Thursday, September 22, 2016

“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.

from
http://marketingland.com/stop-clicking-around-hiltons-cmo-rallied-100-year-old-company-no-1-192037

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