Among the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.
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http://marketingland.com/grubhub-vote-with-your-stomach-193475
Friday, September 30, 2016
How the newest Adobe-Microsoft partnership resembles ‘Jerry McGuire’
And what it could mean for the balance of power among the major marketing clouds.
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http://marketingland.com/newest-adobe-microsoft-partnership-resembles-jerry-mcguire-193476
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http://marketingland.com/newest-adobe-microsoft-partnership-resembles-jerry-mcguire-193476
Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-responsive-design-gmail-grubhubs-cmo-smx-east-updates-193482
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http://marketingland.com/marketing-day-responsive-design-gmail-grubhubs-cmo-smx-east-updates-193482
Gmail finally supports responsive design: Answers to 4 burning questions
Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn't do in light of this dramatic change.
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http://marketingland.com/gmail-finally-supports-responsive-design-answers-4-burning-questions-193405
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http://marketingland.com/gmail-finally-supports-responsive-design-answers-4-burning-questions-193405
Updating your SEM toolbox with new, shiny tools –- SMX East 2016
Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.
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http://marketingland.com/updating-sem-toolbox-new-shiny-tools-smx-east-2016-193248
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http://marketingland.com/updating-sem-toolbox-new-shiny-tools-smx-east-2016-193248
The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
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http://marketingland.com/four-pillars-future-seo-193143
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http://marketingland.com/four-pillars-future-seo-193143
What’s new and cool at Google from SMX East 2016
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
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http://marketingland.com/whats-new-cool-google-smx-east-2016-193155
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http://marketingland.com/whats-new-cool-google-smx-east-2016-193155
GrubHub’s CMO creates organizational agility to collect diners’ real-time presidential preferences
Barbara Martin Coppola, CMO of GrubHub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year revenue growth.
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http://marketingland.com/grubhub-gets-hungry-debate-cmo-creates-organizational-agility-share-diners-real-time-presidential-preferences-193282
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http://marketingland.com/grubhub-gets-hungry-debate-cmo-creates-organizational-agility-share-diners-real-time-presidential-preferences-193282
Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
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http://marketingland.com/close-smx-using-paid-search-social-together-193200
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http://marketingland.com/close-smx-using-paid-search-social-together-193200
MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search while using the Google Maps app. Two new […]
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http://marketingland.com/martech-today-ok-google-maps-app-penguin-recoveries-193364
Thursday, September 29, 2016
PullString launches all-purpose intelligent conversation platform
Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.
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http://marketingland.com/pullstring-launches-purpose-intelligent-conversation-platform-193329
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http://marketingland.com/pullstring-launches-purpose-intelligent-conversation-platform-193329
Marketing Day: Finding your best users, a mobile ad format study & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-finding-best-users-mobile-ad-format-study-193334
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http://marketingland.com/marketing-day-finding-best-users-mobile-ad-format-study-193334
What’s more important than a B2B buyer’s lead score?
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.
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MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing Cloud Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. Google launches free […]
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http://marketingland.com/martech-today-oracle-updates-marketing-cloud-google-launches-free-optimize-360-amp-overrides-deep-links-193239
Your best users: Where they are and how to find them
How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers.
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http://marketingland.com/best-users-find-192207
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http://marketingland.com/best-users-find-192207
Wednesday, September 28, 2016
Two new studies look at what kinds of campaigns, mobile ad formats work best
One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.
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http://marketingland.com/two-new-studies-look-kinds-campaigns-mobile-ad-formats-work-best-193201
Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Forrester study: How marketing analytics increases business performance
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26% believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39% more likely to see improvement in their overall marketing performance when […]
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http://marketingland.com/forrester-study-marketing-analytics-increases-business-performance-193191
Content and SEO: Building linkable content
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.
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How do you deal with local SEO KPIs that don’t pass the smell test?
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis.
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http://marketingland.com/deal-local-seo-kpis-dont-pass-smell-test-193022
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http://marketingland.com/deal-local-seo-kpis-dont-pass-smell-test-193022
Twitter officially opens up Moments to everyone
Now any Twitter user can curate their own topic-based feed of tweets.
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http://marketingland.com/twitter-officially-opens-moments-everyone-193162
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http://marketingland.com/twitter-officially-opens-moments-everyone-193162
Oracle updates its Marketing Cloud
Enhancements include a revised Canvas for orchestrating multi-channel journeys, and new drag-and-drop A/B testing for mobile apps.
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http://marketingland.com/oracle-updates-marketing-cloud-193133
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http://marketingland.com/oracle-updates-marketing-cloud-193133
Google launches free version of Optimize 360, introduces Session Quality Score metric & more
The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
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http://marketingland.com/google-analytics-free-optimize-session-quality-score-more-193096
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http://marketingland.com/google-analytics-free-optimize-session-quality-score-more-193096
Developer marketing and the myth of the Rosetta Stone
Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.
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http://marketingland.com/developer-marketing-myth-rosetta-stone-192503
How to scale organic local marketing
How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink "organic" marketing.
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http://marketingland.com/scale-organic-local-marketing-192285
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http://marketingland.com/scale-organic-local-marketing-192285
Twitter now lets brands advertise only to potential site visitors likely to become customers
Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific.
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http://marketingland.com/twitter-now-lets-brands-advertise-potential-site-visitors-likely-become-customers-193078
MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce launches its Commerce Cloud Sep 27, 2016 by Barry Levine The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as […]
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http://marketingland.com/martech-today-salesforces-commerce-cloud-google-amp-bug-newest-google-business-api-193079
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http://marketingland.com/martech-today-salesforces-commerce-cloud-google-amp-bug-newest-google-business-api-193079
Tuesday, September 27, 2016
Active on Periscope? Become a VIP
Periscope's VIP program rewards broadcasters with a badge of acknowledgements and perks.
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5 marketing predictions for the next 5 years
As the marketing world continues to evolve so rapidly, and often without warning, it’s key to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide froom Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and […]
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Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 Ws of the sharing economy: How social data gives marketers a competitive edge
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy's explosive growth and what marketers stand to gain from it.
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http://marketingland.com/5-ws-sharing-economy-social-data-gives-marketers-competitive-edge-191325
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http://marketingland.com/5-ws-sharing-economy-social-data-gives-marketers-competitive-edge-191325
The truth behind McDonald’s ice cream conspiracy theory and other brand myths
Ever heard of 'The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?' Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.
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http://marketingland.com/great-mcdonalds-soft-serve-ice-cream-conspiracy-theory-2016-192804
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http://marketingland.com/great-mcdonalds-soft-serve-ice-cream-conspiracy-theory-2016-192804
Why contextual campaigns provide value across the enterprise
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.
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http://marketingland.com/contextual-campaigns-provide-value-across-enterprise-192469
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http://marketingland.com/contextual-campaigns-provide-value-across-enterprise-192469
MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Science Datasets’ schema
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: With brains like Einstein’s, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers […]
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http://marketingland.com/martech-today-einstein-marketers-snaps-spectacles-googles-new-science-datasets-schema-193003
Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.
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http://marketingland.com/facebooks-advertiser-count-surpasses-4-million-brands-20-buying-video-ads-192992
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http://marketingland.com/facebooks-advertiser-count-surpasses-4-million-brands-20-buying-video-ads-192992
Salesforce launches its Commerce Cloud
The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well as online.
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http://marketingland.com/salesforce-launches-commerce-cloud-192874
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http://marketingland.com/salesforce-launches-commerce-cloud-192874
Monday, September 26, 2016
Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-salesforces-einstein-google-adwords-health-score-192988
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http://marketingland.com/marketing-day-salesforces-einstein-google-adwords-health-score-192988
It’s your last chance to save £200 on MarTech
At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates. MarTech will be held 1-2 November in London, UK. […]
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With brains like Einstein’s, who needs marketers?
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.
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Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
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http://marketingland.com/plan-device-specific-user-experience-strategies-google-adwords-bid-modifier-192736
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http://marketingland.com/plan-device-specific-user-experience-strategies-google-adwords-bid-modifier-192736
See how 13 leading SEO software platform providers stack up
With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are to looking to […]
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http://marketingland.com/see-13-top-seo-software-platform-providers-stack-192947
What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that "grades" your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
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http://marketingland.com/whats-google-adwords-health-score-different-existing-tools-192714
3 tips for tracking response to industrial tradeshow print ads and landing pages
Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.
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http://marketingland.com/3-tips-tracking-response-industrial-tradeshow-print-ads-landing-pages-192922
Writing a Yelp review that won’t get filtered
Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review filter.
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What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they're using these channels.
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http://marketingland.com/marketers-can-learn-governments-social-192083
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http://marketingland.com/marketers-can-learn-governments-social-192083
How many videos top publishers post daily to Facebook, YouTube
Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here's why.
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http://marketingland.com/many-videos-top-publishers-post-daily-facebook-youtube-192694
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http://marketingland.com/many-videos-top-publishers-post-daily-facebook-youtube-192694
The 3 things to look for in a customer-centric marketing tool
With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.
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http://marketingland.com/3-things-look-customer-centric-marketing-tool-191878
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http://marketingland.com/3-things-look-customer-centric-marketing-tool-191878
MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update & Apple’s Echo-like Siri assistant
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Bombora gives marketers self-service access to its B2B surge intent data Sep 23, 2016 by Barry Levine Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate […]
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Sunday, September 25, 2016
Google (finally) launches cross-device retargeting
In a big change, Google enables cross-device remarketing for signed-in users.
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With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
Snap Inc.'s (née Snapchat's) video-recording glasses, Spectacles, offer a peek at the company's future and how to secure its present opportunity.
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http://marketingland.com/spectacles-snap-inc-eyes-augmented-reality-future-raw-reality-present-192884
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http://marketingland.com/spectacles-snap-inc-eyes-augmented-reality-future-raw-reality-present-192884
Friday, September 23, 2016
Getting the most from the Forrester Wave and Gartner Magic Quadrant
The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors. Read this white paper from TBSCG to […]
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http://marketingland.com/getting-forrester-wave-gartner-magic-quadrant-192845
Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook acknowledges discrepancy that had overstated a video view metric
A miscalculation in the "average duration of video viewed" has overstated the overall video performance (within this metric only).
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Bombora gives marketers self-service access to its B2B surge intent data
Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.
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Google updates Penguin, says now runs in real-time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
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9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
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http://marketingland.com/9-tools-help-succeed-google-serp-features-192553
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http://marketingland.com/9-tools-help-succeed-google-serp-features-192553
Report: Apple may be six months from launching an Echo-like Siri assistant
Device will need some differentiated features to compete effectively with Amazon and soon Google Home.
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http://marketingland.com/report-apple-may-six-months-launching-echo-like-siri-assistant-192752
6 reasons why SEO fails, and how you can succeed at it
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
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Are you losing money to ad fraud? 3 ways to protect yourself
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn't be doing to protect yourself and your ad budget.
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A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers
What's in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.
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http://marketingland.com/cmos-view-siegelgales-cmo-branding-strategy-acquisitions-mergers-192593
The new era of brick and mortar: not business as usual
Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences.
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3 ways agency account managers can work better with new client hires
Dealing with a new hire can come with hurdles, but don't let it intimidate you. Columnist Matt Umbro explains how to make the transition as smooth as possible and improve your client relationship.
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http://marketingland.com/3-ways-can-better-work-new-client-hires-192188
MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities Sep 21, 2016 by Barry Levine The computer superstar is detecting emotions and personalities from social posts […]
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Thursday, September 22, 2016
Content marketing best practices from Oracle
The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore. Visit Digital Marketing Depot […]
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http://marketingland.com/content-marketing-best-practices-oracle-192683
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Marketing Day: Instagram’s 500K advertisers, Twitter’s app install ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Forrester: Here are some ways marketers can adapt to messaging apps
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.
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4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
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Everything you need to know about Google’s ‘Possum’ algorithm update
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
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GeoBlocks offer more precise location targeting and analytics, says xAd
This was one of several announcements at its "On Location" event in New York.
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Is interest targeting the future of marketing?
Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.
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[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers
In this week's episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.
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“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.
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Twitter’s app install ads go native inside its ad network
With the click of a button, mobile advertisers' app install ads on Twitter can be converted into native ads running across its in-app ad network.
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Is mobile SEO obsolete?
As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it's no longer possible to treat mobile as a separate niche of SEO.
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Instagram now has more than 500,000 active advertisers
Instagram’s advertiser base has more than doubled since February, and more than 1.5 million businesses have converted to its business profiles since May.
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MarTech Today: Google’s Allo, AMP URLs versus deep links on mobile search, & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Allo: chat with a big helping of Google search Sep 21, 2016 by Greg Sterling Inclusion of ‘Google Assistant’ creates a differentiated experience. The junior data scientist’s guide to AdWords search […]
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Dark social dominates holiday sharing [RadiumOne data]
Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related content.
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Accelerated Mobile Pages (AMP) bust into Google search results
AMP showing momentum as Google races to make mobile web more user friendly.
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Wednesday, September 21, 2016
Allo: Google again moves deckchairs on its sinking Titanic in the messaging wars
Yet another messaging app from Google with little reason to expect it to be a success.
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Navigate your marketing automation options with this checklist
Companies using marketing automation see 53% higher conversion rates according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. Marketing Automation is a clear need. […]
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For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities
The computer superstar is detecting emotions and personalities from social posts and selecting a movie’s most suspenseful shots for a trailer.
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Marketing Day: Bing’s deal with CBS Interactive, HotelTonight’s CMO & Allo news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Bing adds CBS Interactive to roster of syndication partners
The deal will extend the mobile reach of the Bing Network, including Bing Ads.
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Which social marketing tools support Twitter’s expanded tweets
Some social marketing management platforms fully support Twitter's expanded tweets, while others are working on updating their software.
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What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at.
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The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
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HotelTonight CMO aims to tell the brand’s story without losing its spontaneous soul
Get to Know: HotelTonight CMO Ray Elias
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Facebook wants to show brands how its ads measure up against TV, others
Facebook's latest measurement news explained using sports analogies.
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Allo: chat with big helping of Google search
Inclusion of "Google Assistant" creates a differentiated experience.
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7 advanced conversion strategies you probably don’t know
Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales.
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The high price of inflated marketing metrics
Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics.
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MarTech Today: Targeting movie theater ads, the ‘Internet of Moving Things’ & AMP’s global rollout
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Videology joins Screenvision to make movie theater ads more targeted Sep 20, 2016 by Barry Levine The alliance offers a new layer of audience data and allows advertisers to buy online, […]
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Tuesday, September 20, 2016
Marketing Day: Google Data Studio, Facebook’s new retail ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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MarTech Europe preview: here’s what to expect in 6 weeks
We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you […]
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Drive PLA profits with keyword segmentation
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a […]
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Videology joins Screenvision to make movie theater ads more targeted
The alliance offers a new layer of audience data and allows advertisers to buy online, TV and movie theater inventory via one platform.
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Can an ad-free, subscription-based social network exist?
Maybe the idea of an ad-free social media platform isn't pie in the sky. Columnist Patrick Armitage believes customers would be willing to pay for a better online experience.
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What is Google Data Studio and how can you use it?
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
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Loyalty a key tool to drive retailer app adoption, says Belly
Company launching new cloud-based enterprise loyalty platform for retailers.
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Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Facebook's new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit.
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Go for the gold: Mastering cross-device marketing
How do you win big in digital marketing? Columnist Mike Sands says it's all about knowing your customer across devices.
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Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’
The two-year-old startup is attempting to add time to space data, creating a dynamic predictive engine that is more SimCity than Google Maps.
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Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.
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MarTech Today: Salesforce’s Einstein, chatbot authoring tools & top SEO platforms
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its clouds Sep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive […]
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Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!
SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content, and more. View the exceptional content in our agenda, then register for the ultimate search marketing conference today and pay only $1,895 for the total SMX experience. That’s $100 […]
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http://marketingland.com/act-now-chance-learn-actionable-seo-sem-tactics-ends-soon-smx-east-next-week-192092
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Monday, September 19, 2016
Marketing Day: Salesforce’s Einstein, Twitter ups character limit & top 10 video creators
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Salesforce introduces Einstein — an AI layer for all its clouds
The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.
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Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here's the workaround.
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How to manage local listings for enterprise brands
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.
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The immediate results of link building
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.
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Top 10 video creators in August: UNILAD keeps the lead with 2.9B video views
A look at last month's most watched video creators across YouTube, Facebook, Vine and Instagram according to Tubular Labs.
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Google Trips: Google’s first potentially breakthrough travel tool
Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google CEO Eric Schmidt and Marissa Mayer said that the company wanted to create consumer travel products that “solve end user problems” and “look different” from existing tools. That promise so far has gone mostly unfulfilled […]
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Read Gartner’s “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”
See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. This definitive survey of over 300 top marketing organizations reveals the areas where business are increasing funding for marketing efforts that drive profits and produce digital results in a multichannel world. Read the results and analysis […]
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Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
These tools allow marketers to keep up with their new job requirement: automated, intelligent and continuous interaction with customers.
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[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing
It's a special show this week as we invite three paid search specialists to spill the goods on what makes a successful holiday shopping campaign on Bing and Google.
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Bringing ’90s nostalgia into a mobile world
For Yahoo, it's too little, too late. Meanwhile, Nintendo is riding on Pokémon Go's success. Columnist Josh Todd takes a look at the mobile hits and misses of the two iconic brands and explains what marketers can learn from them.
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This major content marketing benefit is worth the wait
One of content marketing's biggest perks takes a while to materialize. Columnist Kerry Jones explains why SEO improvements are worth waiting for.
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Large marketers are winning in programmatic (Here’s what you can do to stop them)
How do you compete against the 'big boys; in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field.
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MarTech Today: Forrester predicts emerging tech, the Coalition for Better Ads & more
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers Sep 16, 2016 by Barry Levine New report on emerging tech in next five years also points to […]
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Saturday, September 17, 2016
Can the app-retention crisis be addressed with personalized notifications?
Leanplum says behaviorally and time-optimized notifications improve retention.
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Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
The comScore data present a relatively bleak picture of digital media landscape if you're not a dominant brand.
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Friday, September 16, 2016
2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s
Twitter's NFL livestream attracted 2.3 million total viewers, which is slightly less than Yahoo's broadcast last year averaged per minute.
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Marketing Day: Google’s biggest ad updates, Twitter’s NFL live stream & SAP’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.
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Bidding on the competition: Is it really worth it?
Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
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Learn programmatic advertising from Oracle
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: deliver advertising that enhances the customer experience […]
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The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
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Twitter’s NFL livestream and Facebook’s Sports Stadium should get married
If I wanted my normal Twitter-NFL watching experience on Thursday night, I couldn't watch the game on Twitter.
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Oh no! ABM is resurfacing bad habits for B2B marketers
Columnist Scott Vaughan says looking to inbound marketing’s past can help B2B marketers avoid costly mistakes with account-based marketing.
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’Tis the season to be savvy with your digital marketing
For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise.
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A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
SAP's Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand's marketing strategy.
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Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
Instagram's redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features.
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http://marketingland.com/instagrams-redesigned-call-action-button-gets-clicks-gaming-brands-new-features-191599
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Google, Facebook, IAB & Major Brands form Coalition for Better Ads
In response to ad blocking, global initiative forms to set new standards and develop technology to improve ad experiences.
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MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and […]
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Content Audit 102: leveraging data and adjusting strategy
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy.
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Pinterest streamlines Promoted Pin process with new Promote button
Clocking in at under 9 seconds, a new feature makes it easier than ever for brands to promote Pins on Pinterest.
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Thursday, September 15, 2016
Learn the 8 habits of highly successful ad networks
Successful ad networks are using these eight strategies to keep their businesses thriving. Learn from the industry’s top performers, and unlock secrets to how you can advance your ad network to play with the big dogs. This white paper from Tune explains: how to differentiate yourself and stand out to publishers what a fraud score […]
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Marketing Day: Twitter’s new customer service tools, Facebook attribution & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’
The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.
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Congress on the cusp of national review protection law
Bill seeks to prevent use of non-disparagement clauses to silence consumer reviews.
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Adobe Target expands beyond A/B testing to automated optimization of user experience
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.
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Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
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Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
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Twitter now lets brands say when they’re available to respond to tweets
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message.
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Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
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4 solutions to dial in your Facebook attribution
If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid understanding of its role in the customer journey.
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6 quick steps to jump-start your influencer marketing program
How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.
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MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing […]
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How the ‘average user’ has ruined e-commerce experiences
Contributor Liad Agmon explains why the 'average user' is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.
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Wednesday, September 14, 2016
Marketing Day: Amazon lowers Echo Dot price, holiday ad tips & new Twitter apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Salesforce opens up Lightning Bolt portal templates for specific business needs
The new offerings build on last year’s launch of its Community Cloud template.
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Everything you need to know about marketing automation platforms in one report
B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and comparisons recommended steps for evaluating Visit Digital Marketing Depot to download […]
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Amazon cuts price of Echo Dot, launches devices in UK & Germany
In a bid to make the smaller Echo Dot a must-buy, Amazon cuts the price almost in half. Company also launches Alexa products in two European countries.
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Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
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When to end your client/link provider relationship
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it's time to say goodbye.
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AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus
It remains unclear if the ad blocker's controversial ad exchange will get off the ground.
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8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
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Connecting the dots: How the customer data platform solves what ails marketers
How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms.
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Now you can move Google Analytics properties to other accounts in two steps
The new property moving feature finally makes it easy to reorganize properties -- all of their views -- into other accounts.
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7 great reads to drive your marketing career
Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations.
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The stat-backed holiday advertising tips to know for 2016
As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies.
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Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV
Twitter's TV apps will broadcast live NFL games and Bloomberg shows as well as Periscope streams, Vine clips and normal tweets.
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MarTech Today: BlueJeans Network’s many-to-many videoconferencing on Facebook Live, the launch of Vimeo Business & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live Sep 13, 2016 by Barry Levine Brands can use the new high-res service, supporting up to 100 simultaneous video […]
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Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
The new version is aimed at delivering higher value customers to app marketers with machine learning.
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Google introduces TrueView for Action ads on YouTube
Display tailored call to action banners while video ads play.
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Tuesday, September 13, 2016
Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creators Sep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give […]
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7 Questions I Ask as a Minimalist Business Owner
September 13, 2016 Perhaps it’s due to my always-moving childhood, but I don’t like feeling tied down. To me, freedom means being able to pick up and move on to the next thing at a moment’s notice. This is why our life’s motto is “live nimbly”, why we have worked so hard to get out of debt and why I […]
The post 7 Questions I Ask as a Minimalist Business Owner appeared first on Amy Lynn Andrews.
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Turn your online searches into in-store sales
In this guide from SweetIQ, you’ll discover how to build and analyze your online to offline conversion funnel. You’ll also get: The 4 critical elements you can use to drive more in-store sales The 4 keys to good local marketing 4 action items for fixing your findability…fast and more! Visit Digital Marketing Depot to download […]
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BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live
Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, for fan events, Q&A sessions or product launches.
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Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Snapchat will allow brands to target ads based on people's email addresses, people who resemble those defined groups and the type of content they view.
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Two weeks to SMX East – Register now!
In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can use immediately:SMX East offers 50+ sessions covering proven tactics in search […]
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Vimeo launches Vimeo Business – a video hosting & marketing plan aimed at SMBs
For $599 a month, users will have access to professional-level video management tools, including analytics and content management platform.
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E-commerce trends: the difference between winning and almost winning
Plan a commercially viable marketing and content strategy using search data.
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Optimizing your blog for the social and mobile reader
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.
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7 advanced tips for Google Shopping ads
As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
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The genius of easy-click emails
A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.
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MarTech Today: Unruly’s new biometrics, Twitter’s app for Alexa & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Unruly now offers biometric measurement of video ads Sep 12, 2016 by Barry Levine The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial […]
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Monday, September 12, 2016
Marketing Day: YouTube’s top 10 ads, Facebook Messenger buy button & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10
Nike's Olympic-themed "Unlimited You" wins No. 1 spot, but Clash Royale was the big brand winner dominating half the list.
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Facebook Messenger adds buy button, native payments and links bots to Facebook ads
Facebook is making it easier for people to buy from Messenger bots and giving those bots new tools to increase sales.
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Instagram adds the ability to hide offensive & inappropriate comments
Dislike vulgarity & inappropriate speech? Instagram can help block the hate in comments with a new feature.
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Unruly now offers biometric measurement of video ads
The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva, and sound analysis from Moodagent.
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New MarTech Intelligence Report: Digital Analytics Platforms
With the explosive growth of social media, video, and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management, and mobile measurement and optimization. Included […]
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Digital transformation is like changing a tire while driving. Challenging… but possible.
Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings. At times it felt like we were trying to change a tire on a car while […]
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[PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more
In this week's podcast, we talk about the Apple hardware announcement, the latest Google algorithm chatter and an EU case that suggests some types of links may be against the law.
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Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department.
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Why sales chat needs to be part of your multi-channel strategy
Live chat is a powerful sales tool, so don't confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy .
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MarTech Today: Facebook’s news AI, Google’s AMP viewer & Feed Rules for Google Merchant Center
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s humanless sifting of trending news suggests some AI needs supervision Sep 9, 2016 by Barry Levine As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries. […]
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Friday, September 9, 2016
Twitter rolls out an app for Amazon’s Alexa voice assistant
People can ask Amazon's Alexa to read out their Twitter timelines as well as topics that are trending on the social network.
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Marketing Day: Google’s AMP viewer, Facebook Lookalikes & digital storytelling
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook’s humanless sifting of trending news suggests some AI needs supervision
As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries.
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10 reasons not to pay reputation-attack sites for removals
If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that's not a good idea.
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8 dos and don’ts of successful video advertising
Looking to get started with online video advertising? Columnist Pauline Jakober offers some suggestions for what to do (and what not to do) in your video campaigns.
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Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.
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6 secrets of digital storytelling
"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.
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MarTech Today: Google buys API management firm , Apple’s jackless iPhone 7 & an Adwords script for extensions
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google buys API management firm Apigee Sep 8, 2016 by Barry Levine The purchase adds to Google’s cloud-based toolset so marketing and other tools can work together. Should you still be […]
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Facebook Lookalikes go global with new update
You'll now be able to target people that look similar to lists of customers/leads in an entirely different country.
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Thursday, September 8, 2016
Marketing Day: Google buys Apigee, LinkedIn adds conversion tracking & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook makes it easier for brands to cross-post videos produced by publishers
Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves.
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Should you still be using an SEO enterprise platform?
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
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SEO Six Sigma: 5 ways to scale your enterprise operation
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.
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Google buys API management firm Apigee
The purchase adds to Google’s cloud-based toolset so marketing and other tools can work together.
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5 ways ads are killing your site (& SEO)
We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.
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How the 15 top cross-channel campaign management providers stack up
In this 26-criteria evaluation of cross-channel campaign management (CCCM) providers, Forrester identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAS, SDL, Selligent, SmartFocus, Teradata, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up […]
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Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
The new tool facilitates campaign spend and performance monitoring in a single dashboard, and data can be layered with other sources like Salesforce, Stripe and Zendesk for a deeper understanding of campaign outcomes.
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Email marketing in the age of social media
Which is better: email or social? Columnist Scott Heimes explains why it doesn't have to be one or the other; your email marketing and social media efforts should go hand in hand.
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The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel.
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LinkedIn conversion tracking is here! 4 things you need to know
On the heels of LinkedIn's conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance.
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2 ways word clouds help you optimize
Don't ignore what's truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers' input and know what they value.
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Here Media VP has job he always wanted, leading marketing for LGBT media company
Get to Know: Here Media's Vice President of Marketing, Robert Hebert
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MarTech Today: Adobe’s live video ad insertion, SEO enterprise platforms & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe adds live video ad insertion and tighter video stream measurement Sep 7, 2016 by Barry Levine The announcements are the latest in the company’s ongoing effort to tie online video/TV […]
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LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment
Conversion tracking is "table stakes," said LinkedIn's Russ Glass, but the company's differentiator is measuring conversions against its audience segments.
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Wednesday, September 7, 2016
Apple introduces jackless iPhone 7 with improved camera, and waterproof Watch
Apple offered no real surprises during its keynote, but some solid upgrades that will drive sales for the company.
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Sizmek hopes to redefine DCOs with its newest creative tool
The company envisions a new kind of Dynamic Creative Optimization that balances automation and control for creating programmatically-served ads.
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Harvard Business Review report: Using analytics to create customer value
According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot to download your […]
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Marketing Day: Snapchat Local Stories, Google Play Store & Adobe live video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Local SEO in 2017 and beyond: managed strategy vs. automation
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.
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Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone
Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific Stories.
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Is Google filtering your business in the local search results?
Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local ranking filter.
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Google is adding a second ad slot in Play Store search results
Two updates were introduced for search ads in Google Play store.
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Adobe adds live video ad insertion and tighter video stream measurement
The announcements are the latest in the company's ongoing effort to tie online video/TV more closely to online marketing tools and techniques.
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MarTech Europe is just 2 months away, don’t miss out!
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]
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From insight to action: 3 common pitfalls and strategies for more actionable data
How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.
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How most startups do events wrong…and 6 ways to do them right
Looking to get the most out of an event? Whether you're sponsoring or attending solo, columnist Megan Hannay discusses six tips to consider when choosing what to attend.
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http://marketingland.com/startups-events-wrong-6-ways-right-189972
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MarTech Today: Pokémon Go’s data, MobileFuse/Cuebiq’s ‘Dwell Lift’ & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated Sep 6, 2016 by Barry Levine A recent survey backs sales lift, but a data […]
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Tuesday, September 6, 2016
Marketing Day: Snapchat to reach $1B, Super Bowl 50 ad campaign results & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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10 ways to make your marketing dashboard great
Learn how to engage teams, persuade stakeholders and drive action by turning your marketing dashboard into a storytelling canvas. Download this guide from Beckon and get concrete advice on how to: Take control of the marketing story Ensure that your marketing dashboards answer business questions Add variety and context to your marketing dashboards Visit Digital […]
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How you can better communicate PPC industry updates to clients
PPC is about more than just managing accounts -- it's about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.
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Is SEO right for your business?
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
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Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.
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Don’t get duped by duplicate content: 8 quick checks for every SEO
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
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Amp up your skills with an SEO or SEM workshop
Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City. Here’s a preview: Advanced AdWords Training: Paid search continues to be an important […]
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Snapchat on track for nearly $1 billion in ad revenues next year
Discover Ads are generating 43 percent of Snapchat's revenue today.
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Report: 32 percent of global page views now impacted by ad blocking
Mobile traffic sees 3X the ad blocking rate of the desktop according to Blockmetry.
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5 email marketing sound bites (and the deeper meaning behind them)
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them.
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MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources. […]
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Can digital kill the television star?
As more dollars and eyeballs shift to digital video, what does it mean for marketers? Columnist James Green takes a look at the rise of video advertising and people's changing viewing habits.
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Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax
Aiming to lift brand awareness, three Super Bowl 50 advertisers share how their campaigns performed in the months following game day.
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Monday, September 5, 2016
How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.
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SEO request for proposal (RFP) questions: what to expect
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
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The dust has settled on AdWords expanded text ads. What now?
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
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Report: More than two-thirds of digital media time now mobile, apps 50 percent
The desktop commands just 32 percent of our digital attention.
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5 steps to optimize the back end of your sales funnel
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns.
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Friday, September 2, 2016
MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
Using Cuebiq’s panel of 30 million location-tracked users, the companies determine the additional time that viewers of brand mobile ads spend at a given physical retailer.
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Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast […]
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Marketing Day: New Salesforce Wave Analytics features, App Store updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Salesforce boosts its Wave Analytics Cloud with new applications
The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources.
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Apple begins purge of neglected, broken apps, names to be limited to 50 characters
Developers will have 30 days to fix the identified problems.
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Google Analytics App now offers Google Now-like automated insights
Insight cards automatically spotlight positive and negative performance trends for faster analysis.
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Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.
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Influencer marketing: You’re doing it all wrong
Columnist Maggie Malek explains how influencer marketing can end up missing the mark and how you can do it the right way.
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Local citations are dead; long live local citations!
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be.
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