Facebook wants to make mobile ad links load faster so it will start pre-loading them and push advertisers to make them load even quicker.
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Wednesday, August 31, 2016
Police Academies in Texas
There are 71 police academies in Texas. To find out more about law enforcement training, requirements, and career opportunities near you, visit our website.
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http://policeacademies.info/texas/
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Everything you need to know about predictive marketing analytics platforms
“B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools. In this report you will learn: Who the leading players are in predictive marketing analytics platforms What you should look for in a predictive marketing analytics solution What trends are […]
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http://marketingland.com/everything-need-know-predictive-marketing-analytics-platforms-190028
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Ibotta launches ‘first app-to-app affiliate program’
Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other apps.
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Marketing Day: WooCommerce updates, Instagram’s pinch-to-zoom & Pinterest ad news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Search competitor analysis: backlinks, keywords and pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.
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WooCommerce adds AdRoll integration
Automattic's popular e-commerce plugin for WordPress now offers a new ad/email retargeting option.
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A CMO’s View: Conservation International’s influencer marketing gives nature a familiar voice
CMO Meg Goldthwaite shares how her brand builds meaningful relationships with the likes of Harrison Ford, Ed Norton and Reese Witherspoon.
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http://marketingland.com/cmos-view-conservation-internationals-influencer-marketing-gives-nature-familiar-voice-189760
Moving your SEO program beyond discovery
As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important.
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With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem
Instagram's pinch-to-zoom feature lets people take a closer look at photos and videos, but requires them to keep their fingers on the screen to do so.
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Five free Chrome extensions for SEO practitioners
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screenshots to checking links to content analysis.
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From the Editor’s Desk: Blab is dead; long live our new podcast!
In this month's column, Editor-In-Chief Matt McGee talks about why we're changing our weekly video show to an audio-only podcast.
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Pinterest will target ads to people who click on, save brand-related pins
Pinterest wants brands to feel like they already have an audience to advertise to on its platform, so it's creating one from brand-related pins.
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The future of email marketing is already here
The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead.
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How to overcome the hardest parts of curating content for thought leadership
Curating isn't all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and strengthen your personal brand.
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MarTech Today: All-you-can-eat data deals, Google’s enterprise-level tag management & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: All-you-can-eat data deal coming to a programmatic market near you Aug 30, 2016 by Melody Gambino As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the […]
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Tuesday, August 30, 2016
Marketing Day: Facebook Offers, Twitter video ads & Apple’s EU tax woes
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Kontakt’s product releases point to a new phase of beacon evolution
Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC, and RFID to iBeacon/Eddystone beacons.
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http://marketingland.com/kontakts-product-releases-point-new-phase-beacon-evolution-189807
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How to launch your employee advocacy program
Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of others across the globe who are pioneering the way with successful programs. Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive awareness, reach, […]
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Test points to likely influence of click-through rate on search rankings
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.
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Facebook is trying to make its coupon product, Offers, a bigger deal
Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.
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Twitter floats better revenue split for creators’ YouTube, Facebook videos
Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?
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3 ways social intelligence shapes hospitality marketing
Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.
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Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.
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All-you-can-eat data deal coming to a programmatic market near you
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.
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EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
EC investigation finds that Apple paid an effective tax rate of less than 1 percent for roughly a decade.
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MarTech Today: Tru Optik’s OTT Data Cloud, Google’s ‘Phantom’ & local marketing automation tools
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV Aug 26, 2016 by Barry Levine The company says this is the first time marketers can use web-like […]
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Monday, August 29, 2016
Report: Apple to be assessed “billions” in unpaid European back taxes
The precise figures are under wraps but will be released later this week.
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Google Analytics launches Workspaces for enterprise-level tag management
Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions.
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Marketing Day: Google Analytics audience data, Facebook Trending Topics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Step by step, physical grocery stores are becoming back ends for online shopping
Walmart, Kroger, ShopRite and other traditional chains are jumping aboard, as physical store-less grocery providers like Amazon are moving in.
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4 e-commerce link building tactics that still work in 2016
Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
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[PODCAST] Marketing Land Live #25: Google’s interstitial penalty, AdSense limits removed & more
As Marketing Land Live switches to an audio-only podcast, we talk about Google's plans to penalize certain mobile interstitials, a change of heart from AdSense and Amazon's latest expansion.
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Is your email a casualty of the war on spam?
If your messages aren't getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a "good" sending reputation.
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How to use Google Analytics audience data to make media and marketing decisions
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data.
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MarTech Today: IP blocking from list-bombing, local marketing automation tools & inbound call data
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers, make sure you are not being list-bombed and blocked by Spamhaus Aug 26, 2016 by Barry Levine Recently, valid email addresses have been fraudulently added to many open email lists, flooding […]
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Friday, August 26, 2016
Facebook removes story descriptions for Trending Topics & replaces with number of mentions
Previously, Facebook's Trending Topics included a brief description, but now it will only show number of mentions the topic has received.
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Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
The company says this is the first time marketers can use web-like audience targeting for ad-supported TV seen via Roku, Apple TV or game consoles.
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http://marketingland.com/tru-optik-launches-ott-data-cloud-bring-segment-targeting-connected-tv-189524
Marketing Day: Re-engaging email subscribers, Facebook’s vertical video & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Compare 16 leading local marketing automation tools
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local […]
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http://marketingland.com/compare-16-leading-local-marketing-automation-tools-189407
Marketers, make sure you are not being list-bombed and blocked by Spamhaus
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses.
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7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.
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7 steps for re-engaging your email subscribers
How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board.
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Think smartphones are just about the bottom of the funnel? Think again.
Survey data show that 56 percent use their mobile devices most often at home.
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2016 is finally the “year of the video”
Video is all around us online these days, no matter what device we're using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide.
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Facebook now officially showcases vertical videos in mobile news feeds
Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds.
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Every call is becoming data: Rich customer data revolutionizes call analytics
Columnist Andrew Osmak points out that every inbound call to a business is data -- and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.
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16 experts share how to boost results from your current content marketing
How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips.
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MarTech Today: ScribbleLive buys Linkdex, Jivox’ dynamic personalization for video ads & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: ScribbleLive buys SEO platform Linkdex Aug 24, 2016 by Barry Levine The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools. Chatsuite announces new […]
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Thursday, August 25, 2016
Marketing Day: Chatsuite chatbots, Amazon Vehicles & StubHub’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Chatsuite announces new chatbot creation and management features for agencies
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand.
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Are marketers are missing the mark on mobile?
In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are performing the best and why most marketers are planning a mobile […]
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Optimizing your internal link structure
SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site's internal links.
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3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!
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Facebook paid $22 billion for WhatsApp’s user data and now it’s getting it
WhatsApp's updated privacy policy states that it will share people’s account information with Facebook and will let businesses send them messages.
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Bing Ads Editor now supports separate ads for search and MSN.com native ads
Advertisers can create custom ads for native placements in bulk.
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Amazon launches Vehicles, a new destination for car shoppers
You can't buy cars (yet?) on Amazon.com, but the company wants Amazon Vehicles to be a car buyer's starting point for research.
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Snapchat is pushing for shorter ads between Stories, within Live Stories
With people primed to skip an ad after two seconds, Snapchat is pushing brands to cut their ads between Stories to seven seconds and those within Live Stories to five seconds.
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A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket”
Launched in May, StubHub's rebranding efforts included its first-ever global campaign, aimed at reaching a wider variety of audiences.
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Email marketing is more than just hitting the send button
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement.
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From great to world-class: How the CMO of Belkin International transformed his organization
Moving from a channel-led approach to one that embraces every brand touch point doesn't happen overnight. Contributors Erica Seidel and Nadine Dietz interviewed Belkin CMO Kieran Hannon about the shifts he's made since joining the electronics company.
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Wednesday, August 24, 2016
Twitter adds a button for people to direct message businesses from their sites
Twitter and Facebook continue to try to one-up each other as the place online for people to publicly and privately contact businesses.
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ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
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http://marketingland.com/scribblelive-buys-seo-platform-linkdex-189180
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Marketing Day: Email marketing, Google AdSense & Instagram video ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The future of the map
The leap from physical to digital maps was game-changing for marketers and consumers alike, but what's next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.
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The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
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http://marketingland.com/human-side-seo-power-personas-188925
Why the best email marketing happens when you don’t hit “send”
Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers.
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Integrate lifetime value to benefit a customer-led SEO strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
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It’s time to raise your game on social media
Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world. Download this guide from Oracle to raise your game on social media, become more aligned with your customers and followers, […]
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Fuisz partners with Sizmek for automated object-recognition in video ads
The partnership is the first full integration between the interactive video provider and a major ad server.
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Major internet companies support Yelp in case that threatens online reviews
If the Hassell decision stands it would enable business owners to sue right and left over critical reviews and could eventually suppress online speech.
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Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean -- renewed focus on single-point solutions and on the bottom line.
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Chasm between GRP and digital metrics highlights need for cross-screen standards
Columnist Matt Nitzberg says we need to bridge the gap between gross rating points and digital metrics and move towards using data standards that work across screens.
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MarTech Today: Pinterest gets Instapaper’s tech, content’s science of measurement & Branch’s ‘full-stack’ deep linking tools
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: How buying Instapaper could help Pinterest become a media portal like Facebook Aug 23, 2016 by Tim Peterson In buying Instapaper, Pinterest gets technology to replant publishers’ content within its walled […]
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Google removes AdSense 3 ads per page limit, focuses on content to ad balance
With mobile, the ads per page limit lost relevancy. The update gives Google more discretion.
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Tuesday, August 23, 2016
Report: Video ads on Instagram are more common and getting longer
The average video ad length jumped from 15 seconds in January to 25 seconds in June.
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Marketing Day: Pinterest buys Instapaper, Facebook Slideshow video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Reactful offers web optimization platform to stimulate visitors’ behavior
New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a form.
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How buying Instapaper could help Pinterest become a media portal like Facebook
In buying Instapaper, Pinterest gets technology to replant publishers' content within its walled garden and more data on what content people like to consume.
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Aligning collateral and micro-conversions with the buying cycle
Columnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales.
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The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
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Google will punish “intrusive interstitials” with a ranking penalty in 2017
Google says "responsible interstitials" can remain; some may see the move as part of a "war on apps."
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Facebook adds new tools, capabilities to Slideshow video ads
Integration with stock image library and ability to create on mobile among a list of new features for popular video creation tool.
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The art of content creation and the science of measurement
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.
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Jivox launches dynamic personalization for video ads
Portions of video ads can be customized dynamically with images and copy depending on a viewer's location, weather conditions and more.
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Deep linker Branch launches ‘full stack’ tools for web-to-app and email-to-app
The company says the new products are the most complete deep linking solutions for those paths.
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How I stay motivated to write: Tips for content marketing inspiration
We've all been there: The struggle to feel inspired is very real. Columnist Patrick Armitage discusses what propels him to keep writing and what content marketers should consider before putting their thoughts into words.
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Selling your agency, a how-to guide: Part 1 — Starting out right
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier.
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MarTech Today: Dynamic image optimization, OpenStreetMap & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Akamai: When creating responsive sites for mobile, consider dynamic image optimization Aug 22, 2016 by Barry Levine The content delivery network points out that marketers need to keep image performance in […]
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Monday, August 22, 2016
SMX East early bird rates expire Saturday. Register now!
Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save $200 compared to on-site rates. Register now!
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Marketing Day: Olympic brands earning buzz, responsive mobile sites & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Coca-Cola, Nike top lists of Olympics advertisers earning social buzz
Nintendo credited as a late winner thanks to Super Mario showing up at Sunday's closing ceremony.
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Akamai: When creating responsive sites for mobile, consider dynamic image optimization
The content delivery network points out that marketers need to keep image performance in mind for mobile.
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6 possibilities for the future of social media marketing
What does the future hold for the world of social media? Contributor Jayson DeMers shares his predictions.
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How to responsibly create content that pushes the envelope
Love it or hate it, columnist Kerry Jones explains how to skillfully craft controversial content that attracts attention.
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4 marketing trends you need to follow to sell to millennials
How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo this highly sought-after market.
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MarTech Today: Salesforce’s evolution, Placed’s enticement & the event marketing data problem
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Next stop in Salesforce’s evolution: Becoming the platform for customer experience Aug 19, 2016 by Barry Levine A Salesforce exec points out how the Demandware acquisition and all those clouds can fit […]
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Friday, August 19, 2016
Marketing Day: Google expanded text ads, Sprinklr CMO interview & content audits
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Placed entices users to share location with frequent flyer miles
Company provides a clear value exchange to consumers for their location data.
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Next stop in Salesforce’s evolution: Becoming the platform for customer experience
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.
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Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
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Sprinklr CMO says always being a student & having passion is good, but focus is key
Get to Know: Tom Butta, CMO for Sprinklr, a cloud-based SMMS platform
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SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
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Paid search management software: Is it right for your business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software.
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How to solve the event marketing data problem
From trade shows to meetups, it's tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI.
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5 ways digital marketers can make healthier impressions
Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions.
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Content audit 101: a step-by-step guide
If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit.
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MarTech Today: Parse.ly’s Data Pipeline, Raven Tools’ refound love & WordPress 4.6
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Parse.ly now provides site and app publishers with full raw data Aug 18, 2016 by Barry Levine Its new Data Pipeline delivers the info behind its existing dashboard and API. Like […]
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Thursday, August 18, 2016
Marketing Day: Twitter takes steps to fight abuse, new WordPress release & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Like Moz, Raven Tools refocuses on its first love: search
The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization.
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Twitter updates interface with quality filter and notification improvements
Twitter has updated its interface to reduce notifications and to improve the quality of tweets. Is this a step toward addressing claims that it allows harassers to reign free?
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How to solve duplicate content local SEO issues for multi-location businesses
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.
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4 ways for Twitter to stay relevant
How can Twitter get ahead in the social advertising space? Columnist Brad O'Brien discusses four initiatives that will help the platform thrive and resonate more with marketers.
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How to manage ad partners in regulated industries: Education (Part 4 of 5)
Columnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry.
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Parse.ly now provides site and app publishers with full raw data
Its new Data Pipeline delivers the info behind its existing dashboard and API.
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How to find the right analytics for the right marketing job
Do you know which kind of analytics to use, and when? Columnist Alan K'necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful.
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MarTech Today: Oracle’s B2B data marketplace, Infer’s account-based behavior scoring & Amobee’s Triggers
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle launches ‘largest B2B audience data marketplace’ Aug 17, 2016 by Barry Levine The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers […]
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Wednesday, August 17, 2016
What is marketing automation?
Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though: to automate previously complex marketing tasks so […]
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WordPress releases 4.6, with faster theme & plugin management
Latest CMS update now available for download or updating via WordPress dashboard.
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Marketing Day: Instagram copies Snapchat (again), Pinterest video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Moz drops Followerwonk to focus on search, lays off 28% of staff
Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.
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Top 10 video creators in July: After 7 months in the lead, Tasty loses #1 spot to Unilad
BuzzFeed Tasty had been the most-watched video creator since December, but it dropped to No. 3 last month behind Unilad and The Lad Bible.
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Instagram is now copying Snapchat’s Live Stories with events video channels
Instagram's new feature collects videos around live events into a single stream like Snapchat's version, but tailors them to each user unlike Snapchat's.
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Predictive scorer Infer unveils ‘first account-based behavior scoring’
The new scoring model is now combined with the firm’s existing “account fit” model to boost business-based targeting.
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How to follow up on link requests
Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.
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Should you hitch your campaigns onto the sporting bandwagon?
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.
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Amobee Triggers activates campaigns based on a mix of online & offline signals
Advertisers can set triggers to serve ads in real-time based on both contextual signals as well as custom insights into consumer sentiment.
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Google antitrust woes: new South Korean probe, Russian court rejects appeal
Google looking at billions in potential fines if found to have violated antitrust rules.
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Local journalism, meet branded content: What the decline in print means for brands
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other.
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3 tips for embracing martech
Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.
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Perfecting the pass from marketing to sales
Does it sometimes feel as though marketing and sales aren't working from the same playbook? Columnist Jacob Baasdgaard believes that by working together, these departments can both improve their game.
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A look at Facebook’s carousel ad and the latest pricing trends on the network
Columnist Andrew Waber delves into data that shows how the social network is changing and how marketers should adjust their advertising strategy to take advantage of the trends.
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Oracle launches “largest B2B audience data marketplace”
The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis as well as leading providers like Bombora and Dun & Bradstreet.
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http://marketingland.com/oracle-launches-largest-b2b-audience-data-marketplace-188371
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MarTech Today: Walmart/Jet.com, Google’s FaceTime competitor & AMP error warnings
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Can the Walmart/Jet.com marriage work? Aug 16, 2016 by Barry Levine We checked in with a variety of industry observers to see if this particular couple looks like a winner. What […]
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Pinterest debuts click-to-play, mobile-only video ads
Pinterest's click-to-play Promoted Video format is effectively a free add-on to its Cinematic Pin format, but one that comes with its own free add-on.
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http://marketingland.com/pinterest-debuts-click-to-play-mobile-only-video-ads-188302
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http://marketingland.com/pinterest-debuts-click-to-play-mobile-only-video-ads-188302
Tuesday, August 16, 2016
Marketing Day: The Walmart/Jet.com deal, e-commerce up 16% & Google’s Duo
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-walmartjet-com-deal-e-commerce-16-googles-duo-188348
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Can the Walmart/Jet.com marriage work?
We checked in with a variety of industry observers to see if this particular couple looks like a winner.
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http://marketingland.com/can-walmartjet-com-marriage-work-188336
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http://marketingland.com/can-walmartjet-com-marriage-work-188336
How to tie employee advocacy back to your goals and KPIs
Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions, and leads from the content they’ve worked so hard to create. And it’s no different than any other marketing campaign – it’s critical to track every send, view, share, like, and reaction, but even more important to […]
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http://marketingland.com/tie-employee-advocacy-back-goals-kpis-186769
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E-commerce grows 16 percent in Q2 according to US Commerce Dept.
Online retail came in at $97.3 billion according the Commerce Department.
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http://marketingland.com/e-commerce-grows-16-percent-q2-according-us-commerce-dept-188308
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http://marketingland.com/e-commerce-grows-16-percent-q2-according-us-commerce-dept-188308
‘Omnichannel’ may never catch on, but it’s the next big thing for local
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.
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http://marketingland.com/omnichannel-may-never-catch-next-big-thing-local-188116
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http://marketingland.com/omnichannel-may-never-catch-next-big-thing-local-188116
The secret to writing awesome local content
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.
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http://marketingland.com/secret-writing-awesome-local-content-188132
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http://marketingland.com/secret-writing-awesome-local-content-188132
Top tips to consider when it’s time to rebrand on social media
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction.
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What Pokémon Go can teach us about email marketing
Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features.
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http://marketingland.com/pokemon-go-can-teach-us-email-marketing-187301
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http://marketingland.com/pokemon-go-can-teach-us-email-marketing-187301
The best marketers know more about their customers
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more.
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http://marketingland.com/best-marketers-know-customers-186153
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http://marketingland.com/best-marketers-know-customers-186153
MarTech Today: Designing dashboards, Privacy Shield compliance & Blab shuts down
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Designing dashboards people will actually use Aug 15, 2016 by Nick Iyengar Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that […]
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http://marketingland.com/martech-today-designing-dashboards-privacy-shield-compliance-blab-shuts-188213
Google launches FaceTime competitor, video-calling app Duo
New app, first announced at Google I/O, is simple and cross-platform.
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http://marketingland.com/google-launches-facetime-competitor-video-calling-app-duo-188226
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http://marketingland.com/google-launches-facetime-competitor-video-calling-app-duo-188226
Monday, August 15, 2016
Google Hangouts On Air moving from Google+ to YouTube Live on September 12
Any events currently scheduled after September 12 using Google+ will need to be moved to YouTube Live.
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http://marketingland.com/google-hangouts-air-moving-google-youtube-live-september-12-188194
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http://marketingland.com/google-hangouts-air-moving-google-youtube-live-september-12-188194
Facebook restricts Messenger bots to 24-hour window, adds subscriptions
Facebook Messenger bots can now send promotional messages, but only within 24 hours of someone interacting with the bot.
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http://marketingland.com/facebook-restricts-messenger-bots-24-hour-window-adds-subscriptions-188192
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http://marketingland.com/facebook-restricts-messenger-bots-24-hour-window-adds-subscriptions-188192
Marketing Day: Designing dashboards, Twitter sticker ads & the end of Blab
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-designing-dashboards-twitter-sticker-ads-end-blab-188183
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http://marketingland.com/marketing-day-designing-dashboards-twitter-sticker-ads-end-blab-188183
Check out my BIG SMX East Preview. Then register & save!
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]
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http://marketingland.com/check-big-smx-east-preview-register-save-188155
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[WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more
In this week's show, our panel talks about Twitter's ongoing harassment issues, Facebook's ongoing News Feed tweaks and more.
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Using popular culture to drive local positioning
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.
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http://marketingland.com/using-popular-culture-drive-local-positioning-188018
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http://marketingland.com/using-popular-culture-drive-local-positioning-188018
Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
More than 200 applications pending from US companies.
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http://marketingland.com/microsoft-salesforce-among-first-certified-companies-us-eu-privacy-shield-188137
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http://marketingland.com/microsoft-salesforce-among-first-certified-companies-us-eu-privacy-shield-188137
Keyword-driven ASO: a quick primer
Is app discovery a key part of your mobile marketing plan? Columnist Craig Weinberg discusses the ins and outs of selecting the right keywords for app store optimization.
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http://marketingland.com/keyword-driven-aso-quick-primer-187539
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http://marketingland.com/keyword-driven-aso-quick-primer-187539
Why every digital advertiser should demand transparency
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners.
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http://marketingland.com/every-digital-advertiser-demand-transparency-187332
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Designing dashboards people will actually use
Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that satisfies all the stakeholders within an organization.
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http://marketingland.com/designing-dashboards-people-will-actually-use-187523
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http://marketingland.com/designing-dashboards-people-will-actually-use-187523
MarTech Today: CRM for ad agencies, Facebook Video Metrics & AMP Ad Landing Pages
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: How CRM brings control and collaboration to advertising & media agencies Aug 12, 2016 by Loretta Jones Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close […]
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http://marketingland.com/martech-today-crm-ad-agencies-facebook-video-metrics-amp-ad-landing-pages-188075
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http://marketingland.com/martech-today-crm-ad-agencies-facebook-video-metrics-amp-ad-landing-pages-188075
Twitter turns stickers into ads for brands, but won’t say how it’s charging for them
Promoted Stickers marks Twitter's latest attempt -- and the latest example of a trend -- to inject brands not only into people's content feeds but into the actual content.
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http://marketingland.com/twitter-turns-stickers-ads-brands-starting-pepsi-188057
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http://marketingland.com/twitter-turns-stickers-ads-brands-starting-pepsi-188057
Saturday, August 13, 2016
Blab shuts down its live video platform
Co-founder announces shut down of Blab's website and app with no warning to users, although signs indicated the move was coming.
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http://marketingland.com/blab-shuts-live-video-platform-188089
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http://marketingland.com/blab-shuts-live-video-platform-188089
Friday, August 12, 2016
Marketing Day: Snapchat, new Facebook video metrics & AMP landing pages
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The 4 daily habits of the most successful SEOs
Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.
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http://marketingland.com/4-daily-habits-successful-seos-187869
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Why links are still the core authority signal in Google’s algorithm
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.
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http://marketingland.com/links-still-core-authority-signal-googles-algorithm-187833
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How Snapchat is building the future of social media
Columnist Timothy Carter takes a look at the reasons behind Snapchat's meteoric rise and explores how it can guide your own marketing strategy.
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http://marketingland.com/snapchat-building-future-social-media-heres-181479
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7 tips to generate more leads on mobile devices
When adapting your pages for mobile devices, you need to consider the mobile user's mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions.
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http://marketingland.com/7-tips-generate-leads-mobile-devices-187892
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http://marketingland.com/7-tips-generate-leads-mobile-devices-187892
How CRM brings control and collaboration to advertising & media agencies
Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.
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http://marketingland.com/survey-crm-brings-control-collaboration-advertising-media-agencies-186235
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http://marketingland.com/survey-crm-brings-control-collaboration-advertising-media-agencies-186235
MarTech Today: Adblock Plus takes on Facebook, Xperiel’s cloud-based platform & more
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
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http://marketingland.com/martech-today-adblock-plus-takes-facebook-xperiels-cloud-based-platform-187990
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http://marketingland.com/martech-today-adblock-plus-takes-facebook-xperiels-cloud-based-platform-187990
Facebook video metrics get granular with demographic, share & live engagement data
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views.
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http://marketingland.com/facebook-video-metrics-get-granular-demographic-share-live-engagement-data-187985
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http://marketingland.com/facebook-video-metrics-get-granular-demographic-share-live-engagement-data-187985
Thursday, August 11, 2016
AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click
What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, with ALP it is less than a second.
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http://marketingland.com/amp-ad-landing-pages-alp-aims-speed-page-load-time-ad-click-187982
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http://marketingland.com/amp-ad-landing-pages-alp-aims-speed-page-load-time-ad-click-187982
Marketing Day: Twitter’s harassment problem, Pinterest news & IHOP’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Will Twitter address its harassment issue?
Twitter seems to enable harassment of the worst kind, causing BuzzFeed to respond. Will Twitter react?
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http://marketingland.com/will-twitter-address-harassment-issue-187955
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http://marketingland.com/will-twitter-address-harassment-issue-187955
Pinterest adds impression-based buys to its ad auction
Pinterest is making it easier for brand advertisers, who care about attention and not so much clicks or shares, to buy its ads.
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http://marketingland.com/pinterest-adds-impression-based-buys-ad-auction-187914
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http://marketingland.com/pinterest-adds-impression-based-buys-ad-auction-187914
Adblock Plus says it has already beaten Facebook’s ad block blocking tactics
The cat and mouse game surrounding ad blocking is likely to continue and escalate.
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http://marketingland.com/adblock-plus-says-already-beaten-facebooks-ad-block-blocking-tactics-187934
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http://marketingland.com/adblock-plus-says-already-beaten-facebooks-ad-block-blocking-tactics-187934
How long has it been since Facebook changed its news feed algorithm?
We decided to keep track of how long it's been since Facebook announced a change to its news feed algorithm.
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Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-install rules
Google still has recourse to further appeals, but likelihood of success is small.
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A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans
IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts.
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http://marketingland.com/cmos-view-ihop-keeps-winning-love-affection-3-5m-facebook-fans-187900
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http://marketingland.com/cmos-view-ihop-keeps-winning-love-affection-3-5m-facebook-fans-187900
Facebook’s changing the news feed again to make it more “informative”
Facebook's latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe.
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http://marketingland.com/facebooks-changing-news-feed-make-informative-187897
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http://marketingland.com/facebooks-changing-news-feed-make-informative-187897
SEO and the CMO: Communication and board room metrics that matter
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
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http://marketingland.com/seo-cmo-communication-board-room-metrics-matter-187746
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http://marketingland.com/seo-cmo-communication-board-room-metrics-matter-187746
Why agencies need to learn from the past and evolve
SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.
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http://marketingland.com/agencies-need-learn-past-evolve-187734
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http://marketingland.com/agencies-need-learn-past-evolve-187734
Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
The startup, led by engineers who created the tech behind Google Wallet, offers an app-builder that it says is easy enough for a child to use.
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http://marketingland.com/xperiel-announces-cloud-based-platform-marketers-can-build-apps-internet-things-187375
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http://marketingland.com/xperiel-announces-cloud-based-platform-marketers-can-build-apps-internet-things-187375
Instagram’s direct response ads haven’t totally clicked with advertisers
Instagram's direct response efforts have had to endure perception problems, last-click limitations and the shadow of its parent company, Facebook.
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http://marketingland.com/instagrams-direct-response-ads-havent-totally-clicked-with-advertisers-187723
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http://marketingland.com/instagrams-direct-response-ads-havent-totally-clicked-with-advertisers-187723
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates "human Swiss Army knife" talent.
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http://marketingland.com/visa-digital-transformation-begs-organizational-change-187284
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How to make your email marketing engaging to millennials
How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust.
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http://marketingland.com/email-marketing-engaging-millennials-187013
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http://marketingland.com/email-marketing-engaging-millennials-187013
MarTech Today: New AdWords interface, Google remarketing lists & more
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
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http://marketingland.com/martech-today-new-adwords-interface-google-remarketing78-187817
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http://marketingland.com/martech-today-new-adwords-interface-google-remarketing78-187817
Wednesday, August 10, 2016
FTC slams 1-800-Contacts’ reciprocal PPC bidding agreements with 14 competitors
Case may signal fundamental shift by FTC toward companies that overreach in their trademark enforcement efforts or demands.
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http://marketingland.com/ftc-slams-1-800-contacts-reciprocal-ppc-bidding-agreements-14-competitors-187770
Marketing Day: Micro-moments, holding on to app users & Yelp’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-micro-moments-holding-app-users-yelps-earnings-report-187771
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Confirmed: New AdWords interface rolling out to more users
Google has confirmed the rollout of the new user interface to more AdWords users.
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http://marketingland.com/confirmed-new-adwords-interface-rolling-users-187767
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Google injects more context into micro-moments
As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.
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http://marketingland.com/google-injects-context-micro-moments-187616
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How to hold onto the fleeting app user
As more and more people abandon apps that don't engage them, what can mobile marketers do? Columnist Josh Todd discusses how marketers can tap into data to increase retention.
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Personas, polls and personalization: What’s behind the election of our lives?
Columnist Kevin Lindsay discusses the data-driven marketing that's steering the election and explains why brands and campaigns need to dig deeper and bring people closer to conversion.
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http://marketingland.com/personas-polls-personalization-whats-behind-election-lives-181917
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http://marketingland.com/personas-polls-personalization-whats-behind-election-lives-181917
MarTech Today: Ad blocking on Facebook, responsive-aware email design & AMP
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
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http://marketingland.com/martech-today-ad-blocking-facebook-responsive-aware-email-design-amp-187717
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http://marketingland.com/martech-today-ad-blocking-facebook-responsive-aware-email-design-amp-187717
Tuesday, August 9, 2016
Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention
More than 70 percent of searches are from mobile as are 63 percent of ad clicks.
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http://marketingland.com/yelp-beats-expectations-173-4-million-q2-78-percent-revenue-retention-187687
Marketing Day: Google Shopping, ad blockers on Facebook & Twitter Moments
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-google-shopping-ad-blockers-facebook-twitter-moments-187682
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http://marketingland.com/marketing-day-google-shopping-ad-blockers-facebook-twitter-moments-187682
Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
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http://marketingland.com/advanced-google-shopping-price-proxy-quality-score-product-ads-187435
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http://marketingland.com/advanced-google-shopping-price-proxy-quality-score-product-ads-187435
So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what's the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
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http://marketingland.com/45-characters-adwords-text-ads-now-187429
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Facebook has started blocking desktop ad blockers
People can no longer block ads on Facebook's desktop site, but they can block brands from using customer lists to target them with ads on Facebook.
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http://marketingland.com/facebook-started-blocking-desktop-ad-blockers-187632
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http://marketingland.com/facebook-started-blocking-desktop-ad-blockers-187632
Twitter will open its storytelling product Moments to everyone
Twitter Moments can be and should be more like an open version of Snapchat's Live Stories than another copy of Stories.
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http://marketingland.com/twitter-will-open-storytelling-product-moments-everyone-187615
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http://marketingland.com/twitter-will-open-storytelling-product-moments-everyone-187615
The growing appeal of responsive-aware email design
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design.
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http://marketingland.com/growing-appeal-responsive-aware-email-design-186727
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http://marketingland.com/growing-appeal-responsive-aware-email-design-186727
The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
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http://marketingland.com/ftc-disclosure-guidelines-affiliates-merchants-need-know-184719
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http://marketingland.com/ftc-disclosure-guidelines-affiliates-merchants-need-know-184719
MarTech Today: Mobile ads targeting cars, MarTech Europe & the Verizon-Yahoo deal
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
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http://marketingland.com/martech-today-mobile-ads-targeting-cars-martech-europe-verizon-yahoo-deal-187578
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Monday, August 8, 2016
Facebook tests streaming videos to TV using Apple’s AirPlay, Google’s Chromecast
People can stream Facebook videos, including Live streams, to their TVs, which turns Facebook's app into a legitimate second screen.
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http://marketingland.com/facebook-tests-streaming-videos-tv-using-apples-airplay-googles-chromecast-187586
Marketing Day: Snapchat’s NBCUniversal show, Walmart acquires Jet.com & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-snapchats-nbcuniversal-show-walmart-acquires-jet-com-187525
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http://marketingland.com/marketing-day-snapchats-nbcuniversal-show-walmart-acquires-jet-com-187525
Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion
US-based digital agency says it will continue to operate independently.
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http://marketingland.com/dentsu-aegis-acquires-merkle-deal-estimated-1-5-billion-187499
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http://marketingland.com/dentsu-aegis-acquires-merkle-deal-estimated-1-5-billion-187499
Move over, phones. Cars are becoming the new mobile target for marketers.
Step by step, your car is turning into a behaviorally-profiled marketing destination.
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http://marketingland.com/move-phones-cars-becoming-new-mobile-target-marketers-187466
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http://marketingland.com/move-phones-cars-becoming-new-mobile-target-marketers-187466
Snapchat will air first NBCUniversal show on Discover on August 22
NBCUniversal will produce original shows to air on Snapchat's Discover platform and will share ad revenue with Snapchat.
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http://marketingland.com/snapchat-will-air-first-nbcuniversal-show-discover-august-22-187476
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http://marketingland.com/snapchat-will-air-first-nbcuniversal-show-discover-august-22-187476
KPIs for SEO: measuring SEO success
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
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http://marketingland.com/kpis-seo-measuring-seo-success-187201
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http://marketingland.com/kpis-seo-measuring-seo-success-187201
Don’t miss your last chance to save big on MarTech Europe
Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, so register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with […]
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http://marketingland.com/dont-miss-last-chance-save-big-martech-europe-187440
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http://marketingland.com/dont-miss-last-chance-save-big-martech-europe-187440
[WATCH] Marketing Land Live #23: Facebook & clickbait, Instagram vs. Snapchat & more
In this week's show, we discuss details of Facebook's latest clampdown on clickbait, just how much Instagram copied Snapchat Stories and more.
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http://marketingland.com/watch-marketing-land-live-23-facebook-clickbait-instagram-vs-snapchat-187232
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http://marketingland.com/watch-marketing-land-live-23-facebook-clickbait-instagram-vs-snapchat-187232
The fundamentals of the first email
You only get one chance to make a first impression, so you'd better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder.
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http://marketingland.com/fundamentals-first-email-183144
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http://marketingland.com/fundamentals-first-email-183144
How Verizon’s Yahoo buy will reshape the digital ad marketplace
Verizon's recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and Google? Columnist James Green explores.
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http://marketingland.com/verizon-yahoo-reshape-digital-ad-marketplace-186713
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http://marketingland.com/verizon-yahoo-reshape-digital-ad-marketplace-186713
Walmart confirms it is acquiring Jet.com for $3B in cash plus $300M in Walmart shares
Walmart anticipates the deal will close by the end of 2016.
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http://marketingland.com/walmart-confirms-acquiring-jet-com-3b-cash-plus-300m-walmart-shares-187399
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http://marketingland.com/walmart-confirms-acquiring-jet-com-3b-cash-plus-300m-walmart-shares-187399
MarTech Today: First VR auto showroom, IBM Watson’s summer job & Zeta Interactive buys Acxiom Impact
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Online car retailer Vroom launches first VR-based auto showroom Aug 4, 2016 by Barry Levine Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable […]
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http://marketingland.com/martech-today-first-vr-auto-showroom-ibm-watsons-summer-job-zeta-interactive-buys-acxiom-impact-187281
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http://marketingland.com/martech-today-first-vr-auto-showroom-ibm-watsons-summer-job-zeta-interactive-buys-acxiom-impact-187281
Saturday, August 6, 2016
Facebook organic reach drop steepens to 52% for publishers’ Pages
While on average publishers' organic reach on Facebook has fallen by 52% in 2016, video and a lower reliance on Facebook has neutralized the pain for some.
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http://marketingland.com/facebook-organic-reach-drop-steepens-52-publishers-pages-187253
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http://marketingland.com/facebook-organic-reach-drop-steepens-52-publishers-pages-187253
Friday, August 5, 2016
Jack In The Box Wins the night and other insights from QSR foot traffic report
xAd report examines 37 million real-world visits to top QSR brands, including McDonald's, Chipotle Mexican Grill, Starbucks and Jack In The Box.
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http://marketingland.com/jack-box-wins-night-insights-qsr-foot-traffic-report-187305
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http://marketingland.com/jack-box-wins-night-insights-qsr-foot-traffic-report-187305
Google adds Street View images and indoor maps to Rio 2016 Olympic venues
Indoor mapping has developed more widely as an enterprise tool rather than a consumer experience to date.
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http://marketingland.com/google-adds-street-view-images-indoor-maps-rio-2016-olympic-venues-187250
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http://marketingland.com/google-adds-street-view-images-indoor-maps-rio-2016-olympic-venues-187250
Marketing Day: IBM’s Watson, Pure Storage’s CMO & Amazon’s Prime Air
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-ibms-watson-pure-storages-cmo-amazons-prime-air-187254
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http://marketingland.com/marketing-day-ibms-watson-pure-storages-cmo-amazons-prime-air-187254
IBM’s Watson has a summer job working at Macy’s
The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside a brick-and-mortar retailer.
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http://marketingland.com/ibms-watson-summer-job-working-macys-187235
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http://marketingland.com/ibms-watson-summer-job-working-macys-187235
How to get the old Google Keyword Planner volume data
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.
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http://marketingland.com/get-old-google-keyword-planner-volume-data-187063
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http://marketingland.com/get-old-google-keyword-planner-volume-data-187063
Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you”
Get to Know: Pure Storage CMO Jonathan Martin
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http://marketingland.com/pure-storage-cmo-big-golden-rule-treat-people-way-want-treat-187066
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http://marketingland.com/pure-storage-cmo-big-golden-rule-treat-people-way-want-treat-187066
Brick-and-mortar retail tech: Through the shopper’s lens
There are many hot new technologies in the world of retail, from beacons to mobile wallets, but which are likely to drive business for your store? Columnist Allan Haims explores.
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http://marketingland.com/brick-mortar-retail-tech-shoppers-lens-185754
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http://marketingland.com/brick-mortar-retail-tech-shoppers-lens-185754
A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing.
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http://marketingland.com/studded-sheath-dress-crystal-ball-tweet-ivanka-trump-points-future-affiliate-advertising-186809
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http://marketingland.com/studded-sheath-dress-crystal-ball-tweet-ivanka-trump-points-future-affiliate-advertising-186809
MarTech Today: Location intelligence enters mainstream, 6 content management systems compared & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Two announcements show how location intelligence and proximity are entering marketing mainstream Aug 4, 2016 by Greg Sterling Gimbal and Swirl tools designed for marketers, not developers or IT departments. Data […]
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http://marketingland.com/martech-today-location-intelligence-enters-mainstream-6-content-management-systems-compared-187168
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http://marketingland.com/martech-today-location-intelligence-enters-mainstream-6-content-management-systems-compared-187168
Instagram is using an algorithm and Facebook data to sort its new Stories feed
Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook.
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http://marketingland.com/instagram-using-algorithm-facebook-data-sort-new-stories-feed-187175
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http://marketingland.com/instagram-using-algorithm-facebook-data-sort-new-stories-feed-187175
Thursday, August 4, 2016
Prime Air: Amazon confirms that it’s launching its own air cargo service
Company will lease 40 dedicated jets to ensure faster delivery; first plane will debut today in Seattle.
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http://marketingland.com/prime-air-amazon-confirms-launching-air-cargo-service-187176
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http://marketingland.com/prime-air-amazon-confirms-launching-air-cargo-service-187176
Online car retailer Vroom launches first VR-based auto showroom
Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend.
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http://marketingland.com/online-car-retailer-vroom-launches-first-vr-based-auto-showroom-187155
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http://marketingland.com/online-car-retailer-vroom-launches-first-vr-based-auto-showroom-187155
Zeta Interactive acquires Acxiom’s marketing division, Impact
Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM business.
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http://marketingland.com/zeta-interactive-acquires-acxioms-marketing-division-impact-187094
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http://marketingland.com/zeta-interactive-acquires-acxioms-marketing-division-impact-187094
Marketing Day: Facebook fights clickbait headlines, Twitter’s new ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-facebook-fights-clickbait-headlines-twitters-new-ads-187145
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http://marketingland.com/marketing-day-facebook-fights-clickbait-headlines-twitters-new-ads-187145
Two announcements show how location intelligence and proximity are entering marketing mainstream
Gimbal and Swirl tools designed for marketers, not developers or IT departments.
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http://marketingland.com/two-announcements-show-location-intelligence-proximity-entering-marketing-mainstream-187106
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http://marketingland.com/two-announcements-show-location-intelligence-proximity-entering-marketing-mainstream-187106
How do your webinars stack up?
The first step to mastering webinar performance is understanding the larger trends in webinar marketing. Download the 2016 Webinar Benchmarks Report from ON24 and see performance metrics from over 12,000 webinars, including data on: webinar registration and attendance; best times and days to deliver webinars; average audience size and viewing times; and best days to […]
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http://marketingland.com/how-do-your-webinars-stack-up-187116
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http://marketingland.com/how-do-your-webinars-stack-up-187116
How Facebook is stepping up its whack-a-mole war against clickbait now
Facebook has created a system to identify common phrases found in clickbait headlines to step up its crackdown.
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http://marketingland.com/facebook-stepping-whack-mole-war-clickbait-now-187025
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http://marketingland.com/facebook-stepping-whack-mole-war-clickbait-now-187025
4 things you didn’t know about rich snippets
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.
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http://marketingland.com/4-things-didnt-know-rich-snippets-186923
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http://marketingland.com/4-things-didnt-know-rich-snippets-186923
How to manage ad partners in regulated industries: Retail (Part 3 of 5)
Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence.
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http://marketingland.com/manage-ad-partners-regulated-industries-retail-part-3-5-186447
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http://marketingland.com/manage-ad-partners-regulated-industries-retail-part-3-5-186447
Data and tag management: the DNA of marketing personalization
Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization.
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http://marketingland.com/data-tag-management-dna-marketing-personalization-186797
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http://marketingland.com/data-tag-management-dna-marketing-personalization-186797
Google launches Demo Account for Google Analytics for learning & training
Demo account is populated with real data from Google's ecommerce store and accessible to all users.
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http://marketingland.com/google-analytics-demo-account-launch-187062
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http://marketingland.com/google-analytics-demo-account-launch-187062
Why context is digital marketing’s next frontier
Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands.
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http://marketingland.com/context-digital-marketings-next-frontier-186962
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http://marketingland.com/context-digital-marketings-next-frontier-186962
Twitter’s newly incentivized conversational ads could help its pricing problem
Twitter is adding a way for brands to incentivize people to tweet about their ads and get some extra, potentially free impressions.
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http://marketingland.com/twitter-adds-content-unlocking-feature-get-people-tweeting-brands-ads-186999
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http://marketingland.com/twitter-adds-content-unlocking-feature-get-people-tweeting-brands-ads-186999
Official: Facebook launches new layout for Pages
Facebook's new layout for Pages has rolled out, giving brands a lot more credit where it's due on the social network.
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http://marketingland.com/official-facebook-layout-pages-187046
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http://marketingland.com/official-facebook-layout-pages-187046
MarTech Today: Why 100 percent viewability isn’t worth it, useful info about rich snippets & AMP pages no longer need structured data
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot) Aug 3, 2016 by Keith Pieper Some industry experts may advise advertisers and agencies to “hold out” […]
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http://marketingland.com/martech-today-100-percent-viewability-isnt-worth-useful-info-rich-snippets-amp-pages-no-longer-need-structured-data-187015
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http://marketingland.com/martech-today-100-percent-viewability-isnt-worth-useful-info-rich-snippets-amp-pages-no-longer-need-structured-data-187015
Wednesday, August 3, 2016
Marketing Day: Native ads, APIs & mobile-first micro-moments
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-native-ads-apis-mobile-first-micro-moments-186986
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http://marketingland.com/marketing-day-native-ads-apis-mobile-first-micro-moments-186986
6 top content management systems compared
If you are thinking about implementing a content management system, searching for the best CMS resources, or simply want to learn more about why it helps to have one, this white paper from ARKE will give you the answers. The white paper covers: Why you need a CMS Comparison of the top 6 CMS platforms […]
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http://marketingland.com/6-top-content-management-systems-compared-186958
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http://marketingland.com/6-top-content-management-systems-compared-186958
Report: Nearly three-quarters of native ads get failing scores
New study by the Online Trust Alliance finds that most native ads do not adequately show that they are ads.
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http://marketingland.com/report-nearly-three-quarters-native-ads-get-failing-scores-186948
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http://marketingland.com/report-nearly-three-quarters-native-ads-get-failing-scores-186948
Link prospecting tips and tricks
Link building is an art that many, including columnist Andrew Dennis, have learned through trial and error. Today, he shares some of what he's learned about how to identify and obtain better links.
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http://marketingland.com/link-prospecting-tips-tricks-186816
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http://marketingland.com/link-prospecting-tips-tricks-186816
Link profile analysis: How to prevent penalties by being proactive
Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client's linking activities don't cause them to lose everything they have gained.
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http://marketingland.com/link-profile-analysis-prevent-penalties-proactive-186836
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http://marketingland.com/link-profile-analysis-prevent-penalties-proactive-186836
You can’t spell “developer marketing” without A-P-I
Making technology sales to developers has changed radically over the last few years. Columnist Josh Aberant offers insight on how to succeed in that expanding landscape.
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http://marketingland.com/cant-spell-developer-marketing-without-p-186729
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http://marketingland.com/cant-spell-developer-marketing-without-p-186729
Five ways marketers can win in mobile-first micro-moments
Everyone wants to achieve mobile success, but how do you go about it? Contributor Brian Solis shares analysis of Google's advice on how marketers can take advantage of micro-moments.
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http://marketingland.com/five-ways-marketers-can-win-mobile-first-micro-moments-183746
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http://marketingland.com/five-ways-marketers-can-win-mobile-first-micro-moments-183746
Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
Some industry experts may advise advertisers and agencies to "hold out" for 100% viewability on their media buys, but contributor Keith Pieper says it's not worth it and proposes a different path.
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http://marketingland.com/research-five-reasons-100-viewability-isnt-worth-cost-long-shot-185219
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http://marketingland.com/research-five-reasons-100-viewability-isnt-worth-cost-long-shot-185219
MarTech Today: Adgorithms’ “self-driven” marketing/ad platform, AMP on mobile search results & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform” Aug 2, 2016 by Barry Levine Albert 2.0 offers more channels and capabilities for ads and emails than its earlier self. […]
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http://marketingland.com/martech-today-adgorithms-self-driven-marketingad-platform-amp-mobile-search-results-186897
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http://marketingland.com/martech-today-adgorithms-self-driven-marketingad-platform-amp-mobile-search-results-186897
Tuesday, August 2, 2016
A Snapchat Story showing the (few) differences with Instagram Stories
Instagram Stories are a close clone of Snapchat Stories, but there are some differences between the two, like how they handle pre-recorded photos and videos.
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http://marketingland.com/snapchat-story-showing-differences-instagram-stories-186913
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http://marketingland.com/snapchat-story-showing-differences-instagram-stories-186913
Marketing Day: Google AMP, LinkedIn video & Instagram Stories
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-google-amp-linkedin-video-instagram-stories-186884
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http://marketingland.com/marketing-day-google-amp-linkedin-video-instagram-stories-186884
Google: AMP content coming soon to organic mobile search results
Despite faster loading and better performance, Google says there won't be a ranking boost.
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http://marketingland.com/google-amp-content-coming-soon-organic-mobile-search-results-186847
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http://marketingland.com/google-amp-content-coming-soon-organic-mobile-search-results-186847
LinkedIn cautiously brings video to its feed
LinkedIn users will start seeing 30-second clips in their feed, but only from hand-selected LinkedIn Influencers.
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http://marketingland.com/linkedin-cautiously-brings-video-feed-186872
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http://marketingland.com/linkedin-cautiously-brings-video-feed-186872
Take the guesswork out of marketing automation technology
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The “Marketing Automation Simplified” guide from Oracle offers an introduction […]
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http://marketingland.com/take-guesswork-marketing-automation-technology-186865
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http://marketingland.com/take-guesswork-marketing-automation-technology-186865
App Annie adds Marketing Intelligence to her lineup
New report brings data on marketing and in-app ads to company’s existing reports on app stores, usage, and audiences.
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http://marketingland.com/app-annie-adds-marketing-intelligence-lineup-186853
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http://marketingland.com/app-annie-adds-marketing-intelligence-lineup-186853
How does Google’s local algorithm work in 2016?
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.
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http://marketingland.com/googles-local-algorithm-work-2016-186702
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http://marketingland.com/googles-local-algorithm-work-2016-186702
Is “SEO” the right term anymore?
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.
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http://marketingland.com/seo-right-term-anymore-186720
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http://marketingland.com/seo-right-term-anymore-186720
Instagram Stories is latest example of Facebook Inc. copying Snapchat
Instagram copying Snapchat's Story product isn't an imaginative move, but it's a smart attempt to make its rival less unique.
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http://marketingland.com/instagram-stories-latest-example-facebook-inc-copying-snapchat-186842
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http://marketingland.com/instagram-stories-latest-example-facebook-inc-copying-snapchat-186842
Facebook tests monetizing live video with mid-roll ads
Facebook is rolling out mid-roll ads for long live broadcasts.
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http://marketingland.com/facebook-live-mid-roll-186843
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http://marketingland.com/facebook-live-mid-roll-186843
Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”
Albert 2.0 offers more channels and capabilities for ads and emails than its earlier self.
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http://marketingland.com/adgorithms-launches-expanded-version-worlds-first-self-driven-marketingad-platform-186786
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http://marketingland.com/adgorithms-launches-expanded-version-worlds-first-self-driven-marketingad-platform-186786
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to position yourself to take advantage of these powerful trends.
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http://marketingland.com/3-digital-marketing-trends-customer-centric-cmo-must-prepare-now-186718
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http://marketingland.com/3-digital-marketing-trends-customer-centric-cmo-must-prepare-now-186718
Apple owns the tablet market, but Amazon is the growth leader
Amazon's devices posted more than 1,200-percent growth year over year.
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http://marketingland.com/apple-owns-tablet-market-amazon-growth-leader-186803
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http://marketingland.com/apple-owns-tablet-market-amazon-growth-leader-186803
The crazy-effective 12-month digital marketing campaign schedule
Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long commitment.
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http://marketingland.com/crazy-effective-12-month-digital-marketing-campaign-schedule-182435
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http://marketingland.com/crazy-effective-12-month-digital-marketing-campaign-schedule-182435
MarTech Today: Beacons in baseball stadiums, WooCommerce supports Square & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Report: 93 percent of US baseball stadiums have deployed beacons Aug 1, 2016 by Greg Sterling Sports teams that have deployed beacons and proximity technologies have seen an ROI as big […]
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http://marketingland.com/martech-today-beacons-baseball-stadiums-woocommerce-supports-square-186799
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http://marketingland.com/martech-today-beacons-baseball-stadiums-woocommerce-supports-square-186799
Monday, August 1, 2016
Marketing Day: Twitter awards, Google’s new map ads & the social executive
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-twitter-awards-googles-new-map-ads-social-executive-186771
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http://marketingland.com/marketing-day-twitter-awards-googles-new-map-ads-social-executive-186771
[WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more
In this week's show, we talk about Yahoo's future with Verizon/AOL, and a big week of earnings for almost everyone but Twitter.
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http://marketingland.com/watch-marketing-land-live-22-verizon-buys-yahoo-earnings-week-186597
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http://marketingland.com/watch-marketing-land-live-22-verizon-buys-yahoo-earnings-week-186597
Twitter will hand out awards to spark advertiser interest, investment
The first-ever Twitter Awards will showcase the service's best ads of the past year at a time when it needs to reignite advertisers' interest and investment.
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http://marketingland.com/twitter-will-hand-awards-spark-advertiser-interest-investment-186758
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http://marketingland.com/twitter-will-hand-awards-spark-advertiser-interest-investment-186758
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