A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.
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http://marketingland.com/apple-search-ads-early-results-appsflyer-196753
Monday, October 31, 2016
Marketing Day: Facebook racist, FCC privacy rules & offline sales
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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http://marketingland.com/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales-196752
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http://marketingland.com/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales-196752
It’s not too late to maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]
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http://marketingland.com/not-late-maximize-google-shopping-time-holidays-196745
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Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.
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http://marketingland.com/micro-moments-beyond-understanding-optimizing-consumer-intent-196560
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The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
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Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.
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http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676
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http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676
Snaplytics launches Snapchat analytics
Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.
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http://marketingland.com/snaplytics-launches-snapchat-analytics-196692
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http://marketingland.com/snaplytics-launches-snapchat-analytics-196692
Here’s why bloggers give up (and how you can stay on track)
Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.
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http://marketingland.com/heres-bloggers-give-can-stay-track-193902
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http://marketingland.com/heres-bloggers-give-can-stay-track-193902
What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.
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http://marketingland.com/snapchats-discover-ad-sales-shift-may-mean-marketers-196600
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http://marketingland.com/snapchats-discover-ad-sales-shift-may-mean-marketers-196600
Strategies to maximize retail marketing efforts BEFORE holiday sales events
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.
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http://marketingland.com/strategies-maximize-retail-marketing-efforts-holiday-sales-events-196067
The FCC passed ‘sweeping’ new privacy protections for consumers — or did it?
Will "opt-in consent" be buried in lengthy terms and conditions? Stay tuned.
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http://marketingland.com/fcc-passed-sweeping-new-privacy-protections-consumers-196655
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http://marketingland.com/fcc-passed-sweeping-new-privacy-protections-consumers-196655
Friday, October 28, 2016
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention
"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
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http://marketingland.com/facebook-ethnic-affinity-racial-targeting-196616
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http://marketingland.com/facebook-ethnic-affinity-racial-targeting-196616
LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M
LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.
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http://marketingland.com/linkedin-earnings-23-yoy-q3-2016-revenue-960m-196599
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http://marketingland.com/linkedin-earnings-23-yoy-q3-2016-revenue-960m-196599
Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.
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A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much.
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It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
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Look to Thanksgiving dinner for holiday shopping trends
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.
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[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”
In this week's podcast, we meet a company that's aiming to put an end to thinking about "online" and "offline" as different user experiences, and what that would mean for marketers.
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http://marketingland.com/podcast-marketing-land-live-33-alex-hertel-xperiel-marketing-real-world-web-196508
Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’
Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.
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Reddit launches ad targeting product based on site visits
Reddit's new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.
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http://marketingland.com/reddit-launches-ad-targeting-196537
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http://marketingland.com/reddit-launches-ad-targeting-196537
Thursday, October 27, 2016
How consumers use reviews and what you can learn from them
Consumer reviews have become an important source of information for consumers during the buying process. Understanding how reviews are used is paramount. Download this report from Trustpilot to learn: how consumers engage with reviews which factors (quantity, recency, content) affect conversion rates most why consumers are choosing your competitor over you Visit Digital Marketing Depot […]
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http://marketingland.com/consumers-use-reviews-can-learn-196532
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http://marketingland.com/consumers-use-reviews-can-learn-196532
Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016
The e-commerce giant says it plans to add 120,000 seasonal employees for the upcoming holiday season.
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http://marketingland.com/amazon-reports-sales-29-yoy-earning-32-7b-q3-2016-196499
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http://marketingland.com/amazon-reports-sales-29-yoy-earning-32-7b-q3-2016-196499
Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue
Paid clicks were up 33 percent year over year but cost per click was down 11 percent.
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http://marketingland.com/google-q3-beats-expectations-top-bottom-line-22-4-billion-revenue-196481
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http://marketingland.com/google-q3-beats-expectations-top-bottom-line-22-4-billion-revenue-196481
Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predictions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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What advertisers should know from Twitter’s Q3 2016 earnings call
The good, the bad and the ugh of Twitter’s latest earnings report.
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http://marketingland.com/advertisers-know-twitters-q3-2016-earnings-call-196463
Study: 83 percent use smartphones in stores, Facebook the most widely used app
Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.
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Does your marketing suffer from memory loss when customers switch devices?
The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.
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Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
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Brand X: Why customer experience is a cloud marketing must-have
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.
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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
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http://marketingland.com/googles-virtual-game-changer-leveraging-360-vr-video-image-optimization-seo-196195
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http://marketingland.com/googles-virtual-game-changer-leveraging-360-vr-video-image-optimization-seo-196195
Twitter will shut down its 6-second video service, Vine
Twitter's 6-second video service will close 'in the coming months,' according to a blog post published by Vine.
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Getty Images’ PicScout boosts its image recognition and tracking tools
One new offering helps businesses better employ their images on the Web, and the other tracks images for individuals.
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http://marketingland.com/getty-images-picscout-boosts-image-recognition-tracking-tools-196220
IBM rolls out many new roles for its Watson supercomputing service
They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis.
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http://marketingland.com/ibm-rolls-many-new-roles-watson-supercomputing-service-196306
YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop
With the launch of End Screens, YouTube says creators will no longer need to use Annotations to add clickable links within a video.
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http://marketingland.com/youtubes-new-end-screens-designed-keep-viewers-tuned-mobile-desktop-196416
How to get budget for your account-based marketing programs
Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.
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Q4 must-knows for CMOs: Crucial developments across channels
Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.
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From the Editor’s Desk: How we work with outside contributors
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.
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Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
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Twitter to cut workforce by 350 employees to refocus efforts
Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition.
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http://marketingland.com/twitter-cut-workforce-350-employees-refocus-efforts-196385
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http://marketingland.com/twitter-cut-workforce-350-employees-refocus-efforts-196385
4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
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http://marketingland.com/chatbots-digital-advertising-campaigns-slack-facebook-messenger-google-sheets-196275
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http://marketingland.com/chatbots-digital-advertising-campaigns-slack-facebook-messenger-google-sheets-196275
Twitter’s Q3 2016 Earnings Report in 5 Charts
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
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http://marketingland.com/twitter-q3-2016-earnings-charts-196228
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http://marketingland.com/twitter-q3-2016-earnings-charts-196228
Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase
According to Adobe's 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in 2015.
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http://marketingland.com/adobe-predicts-2016-online-holiday-sales-reach-91-6b-11-yoy-196237
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http://marketingland.com/adobe-predicts-2016-online-holiday-sales-reach-91-6b-11-yoy-196237
Wednesday, October 26, 2016
Marketing Automation Matrix: A visual buyer’s guide
At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation […]
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http://marketingland.com/marketing-automation-matrix-visual-buyers-guide-196328
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http://marketingland.com/marketing-automation-matrix-visual-buyers-guide-196328
Marketing Day: Facebook Q3 report, progressive web apps & Apple’s earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Actionable AI: Data science meets social science
Artificial intelligence isn't just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.
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http://marketingland.com/actionable-ai-data-science-meets-social-science-196106
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http://marketingland.com/actionable-ai-data-science-meets-social-science-196106
Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
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Q3 Reports: Facebook continues to see significant ad spend growth
Advertisers are seeing higher engagement rates even as CPCs trend down.
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http://marketingland.com/q3-reports-facebook-continues-see-significant-ad-spend-growth-196262
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Long-term SEO: Proving the value now
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
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MarTech Landscape: What are Progressive Web Apps?
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
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http://marketingland.com/martech-landscape-progressive-web-apps-196156
Beyond heuristics: Algorithmic multi-channel attribution
Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.
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http://marketingland.com/beyond-heuristics-algorithmic-multi-channel-attribution-196121
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http://marketingland.com/beyond-heuristics-algorithmic-multi-channel-attribution-196121
BlueVenn opens for marketing automation business in the U.S.
The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.
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Making sense of the latest trends in digital retail
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.
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Why building relevant ads in a cookie-free world comes down to context
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.
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Tuesday, October 25, 2016
Apple revenues of $47B in-line but down, iPhone sales down year-over-year
The company promised a return to revenue growth next quarter.
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What is deferred deep linking and how will it change mobile marketing?
Within the next year, mobile is expected to claim more than half of the digital ad market. Marketers who want to stay on top need to be knowledgeable, have a reliable tracking solution, and be flexible. But trying to keep up with the latest trends can interfere with seeing the big picture. You can miss […]
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http://marketingland.com/deferred-deep-linking-will-change-mobile-marketing-196169
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http://marketingland.com/deferred-deep-linking-will-change-mobile-marketing-196169
Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
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http://marketingland.com/conductor-adds-insight-stream-searchlight-platform-195988
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11 marketing technologies & resources you probably haven’t heard of yet
What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.
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SEO on a budget: How a small manufacturer started a program from scratch
Think you don't have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
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Mobile shopping is hard, but only if retailers keep it that way
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers' preferences.
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Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.
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Amazon should generate more than $78 billion from Prime members this year
Roughly 65 million US Prime members spend an average of $1,200 per year.
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Why marketers must be data-driven
Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.
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http://marketingland.com/required-data-driven-marketers-192836
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http://marketingland.com/required-data-driven-marketers-192836
Google Tag Manager now supports AMP (Accelerated Mobile Pages)
Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.
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8 best practices for contextual campaigns
How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.
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Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders
New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts... and Amazon itself.
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Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.
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http://marketingland.com/location-data-now-becomes-part-big-data-ibms-cognos-watson-196076
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http://marketingland.com/location-data-now-becomes-part-big-data-ibms-cognos-watson-196076
To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
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http://marketingland.com/to-win-at-search-take-a-page-from-displays-playbook-195740
Monday, October 24, 2016
How keyword segmentation can increase Google Shopping profits
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain […]
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Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. […]
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Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing technologies to […]
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Survey: Almost 40% of US consumers will make a mobile purchase during holidays
Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.
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How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
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Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
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The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.
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[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
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IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Watson interprets the company's massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.
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October surprise: When brands enter the political discussion
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
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Organizing for simplicity: An inside look at Humana’s digital transformation
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.
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Are you still bidding like it’s 2007?
Is your agency or vendor ready for modern bidding?
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Friday, October 21, 2016
Marketing Day: Facebook News Feed changes, personalized local content & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.
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ProPublica slams Google for opt-in targeting changes that happened in June
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ads personalization: In parallel with My […]
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Facebook now re-ranks News Feed stories in real time on the client side
An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.
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Digital demand and supply: the psychology of self-development for digital careers
Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world.
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Personalized Local Content: Frightful or Insightful?
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, […]
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http://marketingland.com/personalized-local-content-frightful-insightful-195868
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Facebook set to launch international ad campaign for Facebook Live
Company plans two-phase campaign in the US and UK starting this weekend.
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10 reasons why SEO is just like fitness
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.
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A CMO’s View: How WP Engine’s content marketing works across the customer journey
CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand's content marketing strategy.
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WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010
The WordPress hosting service also shares the top dozen plug-ins on its platform.
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Are fake online reviews killing consumer confidence?
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.
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3 popular CRO tactics (that can backfire terribly)
Ready to implement all those great conversion rate optimization (CRO) techniques you've learned? Not so fast! Columnist Khalid Saleh warns that if they're not done properly, your CRO efforts might run into trouble.
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Thursday, October 20, 2016
Microsoft beats estimates with $22.3 billion in quarterly revenue
Cloud services were strong, but the company's consumer devices revenue was generally flat or down, except for Surface computers.
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Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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SEO is not dead; it’s just a shape-shifter
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.
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Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
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Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row
Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four spots.
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10 skills genius online marketers have
Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.
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IAB releases schema standard for dynamic content ads
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.
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Research: location a primary buying consideration for 43 percent of consumers
Survey identifies "primary" and "secondary" consumer purchase considerations.
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Kontakt.io launches first beacon-only physical showroom
The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based tech.
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5 fundamentals of digital advertising every marketer should know
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.
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Which came first, the mobile app or the audience?
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
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Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.
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Pinterest announces Pin Collective, connecting businesses with content creators
Pinterest's Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win win.
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Wednesday, October 19, 2016
True marketing automation is predicting a customer’s next move, not reacting to a moment
It’s time to break away from trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a funnel. In “Trusting the Machine: Data Science […]
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Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google Surveys 360 joins the Analytics 360 Suite
New enterprise-level survey product sits alongside newly-renamed Google Surveys, the pay-as-you-go product available to all.
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How Trump & Clinton have failed to use free space in Google for US presidential candidates
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
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Enterprise SEOs, unite! The SMX East 2016 session recap
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
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Facebook automotive data indicates broad value of location-based customer insights
Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.
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3 things to do after a major Google algorithm update
Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
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Machu Picchu and martech: CMO lessons from the Inca Empire
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.
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There’s a silent killer in your sales pipeline. Do you know how to stop it?
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.
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A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.
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Google shares data on how mobile is set to impact shopping this holiday
Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.
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Bazaarvoice adds ad targeting platform based on consumer intent
Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.
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What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯
Brands don’t worry about harassment because they have adopted Goldliocks social strategies to not be targets of harassment.
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Brands must close the loop on audience segmentation
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.
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Facebook adds new tools for local discovery and commerce
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.
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Tuesday, October 18, 2016
Yahoo Q3 revenue beats estimates though search and display revenues were down
Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.
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Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Take your paid search campaigns to the next level
For most advertisers, the process used to place bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive […]
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Study: Full-page interstitials alienate users, send them racing for the X-it
However, opt-in, contextually relevant video saw positive response from users.
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Instagram highlights Stories on Explore tab to boost viewership
Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram.
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eBay Collective launches with “Shop the Look” AI technology
Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition.
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Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
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Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
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Facebook will help mobile apps aim push notifications based on people’s in-app actions
Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.
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Three big, long-term predictions for the future of martech
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.
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7 marketing gimmicks that could damage your brand
It's one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.
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Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?
Voice-only search might hinder use of Google Assistant and split attention between it and the search bar -- which is now hidden behind a button.
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Monday, October 17, 2016
Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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If you’re in the U.S., this marketing data company has a psychology profile on you
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
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DialogTech and LiveRamp join to make calls a display optimization tool
Partnership brings call-conversion-based audience targeting to display.
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Just launched: Marketing Land’s new MarTech Today website!
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
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The ins and outs of keyword research
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
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What Google’s experimental content podium means for SEO
What's the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
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[Reminder] Upcoming webcast: Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder, as they explain how to empower […]
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What you need to reach the big leagues of local SEO
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
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Can location make native ads better and more relevant?
Placecast says its new location-enabled units outperform conventional native ads.
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4 tactics to generate quality leads from social media
Don't just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels.
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Viewability is a big part of the journey, but it’s not the destination
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
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Viewability is a big part of the journey, but it’s not the destination
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
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MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources […]
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MarTech Europe is just 2 weeks away – don’t miss out!
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside […]
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Friday, October 14, 2016
Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.
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Marketing Day: Paid search campaigns, mobile wallet strategies & content creation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Say hello to the newest intelligent agent, Ozlo
Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources of information.’
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Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
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What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting.
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With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads.
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The evolution of the programmatic superchannel
Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.
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6 questions from elementary school are key to content creation success
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
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Chinese giant Alibaba makes strategic investment in “location as platform”
Investment in PlaceIQ could be a watershed moment for location intelligence.
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MarTech Today: The Verizon-Yahoo deal, LiveRamp’s new ID resolution service & a new Google AMP testing tool
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Is the Verizon-Yahoo deal going south? Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach “material,” which could kill the acquisition. LiveRamp extends its […]
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Thursday, October 13, 2016
Get the most from your social media campaigns this holiday shopping season
How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper. G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign. You’ll learn: How shoppers engage with content on Facebook, Instagram and Twitter; which […]
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How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
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Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
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Marketing Day: Periscope Producer, Pinterest’s 150M users & new AdSense interface
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Is the Verizon-Yahoo deal going south?
Verizon reportedly considering whether to declare massive Yahoo data breach "material," which could kill the acquisition.
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LiveRamp extends its multi-channel identity resolution service to its clients
The Acxiom-owned data onboarder is launching IdentityLink so that client companies can target individuals both offline and online.
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Twitter’s Periscope wants to air more TV-style broadcasts
Periscope Producer will let certain broadcasters air livestreams produced with expensive equipment, multiple camera angles and fancy graphics.
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Pinterest’s monthly user base hits 150 million people, up 50% from last year
Pinterest's audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter.
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Google unveils new look for AdSense interface
AdSense get the Material Design treatment.
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Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
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Tracking the confusing reality of the cross-social experience
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
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Facebook will rank Audience Network publishers’ ad slots, price them accordingly
To create parity with News Feed ads, Facebook will appraise Audience Network publishers' ad placements based on what people do after they click on them.
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10 tips for retailers’ Q4 social advertising
With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines 10 tips for achieving a highly successful quarter.
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[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)
We continue our conversation with Google's Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.
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MarTech Today: AMP status, Facebook’s ad diversions & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: After 4 months & 125M+ pages indexed, where are we with AMP? Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, […]
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Wednesday, October 12, 2016
Buyer’s Guide: Find the right social media management software for your business.
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and productivity. If you are considering a social media management software platform, this guide will help […]
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Marketing Day: Amazon preps for holidays, Google acquires Famebit & Instagram news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon aims for faster holiday shipping by limiting new 3rd-party sellers
Merchants new to Fulfilled By Amazon service can't use it until December 19th.
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After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
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I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
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Google acquires Famebit to give creators more branded content opportunities
With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space.
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Is your content share-worthy? 4 questions to ask
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks.
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Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience.
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How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
As the ratio of ads to posts in people's news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups.
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What marketers should know about Instagram’s latest tests and rollouts
Columnist Andrew Waber discusses new and potential changes to Instagram's ad formats and capabilities -- and what marketers should do to prepare for them.
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MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s quality updates
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Expedia now lets you pick Hawaii travel packages with your smile Oct 11, 2016 by Barry Levine Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition […]
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Tuesday, October 11, 2016
Marketing Day: Facebook ad group tests, micro-moments & YouTube’s top 10 ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using Google to drive offline sales Oct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or services when it knows your location. Or […]
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Using Google to drive offline sales
Google shows special results for an open-ended search for goods or services when it knows your location. Or when you add a phrase like “near me” or “Tribeca.” Does all this mobile, location-centric search translate into real-world business outcomes? From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows […]
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Facebook tests ads in Groups, potentially easing ad load issue
If Facebook decides to officially slot ads in Group feeds, the new inventory could offset its news feed ad load dilemma.
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Expedia now lets you pick Hawaii travel packages with your smile
Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps a consumer make a choice.
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Forget about unique content. Try actually BEING local!
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the crowd.
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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.
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Twitter’s debate live stream viewership exceeds NFL audience — again
3.2 million people saw Sunday night's president debate broadcast on Twitter, compared to 3.1 million who streamed last week's Thursday Night Football game.
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Your most effective marketing assets may be hiding in your fans’ social activity
Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools.
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Top 10 YouTube ads in September: Apple ranks No. 1 while Clash Royale wins 3 spots
With two ads in the top 5, Apple earned 20.6M views. Clash Royale took three spots generating more than 16M views.
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Marketing automation made easy
Marketing automation doesn't have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project.
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MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s development of guidelines for ads. The […]
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Will the end of Samsung’s Galaxy Note boost sales of Google’s Pixel?
Samsung is facing billions in lost sales as well as damage to its brand and reputation.
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See the complete agenda for MarTech Europe
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage […]
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Monday, October 10, 2016
Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
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Local SEO now has an organic ROI tracking method
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.
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The mobile wallet could grow up to become a real marketing channel
Here are some of the hidden strengths of this keeper of coupons, credit cards, and boarding passes.
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Workplace by Facebook opens to organizations across the globe
Facebook aims to take on Yammer and Chatter head-on with the official global launch of Workplace.
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Marketing Day: Snapchat Stories redesign, Google Analytics updates & IAB’s VR/AR report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snapchat’s latest Stories tab redesign adds post-roll ads, playlists
If Snapchat's Stories are like TV, then its new Story Playlists are like a DVR.
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Google Analytics desktop UI gets a refresh with navigation updates & customization tab
In addition to simplifying its navigation menu, Google Analytics is removing the Intelligence Events and In-Page Analytics pages.
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Best practices for personalizing content at the local level
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts, as they provide best practices and insights into how brands can connect with local consumers through more personalized, […]
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The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple's most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
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IAB’s first report on VR/AR surveys the terrain for marketers
The study is a first step toward the organization’s development of guidelines for ads.
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Activate your audience with a ‘measurement framework’
It's one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a "measurement framework" to ensure your metrics bring you actionable marketing insights.
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[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
In part one of a two-part podcast conversation, we speak with Google's Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.
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MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard of ‘viewability’ — half […]
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Friday, October 7, 2016
Marketing Day: Smartphone usage, Facebook events app & intelligent agents
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Instagram Stories get viewed by ⅓ of its 300-million-large daily audience, ignored by ⅔
Every day more than 100 million people view Instagram Stories, but roughly 200 million people do not.
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New benchmark data on the state of Account-Based Marketing marketing today
How can adopting ABM positively impact your marketing performance? Download the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your organization’s ABM strategy. Visit Digital Marketing Depot to download the study and learn more.
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Optimove adds an intelligent agent for self-optimizing marketing campaigns
Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.
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Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
Facebook's Events app offers an in-app calendar that can sync schedules from other calendars, like Apple's iCal, Microsoft's Exchange and Google Calendar.
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The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
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PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
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Marketing automation tools compared: GetResponse, Marketo and HubSpot
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
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Keep it simple: 10 digital brand metrics that matter
Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
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MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Buying Viv, Samsung makes its “me too” virtual assistant play Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious product vision is realized. So you want […]
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Thursday, October 6, 2016
Report: on average day, nearly 40 percent of searchers use only smartphones
Google research also makes the case for cross device retargeting.
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Eye-tracking study: Viewers need entire web ad on screen for at least 14 seconds to matter
New data shows that the current standard of ‘viewability’ -- half the ad on-screen for a second -- is far too low to have much value for advertisers.
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Marketing Day: Google updates AdSense, CTR hacks & conversion optimization
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Infographic: 11 amazing hacks that will boost your organic click-through rates
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
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Give Google a break: Tackling paid links is harder than you may think
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
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Why 2016 is NOT the year of conversion optimization
Columnist Brian Massey says it's not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it.
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With mobile home tab MIA, Facebook’s desktop-only Live Map offers best view of global broadcasts
From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.
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So you want to build a #martech marketing stack?
How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.
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Paid search vs. paid social: how to design the ideal marketing mix
Don't focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts.
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How to find the email personalization sweet spot
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries.
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AdSense tweaks the look for text ads again
The new look is meant to emphasize the ad copy by reducing design elements.
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MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting. Google Home responding with featured […]
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Wednesday, October 5, 2016
Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 – but feel less than confident about your content marketing operations. Join experts Arnie Keunn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder, as they explain how branding automation […]
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Here’s how marketing research is looking past consumers and connecting with their bodies
Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings.
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Marketing Day: Google Assistant, Progressive Web Apps & mobile ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Don’t let your business play possum with local search
Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses.
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Multi-location local SEO strategy: domain structure
How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.
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Google and Progressive Web Apps: the mobile experience and SEO
What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
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Using search marketing to amplify TV buys: SMX East 2016
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
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What you need to know about the state of mobile advertising
Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.
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Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
With the launch of this new ecosystem, the physical world adds more digital layers.
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How Pinterest is cracking the social commerce code
As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales.
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MarTech Today: Google’s big event, Criteo buys HookLogic & WordPress.com adds SEO tools
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google debuts new Pixel phone, Google Home & Google Assistant Oct 4, 2016 by Danny Sullivan New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news […]
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Tuesday, October 4, 2016
Salesforce buys DMP Krux
The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.
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Marketing Day: #MadeByGoogle hardware event, holiday retail forecast & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How mobile has changed the way we search, based on 10+ years of eye-tracking studies
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies.
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Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
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3 mysterious and scary ways AdWords budget creep can happen to you
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.
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NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth
The National Retail Federation has announced a moderate forecast for retailers across the board and a favorable forecast for those non-store sellers.
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Live Blog: The Made by Google hardware event
New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news expected from Google, during its big event today.
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Don’t overlook your current customers with your ABM strategy
Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers.
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Criteo set to acquire HookLogic
HookLogic's solution that powers search ads on retail and travel sites will continue to operate, says Criteo.
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How to get more mileage out of the content you create
How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your audience hooked and wanting more.
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Amazon bans incentivized reviews outside of its own Vine program
Manufacturers will no longer be permitted to provide products independently in exchange for reviews.
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MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts Oct 3, 2016 by Barry Levine New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ […]
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Monday, October 3, 2016
With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign
Amazon aims to deflect attention from Google's shiny new personal assistant, Home, which is expected to get a big push during a Google press event Tuesday.
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Marketing Day: Facebook opens Marketplace, martech trends & social media myths
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
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The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
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Yext literally helps drive customers to stores with ‘Ride with Uber’ integration
Businesses can also send en route content and messages such as menus or offers to customers.
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Prepping SEO for 2017: it’s all about the ROI
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.
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Learn to measure Account-Based Marketing
If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from BrightFunnel reviews the basics of ABM and provides a framework […]
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Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
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