The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors. Read this white paper from TBSCG to […]
from
http://marketingland.com/getting-forrester-wave-gartner-magic-quadrant-192845
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