3 2016 earnings call: ad load issues, ad-blocker blocking, a video-only feed
What advertisers should know from Facebook’s Q3 2016 earnings call.
from
http://marketingland.com/facebooks-q3-2016-earnings-call-ad-load-issues-ad-blocker-blocking-video-feed-197049
from
http://marketingland.com/facebooks-q3-2016-earnings-call-ad-load-issues-ad-blocker-blocking-video-feed-197049
Facebook’s Q3 2016 earnings report in 7 charts
The numbers that matter from Facebook's latest quarterly earnings report and what they say about the social network's ad business.
from
http://marketingland.com/facebooks-q3-2016-earnings-report-7-charts-196933
from
http://marketingland.com/facebooks-q3-2016-earnings-report-7-charts-196933
Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-martech-landscape-otas-email-audit-account-based-marketing-197034
from
http://marketingland.com/marketing-day-martech-landscape-otas-email-audit-account-based-marketing-197034
MarTech Landscape: What is a Customer Data Platform?
This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer.
from
http://marketingland.com/martech-landscape-customer-data-platform-196923
from
http://marketingland.com/martech-landscape-customer-data-platform-196923
Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
from
http://marketingland.com/google-communication-196893
from
http://marketingland.com/google-communication-196893
8 ways SEO has changed in the past 10 years
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
from
http://marketingland.com/8-ways-seo-changed-past-10-years-196872
from
http://marketingland.com/8-ways-seo-changed-past-10-years-196872
Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.
from
http://marketingland.com/searching-winning-marketing-moments-matter-196809
from
http://marketingland.com/searching-winning-marketing-moments-matter-196809
Content-specific chat prompts: Unlocking the power of conversation
Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales.
from
http://marketingland.com/content-specific-chat-prompts-unlocking-power-conversation-196854
from
http://marketingland.com/content-specific-chat-prompts-unlocking-power-conversation-196854
SMX East 2016: Satisfying The Need For Speed
Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.
from
http://marketingland.com/smx-east-2016-satisfying-need-speed-196813
from
http://marketingland.com/smx-east-2016-satisfying-need-speed-196813
Study finds e-retailers are making it more difficult to unsubscribe from emails
According to the Online Trust Alliance, fewer online retailers are using "clear and conspicuous" unsubscribe links in marketing emails.
from
http://marketingland.com/study-finds-e-retailers-making-difficult-unsubscribe-emails-196963
from
http://marketingland.com/study-finds-e-retailers-making-difficult-unsubscribe-emails-196963
5 ways to use personalized video in your next marketing campaign
How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.
from
http://marketingland.com/5-ways-use-personalized-video-next-marketing-campaign-193064
from
http://marketingland.com/5-ways-use-personalized-video-next-marketing-campaign-193064
7 Google Analytics reports that demystify your B2B audience
Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.
from
http://marketingland.com/seven-google-analytics-reports-demystify-b2b-audience-194931
from
http://marketingland.com/seven-google-analytics-reports-demystify-b2b-audience-194931
On a global basis, mobile internet usage surpassed the desktop in October
A separate forecast predicts nearly 80 percent of internet usage will be mobile by 2018, as well as 60 percent of digital ad spend.
from
http://marketingland.com/global-basis-mobile-internet-usage-surpassed-desktop-october-196937
from
http://marketingland.com/global-basis-mobile-internet-usage-surpassed-desktop-october-196937
Tuesday, November 1, 2016
Grow your business with account-based marketing
Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging. This guide from AdRoll covers: how to define your target accounts; using ABM to attract customers that will grow your business; how to measure the success […]
from
http://marketingland.com/grow-business-account-based-marketing-196915
from
http://marketingland.com/grow-business-account-based-marketing-196915
Marketing Day: Amazon opens Black Friday store, IAB mobile report & new Twitter tool
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-amazon-opens-black-friday-store-iab-mobile-report-new-twitter-tool-196911
from
http://marketingland.com/marketing-day-amazon-opens-black-friday-store-iab-mobile-report-new-twitter-tool-196911
SMX West is back in 2017 — Registration is now open!
Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking and top-notch amenities. SMX West will be held at the San Jose McEnery Convention Center, March 21–23, 2017. I’ve […]
from
http://marketingland.com/smx-west-back-2017-registration-now-open-196879
from
http://marketingland.com/smx-west-back-2017-registration-now-open-196879
At Amazon.com, Black Friday began today
Amazon opens its Black Friday store with new gift guides, special discounts for Prime members and expanded voice shopping.
from
http://marketingland.com/amazon-com-black-friday-began-today-196877
from
http://marketingland.com/amazon-com-black-friday-began-today-196877
Why all search ads seem the same (and what you can do about it)
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
from
http://marketingland.com/search-ads-seem-can-196707
from
http://marketingland.com/search-ads-seem-can-196707
When going HTTPS, don’t forget about local citations!
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
from
http://marketingland.com/going-https-dont-forget-local-citations-196682
from
http://marketingland.com/going-https-dont-forget-local-citations-196682
So you have the data. Now what?
It's not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.
from
http://marketingland.com/so-you-have-the-data-now-what-196678
from
http://marketingland.com/so-you-have-the-data-now-what-196678
IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016
Mobile growth seen in all ad formats to account for 47 percent of all digital ad revenues between January to June 2016.
from
http://marketingland.com/iab-mobile-half-internet-revenues-first-half-2016-196827
from
http://marketingland.com/iab-mobile-half-internet-revenues-first-half-2016-196827
Opinion: Google is biased toward reputation-damaging content
Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google's algorithm can give negative content greater ranking ability than it deserves.
from
http://marketingland.com/google-biased-toward-reputation-damaging-content-196029
from
http://marketingland.com/google-biased-toward-reputation-damaging-content-196029
Twitter will automate brands’ customer service DMs with welcome messages, quick replies
Twitter's new welcome messages and quick replies help brands automate their direct message conversations with customers.
from
http://marketingland.com/twitter-will-automate-brands-customer-service-dms-welcome-messages-quick-replies-196765
from
http://marketingland.com/twitter-will-automate-brands-customer-service-dms-welcome-messages-quick-replies-196765
Pinterest pulls ads from Instapaper’s site, makes premium service free
Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.
from
http://marketingland.com/pinterest-pulls-ads-instapapers-site-makes-premium-service-free-196742
from
http://marketingland.com/pinterest-pulls-ads-instapapers-site-makes-premium-service-free-196742
Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?
The FCC’s recent decision, the coming GDPR in Europe, and Apple’s Limit Ad Tracking update appear to portend the day when consumers completely control their own data.
from
http://marketingland.com/fcc-ruling-consumer-data-sign-coming-stone-age-modern-age-196750
from
http://marketingland.com/fcc-ruling-consumer-data-sign-coming-stone-age-modern-age-196750
Survey: Amazon tops SMB “trust index,” Yelp ranks at the bottom
Survey data reflect "hundreds of thousands" of small businesses net promoter scores for service providers.
from
http://marketingland.com/survey-amazon-tops-smb-trust-index-yelp-ranks-bottom-196798
from
http://marketingland.com/survey-amazon-tops-smb-trust-index-yelp-ranks-bottom-196798
Instagram tests shopping outside of ads with 20 retailers in the U.S.
In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.
from
http://marketingland.com/instagram-tests-shopping-outside-ads-20-retailers-u-s-196761
from
http://marketingland.com/instagram-tests-shopping-outside-ads-20-retailers-u-s-196761
The hierarchy of subscriber needs: Key success & failure metrics
The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands.
from
http://marketingland.com/hierarchy-subscriber-needs-key-success-failure-metrics-196483
from
http://marketingland.com/hierarchy-subscriber-needs-key-success-failure-metrics-196483
Monday, October 31, 2016
Report: Apple Search Ads are driving installs with high retention rates
A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.
from
http://marketingland.com/apple-search-ads-early-results-appsflyer-196753
from
http://marketingland.com/apple-search-ads-early-results-appsflyer-196753
Marketing Day: Facebook racist, FCC privacy rules & offline sales
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales-196752
from
http://marketingland.com/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales-196752
It’s not too late to maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]
from
http://marketingland.com/not-late-maximize-google-shopping-time-holidays-196745
from
http://marketingland.com/not-late-maximize-google-shopping-time-holidays-196745
Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.
from
http://marketingland.com/micro-moments-beyond-understanding-optimizing-consumer-intent-196560
from
http://marketingland.com/micro-moments-beyond-understanding-optimizing-consumer-intent-196560
The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
from
http://marketingland.com/seo-power-portfolio-entries-case-studies-testimonials-196569
from
http://marketingland.com/seo-power-portfolio-entries-case-studies-testimonials-196569
Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.
from
http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676
from
http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676
Snaplytics launches Snapchat analytics
Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.
from
http://marketingland.com/snaplytics-launches-snapchat-analytics-196692
from
http://marketingland.com/snaplytics-launches-snapchat-analytics-196692
Here’s why bloggers give up (and how you can stay on track)
Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.
from
http://marketingland.com/heres-bloggers-give-can-stay-track-193902
from
http://marketingland.com/heres-bloggers-give-can-stay-track-193902
What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.
from
http://marketingland.com/snapchats-discover-ad-sales-shift-may-mean-marketers-196600
from
http://marketingland.com/snapchats-discover-ad-sales-shift-may-mean-marketers-196600
Strategies to maximize retail marketing efforts BEFORE holiday sales events
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.
from
http://marketingland.com/strategies-maximize-retail-marketing-efforts-holiday-sales-events-196067
from
http://marketingland.com/strategies-maximize-retail-marketing-efforts-holiday-sales-events-196067
The FCC passed ‘sweeping’ new privacy protections for consumers — or did it?
Will "opt-in consent" be buried in lengthy terms and conditions? Stay tuned.
from
http://marketingland.com/fcc-passed-sweeping-new-privacy-protections-consumers-196655
from
http://marketingland.com/fcc-passed-sweeping-new-privacy-protections-consumers-196655
Friday, October 28, 2016
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention
"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
from
http://marketingland.com/facebook-ethnic-affinity-racial-targeting-196616
from
http://marketingland.com/facebook-ethnic-affinity-racial-targeting-196616
LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M
LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.
from
http://marketingland.com/linkedin-earnings-23-yoy-q3-2016-revenue-960m-196599
from
http://marketingland.com/linkedin-earnings-23-yoy-q3-2016-revenue-960m-196599
Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-holiday-shopping-trends-reddit-ads-googles-earnings-report-196589
from
http://marketingland.com/marketing-day-holiday-shopping-trends-reddit-ads-googles-earnings-report-196589
ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.
from
http://marketingland.com/abm-brings-right-guests-party-marketing-automation-keeps-engaged-196414
from
http://marketingland.com/abm-brings-right-guests-party-marketing-automation-keeps-engaged-196414
A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much.
from
http://marketingland.com/penguins-tale-responding-latest-update-196417
from
http://marketingland.com/penguins-tale-responding-latest-update-196417
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
from
http://marketingland.com/scary-many-ways-seo-can-go-wrong-196424
from
http://marketingland.com/scary-many-ways-seo-can-go-wrong-196424
Look to Thanksgiving dinner for holiday shopping trends
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.
from
http://marketingland.com/look-thanksgiving-dinner-holiday-shopping-trends-196028
from
http://marketingland.com/look-thanksgiving-dinner-holiday-shopping-trends-196028
[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”
In this week's podcast, we meet a company that's aiming to put an end to thinking about "online" and "offline" as different user experiences, and what that would mean for marketers.
from
http://marketingland.com/podcast-marketing-land-live-33-alex-hertel-xperiel-marketing-real-world-web-196508
from
http://marketingland.com/podcast-marketing-land-live-33-alex-hertel-xperiel-marketing-real-world-web-196508
Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’
Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.
from
http://marketingland.com/tumis-cdo-shares-organization-built-leapfrog-incrementality-195766
from
http://marketingland.com/tumis-cdo-shares-organization-built-leapfrog-incrementality-195766
Reddit launches ad targeting product based on site visits
Reddit's new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.
from
http://marketingland.com/reddit-launches-ad-targeting-196537
from
http://marketingland.com/reddit-launches-ad-targeting-196537
Thursday, October 27, 2016
How consumers use reviews and what you can learn from them
Consumer reviews have become an important source of information for consumers during the buying process. Understanding how reviews are used is paramount. Download this report from Trustpilot to learn: how consumers engage with reviews which factors (quantity, recency, content) affect conversion rates most why consumers are choosing your competitor over you Visit Digital Marketing Depot […]
from
http://marketingland.com/consumers-use-reviews-can-learn-196532
from
http://marketingland.com/consumers-use-reviews-can-learn-196532
Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016
The e-commerce giant says it plans to add 120,000 seasonal employees for the upcoming holiday season.
from
http://marketingland.com/amazon-reports-sales-29-yoy-earning-32-7b-q3-2016-196499
from
http://marketingland.com/amazon-reports-sales-29-yoy-earning-32-7b-q3-2016-196499
Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue
Paid clicks were up 33 percent year over year but cost per click was down 11 percent.
from
http://marketingland.com/google-q3-beats-expectations-top-bottom-line-22-4-billion-revenue-196481
from
http://marketingland.com/google-q3-beats-expectations-top-bottom-line-22-4-billion-revenue-196481
Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predictions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-twitters-q3-earnings-youtube-end-screens-adobes-holiday-predictions-196482
from
http://marketingland.com/marketing-day-twitters-q3-earnings-youtube-end-screens-adobes-holiday-predictions-196482
What advertisers should know from Twitter’s Q3 2016 earnings call
The good, the bad and the ugh of Twitter’s latest earnings report.
from
http://marketingland.com/advertisers-know-twitters-q3-2016-earnings-call-196463
from
http://marketingland.com/advertisers-know-twitters-q3-2016-earnings-call-196463
Study: 83 percent use smartphones in stores, Facebook the most widely used app
Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.
from
http://marketingland.com/study-83-percent-use-smartphones-stores-facebook-widely-used-app-196188
from
http://marketingland.com/study-83-percent-use-smartphones-stores-facebook-widely-used-app-196188
Does your marketing suffer from memory loss when customers switch devices?
The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.
from
http://marketingland.com/marketing-suffer-memory-loss-customers-switch-devices-196201
from
http://marketingland.com/marketing-suffer-memory-loss-customers-switch-devices-196201
Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
from
http://marketingland.com/pull-live-inventory-data-product-database-place-search-ad-copy-196218
from
http://marketingland.com/pull-live-inventory-data-product-database-place-search-ad-copy-196218
Brand X: Why customer experience is a cloud marketing must-have
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.
from
http://marketingland.com/brand-x-customer-experience-cloud-marketing-must-196191
from
http://marketingland.com/brand-x-customer-experience-cloud-marketing-must-196191
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
from
http://marketingland.com/googles-virtual-game-changer-leveraging-360-vr-video-image-optimization-seo-196195
from
http://marketingland.com/googles-virtual-game-changer-leveraging-360-vr-video-image-optimization-seo-196195
Twitter will shut down its 6-second video service, Vine
Twitter's 6-second video service will close 'in the coming months,' according to a blog post published by Vine.
from
http://marketingland.com/twitter-will-shut-6-second-video-service-vine-196439
from
http://marketingland.com/twitter-will-shut-6-second-video-service-vine-196439
Getty Images’ PicScout boosts its image recognition and tracking tools
One new offering helps businesses better employ their images on the Web, and the other tracks images for individuals.
from
http://marketingland.com/getty-images-picscout-boosts-image-recognition-tracking-tools-196220
from
http://marketingland.com/getty-images-picscout-boosts-image-recognition-tracking-tools-196220
IBM rolls out many new roles for its Watson supercomputing service
They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis.
from
http://marketingland.com/ibm-rolls-many-new-roles-watson-supercomputing-service-196306
from
http://marketingland.com/ibm-rolls-many-new-roles-watson-supercomputing-service-196306
YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop
With the launch of End Screens, YouTube says creators will no longer need to use Annotations to add clickable links within a video.
from
http://marketingland.com/youtubes-new-end-screens-designed-keep-viewers-tuned-mobile-desktop-196416
from
http://marketingland.com/youtubes-new-end-screens-designed-keep-viewers-tuned-mobile-desktop-196416
How to get budget for your account-based marketing programs
Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.
from
http://marketingland.com/get-budget-account-based-marketing-programs-195326
from
http://marketingland.com/get-budget-account-based-marketing-programs-195326
Q4 must-knows for CMOs: Crucial developments across channels
Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.
from
http://marketingland.com/q4-must-knows-cmos-crucial-developments-across-channels-194670
from
http://marketingland.com/q4-must-knows-cmos-crucial-developments-across-channels-194670
From the Editor’s Desk: How we work with outside contributors
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.
from
http://marketingland.com/editors-desk-work-outside-contributors-196217
from
http://marketingland.com/editors-desk-work-outside-contributors-196217
Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
from
http://marketingland.com/want-speak-martech-2017-heres-196289
from
http://marketingland.com/want-speak-martech-2017-heres-196289
Twitter to cut workforce by 350 employees to refocus efforts
Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition.
from
http://marketingland.com/twitter-cut-workforce-350-employees-refocus-efforts-196385
from
http://marketingland.com/twitter-cut-workforce-350-employees-refocus-efforts-196385
4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
from
http://marketingland.com/chatbots-digital-advertising-campaigns-slack-facebook-messenger-google-sheets-196275
from
http://marketingland.com/chatbots-digital-advertising-campaigns-slack-facebook-messenger-google-sheets-196275
Twitter’s Q3 2016 Earnings Report in 5 Charts
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
from
http://marketingland.com/twitter-q3-2016-earnings-charts-196228
from
http://marketingland.com/twitter-q3-2016-earnings-charts-196228
Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase
According to Adobe's 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in 2015.
from
http://marketingland.com/adobe-predicts-2016-online-holiday-sales-reach-91-6b-11-yoy-196237
from
http://marketingland.com/adobe-predicts-2016-online-holiday-sales-reach-91-6b-11-yoy-196237
Wednesday, October 26, 2016
Marketing Automation Matrix: A visual buyer’s guide
At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation […]
from
http://marketingland.com/marketing-automation-matrix-visual-buyers-guide-196328
from
http://marketingland.com/marketing-automation-matrix-visual-buyers-guide-196328
Marketing Day: Facebook Q3 report, progressive web apps & Apple’s earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-facebook-q3-report-progressive-web-apps-apples-earnings-196308
from
http://marketingland.com/marketing-day-facebook-q3-report-progressive-web-apps-apples-earnings-196308
Actionable AI: Data science meets social science
Artificial intelligence isn't just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.
from
http://marketingland.com/actionable-ai-data-science-meets-social-science-196106
from
http://marketingland.com/actionable-ai-data-science-meets-social-science-196106
Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
from
http://marketingland.com/penguin-4-0-necessary-positive-improvement-196110
from
http://marketingland.com/penguin-4-0-necessary-positive-improvement-196110
Q3 Reports: Facebook continues to see significant ad spend growth
Advertisers are seeing higher engagement rates even as CPCs trend down.
from
http://marketingland.com/q3-reports-facebook-continues-see-significant-ad-spend-growth-196262
from
http://marketingland.com/q3-reports-facebook-continues-see-significant-ad-spend-growth-196262
Long-term SEO: Proving the value now
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
from
http://marketingland.com/long-term-seo-proving-value-now-196117
from
http://marketingland.com/long-term-seo-proving-value-now-196117
MarTech Landscape: What are Progressive Web Apps?
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
from
http://marketingland.com/martech-landscape-progressive-web-apps-196156
from
http://marketingland.com/martech-landscape-progressive-web-apps-196156
Beyond heuristics: Algorithmic multi-channel attribution
Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.
from
http://marketingland.com/beyond-heuristics-algorithmic-multi-channel-attribution-196121
from
http://marketingland.com/beyond-heuristics-algorithmic-multi-channel-attribution-196121
BlueVenn opens for marketing automation business in the U.S.
The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.
from
http://marketingland.com/bluevenn-opens-marketing-automation-business-u-s-196146
from
http://marketingland.com/bluevenn-opens-marketing-automation-business-u-s-196146
Making sense of the latest trends in digital retail
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.
from
http://marketingland.com/making-sense-latest-trends-digital-retail-194499
from
http://marketingland.com/making-sense-latest-trends-digital-retail-194499
Why building relevant ads in a cookie-free world comes down to context
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.
from
http://marketingland.com/building-relevant-ads-cookie-free-world-comes-context-192079
from
http://marketingland.com/building-relevant-ads-cookie-free-world-comes-context-192079
Tuesday, October 25, 2016
Apple revenues of $47B in-line but down, iPhone sales down year-over-year
The company promised a return to revenue growth next quarter.
from
http://marketingland.com/apple-revenues-47b-line-iphone-sales-year-year-196174
from
http://marketingland.com/apple-revenues-47b-line-iphone-sales-year-year-196174
What is deferred deep linking and how will it change mobile marketing?
Within the next year, mobile is expected to claim more than half of the digital ad market. Marketers who want to stay on top need to be knowledgeable, have a reliable tracking solution, and be flexible. But trying to keep up with the latest trends can interfere with seeing the big picture. You can miss […]
from
http://marketingland.com/deferred-deep-linking-will-change-mobile-marketing-196169
from
http://marketingland.com/deferred-deep-linking-will-change-mobile-marketing-196169
Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-mobile-shopping-contextual-campaigns-new-amazon-dash-buttons-196166
from
http://marketingland.com/marketing-day-mobile-shopping-contextual-campaigns-new-amazon-dash-buttons-196166
Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
from
http://marketingland.com/conductor-adds-insight-stream-searchlight-platform-195988
from
http://marketingland.com/conductor-adds-insight-stream-searchlight-platform-195988
11 marketing technologies & resources you probably haven’t heard of yet
What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.
from
http://marketingland.com/11-marketing-technologies-resources-probably-havent-heard-yet-195960
from
http://marketingland.com/11-marketing-technologies-resources-probably-havent-heard-yet-195960
SEO on a budget: How a small manufacturer started a program from scratch
Think you don't have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
from
http://marketingland.com/seo-budget-small-manufacturer-started-program-scratch-195946
from
http://marketingland.com/seo-budget-small-manufacturer-started-program-scratch-195946
Mobile shopping is hard, but only if retailers keep it that way
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers' preferences.
from
http://marketingland.com/mobile-shopping-hard-retailers-keep-way-195939
from
http://marketingland.com/mobile-shopping-hard-retailers-keep-way-195939
Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.
from
http://marketingland.com/using-ppc-brand-protection-decrease-campaign-costs-51-195957
from
http://marketingland.com/using-ppc-brand-protection-decrease-campaign-costs-51-195957
Amazon should generate more than $78 billion from Prime members this year
Roughly 65 million US Prime members spend an average of $1,200 per year.
from
http://marketingland.com/amazon-generate-78-billion-prime-members-year-196090
from
http://marketingland.com/amazon-generate-78-billion-prime-members-year-196090
Why marketers must be data-driven
Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.
from
http://marketingland.com/required-data-driven-marketers-192836
from
http://marketingland.com/required-data-driven-marketers-192836
Google Tag Manager now supports AMP (Accelerated Mobile Pages)
Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.
from
http://marketingland.com/google-tag-manager-now-supports-amp-accelerated-mobile-pages-196062
from
http://marketingland.com/google-tag-manager-now-supports-amp-accelerated-mobile-pages-196062
8 best practices for contextual campaigns
How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.
from
http://marketingland.com/8-best-practices-contextual-campaigns-195001
from
http://marketingland.com/8-best-practices-contextual-campaigns-195001
Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders
New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts... and Amazon itself.
from
http://marketingland.com/amazon-adds-66-new-dash-buttons-cites-exponential-growth-dash-orders-196074
from
http://marketingland.com/amazon-adds-66-new-dash-buttons-cites-exponential-growth-dash-orders-196074
Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.
from
http://marketingland.com/location-data-now-becomes-part-big-data-ibms-cognos-watson-196076
from
http://marketingland.com/location-data-now-becomes-part-big-data-ibms-cognos-watson-196076
To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
from
http://marketingland.com/to-win-at-search-take-a-page-from-displays-playbook-195740
from
http://marketingland.com/to-win-at-search-take-a-page-from-displays-playbook-195740
Monday, October 24, 2016
How keyword segmentation can increase Google Shopping profits
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain […]
from
http://marketingland.com/keyword-segmentation-can-increase-google-shopping-profits-196058
from
http://marketingland.com/keyword-segmentation-can-increase-google-shopping-profits-196058
Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. […]
from
http://marketingland.com/marketing-day-holiday-mobile-purchases-local-seo-ibms-watson-196052
from
http://marketingland.com/marketing-day-holiday-mobile-purchases-local-seo-ibms-watson-196052
Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing technologies to […]
from
http://marketingland.com/dont-miss-martech-europe-next-week-hope-see-196020
from
http://marketingland.com/dont-miss-martech-europe-next-week-hope-see-196020
Survey: Almost 40% of US consumers will make a mobile purchase during holidays
Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.
from
http://marketingland.com/survey-almost-40-us-consumers-will-make-mobile-purchase-holidays-195998
from
http://marketingland.com/survey-almost-40-us-consumers-will-make-mobile-purchase-holidays-195998
How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
from
http://marketingland.com/dominate-local-seo-challenging-evolving-local-search-environment-195805
from
http://marketingland.com/dominate-local-seo-challenging-evolving-local-search-environment-195805
Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
from
http://marketingland.com/location-data-held-hostage-195848
from
http://marketingland.com/location-data-held-hostage-195848
The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.
from
http://marketingland.com/eerie-future-adwords-targeting-195823
from
http://marketingland.com/eerie-future-adwords-targeting-195823
[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
from
http://marketingland.com/podcast-marketing-land-live-32-martech-today-launches-conversation-salesforces-leslie-fine-195910
from
http://marketingland.com/podcast-marketing-land-live-32-martech-today-launches-conversation-salesforces-leslie-fine-195910
IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Watson interprets the company's massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.
from
http://marketingland.com/ibms-weather-company-employs-watson-boost-updated-ad-targeting-platform-195898
from
http://marketingland.com/ibms-weather-company-employs-watson-boost-updated-ad-targeting-platform-195898
October surprise: When brands enter the political discussion
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
from
http://marketingland.com/october-surprise-brands-enter-political-discussion-195220
from
http://marketingland.com/october-surprise-brands-enter-political-discussion-195220
Organizing for simplicity: An inside look at Humana’s digital transformation
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.
from
http://marketingland.com/organizing-simplicity-humanas-digital-enterprise-vice-president-shares-organizational-transformation-supported-doubling-key-nps-metric-195195
from
http://marketingland.com/organizing-simplicity-humanas-digital-enterprise-vice-president-shares-organizational-transformation-supported-doubling-key-nps-metric-195195
Are you still bidding like it’s 2007?
Is your agency or vendor ready for modern bidding?
from
http://marketingland.com/are-you-still-bidding-like-its-2007-195276
from
http://marketingland.com/are-you-still-bidding-like-its-2007-195276
Friday, October 21, 2016
Marketing Day: Facebook News Feed changes, personalized local content & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-facebook-news-feed-changes-personalized-local-content-195915
from
http://marketingland.com/marketing-day-facebook-news-feed-changes-personalized-local-content-195915
13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.
from
http://marketingland.com/13-uses-keyword-research-help-win-search-engines-195703
from
http://marketingland.com/13-uses-keyword-research-help-win-search-engines-195703
ProPublica slams Google for opt-in targeting changes that happened in June
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ads personalization: In parallel with My […]
from
http://marketingland.com/propublica-slams-google-opt-targeting-changes-happened-june-195857
from
http://marketingland.com/propublica-slams-google-opt-targeting-changes-happened-june-195857
Facebook now re-ranks News Feed stories in real time on the client side
An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.
from
http://marketingland.com/facebook-now-re-ranks-news-feed-stories-real-time-client-side-195879
from
http://marketingland.com/facebook-now-re-ranks-news-feed-stories-real-time-client-side-195879
Digital demand and supply: the psychology of self-development for digital careers
Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world.
from
http://marketingland.com/digital-demand-supply-psychology-self-development-digital-careers-2-195355
from
http://marketingland.com/digital-demand-supply-psychology-self-development-digital-careers-2-195355
Personalized Local Content: Frightful or Insightful?
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, […]
from
http://marketingland.com/personalized-local-content-frightful-insightful-195868
from
http://marketingland.com/personalized-local-content-frightful-insightful-195868
Facebook set to launch international ad campaign for Facebook Live
Company plans two-phase campaign in the US and UK starting this weekend.
from
http://marketingland.com/facebook-set-launch-international-ad-campaign-facebook-live-195746
from
http://marketingland.com/facebook-set-launch-international-ad-campaign-facebook-live-195746
10 reasons why SEO is just like fitness
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.
from
http://marketingland.com/10-reasons-seo-just-like-fitness-195632
from
http://marketingland.com/10-reasons-seo-just-like-fitness-195632
A CMO’s View: How WP Engine’s content marketing works across the customer journey
CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand's content marketing strategy.
from
http://marketingland.com/cmos-view-wp-engines-content-marketing-works-across-customer-journey-195761
from
http://marketingland.com/cmos-view-wp-engines-content-marketing-works-across-customer-journey-195761
WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010
The WordPress hosting service also shares the top dozen plug-ins on its platform.
from
http://marketingland.com/wp-engine-top-wordpress-plug-ins-themes-generated-quarter-billion-dollars-since-2010-195699
from
http://marketingland.com/wp-engine-top-wordpress-plug-ins-themes-generated-quarter-billion-dollars-since-2010-195699
Are fake online reviews killing consumer confidence?
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.
from
http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239
from
http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239
3 popular CRO tactics (that can backfire terribly)
Ready to implement all those great conversion rate optimization (CRO) techniques you've learned? Not so fast! Columnist Khalid Saleh warns that if they're not done properly, your CRO efforts might run into trouble.
from
http://marketingland.com/3-popular-cro-tactics-can-backfire-terribly-194919
from
http://marketingland.com/3-popular-cro-tactics-can-backfire-terribly-194919
Thursday, October 20, 2016
Microsoft beats estimates with $22.3 billion in quarterly revenue
Cloud services were strong, but the company's consumer devices revenue was generally flat or down, except for Surface computers.
from
http://marketingland.com/microsoft-beats-estimates-22-3-billion-quarterly-revenue-195719
from
http://marketingland.com/microsoft-beats-estimates-22-3-billion-quarterly-revenue-195719
Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-top-10-video-creators-iabs-schema-standard-pin-collective-195716
from
http://marketingland.com/marketing-day-top-10-video-creators-iabs-schema-standard-pin-collective-195716
SEO is not dead; it’s just a shape-shifter
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.
from
http://marketingland.com/seo-not-dead-just-shape-shifter-195377
from
http://marketingland.com/seo-not-dead-just-shape-shifter-195377
Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
from
http://marketingland.com/connect-audience-insight-seo-strategy-195510
from
http://marketingland.com/connect-audience-insight-seo-strategy-195510
Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row
Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four spots.
from
http://marketingland.com/top-10-video-creators-september-unilad-holds-no-1-3-months-row-195666
from
http://marketingland.com/top-10-video-creators-september-unilad-holds-no-1-3-months-row-195666
10 skills genius online marketers have
Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.
from
http://marketingland.com/10-skills-genius-online-marketers-194915
from
http://marketingland.com/10-skills-genius-online-marketers-194915
IAB releases schema standard for dynamic content ads
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.
from
http://marketingland.com/iab-standard-dynamic-ad-content-195631
from
http://marketingland.com/iab-standard-dynamic-ad-content-195631
Research: location a primary buying consideration for 43 percent of consumers
Survey identifies "primary" and "secondary" consumer purchase considerations.
from
http://marketingland.com/research-location-primary-buying-consideration-43-percent-consumers-195613
from
http://marketingland.com/research-location-primary-buying-consideration-43-percent-consumers-195613
Kontakt.io launches first beacon-only physical showroom
The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based tech.
from
http://marketingland.com/kontakt-io-launches-first-beacon-physical-showroom-195506
from
http://marketingland.com/kontakt-io-launches-first-beacon-physical-showroom-195506
5 fundamentals of digital advertising every marketer should know
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.
from
http://marketingland.com/5-fundamentals-digital-advertising-every-marketer-know-191569
from
http://marketingland.com/5-fundamentals-digital-advertising-every-marketer-know-191569
Which came first, the mobile app or the audience?
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
from
http://marketingland.com/came-first-mobile-app-audience-193327
from
http://marketingland.com/came-first-mobile-app-audience-193327
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.
from
http://marketingland.com/fueled-audience-network-facebook-advertisers-saw-higher-q3-spends-returns-195605
from
http://marketingland.com/fueled-audience-network-facebook-advertisers-saw-higher-q3-spends-returns-195605
Pinterest announces Pin Collective, connecting businesses with content creators
Pinterest's Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win win.
from
http://marketingland.com/pin-collective-195566
from
http://marketingland.com/pin-collective-195566
Wednesday, October 19, 2016
True marketing automation is predicting a customer’s next move, not reacting to a moment
It’s time to break away from trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a funnel. In “Trusting the Machine: Data Science […]
from
http://marketingland.com/true-marketing-automation-predicting-customers-next-move-not-reacting-moment-195567
from
http://marketingland.com/true-marketing-automation-predicting-customers-next-move-not-reacting-moment-195567
Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-google-surveys-360-bouqs-co-cmo-interview-new-facebook-tools-195563
from
http://marketingland.com/marketing-day-google-surveys-360-bouqs-co-cmo-interview-new-facebook-tools-195563
Google Surveys 360 joins the Analytics 360 Suite
New enterprise-level survey product sits alongside newly-renamed Google Surveys, the pay-as-you-go product available to all.
from
http://marketingland.com/google-surveys-360-joins-analytics-360-suite-195524
from
http://marketingland.com/google-surveys-360-joins-analytics-360-suite-195524
How Trump & Clinton have failed to use free space in Google for US presidential candidates
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
from
http://marketingland.com/clinton-trump-google-space-195282
from
http://marketingland.com/clinton-trump-google-space-195282
Enterprise SEOs, unite! The SMX East 2016 session recap
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
from
http://marketingland.com/enterprise-seos-unite-smx-east-2016-session-recap-195187
from
http://marketingland.com/enterprise-seos-unite-smx-east-2016-session-recap-195187
Facebook automotive data indicates broad value of location-based customer insights
Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.
from
http://marketingland.com/facebook-automotive-data-indicates-broad-value-location-based-customer-insights-195459
from
http://marketingland.com/facebook-automotive-data-indicates-broad-value-location-based-customer-insights-195459
3 things to do after a major Google algorithm update
Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
from
http://marketingland.com/3-things-major-google-algorithm-update-195167
from
http://marketingland.com/3-things-major-google-algorithm-update-195167
Machu Picchu and martech: CMO lessons from the Inca Empire
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.
from
http://marketingland.com/machu-picchu-martech-cmo-lessons-inca-empire-2-195159
from
http://marketingland.com/machu-picchu-martech-cmo-lessons-inca-empire-2-195159
There’s a silent killer in your sales pipeline. Do you know how to stop it?
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.
from
http://marketingland.com/theres-silent-killer-sales-pipeline-know-stop-191759
from
http://marketingland.com/theres-silent-killer-sales-pipeline-know-stop-191759
A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.
from
http://marketingland.com/cmos-view-bouqs-co-uses-performance-marketing-stand-competitors-194954
from
http://marketingland.com/cmos-view-bouqs-co-uses-performance-marketing-stand-competitors-194954
Google shares data on how mobile is set to impact shopping this holiday
Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.
from
http://marketingland.com/google-mobile-shopping-research-holiday-conversion-rates-195393
from
http://marketingland.com/google-mobile-shopping-research-holiday-conversion-rates-195393
Bazaarvoice adds ad targeting platform based on consumer intent
Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.
from
http://marketingland.com/bazaarvoice-adds-ad-targeting-platform-based-consumer-intent-195285
from
http://marketingland.com/bazaarvoice-adds-ad-targeting-platform-based-consumer-intent-195285
What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯
Brands don’t worry about harassment because they have adopted Goldliocks social strategies to not be targets of harassment.
from
http://marketingland.com/marketers-think-twitters-harassment-problem-%C2%AF_%E3%83%84_%C2%AF-195331
from
http://marketingland.com/marketers-think-twitters-harassment-problem-%C2%AF_%E3%83%84_%C2%AF-195331
Brands must close the loop on audience segmentation
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.
from
http://marketingland.com/brands-must-close-loop-audience-segmentation-194435
from
http://marketingland.com/brands-must-close-loop-audience-segmentation-194435
Facebook adds new tools for local discovery and commerce
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.
from
http://marketingland.com/facebook-adds-new-tools-local-discovery-commerce-pages-195336
from
http://marketingland.com/facebook-adds-new-tools-local-discovery-commerce-pages-195336
Tuesday, October 18, 2016
Yahoo Q3 revenue beats estimates though search and display revenues were down
Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.
from
http://marketingland.com/yahoo-q3-revenue-beats-though-search-display-revenues-195294
from
http://marketingland.com/yahoo-q3-revenue-beats-though-search-display-revenues-195294
Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-paid-search-campaigns-instagram-stories-facebook-mobile-apps-195284
from
http://marketingland.com/marketing-day-paid-search-campaigns-instagram-stories-facebook-mobile-apps-195284
Take your paid search campaigns to the next level
For most advertisers, the process used to place bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive […]
from
http://marketingland.com/take-paid-search-campaigns-next-level-195267
from
http://marketingland.com/take-paid-search-campaigns-next-level-195267
Study: Full-page interstitials alienate users, send them racing for the X-it
However, opt-in, contextually relevant video saw positive response from users.
from
http://marketingland.com/study-full-page-interstitials-alienate-users-send-racing-x-195193
from
http://marketingland.com/study-full-page-interstitials-alienate-users-send-racing-x-195193
Instagram highlights Stories on Explore tab to boost viewership
Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram.
from
http://marketingland.com/instagram-highlights-stories-explore-tab-boost-viewership-195233
from
http://marketingland.com/instagram-highlights-stories-explore-tab-boost-viewership-195233
eBay Collective launches with “Shop the Look” AI technology
Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition.
from
http://marketingland.com/ebay-collective-launches-shop-look-ai-technology-195241
from
http://marketingland.com/ebay-collective-launches-shop-look-ai-technology-195241
Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
from
http://marketingland.com/dear-google-os-targeting-programmatic-search-194980
from
http://marketingland.com/dear-google-os-targeting-programmatic-search-194980
Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
from
http://marketingland.com/perfect-sem-testing-evaluate-everything-smx-east-2016-195011
from
http://marketingland.com/perfect-sem-testing-evaluate-everything-smx-east-2016-195011
Facebook will help mobile apps aim push notifications based on people’s in-app actions
Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.
from
http://marketingland.com/facebooks-targeted-push-notifications-officially-open-mobile-app-developers-195071
from
http://marketingland.com/facebooks-targeted-push-notifications-officially-open-mobile-app-developers-195071
Three big, long-term predictions for the future of martech
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.
from
http://marketingland.com/three-big-long-term-predictions-future-martech-2-195002
from
http://marketingland.com/three-big-long-term-predictions-future-martech-2-195002
7 marketing gimmicks that could damage your brand
It's one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.
from
http://marketingland.com/7-marketing-gimmicks-damage-brand-190049
from
http://marketingland.com/7-marketing-gimmicks-damage-brand-190049
Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?
Voice-only search might hinder use of Google Assistant and split attention between it and the search bar -- which is now hidden behind a button.
from
http://marketingland.com/google-assistant-pixel-confusing-195092
from
http://marketingland.com/google-assistant-pixel-confusing-195092
Monday, October 17, 2016
Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-dialogtech-liveramp-partnership-keyword-research-martech-today-launch-195047
from
http://marketingland.com/marketing-day-dialogtech-liveramp-partnership-keyword-research-martech-today-launch-195047
If you’re in the U.S., this marketing data company has a psychology profile on you
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
from
http://marketingland.com/youre-u-s-marketing-data-company-psychology-profile-195034
from
http://marketingland.com/youre-u-s-marketing-data-company-psychology-profile-195034
DialogTech and LiveRamp join to make calls a display optimization tool
Partnership brings call-conversion-based audience targeting to display.
from
http://marketingland.com/dialogtech-liveramp-join-make-calls-display-optimization-tool-194991
from
http://marketingland.com/dialogtech-liveramp-join-make-calls-display-optimization-tool-194991
Just launched: Marketing Land’s new MarTech Today website!
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
from
http://marketingland.com/just-launched-marketing-lands-new-martech-today-website-194900
from
http://marketingland.com/just-launched-marketing-lands-new-martech-today-website-194900
The ins and outs of keyword research
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
from
http://marketingland.com/ins-outs-keyword-research-194837
from
http://marketingland.com/ins-outs-keyword-research-194837
What Google’s experimental content podium means for SEO
What's the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
from
http://marketingland.com/googles-experimental-content-podium-means-seo-194816
from
http://marketingland.com/googles-experimental-content-podium-means-seo-194816
[Reminder] Upcoming webcast: Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder, as they explain how to empower […]
from
http://marketingland.com/reminder-upcoming-webcast-take-back-control-content-194995
from
http://marketingland.com/reminder-upcoming-webcast-take-back-control-content-194995
What you need to reach the big leagues of local SEO
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
from
http://marketingland.com/need-reach-big-leagues-local-seo-194807
from
http://marketingland.com/need-reach-big-leagues-local-seo-194807
Can location make native ads better and more relevant?
Placecast says its new location-enabled units outperform conventional native ads.
from
http://marketingland.com/can-location-make-native-ads-better-relevant-194940
from
http://marketingland.com/can-location-make-native-ads-better-relevant-194940
4 tactics to generate quality leads from social media
Don't just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels.
from
http://marketingland.com/4-tactics-generate-quality-leads-social-media-194222
from
http://marketingland.com/4-tactics-generate-quality-leads-social-media-194222
Viewability is a big part of the journey, but it’s not the destination
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
from
http://marketingland.com/viewability-big-part-journey-not-destination-194350
from
http://marketingland.com/viewability-big-part-journey-not-destination-194350
Viewability is a big part of the journey, but it’s not the destination
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
from
http://marketingland.com/viewability-big-part-journey-not-destination-194350
from
http://marketingland.com/viewability-big-part-journey-not-destination-194350
MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources […]
from
http://marketingland.com/martech-today-intelligent-agent-ozlo-mobile-wallet-versus-apps-alibaba-backs-location-platform-194906
from
http://marketingland.com/martech-today-intelligent-agent-ozlo-mobile-wallet-versus-apps-alibaba-backs-location-platform-194906
MarTech Europe is just 2 weeks away – don’t miss out!
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside […]
from
http://marketingland.com/martech-europe-just-2-weeks-away-dont-miss-194826
from
http://marketingland.com/martech-europe-just-2-weeks-away-dont-miss-194826
Friday, October 14, 2016
Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.
from
http://marketingland.com/microsoft-dynamics-365-adds-predictive-lead-scoring-versium-b2b-crm-194889
from
http://marketingland.com/microsoft-dynamics-365-adds-predictive-lead-scoring-versium-b2b-crm-194889
Marketing Day: Paid search campaigns, mobile wallet strategies & content creation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-paid-search-campaigns-mobile-wallet-strategies-content-creation-194879
from
http://marketingland.com/marketing-day-paid-search-campaigns-mobile-wallet-strategies-content-creation-194879
Say hello to the newest intelligent agent, Ozlo
Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources of information.’
from
http://marketingland.com/say-hello-newest-intelligent-agent-ozlo-194864
from
http://marketingland.com/say-hello-newest-intelligent-agent-ozlo-194864
Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
from
http://marketingland.com/ppc-monsters-lurking-inside-paid-search-account-194643
from
http://marketingland.com/ppc-monsters-lurking-inside-paid-search-account-194643
What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting.
from
http://marketingland.com/googles-recent-rlsa-updates-mean-advertisers-194632
from
http://marketingland.com/googles-recent-rlsa-updates-mean-advertisers-194632
With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads.
from
http://marketingland.com/holiday-2016-approaching-retailers-need-mobile-wallet-strategy-asap-194796
from
http://marketingland.com/holiday-2016-approaching-retailers-need-mobile-wallet-strategy-asap-194796
The evolution of the programmatic superchannel
Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.
from
http://marketingland.com/evolution-programmatic-super-channel-194503
from
http://marketingland.com/evolution-programmatic-super-channel-194503
6 questions from elementary school are key to content creation success
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
from
http://marketingland.com/5-questions-elementary-school-key-content-creation-success-194348
from
http://marketingland.com/5-questions-elementary-school-key-content-creation-success-194348
Chinese giant Alibaba makes strategic investment in “location as platform”
Investment in PlaceIQ could be a watershed moment for location intelligence.
from
http://marketingland.com/chinese-giant-alibaba-makes-strategic-investment-location-platform-194675
from
http://marketingland.com/chinese-giant-alibaba-makes-strategic-investment-location-platform-194675
MarTech Today: The Verizon-Yahoo deal, LiveRamp’s new ID resolution service & a new Google AMP testing tool
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Is the Verizon-Yahoo deal going south? Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach “material,” which could kill the acquisition. LiveRamp extends its […]
from
http://marketingland.com/martech-today-verizon-yahoo-deal-liveramps-new-id-resolution-service-new-google-amp-testing-tool-194770
from
http://marketingland.com/martech-today-verizon-yahoo-deal-liveramps-new-id-resolution-service-new-google-amp-testing-tool-194770
Thursday, October 13, 2016
Get the most from your social media campaigns this holiday shopping season
How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper. G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign. You’ll learn: How shoppers engage with content on Facebook, Instagram and Twitter; which […]
from
http://marketingland.com/get-social-media-campaigns-holiday-shopping-season-194763
from
http://marketingland.com/get-social-media-campaigns-holiday-shopping-season-194763
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
from
http://marketingland.com/ad-budget-impact-campaign-building-194534
from
http://marketingland.com/ad-budget-impact-campaign-building-194534
Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
from
http://marketingland.com/rethinking-todays-attribution-problem-digital-marketing-194541
from
http://marketingland.com/rethinking-todays-attribution-problem-digital-marketing-194541
Marketing Day: Periscope Producer, Pinterest’s 150M users & new AdSense interface
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-periscope-producer-pinterests-150m-users-new-adsense-interface-194738
from
http://marketingland.com/marketing-day-periscope-producer-pinterests-150m-users-new-adsense-interface-194738
Is the Verizon-Yahoo deal going south?
Verizon reportedly considering whether to declare massive Yahoo data breach "material," which could kill the acquisition.
from
http://marketingland.com/verizon-yahoo-deal-going-south-194721
from
http://marketingland.com/verizon-yahoo-deal-going-south-194721
LiveRamp extends its multi-channel identity resolution service to its clients
The Acxiom-owned data onboarder is launching IdentityLink so that client companies can target individuals both offline and online.
from
http://marketingland.com/liveramp-extends-multi-channel-identity-resolution-service-clients-194686
from
http://marketingland.com/liveramp-extends-multi-channel-identity-resolution-service-clients-194686
Twitter’s Periscope wants to air more TV-style broadcasts
Periscope Producer will let certain broadcasters air livestreams produced with expensive equipment, multiple camera angles and fancy graphics.
from
http://marketingland.com/twitters-periscope-wants-air-tv-style-broadcasts-194683
from
http://marketingland.com/twitters-periscope-wants-air-tv-style-broadcasts-194683
Pinterest’s monthly user base hits 150 million people, up 50% from last year
Pinterest's audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter.
from
http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668
from
http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668
Google unveils new look for AdSense interface
AdSense get the Material Design treatment.
from
http://marketingland.com/google-unveils-new-look-adsense-interface-194655
from
http://marketingland.com/google-unveils-new-look-adsense-interface-194655
Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
from
http://marketingland.com/social-cmo-social-cmi-insight-driven-evolution-enterprise-190081
from
http://marketingland.com/social-cmo-social-cmi-insight-driven-evolution-enterprise-190081
Tracking the confusing reality of the cross-social experience
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
from
http://marketingland.com/tracking-confusing-reality-cross-social-experience-193460
from
http://marketingland.com/tracking-confusing-reality-cross-social-experience-193460
Facebook will rank Audience Network publishers’ ad slots, price them accordingly
To create parity with News Feed ads, Facebook will appraise Audience Network publishers' ad placements based on what people do after they click on them.
from
http://marketingland.com/facebook-will-rank-audience-network-publishers-ad-slots-price-accordingly-194602
from
http://marketingland.com/facebook-will-rank-audience-network-publishers-ad-slots-price-accordingly-194602
10 tips for retailers’ Q4 social advertising
With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines 10 tips for achieving a highly successful quarter.
from
http://marketingland.com/10-tips-q4-social-advertising-193854
from
http://marketingland.com/10-tips-q4-social-advertising-193854
[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)
We continue our conversation with Google's Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.
from
http://marketingland.com/podcast-marketing-land-live-31-conversation-googles-gary-illyes-part-2-194605
from
http://marketingland.com/podcast-marketing-land-live-31-conversation-googles-gary-illyes-part-2-194605
MarTech Today: AMP status, Facebook’s ad diversions & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: After 4 months & 125M+ pages indexed, where are we with AMP? Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, […]
from
http://marketingland.com/martech-today-amp-status-facebooks-ad-diversions-194608
from
http://marketingland.com/martech-today-amp-status-facebooks-ad-diversions-194608
Wednesday, October 12, 2016
Buyer’s Guide: Find the right social media management software for your business.
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and productivity. If you are considering a social media management software platform, this guide will help […]
from
http://marketingland.com/buyers-guide-find-right-social-media-management-software-business-194592
from
http://marketingland.com/buyers-guide-find-right-social-media-management-software-business-194592
Marketing Day: Amazon preps for holidays, Google acquires Famebit & Instagram news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
from
http://marketingland.com/marketing-day-amazon-preps-holidays-google-acquires-famebit-instagram-news-194581
from
http://marketingland.com/marketing-day-amazon-preps-holidays-google-acquires-famebit-instagram-news-194581
Amazon aims for faster holiday shipping by limiting new 3rd-party sellers
Merchants new to Fulfilled By Amazon service can't use it until December 19th.
from
http://marketingland.com/amazon-aims-faster-holiday-shipping-limiting-new-3rd-party-sellers-194568
from
http://marketingland.com/amazon-aims-faster-holiday-shipping-limiting-new-3rd-party-sellers-194568
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
from
http://marketingland.com/4-months-125m-pages-indexed-amp-194032
from
http://marketingland.com/4-months-125m-pages-indexed-amp-194032
I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
from
http://marketingland.com/ill-stop-world-link-194404
from
http://marketingland.com/ill-stop-world-link-194404
Google acquires Famebit to give creators more branded content opportunities
With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space.
from
http://marketingland.com/google-acquires-famebit-give-creators-branded-content-opportunities-194544
from
http://marketingland.com/google-acquires-famebit-give-creators-branded-content-opportunities-194544
Subscribe to:
Posts (Atom)