Friday, September 30, 2016

Clinton wins Grubhub presidential “debate” as diners cast votes with special discount codes

Among the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.

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http://marketingland.com/grubhub-vote-with-your-stomach-193475

How the newest Adobe-Microsoft partnership resembles ‘Jerry McGuire’

And what it could mean for the balance of power among the major marketing clouds.

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http://marketingland.com/newest-adobe-microsoft-partnership-resembles-jerry-mcguire-193476

Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-responsive-design-gmail-grubhubs-cmo-smx-east-updates-193482

Gmail finally supports responsive design: Answers to 4 burning questions

Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn't do in light of this dramatic change.

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http://marketingland.com/gmail-finally-supports-responsive-design-answers-4-burning-questions-193405

Updating your SEM toolbox with new, shiny tools –- SMX East 2016

Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

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http://marketingland.com/updating-sem-toolbox-new-shiny-tools-smx-east-2016-193248

The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.

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http://marketingland.com/four-pillars-future-seo-193143

What’s new and cool at Google from SMX East 2016

At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

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http://marketingland.com/whats-new-cool-google-smx-east-2016-193155

GrubHub’s CMO creates organizational agility to collect diners’ real-time presidential preferences

Barbara Martin Coppola, CMO of GrubHub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year revenue growth.

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http://marketingland.com/grubhub-gets-hungry-debate-cmo-creates-organizational-agility-share-diners-real-time-presidential-preferences-193282

Up close at SMX: Using paid search and social together

Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.

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http://marketingland.com/close-smx-using-paid-search-social-together-193200

MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search while using the Google Maps app. Two new […]

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http://marketingland.com/martech-today-ok-google-maps-app-penguin-recoveries-193364

Thursday, September 29, 2016

PullString launches all-purpose intelligent conversation platform

Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.

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http://marketingland.com/pullstring-launches-purpose-intelligent-conversation-platform-193329

Marketing Day: Finding your best users, a mobile ad format study & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-finding-best-users-mobile-ad-format-study-193334

What’s more important than a B2B buyer’s lead score?

Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.

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http://marketingland.com/whats-important-b2b-buyers-lead-score-192599

MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing Cloud Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. Google launches free […]

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http://marketingland.com/martech-today-oracle-updates-marketing-cloud-google-launches-free-optimize-360-amp-overrides-deep-links-193239

Your best users: Where they are and how to find them

How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers.

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http://marketingland.com/best-users-find-192207

Wednesday, September 28, 2016

Two new studies look at what kinds of campaigns, mobile ad formats work best

One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.

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http://marketingland.com/two-new-studies-look-kinds-campaigns-mobile-ad-formats-work-best-193201

Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitter-moments-oracles-marketing-cloud-periscope-vip-193173

Forrester study: How marketing analytics increases business performance

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26% believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39% more likely to see improvement in their overall marketing performance when […]

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http://marketingland.com/forrester-study-marketing-analytics-increases-business-performance-193191

Content and SEO: Building linkable content

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.

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http://marketingland.com/content-seo-building-linkable-content-193028

How do you deal with local SEO KPIs that don’t pass the smell test?

We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis.

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http://marketingland.com/deal-local-seo-kpis-dont-pass-smell-test-193022

Twitter officially opens up Moments to everyone

Now any Twitter user can curate their own topic-based feed of tweets.

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http://marketingland.com/twitter-officially-opens-moments-everyone-193162

Oracle updates its Marketing Cloud

Enhancements include a revised Canvas for orchestrating multi-channel journeys, and new drag-and-drop A/B testing for mobile apps.

from
http://marketingland.com/oracle-updates-marketing-cloud-193133

Google launches free version of Optimize 360, introduces Session Quality Score metric & more

The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.

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http://marketingland.com/google-analytics-free-optimize-session-quality-score-more-193096

Developer marketing and the myth of the Rosetta Stone

Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.

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http://marketingland.com/developer-marketing-myth-rosetta-stone-192503

How to scale organic local marketing

How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink "organic" marketing.

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http://marketingland.com/scale-organic-local-marketing-192285

Twitter now lets brands advertise only to potential site visitors likely to become customers

Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific.

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http://marketingland.com/twitter-now-lets-brands-advertise-potential-site-visitors-likely-become-customers-193078

MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce launches its Commerce Cloud Sep 27, 2016 by Barry Levine The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as […]

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http://marketingland.com/martech-today-salesforces-commerce-cloud-google-amp-bug-newest-google-business-api-193079

Tuesday, September 27, 2016

Active on Periscope? Become a VIP

Periscope's VIP program rewards broadcasters with a badge of acknowledgements and perks.

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http://marketingland.com/periscope-vip-program-193093

5 marketing predictions for the next 5 years

As the marketing world continues to evolve so rapidly, and often without warning, it’s key to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide froom Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and […]

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http://marketingland.com/5-marketing-predictions-next-5-years-193074

Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-facebook-now-4m-advertisers-salesforces-commerce-cloud-193055

5 Ws of the sharing economy: How social data gives marketers a competitive edge

Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy's explosive growth and what marketers stand to gain from it.

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http://marketingland.com/5-ws-sharing-economy-social-data-gives-marketers-competitive-edge-191325

The truth behind McDonald’s ice cream conspiracy theory and other brand myths

Ever heard of 'The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?' Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.

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http://marketingland.com/great-mcdonalds-soft-serve-ice-cream-conspiracy-theory-2016-192804

Why contextual campaigns provide value across the enterprise

Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.

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http://marketingland.com/contextual-campaigns-provide-value-across-enterprise-192469

MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Science Datasets’ schema

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: With brains like Einstein’s, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers […]

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http://marketingland.com/martech-today-einstein-marketers-snaps-spectacles-googles-new-science-datasets-schema-193003

Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads

More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.

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http://marketingland.com/facebooks-advertiser-count-surpasses-4-million-brands-20-buying-video-ads-192992

Salesforce launches its Commerce Cloud

The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well as online.

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http://marketingland.com/salesforce-launches-commerce-cloud-192874

Monday, September 26, 2016

Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-salesforces-einstein-google-adwords-health-score-192988

It’s your last chance to save £200 on MarTech

At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates. MarTech will be held 1-2 November in London, UK. […]

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http://marketingland.com/last-chance-save-200-martech-192971

With brains like Einstein’s, who needs marketers?

The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

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http://marketingland.com/brains-like-einsteins-needs-marketers-192861

Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

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http://marketingland.com/plan-device-specific-user-experience-strategies-google-adwords-bid-modifier-192736

See how 13 leading SEO software platform providers stack up

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are to looking to […]

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http://marketingland.com/see-13-top-seo-software-platform-providers-stack-192947

What’s the Google AdWords Health Score and how is it different from existing tools?

AdWords recently released a Health Score feature that "grades" your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

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http://marketingland.com/whats-google-adwords-health-score-different-existing-tools-192714

3 tips for tracking response to industrial tradeshow print ads and landing pages

Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.

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http://marketingland.com/3-tips-tracking-response-industrial-tradeshow-print-ads-landing-pages-192922

Writing a Yelp review that won’t get filtered

Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review filter.

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http://marketingland.com/writing-yelp-review-wont-get-filtered-192704

What marketers can learn from governments on social

Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they're using these channels.

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http://marketingland.com/marketers-can-learn-governments-social-192083

How many videos top publishers post daily to Facebook, YouTube

Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here's why.

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http://marketingland.com/many-videos-top-publishers-post-daily-facebook-youtube-192694

The 3 things to look for in a customer-centric marketing tool

With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.

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http://marketingland.com/3-things-look-customer-centric-marketing-tool-191878

MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update & Apple’s Echo-like Siri assistant

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Bombora gives marketers self-service access to its B2B surge intent data Sep 23, 2016 by Barry Levine Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate […]

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http://marketingland.com/martech-today-bomboras-self-service-surge-intent-data-google-penguins-update-apples-echo-like-siri-assistant-192853

Friday, September 23, 2016

Getting the most from the Forrester Wave and Gartner Magic Quadrant

The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors. Read this white paper from TBSCG to […]

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http://marketingland.com/getting-forrester-wave-gartner-magic-quadrant-192845

Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-updates-penguin-interview-siegelgales-cmo-192820

Facebook acknowledges discrepancy that had overstated a video view metric

A miscalculation in the "average duration of video viewed" has overstated the overall video performance (within this metric only).

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http://marketingland.com/facebook-acknowledges-discrepancy-overstated-video-view-metric-192828

Bombora gives marketers self-service access to its B2B surge intent data

Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.

from
http://marketingland.com/bombora-gives-marketers-self-service-access-b2b-surge-intent-data-192785

Google updates Penguin, says now runs in real-time within the core search algorithm

The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.

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http://marketingland.com/google-updates-penguin-says-now-runs-real-time-within-core-search-algorithm-192702

9 tools to help you succeed with Google SERP features

Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.

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http://marketingland.com/9-tools-help-succeed-google-serp-features-192553

Report: Apple may be six months from launching an Echo-like Siri assistant

Device will need some differentiated features to compete effectively with Amazon and soon Google Home.

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http://marketingland.com/report-apple-may-six-months-launching-echo-like-siri-assistant-192752

6 reasons why SEO fails, and how you can succeed at it

Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.

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http://marketingland.com/6-reasons-seo-fails-can-succeed-192586

Are you losing money to ad fraud? 3 ways to protect yourself

How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn't be doing to protect yourself and your ad budget.

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http://marketingland.com/done-ad-fraud-3-ways-protect-192551

A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers

What's in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.

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http://marketingland.com/cmos-view-siegelgales-cmo-branding-strategy-acquisitions-mergers-192593

The new era of brick and mortar: not business as usual

Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences.

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http://marketingland.com/new-era-brick-mortar-not-business-usual-191712

3 ways agency account managers can work better with new client hires

Dealing with a new hire can come with hurdles, but don't let it intimidate you. Columnist Matt Umbro explains how to make the transition as smooth as possible and improve your client relationship.

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http://marketingland.com/3-ways-can-better-work-new-client-hires-192188

MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities Sep 21, 2016 by Barry Levine The computer superstar is detecting emotions and personalities from social posts […]

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http://marketingland.com/martech-today-ibms-watson-works-hollywood-chevrolet-xad-launches-geoblocks-192688

Thursday, September 22, 2016

Content marketing best practices from Oracle

The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore. Visit Digital Marketing Depot […]

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http://marketingland.com/content-marketing-best-practices-oracle-192683

Marketing Day: Instagram’s 500K advertisers, Twitter’s app install ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-instagrams-500k-advertisers-twitters-app-install-ads-192663

Forrester: Here are some ways marketers can adapt to messaging apps

These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.

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http://marketingland.com/forrester-ways-marketers-can-adapt-messaging-apps-192641

4 ways to improve your value as a strategic SEO partner

Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.

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http://marketingland.com/4-ways-improve-value-strategic-seo-partner-192300

Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'

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http://marketingland.com/everything-need-know-googles-possum-algorithm-update-192349

GeoBlocks offer more precise location targeting and analytics, says xAd

This was one of several announcements at its "On Location" event in New York.

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http://marketingland.com/geoblocks-offer-precise-location-targeting-analytics-says-xad-192579

Is interest targeting the future of marketing?

Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.

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http://marketingland.com/interest-targeting-future-marketing-188575

[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers

In this week's episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.

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http://marketingland.com/podcast-marketing-land-live-29-google-amps-impact-marketers-publishers-192467

“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.

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http://marketingland.com/stop-clicking-around-hiltons-cmo-rallied-100-year-old-company-no-1-192037

Twitter’s app install ads go native inside its ad network

With the click of a button, mobile advertisers' app install ads on Twitter can be converted into native ads running across its in-app ad network.

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http://marketingland.com/twitters-app-install-ads-go-native-inside-ad-network-192409

Is mobile SEO obsolete?

As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it's no longer possible to treat mobile as a separate niche of SEO.

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http://marketingland.com/mobile-seo-obsolete-192147

Instagram now has more than 500,000 active advertisers

Instagram’s advertiser base has more than doubled since February, and more than 1.5 million businesses have converted to its business profiles since May.

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http://marketingland.com/instagram-now-500000-active-advertisers-192401

MarTech Today: Google’s Allo, AMP URLs versus deep links on mobile search, & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Allo: chat with a big helping of Google search Sep 21, 2016 by Greg Sterling Inclusion of ‘Google Assistant’ creates a differentiated experience. The junior data scientist’s guide to AdWords search […]

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http://marketingland.com/martech-today-googles-allo-amp-urls-versus-deep-links-mobile-search-192500

Dark social dominates holiday sharing [RadiumOne data]

Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related content.

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http://marketingland.com/dark-social-dominates-holiday-sharing-radiumone-data-192259

Accelerated Mobile Pages (AMP) bust into Google search results

AMP showing momentum as Google races to make mobile web more user friendly.

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http://marketingland.com/accelerated-mobile-pages-amp-bust-google-search-results-192520

Wednesday, September 21, 2016

Allo: Google again moves deckchairs on its sinking Titanic in the messaging wars

Yet another messaging app from Google with little reason to expect it to be a success.

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http://marketingland.com/allo-google-titanic-messaging-192477

Navigate your marketing automation options with this checklist

Companies using marketing automation see 53% higher conversion rates according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. Marketing Automation is a clear need. […]

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http://marketingland.com/navigate-marketing-automation-options-checklist-192453

For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities

The computer superstar is detecting emotions and personalities from social posts and selecting a movie’s most suspenseful shots for a trailer.

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http://marketingland.com/chevrolet-hollywood-ibms-watson-learning-understand-emotion-personality-192427

Marketing Day: Bing’s deal with CBS Interactive, HotelTonight’s CMO & Allo news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-bings-deal-cbs-interactive-hoteltonights-cmo-allo-news-192441

Bing adds CBS Interactive to roster of syndication partners

The deal will extend the mobile reach of the Bing Network, including Bing Ads.

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http://marketingland.com/bing-cbs-interactive-syndication-partnership-192180

Which social marketing tools support Twitter’s expanded tweets

Some social marketing management platforms fully support Twitter's expanded tweets, while others are working on updating their software.

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http://marketingland.com/social-marketing-tools-support-twitters-expanded-tweets-192253

What Netflix can teach us about long-tail keyword research 

Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at.

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http://marketingland.com/netflix-can-teach-us-long-tail-keyword-research-192107

The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.

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http://marketingland.com/junior-data-scientists-guide-adwords-search-campaign-structure-mine-hidden-gems-huge-wins-192109

HotelTonight CMO aims to tell the brand’s story without losing its spontaneous soul

Get to Know: HotelTonight CMO Ray Elias

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http://marketingland.com/get-know-hoteltonight-cmo-192267

Facebook wants to show brands how its ads measure up against TV, others

Facebook's latest measurement news explained using sports analogies.

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http://marketingland.com/facebook-wants-show-brands-ads-measure-tv-others-192135

Allo: chat with big helping of Google search

Inclusion of "Google Assistant" creates a differentiated experience.

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http://marketingland.com/allo-chat-big-helping-google-search-192271

7 advanced conversion strategies you probably don’t know

Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales.

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http://marketingland.com/7-advanced-conversion-strategies-probably-dont-know-188280

The high price of inflated marketing metrics

Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics.

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http://marketingland.com/high-price-inflated-marketing-metrics-192074

MarTech Today: Targeting movie theater ads, the ‘Internet of Moving Things’ & AMP’s global rollout

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Videology joins Screenvision to make movie theater ads more targeted Sep 20, 2016 by Barry Levine The alliance offers a new layer of audience data and allows advertisers to buy online, […]

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http://marketingland.com/martech-today-targeted-movie-theater-ads-internet-moving-things-amps-global-rollout-192236

Tuesday, September 20, 2016

Marketing Day: Google Data Studio, Facebook’s new retail ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-data-studio-facebooks-new-retail-ads-192189

MarTech Europe preview: here’s what to expect in 6 weeks

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you […]

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Drive PLA profits with keyword segmentation

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a […]

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http://marketingland.com/drive-pla-profits-keyword-segmentation-192167

Videology joins Screenvision to make movie theater ads more targeted

The alliance offers a new layer of audience data and allows advertisers to buy online, TV and movie theater inventory via one platform.

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Can an ad-free, subscription-based social network exist?

Maybe the idea of an ad-free social media platform isn't pie in the sky. Columnist Patrick Armitage believes customers would be willing to pay for a better online experience.

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http://marketingland.com/can-ad-free-subscription-based-social-network-exist-189614

What is Google Data Studio and how can you use it?

Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.

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http://marketingland.com/google-data-studio-can-use-191918

Loyalty a key tool to drive retailer app adoption, says Belly

Company launching new cloud-based enterprise loyalty platform for retailers.

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http://marketingland.com/loyalty-key-tool-drive-retailer-app-adoption-says-belly-192114

Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors

Facebook's new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit.

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http://marketingland.com/facebooks-new-retail-ads-show-store-product-availability-191989

Go for the gold: Mastering cross-device marketing

How do you win big in digital marketing? Columnist Mike Sands says it's all about knowing your customer across devices.

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Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’

The two-year-old startup is attempting to add time to space data, creating a dynamic predictive engine that is more SimCity than Google Maps.

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Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?

In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.

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http://marketingland.com/selling-agency-guide-part-2-agencies-get-acquired-190350

MarTech Today: Salesforce’s Einstein, chatbot authoring tools & top SEO platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its clouds Sep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive […]

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Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!

SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content, and more. View the exceptional content in our agenda, then register for the ultimate search marketing conference today and pay only $1,895 for the total SMX experience. That’s $100 […]

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Monday, September 19, 2016

Marketing Day: Salesforce’s Einstein, Twitter ups character limit & top 10 video creators

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Salesforce introduces Einstein — an AI layer for all its clouds

The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.

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http://marketingland.com/salesforce-introduces-einstein-ai-layer-clouds-191982

Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround

Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here's the workaround.

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http://marketingland.com/twitters-relaxed-character-limit-doesnt-apply-ads-theres-workaround-191972

How to manage local listings for enterprise brands

Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.

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http://marketingland.com/manage-local-listings-enterprise-brands-191625

The immediate results of link building

While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.

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http://marketingland.com/immediate-results-link-building-191650

Top 10 video creators in August: UNILAD keeps the lead with 2.9B video views

A look at last month's most watched video creators across YouTube, Facebook, Vine and Instagram according to Tubular Labs.

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http://marketingland.com/top-10-video-creators-august-unilad-keeps-lead-2-9b-video-views-191882

Google Trips: Google’s first potentially breakthrough travel tool

Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google CEO Eric Schmidt and Marissa Mayer said that the company wanted to create consumer travel products that “solve end user problems” and “look different” from existing tools. That promise so far has gone mostly unfulfilled […]

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http://marketingland.com/google-trips-googles-first-potentially-breakthrough-travel-tool-191910

Read Gartner’s “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”

See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. This definitive survey of over 300 top marketing organizations reveals the areas where business are increasing funding for marketing efforts that drive profits and produce digital results in a multichannel world. Read the results and analysis […]

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http://marketingland.com/read-gartners-cmo-spend-survey-2015-2016-digital-marketing-comes-age-191866

Marketers: Here are a dozen authoring tools to help you get chatty with chatbots

These tools allow marketers to keep up with their new job requirement: automated, intelligent and continuous interaction with customers.

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http://marketingland.com/marketers-dozen-authoring-tools-help-get-chatty-chatbots-191817

[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing

It's a special show this week as we invite three paid search specialists to spill the goods on what makes a successful holiday shopping campaign on Bing and Google.

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http://marketingland.com/podcast-marketing-land-live-28-shopping-campaign-success-google-bing-191724

Bringing ’90s nostalgia into a mobile world

For Yahoo, it's too little, too late. Meanwhile, Nintendo is riding on Pokémon Go's success. Columnist Josh Todd takes a look at the mobile hits and misses of the two iconic brands and explains what marketers can learn from them.

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http://marketingland.com/bringing-90s-nostalgia-mobile-world-190176

This major content marketing benefit is worth the wait

One of content marketing's biggest perks takes a while to materialize. Columnist Kerry Jones explains why SEO improvements are worth waiting for.

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Large marketers are winning in programmatic  (Here’s what you can do to stop them)

How do you compete against the 'big boys; in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field.

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http://marketingland.com/large-marketers-winning-programmatic-heres-can-stop-191470

MarTech Today: Forrester predicts emerging tech, the Coalition for Better Ads & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers Sep 16, 2016 by Barry Levine New report on emerging tech in next five years also points to […]

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Friday, September 16, 2016

2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s

Twitter's NFL livestream attracted 2.3 million total viewers, which is slightly less than Yahoo's broadcast last year averaged per minute.

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Marketing Day: Google’s biggest ad updates, Twitter’s NFL live stream & SAP’s CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-googles-biggest-ad-updates-twitters-nfl-livestream-saps-cmo-191755

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.

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http://marketingland.com/forrester-marketers-need-say-goodbye-campaigns-hello-ai-driven-conversations-customers-191700

Bidding on the competition: Is it really worth it?

Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.

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http://marketingland.com/bidding-competition-really-worth-191471

Learn programmatic advertising from Oracle

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: deliver advertising that enhances the customer experience […]

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http://marketingland.com/learn-programmatic-advertising-oracle-191717

The biggest Google ad updates are also the quietest

Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.

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Twitter’s NFL livestream and Facebook’s Sports Stadium should get married

If I wanted my normal Twitter-NFL watching experience on Thursday night, I couldn't watch the game on Twitter.

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http://marketingland.com/twitters-nfl-livestream-facebooks-sports-stadium-get-married-191704

Oh no! ABM is resurfacing bad habits for B2B marketers

Columnist Scott Vaughan says looking to inbound marketing’s past can help B2B marketers avoid costly mistakes with account-based marketing.

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http://marketingland.com/oh-no-abm-resurfacing-bad-habits-b2b-marketers-190984

’Tis the season to be savvy with your digital marketing

For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise.

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http://marketingland.com/tis-season-savvy-digital-marketing-191454

A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy

SAP's Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand's marketing strategy.

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http://marketingland.com/cmos-view-data-analytics-help-shape-saps-marketing-message-strategy-191505

Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features

Instagram's redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features.

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http://marketingland.com/instagrams-redesigned-call-action-button-gets-clicks-gaming-brands-new-features-191599

Google, Facebook, IAB & Major Brands form Coalition for Better Ads

In response to ad blocking, global initiative forms to set new standards and develop technology to improve ad experiences.

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http://marketingland.com/coalition-for-better-ads-google-facebook-iab-191619

MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and […]

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Content Audit 102: leveraging data and adjusting strategy

Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy.

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http://marketingland.com/content-audit-102-leveraging-data-adjusting-strategy-190998

Pinterest streamlines Promoted Pin process with new Promote button

Clocking in at under 9 seconds, a new feature makes it easier than ever for brands to promote Pins on Pinterest.

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Thursday, September 15, 2016

Learn the 8 habits of highly successful ad networks

Successful ad networks are using these eight strategies to keep their businesses thriving. Learn from the industry’s top performers, and unlock secrets to how you can advance your ad network to play with the big dogs. This white paper from Tune explains: how to differentiate yourself and stand out to publishers what a fraud score […]

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http://marketingland.com/learn-8-habits-highly-successful-ad-networks-191578

Marketing Day: Twitter’s new customer service tools, Facebook attribution & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitters-new-customer-service-tools-facebook-attribution-191574

Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’

The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.

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http://marketingland.com/optimizely-releases-new-products-signaling-emergence-experimentation-platform-191558

Congress on the cusp of national review protection law

Bill seeks to prevent use of non-disparagement clauses to silence consumer reviews.

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http://marketingland.com/congress-cusp-national-review-protection-law-191512

Adobe Target expands beyond A/B testing to automated optimization of user experience

The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.

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http://marketingland.com/adobe-target-expands-beyond-ab-testing-automated-optimization-user-experience-191518

Using social metrics + SEO + questions to create content that drives inbound traffic

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.

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http://marketingland.com/using-social-metrics-seo-questions-create-content-drives-inbound-traffic-191353

Common PPC mistakes and how to avoid them

Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.

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http://marketingland.com/common-ppc-mistakes-avoid-191355

Twitter now lets brands say when they’re available to respond to tweets

Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message.

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http://marketingland.com/twitter-now-lets-brands-say-theyre-available-respond-tweets-191381

Search takes to the cloud as users engage with new actions

Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.

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http://marketingland.com/search-takes-cloud-users-engage-new-actions-191358

4 solutions to dial in your Facebook attribution

If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid understanding of its role in the customer journey.

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http://marketingland.com/4-solutions-dial-facebook-attribution-190213

6 quick steps to jump-start your influencer marketing program

How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.

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http://marketingland.com/6-quick-steps-jump-start-influencer-marketing-program-188796

MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing […]

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How the ‘average user’ has ruined e-commerce experiences

Contributor Liad Agmon explains why the 'average user' is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.

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http://marketingland.com/average-user-ruined-e-commerce-experiences-190900

Wednesday, September 14, 2016

Marketing Day: Amazon lowers Echo Dot price, holiday ad tips & new Twitter apps

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Salesforce opens up Lightning Bolt portal templates for specific business needs

The new offerings build on last year’s launch of its Community Cloud template.

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http://marketingland.com/salesforce-opens-lightning-bolt-portal-templates-specific-business-needs-191387

Everything you need to know about marketing automation platforms in one report

B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and comparisons recommended steps for evaluating Visit Digital Marketing Depot to download […]

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Amazon cuts price of Echo Dot, launches devices in UK & Germany

In a bid to make the smaller Echo Dot a must-buy, Amazon cuts the price almost in half. Company also launches Alexa products in two European countries.

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http://marketingland.com/amazon-cuts-price-echo-dot-launches-devices-uk-germany-191373

Sustainable competitive advantages in digital marketing

Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.

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http://marketingland.com/sustainable-competitive-advantages-digital-marketing-191154

When to end your client/link provider relationship

Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it's time to say goodbye.

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AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus

It remains unclear if the ad blocker's controversial ad exchange will get off the ground.

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http://marketingland.com/adblock-plus-acceptable-ads-platform-191258

8 tips to make sure your Google profile images boost your local search results

Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.

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http://marketingland.com/8-tips-make-sure-google-profile-images-boost-local-search-results-191023

Connecting the dots: How the customer data platform solves what ails marketers

How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms.

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http://marketingland.com/demystifying-newest-data-technology-block-customer-data-platform-189485

Now you can move Google Analytics properties to other accounts in two steps

The new property moving feature finally makes it easy to reorganize properties -- all of their views -- into other accounts.

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http://marketingland.com/google-analytics-property-moving-191332

7 great reads to drive your marketing career

Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations.

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http://marketingland.com/8-great-reads-drive-marketing-career-190996

The stat-backed holiday advertising tips to know for 2016

As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies.

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http://marketingland.com/stat-backed-holiday-advertising-tips-know-2016-190716

Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

Twitter's TV apps will broadcast live NFL games and Bloomberg shows as well as Periscope streams, Vine clips and normal tweets.

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http://marketingland.com/twitter-rolls-apps-apple-tv-xbox-one-amazons-fire-tv-191292

MarTech Today: BlueJeans Network’s many-to-many videoconferencing on Facebook Live, the launch of Vimeo Business & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live Sep 13, 2016 by Barry Levine Brands can use the new high-res service, supporting up to 100 simultaneous video […]

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Google updates Universal App Campaign targeting, touts 3 billion app installs from ads

The new version is aimed at delivering higher value customers to app marketers with machine learning.

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http://marketingland.com/google-updates-universal-app-campaigns-3-billion-installs-191319

Google introduces TrueView for Action ads on YouTube

Display tailored call to action banners while video ads play.

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http://marketingland.com/google-youtube-for-action-ads-191314

Tuesday, September 13, 2016

Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creators Sep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give […]

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7 Questions I Ask as a Minimalist Business Owner

September 13, 2016 Perhaps it’s due to my always-moving childhood, but I don’t like feeling tied down. To me, freedom means being able to pick up and move on to the next thing at a moment’s notice. This is why our life’s motto is “live nimbly”, why we have worked so hard to get out of debt and why I […]

The post 7 Questions I Ask as a Minimalist Business Owner appeared first on Amy Lynn Andrews.



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Turn your online searches into in-store sales

In this guide from SweetIQ, you’ll discover how to build and analyze your online to offline conversion funnel. You’ll also get: The 4 critical elements you can use to drive more in-store sales The 4 keys to good local marketing 4 action items for fixing your findability…fast and more! Visit Digital Marketing Depot to download […]

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http://marketingland.com/turn-online-searches-store-sales-191238

BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live

Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, for fan events, Q&A sessions or product launches.

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http://marketingland.com/bluejeans-network-offers-first-many-many-video-conferencing-scale-facebook-live-191212

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat will allow brands to target ads based on people's email addresses, people who resemble those defined groups and the type of content they view.

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http://marketingland.com/snapchat-adopts-facebook-style-ad-targeting-like-email-mobile-device-matching-191207

Two weeks to SMX East – Register now!

In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can use immediately:SMX East offers 50+ sessions covering proven tactics in search […]

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http://marketingland.com/two-weeks-smx-east-register-now-191167

Vimeo launches Vimeo Business – a video hosting & marketing plan aimed at SMBs

For $599 a month, users will have access to professional-level video management tools, including analytics and content management platform.

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E-commerce trends: the difference between winning and almost winning

Plan a commercially viable marketing and content strategy using search data.

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http://marketingland.com/ecommerce-trends-difference-winning-almost-winning-189020

Optimizing your blog for the social and mobile reader

Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.

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http://marketingland.com/optimizing-blog-social-mobile-reader-190565

7 advanced tips for Google Shopping ads

As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.

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http://marketingland.com/7-advanced-tips-google-shopping-ads-190628

The genius of easy-click emails

A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

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http://marketingland.com/genius-easy-click-emails-190924

MarTech Today: Unruly’s new biometrics, Twitter’s app for Alexa & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Unruly now offers biometric measurement of video ads Sep 12, 2016 by Barry Levine The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial […]

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Monday, September 12, 2016

Marketing Day: YouTube’s top 10 ads, Facebook Messenger buy button & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10

Nike's Olympic-themed "Unlimited You" wins No. 1 spot, but Clash Royale was the big brand winner dominating half the list.

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http://marketingland.com/top-10-youtube-ads-august-clash-royale-breaks-record-5-ads-top-10-191051

Facebook Messenger adds buy button, native payments and links bots to Facebook ads

Facebook is making it easier for people to buy from Messenger bots and giving those bots new tools to increase sales.

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http://marketingland.com/facebook-messenger-adds-buy-button-native-payments-links-bots-facebook-ads-191058

Instagram adds the ability to hide offensive & inappropriate comments

Dislike vulgarity & inappropriate speech? Instagram can help block the hate in comments with a new feature.

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http://marketingland.com/instagram-adds-ability-hide-offensive-inappropriate-comments-191046

Unruly now offers biometric measurement of video ads

The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva, and sound analysis from Moodagent.

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http://marketingland.com/unruly-now-offers-biometric-measurement-video-ads-191033

New MarTech Intelligence Report: Digital Analytics Platforms

With the explosive growth of social media, video, and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management, and mobile measurement and optimization. Included […]

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http://marketingland.com/new-martech-intelligence-report-digital-analytics-platforms-191001

Digital transformation is like changing a tire while driving. Challenging… but possible.

Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings. At times it felt like we were trying to change a tire on a car while […]

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http://marketingland.com/digital-transformation-like-changing-tire-driving-challenging-possible-191007

[PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more

In this week's podcast, we talk about the Apple hardware announcement, the latest Google algorithm chatter and an EU case that suggests some types of links may be against the law.

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http://marketingland.com/podcast-marketing-land-live-27-190969

Forget who’s leaving. How about who’s staying? How to evolve your agency creative department

How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department.

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http://marketingland.com/forget-whos-leaving-whos-staying-evolve-agency-creative-department-186859

Why sales chat needs to be part of your multi-channel strategy

Live chat is a powerful sales tool, so don't confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy .

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http://marketingland.com/sales-chat-needs-part-multi-channel-strategy-188269

MarTech Today: Facebook’s news AI, Google’s AMP viewer & Feed Rules for Google Merchant Center

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s humanless sifting of trending news suggests some AI needs supervision Sep 9, 2016 by Barry Levine As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries. […]

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http://marketingland.com/martech-today-facebooks-news-ai-googles-amp-viewer-feed-rules-google-merchant-center-190987

Friday, September 9, 2016

Twitter rolls out an app for Amazon’s Alexa voice assistant

People can ask Amazon's Alexa to read out their Twitter timelines as well as topics that are trending on the social network.

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http://marketingland.com/twitter-rolls-app-amazons-alexa-voice-assistant-190973

Marketing Day: Google’s AMP viewer, Facebook Lookalikes & digital storytelling

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-googles-amp-viewer-facebook-lookalikes-digital-storytelling-190968

Facebook’s humanless sifting of trending news suggests some AI needs supervision

As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries.

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http://marketingland.com/facebooks-humanless-sifting-trending-news-suggests-ai-needs-supervision-190955

10 reasons not to pay reputation-attack sites for removals

If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that's not a good idea.

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http://marketingland.com/10-reasons-not-pay-reputation-attack-sites-removals-190346

8 dos and don’ts of successful video advertising

Looking to get started with online video advertising? Columnist Pauline Jakober offers some suggestions for what to do (and what not to do) in your video campaigns.

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http://marketingland.com/8-dos-donts-successful-video-advertising-190710

Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.

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http://marketingland.com/googles-amp-viewer-tinder-content-190333

6 secrets of digital storytelling

"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.

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http://marketingland.com/6-secrets-digital-storytelling-190386

MarTech Today: Google buys API management firm , Apple’s jackless iPhone 7 & an Adwords script for extensions

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google buys API management firm Apigee Sep 8, 2016 by Barry Levine The purchase adds to Google’s cloud-based toolset so marketing and other tools can work together. Should you still be […]

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http://marketingland.com/martech-today-google-buys-api-management-firm-apples-jackless-iphone-7-adwords-script-extensions-190916

Facebook Lookalikes go global with new update

You'll now be able to target people that look similar to lists of customers/leads in an entirely different country.

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http://marketingland.com/facebook-lookalikes-go-global-new-solution-190908

Thursday, September 8, 2016

Marketing Day: Google buys Apigee, LinkedIn adds conversion tracking & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-buys-apigee-linkedin-adds-conversion-tracking-190889

Facebook makes it easier for brands to cross-post videos produced by publishers

Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves.

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http://marketingland.com/facebook-makes-easier-brands-cross-post-videos-produced-publishers-190888

Should you still be using an SEO enterprise platform?

Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.

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http://marketingland.com/still-using-seo-enterprise-platform-190641

SEO Six Sigma: 5 ways to scale your enterprise operation

Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.

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http://marketingland.com/seo-six-sigma-5-ways-scale-enterprise-operation-190638

Google buys API management firm Apigee

The purchase adds to Google’s cloud-based toolset so marketing and other tools can work together.

from
http://marketingland.com/google-buys-api-management-firm-apigee-190848

5 ways ads are killing your site (& SEO)

We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.

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http://marketingland.com/5-ways-ads-killing-site-seo-190796

How the 15 top cross-channel campaign management providers stack up

In this 26-criteria evaluation of cross-channel campaign management (CCCM) providers, Forrester identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAS, SDL, Selligent, SmartFocus, Teradata, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up […]

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http://marketingland.com/15-top-cross-channel-campaign-management-providers-stack-190861

Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting

The new tool facilitates campaign spend and performance monitoring in a single dashboard, and data can be layered with other sources like Salesforce, Stripe and Zendesk for a deeper understanding of campaign outcomes.

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http://marketingland.com/segment-data-sources-facebook-adwords-campaign-data-190776

Email marketing in the age of social media

Which is better: email or social? Columnist Scott Heimes explains why it doesn't have to be one or the other; your email marketing and social media efforts should go hand in hand.

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http://marketingland.com/email-marketing-age-social-media-190205

The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital

CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel.

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http://marketingland.com/7-pillars-healthy-marketing-organization-according-cmo-ge-healthcare-digital-190767

LinkedIn conversion tracking is here! 4 things you need to know

On the heels of LinkedIn's conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance.

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http://marketingland.com/linkedin-conversion-tracking-4-things-need-know-190595

2 ways word clouds help you optimize

Don't ignore what's truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers' input and know what they value.

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http://marketingland.com/2-ways-word-clouds-help-optimize-187274

Here Media VP has job he always wanted, leading marketing for LGBT media company

Get to Know: Here Media's Vice President of Marketing, Robert Hebert

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http://marketingland.com/media-vp-job-always-wanted-leading-marketing-lgbt-media-company-190760

MarTech Today: Adobe’s live video ad insertion, SEO enterprise platforms & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe adds live video ad insertion and tighter video stream measurement Sep 7, 2016 by Barry Levine The announcements are the latest in the company’s ongoing effort to tie online video/TV […]

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http://marketingland.com/martech-today-adobes-live-video-ad-insertion-seo-enterprise-platforms-190732

LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment

Conversion tracking is "table stakes," said LinkedIn's Russ Glass, but the company's differentiator is measuring conversions against its audience segments.

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http://marketingland.com/linkedins-new-conversion-tracking-will-break-purchases-sign-ups-audience-segment-190711

Wednesday, September 7, 2016

Apple introduces jackless iPhone 7 with improved camera, and waterproof Watch

Apple offered no real surprises during its keynote, but some solid upgrades that will drive sales for the company.

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http://marketingland.com/apple-introduces-jackless-iphone-7-improved-camera-waterproof-watch-190722

Sizmek hopes to redefine DCOs with its newest creative tool

The company envisions a new kind of Dynamic Creative Optimization that balances automation and control for creating programmatically-served ads.

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http://marketingland.com/sizmek-hopes-redefine-dcos-newest-creative-tool-190698

Harvard Business Review report: Using analytics to create customer value

According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot to download your […]

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http://marketingland.com/harvard-business-review-report-using-analytics-create-customer-value-190686

Marketing Day: Snapchat Local Stories, Google Play Store & Adobe live video

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-snapchat-local-stories-google-play-store-adobe-live-video-190690

Local SEO in 2017 and beyond: managed strategy vs. automation

There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.

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http://marketingland.com/local-seo-2017-beyond-managed-strategy-vs-automation-190465

Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone

Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific Stories.

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http://marketingland.com/snapchats-local-stories-shift-help-fend-off-instagrams-live-stories-clone-190666

Is Google filtering your business in the local search results?