Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.
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Thursday, June 30, 2016
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
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5 more super-common SEO mistakes content marketers make
In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
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Advia launches “all-in-one” marketing system for multiple sensing at physical locations
And Toronto-based Rover releases rebuilt mobile marketing platform focused on location.
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Marketing Day: An interactive history, Amazon Prime Day & Google’s My Activity site
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Messages on digital billboards are now being triggered by four speeds of passing traffic
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic.
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Why the digital advertising ecosystem loves native
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers.
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Why your content marketing program could be failing
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program.
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An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars
Charting digital's efforts to bring bigger brand budgets online.
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Court: Viacom but not Google on the hook for tracking kids’ behavior online
Under the federal Video Privacy Protection Act, only parties that disclose protected information can be sued, not those that received the information.
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MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Yelp announces expanding “Yelp Knowledge” social analytics program Jun 29, 2016 by Greg Sterling Yelp adds new companies that get direct access to full Yelp reviews database. SEO? SEM? SMX East […]
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Amazon confirms Prime Day will return on July 12
After complaints about product choices last year, Amazon promises more than 100,000 deals this year, plus a full week of sales leading up to Prime Day.
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Wednesday, June 29, 2016
Google’s new My Activity and Ads Personalization seek to make ads better, provide more user control over data
A pragmatic mix of good policy and self-interest, My Activity and Ads Personalization give users more control and help enable more sophisticated ad targeting.
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Now feel this: Immersion releases “first haptic design toolkit”
Its TouchSense Design Cloud allows marketers to create their own touch feedback for mobile video ads.
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SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
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Ask The SEOs at SMX Advanced
Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the "Ask The SEOs" session for those who missed it.
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Marketing Day: Yelp’s social analytics, Facebook Pages & Amazon news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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SEO? SEM? SMX East has you covered.
One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Get the details on this year’s agenda. […]
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7 types of keywords to boost your SEO strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
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Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
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From the Editor’s Desk: Why we publish articles you may not agree with
In this month's column, Editor-In-Chief Matt McGee talks about two recent columns that readers didn't agree with, and why we handled each situation differently.
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The what, how, who and YOU of the future of marketing
What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company's marketing summit.
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Amazon adds 50+ Dash brands, but data shows only 47% use purchased buttons
E-commerce analytics firm, Slice Intelligence, says less than half of people buying Amazon Dash Buttons are making purchases with them.
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Yelp announces expanding “Yelp Knowledge” social analytics program
Yelp adds new companies that get direct access to full Yelp reviews database.
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Scaremongering in digital: Why ad blocking isn’t as dire as you think
Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact.
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Facebook makes Pages’ organic reach even more dependent on shares
To stay in the friend zone, Facebook will take a harder look at whether friends are sharing a Page's post before putting it in people's feeds.
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MarTech Today: Pinterest’s AI-enabled search, Kahuna’s expanded machine learning & Google’s tool for Internet speeds
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest tries to one-up Amazon with new shopping features like AI-enabled search Jun 28, 2016 by Tim Peterson Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search […]
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Amazon finally makes it easier to find skills for Echo
Like an app store, Alexa's skills are now organized by category with new search and refine features.
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Report: What marketers can learn from the biggest brands on Instagram
TrackMaven has released a report of how Fortune 500 companies are engaging with Instagram. Some of the findings may surprise you.
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Tuesday, June 28, 2016
Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
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Is selling SEO services getting harder or are SEOs just not good at it?
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.
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Marketing Day: Twitter’s new Dashboard tool, Pinterest’s AI-enabled search & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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What’s the best attribution model For PPC?
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
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New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform.
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Marketing platform Kahuna applies its machine learning across customer journeys
Firm continues to expand its scope, this time with Experiences for message optimizing.
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Pinterest tries to one-up Amazon with new shopping features like AI-enabled search
Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities to better compete against Amazon and Google.
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4 steps to maximizing Customer Lifetime Value
For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or customer acquisition cost (CAC). For top-performing B2C companies, it’s the metric in which business decisions are made. In this white paper from Zaius, you’ll learn all about why customer lifetime value is […]
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Predictive data & ABM: How to move from account lists to account contacts
Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results.
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Blinded by data: 5 ways to deal with data overload
Don't get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue.
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How to manage your ad partners in regulated industries (part 1 of 5)
Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries.
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Why ad blockers are not a threat to the online ad industry
Don't believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse.
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Will crowdsourcing make agencies strategic again?
Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy.
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New Google Partner badges call out specializations
The updates include a new badge for Premier Google Partners.
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Survey: 42% of US consumers will use Amazon.com as primary holiday shopping destination
Ease of shopping, Prime membership and product reviews are top reasons consumers prefer Amazon.com.
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MarTech Today: CMPs and DCO, enterprise marketing automation & a deep dive into intent data
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? Jun 27, 2016 by Barry Levine Both employ computer-assisted techniques to address zillions of programmatic ad targets, but […]
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LinkedIn starts officially auctioning off its desktop banner ads
LinkedIn will let brands bid on its desktop display ads in real-time auctions but is restricting their ability to target based on its user data.
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How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary […]
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Monday, June 27, 2016
Report: TV time holds but digital channels dominate for 18 – 49 year olds
In a totally fragmented media environment marketers need to carefully test channels to determine which ones can effectively reach desired audiences.
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Marketing Day: What intent data means for marketers, Facebook ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Bridging the gaps in the Google My Business API
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
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Enterprise Local Marketing Automation Platforms: A Marketer’s Guide – Updated for 2016
Marketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations involved in implementation. This free, 50-page report reviews the growing market for local marketing automation platforms, plus the latest […]
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What does intent data mean for the data-driven marketer?
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.
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The “meta” content formatting cheat sheet guide
Columnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of your content and better optimize it for search.
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MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?
Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently.
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How to run a conversion-focused Facebook Ads campaign
How do you create a successful Facebook ad campaign? Columnist Khalid Saleh offers four conversion tips to help you increase leads and get the most out of Facebook.
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MarTech Today: Lytics’ new personalization, YouTube mobile live-streaming & Google’s My Business API
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: New Lytics Personalization promises greater simplicity and sophistication Jun 24, 2016 by Greg Sterling Platform seeks to help marketers deliver more customized experiences on their websites and beyond. YouTube adds mobile live-streaming […]
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A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
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Friday, June 24, 2016
Marketing Day: Lytics Personalization, retail tech survey & YouTube’s live streaming
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How “Do It With Me” marketing services can help SMBs access the latest marketing practices
Small and medium-sized businesses (SMBs) are the new frontier for digital services. The enterprise is armed with excellent digital marketing tools that need to be right-sized to SMB needs and budgets before a small business will enjoy the same digital advantages. This BIA/Kelsey report, sponsored by Vendasta, introduces an emerging online services category which will […]
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Influencing with ad copy: how to truly drive action
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.
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Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
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Why retailers shouldn’t overreact to the voice search revolution
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
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New Lytics Personalization promises greater simplicity and sophistication
Platform seeks to help marketers deliver more customized experiences on their websites and beyond.
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Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology.
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From leads to data: how changes in the media business affect B2B marketers
Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions.
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Bubble, bubble, toil and trouble: Tough times ahead in digital
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so -- and he offers marketers advice on how to survive the impact.
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MarTech Today: Keen IO’s “analytics-as-a-service,” all about RankBrain & InMobi’s location deception
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Keen IO releases “analytics-as-a-service” for apps, sites, and devices Jun 23, 2016 by Barry Levine Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization. Ad tech […]
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Thursday, June 23, 2016
YouTube adds mobile livestreaming to catch up to Facebook, Periscope
YouTube Live isn't all that different from Twitter's Periscope or Facebook Live, but its execs claim it's faster and more reliable than its rivals.
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Discover the link between SEO data and influencer marketing
Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data and influencers; influencer analytics and reporting; and a getting […]
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Forecast argues 33 percent of internet users will be ad blocking by next year
Rapid growth of ad blocking requires more soul searching, faster action by industry.
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Facebook is getting closer to putting ads in Live videos
At VidCon, Facebook's video product boss, Fidji Simo, said the company will test different monetization models for Facebook Live "over the next couple months."
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Marketing Day: The ad tech evolution, College Ave CMO on personalization & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
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Ad tech evolution continues with Avid Media’s new DSP for native content only
And supply-side platform Pubmatic expands with a private marketplace for guaranteed sales.
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Where Instagram and Facebook advertising converge and where they differ
Can your Facebook successes be replicated on Instagram? Columnist Brad O'Brien takes a look at the similarities and differences between the two platforms and what it all means to marketers.
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Back to basics: Why you need to stop stressing over backlinks
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker's perspective on why we need to step away from backlinks and get back to basics.
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A CMO’s View: How College Ave uses personalization to connect with customers
CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry.
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Customer experience in the age of disloyalty
In the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it's all about the customer experience and creating compelling content that's relevant to your audience.
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How to reduce the risk of getting email blacklisted
How do you avoid getting on the dreaded blacklist? There's no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your emails reach inboxes.
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Keen IO releases “analytics-as-a-service” for apps, sites, and devices
Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization.
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MarTech Today: PebblePost’s updated platform, AdSense Labs & Conductor’s new web crawler
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: PebblePost’s updated platform makes direct mail more like digital ads Jun 22, 2016 by Barry Levine Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers […]
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YouTube opens online version of its Brand Partner Program to school agencies
YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages.
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Wednesday, June 22, 2016
InMobi to pay nearly $1 million following FTC charges of location tracking deception
The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.
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Marketing Day: May’s top 10 video creators, AdWord changes & viral content
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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PebblePost’s updated platform makes direct mail more like digital ads
Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards.
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Top 10 video creators in May: BuzzFeed Tasty hits 5-month streak at No. 1
No other video creator has yet to take the top spot from BuzzFeed's food-focused channel so far this year.
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Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
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Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
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Google launches AdSense Labs for publishers to test new features
Inline ads and Show fewer ads are the first tests available in AdSense Labs.
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Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
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The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.
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Why CPG brands (and their budgets) need to focus on e-retail search
As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it's time for consumer packaged goods brands to hop on board and focus on these platforms.
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Instagram advertising: What’s working? Part 2
Columnist Andrew Waber dives into the performance metrics for Instagram and discusses how advertisers can take advantage of this increasingly promising channel.
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Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format
For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.
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MarTech Today: Salesforce Pardot, Google Search Console’s mobile usability & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce Pardot opens up Engagement Studio for general release Jun 21, 2016 by Barry Levine Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several […]
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Tuesday, June 21, 2016
Report: Facebook signs major deals for its live streaming service
Facebook is paying more than 100 brands over $50 million to produce live video.
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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27-29 in New York City. The agenda is now available and is packed with 50+ sessions featuring proven tactics […]
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Google Analytics adds hacked spam webmaster notifications alerts
Now you can get some of your Google Search Console alerts directly in Google Analytics.
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Marketing Day: Twitter news, Tumblr launches live video & Instagram’s 500M users
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Content intelligence platform Conductor adds DeepCrawl integration so customers’ sites are tested for search crawls
The integration, CEO says, provides a best-of-breed site audit that exceeds what his competitors offer.
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6 great takeaways from the Brands Talk Social Media #SocialPro keynote
Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it's right to trendjack, when to adopt the latest social platform and more.
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Salesforce Pardot opens up Engagement Studio for general release
Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new features.
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The most important question to ask in local SEO
Achieving outstanding local search results for your clients all comes down to one simple -- yet essential -- question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.
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The voice search explosion and how it will change local search
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
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Get the most out of your marketing automation investment
Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads.
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Do you need a marketing automation platform? Read this guide.
If you are to looking to adopt a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide”, sponsored by Marketo and Salesforce, is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page marketer’s guide includes: […]
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Twitter launches Engage, a companion app to provide stats on audiences
Twitter launches Engage, an application for content creators with data analytics and post insights.
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Twitter, Vine extend video lengths and hint at new video revenue
Twitter and Vine are extending their maximum video lengths to 140 seconds and hinting at new ways for the companies' and their creators to make money.
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Tumblr’s live video strategy is syndicating services like YouTube and YouNow
Instead of rolling out its own live video product, Tumblr will let people syndicate their livestreams from YouTube, YouNow, AOL's Kanvas and Betaworks-backed Upclose.
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10 ways to increase your social media engagement like never before
Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts.
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ABM platforms YesPath, Madison Logic jointly target visitors in their buying stage, across the Web
Through this partnership, YesPath expands its reach beyond a company’s web site and informs the content or ads that Madison Logic delivers.
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Instagram by the numbers: 500 million members strong (and more)
Instagram is now at half a billion users. Here's the breakdown.
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Secrets for digital commerce success in 2016
How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers.
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Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
Richer ad user experience and new content focus seek to lift ad quality.
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MarTech Today: Hashtag sites, Google’s Optimize 360 & voice search explosion
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtags Jun 20, 2016 by Barry Levine These “Tag Topics,” the company said, let publishers control their content and mobile […]
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Monday, June 20, 2016
Marketing Day: Mobile vertical video ads, Facebook canvas ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Startup Life in Hi-Fi launches mobile news feed of publisher content, selectable by hashtags
These “Tag Topics,” the company said, let publishers control their content and mobile users control their info overload.
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Unruly, Moat & News Corp join up to launch new mobile vertical video ad format
In addition to the new vertical video ads, Unruly announced its "Vertical Video Collective" - a network of mobile-first, vertical video creators.
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3 digital marketing opportunities for franchises
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market.
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Facebook’s web app-like Canvas ads can now run as organic Page posts
Facebook will let Page owners use the interactive Canvas ad format for organic Page posts in a bid to get people to spend more time in the social network.
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What your boss actually wants from your local search reports
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.
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Overcome 14 common challenges digital agencies and media companies face
Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Do any of these sound familiar? high client churn multiple tools and vendors are hard to manage marketing ROI is hard to measure clients have varying needs Get this eBook […]
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Live Blog: Facebook keynote opens Marketing Land’s Social Pro conference
Wei Kuan Lum, Facebook's Head of SMB Business Marketing, to talk about where the company is headed and what it'll mean and offer for marketers.
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[WATCH] Marketing Land Live #18: Apple’s WWDC news, MSFT buys LinkedIn, Facebook “all video” & more
Will Facebook's News Feed someday be all video? Will Siri's move to desktop impact Google? Will Microsoft and LinkedIn be a good marriage? Those topics and more are discussed in our latest weekly video show.
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Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
DSP, SSP... Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons.
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Can you trust your media buying agency?
In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must know.
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Google’s Optimize 360 creates exciting opportunities for testing & personalization
Google's Analytics 360 Suite offers a bevy of new solutions for enterprise marketers. Columnist Nick Iyengar walks you through his favorite, Optimize 360, and explains how to get started and what it can do for you.
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MarTech Today: Wayin + EngageSciences, Facebook flips its ad tech strategy & more
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein? Jun 16, 2016 by Barry Levine Wayin’s recent acquisition of EngageSciences creates a platform for showcasing user […]
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LISTEN: SocialPro Conference Preview Podcast
Marketing Land’s Social Media reporter Tim Peterson chats with special guest speakers from our SocialPro Conference happening in Seattle, Washington, Monday and Tuesday June 20-21st. Hear their insights on the current state of social media marketing and which platforms are taking the lead in user engagement. PLAY: SocialPro Conference Podcast Geoff Colon. Group Product Marketing Manager, […]
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Friday, June 17, 2016
Twitter advertisers to get stats on video performance
A partnership with Innovid gives Twitter video advertisers video analytics such as views, engagement and more.
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Facebook makes it clearer when an Instant Article is an advertorial
Facebook is adding brands' logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them.
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Marketing Day: Facebook’s ad tech strategy, Twitter’s latest live video features & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
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Why video needs to be part of your paid advertising strategy
As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program.
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3 strategies to survive the “Adblockalypse”
With the rise of ad blocking, is an "Adblockalypse" on the horizon? As grim as it sounds, columnist Peter Minnium says it's not all bad news and explains what advertisers can do to turn it around.
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Bring your “dead” customers back to life
How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board.
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How Facebook turned an end-to-end ad tech strategy on its head
Facebook's shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented advertisers and protecting its data.
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MarTech Today: Kiosked’s 360-degree video/still ad wrapper, Taykey’s trends data for targeting & the hot topic of location
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format Jun 16, 2016 by Barry Levine The wrapped video/still can then be served through a brand’s […]
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Thursday, June 16, 2016
Twitter adds live video button for iOS & Android & says Periscope embeds are on the way
Twitter confirmed users will soon be able to embed Periscope broadcasts across the web in the same way tweets can be embedded.
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Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein?
Wayin’s recent acquisition of EngageSciences creates a platform for showcasing user content while capturing user opinions and info.
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Marketing Day: Kiosked’s 360-degree video wrap, B2B marketing & pre-roll ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format
The wrapped video/still can then be served through a brand’s regular ad ecosystem.
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Common misconceptions when measuring SEO content performance
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.
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How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website's indexed subdomains using a simple (and free) Chrome plugin.
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Moz shows you how to clean up your citations to rank higher in search
Learn why citation cleanup is imperative in Local SEO efforts — and what you may risk by doing nothing. This white paper from Moz shows you: how to quickly perform a citation audit and the free tool that helps you do it; how to identify the extent of your or your clients’ citation inconsistencies; and […]
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How We Got Out of Debt: Our Top 10 Tips
Updated June 16, 2016 In 2006, we got serious about our long-standing debt and paid off over $25,000 in less than 2 years. At the time, we were a family of 5 with an income of $40,000. At the end of that part of our debt journey, we went through a very difficult time which eventually led us […]
The post How We Got Out of Debt: Our Top 10 Tips appeared first on Amy Lynn Andrews.
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How B2B marketers can win the battle for attention
How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities.
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Survey: Pre-roll ads are a major barrier to watching online news videos
In a new international survey of web users, less than 25 percent say they watch online news video content in a typical week. Pre-roll ads are a major reason why.
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4 reasons to love the Marketing Technology Landscape supergraphic
With the martech landscape hitting the 3,500 mark, it's easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity.
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Taykey opens Trends Advertising targeting to programmatic
Advertisers can combine cookie-based audiences with Taykey's real-time trends data to automatically target audiences reading and sharing relevant content.
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MarTech Today: IBM’s Watson powers Lucy, Taboola teams with AppNexus & Twitter targets emojis
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers Jun 15, 2016 by Barry Levine Via menus or conversational English queries, a marketer can ask questions of […]
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In case you missed it…
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach, […]
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Wednesday, June 15, 2016
Why location is the hottest topic in digital marketing right now
Location data offer a goldmine of insights that marketers cannot afford to ignore.
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Marketing Day: YouTube Director, green Google text ad labels & micro-moments
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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YouTube Director lets SMBs film professional video ads from their phone
In addition to the new ad tool, YouTube is providing advertisers in select cities access to professional filmmakers to help create ads.
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Green is in, yellow is out in Google text ad labels
Instead of yellow, Google is rolling out a green "Ad" label for text ads in search results.
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Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics.
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Taboola teams with AppNexus to sell native placements programmatically
The deal opens up Taboola's native ad inventory to programmatic buyers using the AppNexus DSP.
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The importance of micro-moments: The mobile customer journey
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
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Tap into the power of your brand’s influencers
What is the power of an influencer versus the general population? And are their recommendations worth more than those of the average consumer? Download this white paper from ReadyPulse to learn about the impact of a conversation with an influencer as it relates to the final outcome in the mind of the buying consumer. You’ll […]
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7 e-commerce SEO trends we’re seeing in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
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Twitter will let brands target ads based on the emojis people use 🎯😕🤔🤑🙃
Twitter's move to allow brands to target ads based on the emojis included in tweets isn't so weird if you consider emojis another type of keyword.
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Why pizza emojis and fridge cams are harbingers of industry changes ahead
All companies are becoming technology companies, argues columnist Merrily McGugan, and this has serious implications for marketers.
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Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months
Facebook is finally putting a number on how many people use multiple devices and browsers to demonstrate the cookie’s inability to measure those movements.
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IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers
Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation, or media planning.
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Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data
Publisher Addressable Marketplaces said to be the first to offer people-based targeting and measurement across a network of premium publishers.
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Here’s how to position yourself to be a new mobile leader
Who's in charge of mobile in your organization? Columnist Josh Todd believes that thanks to rapid changes in the industry, we'll see the emergence of new kinds of mobile leaders.
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Why big brands sponsor Little League (and why you might want to, too)
In this first post in a series on community marketing, columnist Megan Hannay dives into the benefits and corporate motivations for local sponsorships and offers some ROI measurements sponsors may be missing.
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MarTech Today: Impact Radius adds Forensiq, Apple Maps becomes a platform & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Tracking platform Impact Radius buys anti-ad fraud service Forensiq Jun 14, 2016 by Barry Levine Acquisition creates what the newly combined company says is the first such service with a built-in, […]
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Tuesday, June 14, 2016
Facebook VP: 5 years from now, your News Feed will be “probably all video”
Facebook's Nicola Mendelsohn says the service is seeing fewer text posts and predicts that the News Feed could be "all video" in five years.
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12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it's all about learning good habits and describes her agency's daily morning routine.
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Marketing Day: New Pinterest ad-targeting options, Facebook local ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Digital courting TV ad dollars: A timeline
How Google, Facebook, Twitter paved the road for bringing more brand dollars online.
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Tracking platform Impact Radius buys anti-ad fraud service Forensiq
Acquisition creates what the newly combined company says is the first such service with a built-in, major anti-fraud capability.
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Pinterest adds site, app retargeting to its ad-targeting options
Pinterest's latest targeting options aren't new among digital platforms, but the company claims its commerce-minded audience is what makes them novel.
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Here’s my exclusive look into SMX Advanced, only 1 week away
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. […]
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What Microsoft’s acquisition of Linkedin means for Bing and LinkedIn Ads
Contributor Sahil Jain offers his unique perspective on what the combination of Bing and LinkedIn could mean for companies, advertisers and the industry as a whole.
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Facebook is putting maps in ads and will measure store visits
Facebook is adding maps to its local awareness ads and will start reporting estimates of how many store visits those ads drove.
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Survey: Android Pay most used payment app, security fears holding adoption back
Survey found that P2P payments were growing faster than in-store mobile payments, driven by Millennials.
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Urban Airship, Sprint launch first sweepstakes using mobile wallet passes
The updatable pass stores the sweepstakes entries as well as links, text, and imagery, and becomes an ongoing mobile channel unless deleted.
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Are email marketers too afraid of failure? 4 fears to conquer
Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing.
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MarTech Today: Microsoft buys LinkedIn, software that writes & Siri comes to Macs
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Microsoft buys LinkedIn for $26.2 billion Jun 13, 2016 by Greg Sterling Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn […]
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API limitations & fluctuations lead to the end of social insights tool ThinkUp
The changing permission (& API) tides have sunk ThinkUp, the social insights tool started by Anil Dash & Gina Trapani.
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Monday, June 13, 2016
Marketing Day: Microsoft LinkedIn deal, Snapchat ads & brands on Facebook Live
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Siri goes viral: Apple opens up the virtual assistant to third party developers
A move of necessity, it helps Siri better compete with Google, Amazon, Microsoft and others in the virtual assistant race.
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Someday, this story may be written by a computer
Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts at essays.
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Microsoft’s LinkedIn acqusition represents huge opportunity for Bing Ads
Contributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency's clients for the last four years. Here, she lays out her hopes, fears and a few suggestions for Microsoft as it integrates the B2B social network it has purchased.
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As Snapchat’s ad biz expands, it’s pressing for shorter ads
Snapchat will make it easier for brands to buy ads to run in more places, but it's also pushing advertisers to cut their ad lengths.
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The big picture guide to local SEO: ranking in 2016 & beyond
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
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SocialPro is one week away, register today!
Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals. SocialPro is next week in Seattle; here are four reasons why you don’t want to miss it: Tactics that work. Learn proven tactics to improve your social media advertising and organic campaigns. Whether your goal is to drive […]
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How to prepare for AdWords’ expanded text ads and device-based bidding
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google's recently announced AdWords changes go live.
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New Podcast: Listen to Marketing Land Live via iTunes or Google Play
Our weekly video show is now available as an audio podcast, making it easy for anyone to listen while on the road, at home or wherever it's most convenient.
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The Microsoft LinkedIn Deal: What it means for advertisers
What might the merging of the two biggest graphs of professional data mean for advertisers?
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Creating the VIP treatment for your customers
How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience.
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How ignoring online reputation can destroy your PPC campaign
Don't make the mistake of ignoring your company’s ratings and reviews. Columnist Chris Silver Smith explains how your online reputation affects your PPC campaigns.
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How 3 brands are using Facebook Live to connect, engage & inspire their fans
Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin Donuts, Tastemade and The Young Turks news network.
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5 strategies to convert your readers into email subscribers
How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads.
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Microsoft buys LinkedIn for $26.2 billion
Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under CEO Nadella
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[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more
In our latest weekly video show, we talk about paid search adds in Apple's App Store, Snapchat's contrarian view about using sound in videos and more.
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MarTech Today: Lenovo launches first Tango phone, Quantifind opens data platform & Google unwraps Nearby
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Lenovo launches first-ever phone equipped with space-sensing Google Tango Jun 9, 2016 by Barry Levine Called the phab2PRO, the new device offers the ability for marketers to place products and experiences right […]
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Friday, June 10, 2016
Marketing Day: Quality content, marketing to Millennials & Android’s “Nearby”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
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What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry.
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Data platform Quantifind’s new Analysis application lets marketers ask their own questions
Menlo Park, California-based firm has used similar approaches to discover which social conversations connect to terrorism.
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Do you have the right local SEO tools for the job?
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.
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The struggle is real: Marketing to Millennials
Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live -- online and on their smartphones.
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Android “Nearby” uses beacons to push apps and sites relevant to user location
Service will alert users about apps or websites that have value in that place or business location.
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The 8 biggest myths about guest posting
Don't believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards.
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Attribution, one step at a time
Attribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model.
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MarTech Today: Lithium launches Klout-powered Reach, Apple’s paid search ads for App Store & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Lithium launches Reach, a Klout-informed social content marketing tool Jun 9, 2016 by Barry Levine The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what […]
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Thursday, June 9, 2016
Lenovo launches first-ever phone equipped with space-sensing Google Tango
Called the phab2PRO, the new device offers the ability for marketers to place products and experiences right in people’s living rooms.
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Marketing Day: Snapchat videos, IAB’s ad report & top 10 YouTube video ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snapchat: We can prove people watch mobile videos *with* sound
Snapchat’s claim that two-thirds of its videos are watched with sound counters Facebook’s efforts to convince brands mobile video isn’t audio-friendly.
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Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more
The Walker Sands Future of Retail report found nearly a third of all consumers now shop online, at least, once a week.
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IAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoY
The jump marks the biggest Q1 increase year-over-year in four years.
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10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
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5 contemporary strategies that help improve your rankings
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
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Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google's ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
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Top 10 YouTube ads in May: Knorr’s #LoveAtFirstTaste wins top spot with 33M views
Last month's 10 most popular ads generated 60.8 million combined views, nearly doubling the number of views earned in April.
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Modern marketing is in need of an anti-channel mindset
Don't get sucked in by "channel obsession." Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience.
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Lithium launches Reach, a Klout-informed social content marketing tool
The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what kinds of social content stick.
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How to boost your conversion rate without changing your web content
How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies.
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MarTech Today: Segment’s Native Mobile Spec, future of social intelligence & new AMP ad formats
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Segment adds automatic data collection for mobile apps Jun 8, 2016 by Barry Levine Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and […]
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Wednesday, June 8, 2016
Google Analytics begins breaking out iOS traffic by model (when it can)
When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report.
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Improve the customer experience by understanding customer-managed journeys
Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. This means moving from the idea that the customer journey is a controllable process to one that acknowledges that the customer is ultimately in charge. By understanding actual customer behaviour, businesses will gain what’s really important, customer […]
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Marketing Day: Pinterest ad metrics, social intelligence & Twitter for Andoid
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Link building outreach: preparation meets persuasion
Obtaining valuable, future-proof backlinks requires human interaction -- and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.
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Is your SEO data steering you wrong?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
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Segment adds automatic data collection for mobile apps
Called the Native Mobile Spec, it joins the company’s three other data packages -- E-commerce, Email and A/B Testing -- that capture standard events but allow for customization.
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chiefmartecTV: covering emerging topics at the intersection of marketing and IT, LIVE
Scott Brinker, martech pioneer and founder of chiefmartec.com, is launching a new live talk show on marketing technology issues and events: chiefmartecTV, sponsored by the MarTech Conference. Each 30-minute episode will feature one special guest per month and will dive into martech issues in an unscripted point-counterpoint discussion. The first chiefmartecTV show will be broadcast […]
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Pinterest starts to measure the in-store sales impact of Promoted Pins
Pinterest says its ads drive 5x more incremental in-store sales per impression.
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The future of social intelligence: image recognition and analysis
When it comes to uncovering valuable insights that help marketers target the right audience, text analysis isn’t enough anymore. Columnist John Donnelly discusses the impact and evolution of social media image recognition and analysis.
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Meet Nativ.ly, the media startup ad biz accelerator used by Waze, Medium
Nativ.ly has helped digital media startups like Waze, Medium and Pocket build their ad businesses with brands like Taco Bell, Bose and Google.
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Why idiots like you love their office but hate their website
Are you putting more money into your office than your website? Don't be an idiot. Columnist Stoney deGeyter explains why your web presence is more important than your office or store.
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MarTech Today: Blueshift’s DIY personalization, email marketer Bluecore adds ads & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Personalization platform Blueshift now allows marketers to create their own service Jun 7, 2016 by Barry Levine Its new Personalization Studio is designed to accept a range of event streams, so […]
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Mizzen+Main CMO says there’s no such thing as a typical day at the e-commerce startup
Get to Know: Jen Lavelle, CMO for the menswear brand Mizzen+Main
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Tuesday, June 7, 2016
Facebook tests desktop Pages redesign that drops right-rail ads
Facebook is testing a redesign of desktop Pages that omit right-rail ads in order to make room for larger cover photos, among other changes.
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New AMP ad formats in the works as Google study shows higher eCPMs on AMP
Mobile sticky ads and flying carpet formats are in development.
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Twitter for Android gets facelift
Twitter for Android has gotten an overhaul, and the feedback is positive.
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Marketing Day: Snapchat redesign, Verizon offers $3B for Yahoo & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Review improvement strategies for franchise and multi-location companies
WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews.
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MailChimp adds new feature for Product Recommendations
Company says it is the only SMB-targeted email platform that offers such a built-in capability.
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Snapchat redesigns Discover tab to grab more attention for publishers
Snapchat's redesigned Discover tab could boost publishers' profiles by piggybacking Live Stories' popularity and adding subscriptions to individual channels.
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Marketing Land now offering Instant Articles on Facebook
Readers using Facebook apps on iOS and Android can now enjoy Marketing Land content in a fast-loading mobile format.
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Personalization platform Blueshift now allows marketers to create their own service
Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or single users.
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Build effective consumer relationships with ads that use intent data
Don't alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers' needs and build relationships with them across devices.
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WSJ: Verizon offering $3 billion for Yahoo’s core business
Bid is considerably less than originally expected, others still in the hunt.
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Content marketing and the silo issue
Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine.
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MarTech Today: AdWords data import for Salesforce, SEO platforms & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google launches AdWords conversion data import solution for Salesforce Jun 6, 2016 by Ginny Marvin Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several […]
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Monday, June 6, 2016
Email marketer Bluecore adds advertising to its resume
Once known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New York City-based company announced that it is moving into advertising with the launch of Bluecore Ads. Marketers have used Bluecore to follow up website visits with personalized emails that are tied into […]
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Marketing Day: Google Shopping, retail bank email marketing & content strategy
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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My SEO optimized & UI-friendly e-commerce Frankenstein
If you could create the perfect e-commerce website by combining elements from successful sites, which ones would you choose? Columnist Christian Sculthorp shares his picks.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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Are we making SEO too complicated?
SEO has a lot of moving parts -- and that can mean a lot of wasted time and effort if we're not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
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Enterprise SEO Platforms Marketer’s Guide — Updated for 2016
Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their […]
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Supreme Court allows AdWords class action against Google to proceed
Advertisers complained Google didn't disclose that their ads might show up on parked domains and error pages.
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Get an exclusive look into SocialPro, only 2 weeks away
We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied, but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those users, whether they’re on Facebook, Twitter, Pinterest or any of the other […]
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[WATCH] Marketing Land Live #16: Amazon’s latest lawsuits, Instagram business profiles & more
In our latest weekly video show, we talk about Instagram's business profile offering, Amazon's decision to sue sellers that allegedly buy fake reviews and more.
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Your brand refresh: What should you expect from social?
When you're planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes.
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4 strategies for stretching your summer marketing spend
With summer hot on the horizon, it's a good time to think about how you can get the most out of your marketing budget. Columnist Jordan Elkind shares his top strategies.
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Measuring email effectiveness in retail banking
As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Columnist Jose Cebrian discusses some key tactics.
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