Monday, October 31, 2016

Report: Apple Search Ads are driving installs with high retention rates

A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

from
http://marketingland.com/apple-search-ads-early-results-appsflyer-196753

Marketing Day: Facebook racist, FCC privacy rules & offline sales

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales-196752

It’s not too late to maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]

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http://marketingland.com/not-late-maximize-google-shopping-time-holidays-196745

Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.

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http://marketingland.com/micro-moments-beyond-understanding-optimizing-consumer-intent-196560

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

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http://marketingland.com/seo-power-portfolio-entries-case-studies-testimonials-196569

Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.

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http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676

Snaplytics launches Snapchat analytics

Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.

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http://marketingland.com/snaplytics-launches-snapchat-analytics-196692

Here’s why bloggers give up (and how you can stay on track)

Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.

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http://marketingland.com/heres-bloggers-give-can-stay-track-193902

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.

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http://marketingland.com/snapchats-discover-ad-sales-shift-may-mean-marketers-196600

Strategies to maximize retail marketing efforts BEFORE holiday sales events

The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.

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http://marketingland.com/strategies-maximize-retail-marketing-efforts-holiday-sales-events-196067

The FCC passed ‘sweeping’ new privacy protections for consumers — or did it?

Will "opt-in consent" be buried in lengthy terms and conditions? Stay tuned.

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http://marketingland.com/fcc-passed-sweeping-new-privacy-protections-consumers-196655

Friday, October 28, 2016

Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention

"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.

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http://marketingland.com/facebook-ethnic-affinity-racial-targeting-196616

LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M

LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.

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http://marketingland.com/linkedin-earnings-23-yoy-q3-2016-revenue-960m-196599

Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-holiday-shopping-trends-reddit-ads-googles-earnings-report-196589

ABM brings the right guests to the party; marketing automation keeps them engaged

What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.

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http://marketingland.com/abm-brings-right-guests-party-marketing-automation-keeps-engaged-196414

A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much.

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http://marketingland.com/penguins-tale-responding-latest-update-196417

It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.

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http://marketingland.com/scary-many-ways-seo-can-go-wrong-196424

Look to Thanksgiving dinner for holiday shopping trends

Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.

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http://marketingland.com/look-thanksgiving-dinner-holiday-shopping-trends-196028

[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”

In this week's podcast, we meet a company that's aiming to put an end to thinking about "online" and "offline" as different user experiences, and what that would mean for marketers.

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http://marketingland.com/podcast-marketing-land-live-33-alex-hertel-xperiel-marketing-real-world-web-196508

Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’

Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.

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http://marketingland.com/tumis-cdo-shares-organization-built-leapfrog-incrementality-195766

Reddit launches ad targeting product based on site visits

Reddit's new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.

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http://marketingland.com/reddit-launches-ad-targeting-196537

Thursday, October 27, 2016

How consumers use reviews and what you can learn from them

Consumer reviews have become an important source of information for consumers during the buying process. Understanding how reviews are used is paramount. Download this report from Trustpilot to learn: how consumers engage with reviews which factors (quantity, recency, content) affect conversion rates most why consumers are choosing your competitor over you Visit Digital Marketing Depot […]

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http://marketingland.com/consumers-use-reviews-can-learn-196532

Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016

The e-commerce giant says it plans to add 120,000 seasonal employees for the upcoming holiday season.

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http://marketingland.com/amazon-reports-sales-29-yoy-earning-32-7b-q3-2016-196499

Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue

Paid clicks were up 33 percent year over year but cost per click was down 11 percent.

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http://marketingland.com/google-q3-beats-expectations-top-bottom-line-22-4-billion-revenue-196481

Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predictions

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-twitters-q3-earnings-youtube-end-screens-adobes-holiday-predictions-196482

What advertisers should know from Twitter’s Q3 2016 earnings call

The good, the bad and the ugh of Twitter’s latest earnings report.

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http://marketingland.com/advertisers-know-twitters-q3-2016-earnings-call-196463

Study: 83 percent use smartphones in stores, Facebook the most widely used app

Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.

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http://marketingland.com/study-83-percent-use-smartphones-stores-facebook-widely-used-app-196188

Does your marketing suffer from memory loss when customers switch devices?

The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.

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http://marketingland.com/marketing-suffer-memory-loss-customers-switch-devices-196201

Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

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http://marketingland.com/pull-live-inventory-data-product-database-place-search-ad-copy-196218

Brand X: Why customer experience is a cloud marketing must-have

Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.

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http://marketingland.com/brand-x-customer-experience-cloud-marketing-must-196191

Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.

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http://marketingland.com/googles-virtual-game-changer-leveraging-360-vr-video-image-optimization-seo-196195

Twitter will shut down its 6-second video service, Vine

Twitter's 6-second video service will close 'in the coming months,' according to a blog post published by Vine.

from
http://marketingland.com/twitter-will-shut-6-second-video-service-vine-196439

Getty Images’ PicScout boosts its image recognition and tracking tools

One new offering helps businesses better employ their images on the Web, and the other tracks images for individuals.

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http://marketingland.com/getty-images-picscout-boosts-image-recognition-tracking-tools-196220

IBM rolls out many new roles for its Watson supercomputing service

They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis.

from
http://marketingland.com/ibm-rolls-many-new-roles-watson-supercomputing-service-196306

YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop

With the launch of End Screens, YouTube says creators will no longer need to use Annotations to add clickable links within a video.

from
http://marketingland.com/youtubes-new-end-screens-designed-keep-viewers-tuned-mobile-desktop-196416

How to get budget for your account-based marketing programs

Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.

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http://marketingland.com/get-budget-account-based-marketing-programs-195326

Q4 must-knows for CMOs: Crucial developments across channels

Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.

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http://marketingland.com/q4-must-knows-cmos-crucial-developments-across-channels-194670

From the Editor’s Desk: How we work with outside contributors

How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.

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http://marketingland.com/editors-desk-work-outside-contributors-196217

Want to speak at MarTech 2017? Here’s how

The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.

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http://marketingland.com/want-speak-martech-2017-heres-196289

Twitter to cut workforce by 350 employees to refocus efforts

Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition.

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http://marketingland.com/twitter-cut-workforce-350-employees-refocus-efforts-196385

4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets

Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.

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http://marketingland.com/chatbots-digital-advertising-campaigns-slack-facebook-messenger-google-sheets-196275

Twitter’s Q3 2016 Earnings Report in 5 Charts

Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.

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http://marketingland.com/twitter-q3-2016-earnings-charts-196228

Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase

According to Adobe's 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in 2015.

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http://marketingland.com/adobe-predicts-2016-online-holiday-sales-reach-91-6b-11-yoy-196237

Wednesday, October 26, 2016

Marketing Automation Matrix: A visual buyer’s guide

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation […]

from
http://marketingland.com/marketing-automation-matrix-visual-buyers-guide-196328

Marketing Day: Facebook Q3 report, progressive web apps & Apple’s earnings

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-facebook-q3-report-progressive-web-apps-apples-earnings-196308

Actionable AI: Data science meets social science

Artificial intelligence isn't just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.

from
http://marketingland.com/actionable-ai-data-science-meets-social-science-196106

Penguin 4.0: Necessary and positive improvement

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.

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http://marketingland.com/penguin-4-0-necessary-positive-improvement-196110

Q3 Reports: Facebook continues to see significant ad spend growth

Advertisers are seeing higher engagement rates even as CPCs trend down.

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http://marketingland.com/q3-reports-facebook-continues-see-significant-ad-spend-growth-196262

Long-term SEO: Proving the value now

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.

from
http://marketingland.com/long-term-seo-proving-value-now-196117

MarTech Landscape: What are Progressive Web Apps?

According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”

from
http://marketingland.com/martech-landscape-progressive-web-apps-196156

Beyond heuristics: Algorithmic multi-channel attribution

Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.

from
http://marketingland.com/beyond-heuristics-algorithmic-multi-channel-attribution-196121

BlueVenn opens for marketing automation business in the U.S.

The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.

from
http://marketingland.com/bluevenn-opens-marketing-automation-business-u-s-196146

Making sense of the latest trends in digital retail

As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.

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http://marketingland.com/making-sense-latest-trends-digital-retail-194499

Why building relevant ads in a cookie-free world comes down to context

As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.

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http://marketingland.com/building-relevant-ads-cookie-free-world-comes-context-192079

Tuesday, October 25, 2016

Apple revenues of $47B in-line but down, iPhone sales down year-over-year

The company promised a return to revenue growth next quarter.

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http://marketingland.com/apple-revenues-47b-line-iphone-sales-year-year-196174

What is deferred deep linking and how will it change mobile marketing?

Within the next year, mobile is expected to claim more than half of the digital ad market. Marketers who want to stay on top need to be knowledgeable, have a reliable tracking solution, and be flexible. But trying to keep up with the latest trends can interfere with seeing the big picture. You can miss […]

from
http://marketingland.com/deferred-deep-linking-will-change-mobile-marketing-196169

Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-mobile-shopping-contextual-campaigns-new-amazon-dash-buttons-196166

Conductor adds Insight Stream to its Searchlight platform

The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.

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http://marketingland.com/conductor-adds-insight-stream-searchlight-platform-195988

11 marketing technologies & resources you probably haven’t heard of yet

What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.

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http://marketingland.com/11-marketing-technologies-resources-probably-havent-heard-yet-195960

SEO on a budget: How a small manufacturer started a program from scratch

Think you don't have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.

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http://marketingland.com/seo-budget-small-manufacturer-started-program-scratch-195946

Mobile shopping is hard, but only if retailers keep it that way

Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers' preferences.

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http://marketingland.com/mobile-shopping-hard-retailers-keep-way-195939

Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.

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http://marketingland.com/using-ppc-brand-protection-decrease-campaign-costs-51-195957

Amazon should generate more than $78 billion from Prime members this year

Roughly 65 million US Prime members spend an average of $1,200 per year.

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http://marketingland.com/amazon-generate-78-billion-prime-members-year-196090

Why marketers must be data-driven

Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.

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http://marketingland.com/required-data-driven-marketers-192836

Google Tag Manager now supports AMP (Accelerated Mobile Pages)

Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.

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http://marketingland.com/google-tag-manager-now-supports-amp-accelerated-mobile-pages-196062

8 best practices for contextual campaigns

How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.

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http://marketingland.com/8-best-practices-contextual-campaigns-195001

Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders

New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts... and Amazon itself.

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http://marketingland.com/amazon-adds-66-new-dash-buttons-cites-exponential-growth-dash-orders-196074

Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson

Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.

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http://marketingland.com/location-data-now-becomes-part-big-data-ibms-cognos-watson-196076

To win at search, take a page from display’s playbook

As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.

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http://marketingland.com/to-win-at-search-take-a-page-from-displays-playbook-195740

Monday, October 24, 2016

How keyword segmentation can increase Google Shopping profits

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain […]

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http://marketingland.com/keyword-segmentation-can-increase-google-shopping-profits-196058

Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. […]

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http://marketingland.com/marketing-day-holiday-mobile-purchases-local-seo-ibms-watson-196052

Don’t miss MarTech Europe next week. Hope to see you there!

I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing technologies to […]

from
http://marketingland.com/dont-miss-martech-europe-next-week-hope-see-196020

Survey: Almost 40% of US consumers will make a mobile purchase during holidays

Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.

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http://marketingland.com/survey-almost-40-us-consumers-will-make-mobile-purchase-holidays-195998

How to dominate local SEO: more challenging in an evolving local search environment

Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.

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http://marketingland.com/dominate-local-seo-challenging-evolving-local-search-environment-195805

Is your location data being held hostage?

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.

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http://marketingland.com/location-data-held-hostage-195848

The eerie future of AdWords targeting

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.

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http://marketingland.com/eerie-future-adwords-targeting-195823

[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more

In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.

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http://marketingland.com/podcast-marketing-land-live-32-martech-today-launches-conversation-salesforces-leslie-fine-195910

IBM’s Weather Company employs Watson to boost its updated ad targeting platform

Watson interprets the company's massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.

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http://marketingland.com/ibms-weather-company-employs-watson-boost-updated-ad-targeting-platform-195898

October surprise: When brands enter the political discussion

Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.

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http://marketingland.com/october-surprise-brands-enter-political-discussion-195220

Organizing for simplicity: An inside look at Humana’s digital transformation

Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.

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http://marketingland.com/organizing-simplicity-humanas-digital-enterprise-vice-president-shares-organizational-transformation-supported-doubling-key-nps-metric-195195

Are you still bidding like it’s 2007?

Is your agency or vendor ready for modern bidding?

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http://marketingland.com/are-you-still-bidding-like-its-2007-195276

Friday, October 21, 2016

Marketing Day: Facebook News Feed changes, personalized local content & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-facebook-news-feed-changes-personalized-local-content-195915

13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.

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http://marketingland.com/13-uses-keyword-research-help-win-search-engines-195703

ProPublica slams Google for opt-in targeting changes that happened in June

He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ads personalization: In parallel with My […]

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http://marketingland.com/propublica-slams-google-opt-targeting-changes-happened-june-195857

Facebook now re-ranks News Feed stories in real time on the client side

An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.

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http://marketingland.com/facebook-now-re-ranks-news-feed-stories-real-time-client-side-195879

Digital demand and supply: the psychology of self-development for digital careers

Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world.

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http://marketingland.com/digital-demand-supply-psychology-self-development-digital-careers-2-195355

Personalized Local Content: Frightful or Insightful?

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, […]

from
http://marketingland.com/personalized-local-content-frightful-insightful-195868

Facebook set to launch international ad campaign for Facebook Live

Company plans two-phase campaign in the US and UK starting this weekend.

from
http://marketingland.com/facebook-set-launch-international-ad-campaign-facebook-live-195746

10 reasons why SEO is just like fitness

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.

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http://marketingland.com/10-reasons-seo-just-like-fitness-195632

A CMO’s View: How WP Engine’s content marketing works across the customer journey

CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand's content marketing strategy.

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http://marketingland.com/cmos-view-wp-engines-content-marketing-works-across-customer-journey-195761

WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010

The WordPress hosting service also shares the top dozen plug-ins on its platform.

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http://marketingland.com/wp-engine-top-wordpress-plug-ins-themes-generated-quarter-billion-dollars-since-2010-195699

Are fake online reviews killing consumer confidence?

Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.

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http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239

3 popular CRO tactics (that can backfire terribly)

Ready to implement all those great conversion rate optimization (CRO) techniques you've learned? Not so fast! Columnist Khalid Saleh warns that if they're not done properly, your CRO efforts might run into trouble.

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http://marketingland.com/3-popular-cro-tactics-can-backfire-terribly-194919

Thursday, October 20, 2016

Microsoft beats estimates with $22.3 billion in quarterly revenue

Cloud services were strong, but the company's consumer devices revenue was generally flat or down, except for Surface computers.

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http://marketingland.com/microsoft-beats-estimates-22-3-billion-quarterly-revenue-195719

Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-top-10-video-creators-iabs-schema-standard-pin-collective-195716

SEO is not dead; it’s just a shape-shifter

Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.

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http://marketingland.com/seo-not-dead-just-shape-shifter-195377

Connect audience insight to your SEO strategy

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.

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http://marketingland.com/connect-audience-insight-seo-strategy-195510

Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row

Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four spots.

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http://marketingland.com/top-10-video-creators-september-unilad-holds-no-1-3-months-row-195666

10 skills genius online marketers have

Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.

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http://marketingland.com/10-skills-genius-online-marketers-194915

IAB releases schema standard for dynamic content ads

The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.

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http://marketingland.com/iab-standard-dynamic-ad-content-195631

Research: location a primary buying consideration for 43 percent of consumers

Survey identifies "primary" and "secondary" consumer purchase considerations.

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http://marketingland.com/research-location-primary-buying-consideration-43-percent-consumers-195613

Kontakt.io launches first beacon-only physical showroom

The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based tech.

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http://marketingland.com/kontakt-io-launches-first-beacon-physical-showroom-195506

5 fundamentals of digital advertising every marketer should know

As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.

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http://marketingland.com/5-fundamentals-digital-advertising-every-marketer-know-191569

Which came first, the mobile app or the audience?

In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.

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http://marketingland.com/came-first-mobile-app-audience-193327

Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns

A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.

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http://marketingland.com/fueled-audience-network-facebook-advertisers-saw-higher-q3-spends-returns-195605

Pinterest announces Pin Collective, connecting businesses with content creators

Pinterest's Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win win.

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http://marketingland.com/pin-collective-195566

Wednesday, October 19, 2016

True marketing automation is predicting a customer’s next move, not reacting to a moment

It’s time to break away from trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a funnel. In “Trusting the Machine: Data Science […]

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http://marketingland.com/true-marketing-automation-predicting-customers-next-move-not-reacting-moment-195567

Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-surveys-360-bouqs-co-cmo-interview-new-facebook-tools-195563

Google Surveys 360 joins the Analytics 360 Suite

New enterprise-level survey product sits alongside newly-renamed Google Surveys, the pay-as-you-go product available to all.

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http://marketingland.com/google-surveys-360-joins-analytics-360-suite-195524

How Trump & Clinton have failed to use free space in Google for US presidential candidates

For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.

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http://marketingland.com/clinton-trump-google-space-195282

Enterprise SEOs, unite! The SMX East 2016 session recap

What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.

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http://marketingland.com/enterprise-seos-unite-smx-east-2016-session-recap-195187

Facebook automotive data indicates broad value of location-based customer insights

Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.

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http://marketingland.com/facebook-automotive-data-indicates-broad-value-location-based-customer-insights-195459

3 things to do after a major Google algorithm update

Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.

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http://marketingland.com/3-things-major-google-algorithm-update-195167

Machu Picchu and martech: CMO lessons from the Inca Empire

What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.

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http://marketingland.com/machu-picchu-martech-cmo-lessons-inca-empire-2-195159

There’s a silent killer in your sales pipeline. Do you know how to stop it?

Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.

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http://marketingland.com/theres-silent-killer-sales-pipeline-know-stop-191759

A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors

CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.

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http://marketingland.com/cmos-view-bouqs-co-uses-performance-marketing-stand-competitors-194954

Google shares data on how mobile is set to impact shopping this holiday

Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.

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http://marketingland.com/google-mobile-shopping-research-holiday-conversion-rates-195393

Bazaarvoice adds ad targeting platform based on consumer intent

Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.

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http://marketingland.com/bazaarvoice-adds-ad-targeting-platform-based-consumer-intent-195285

What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯

Brands don’t worry about harassment because they have adopted Goldliocks social strategies to not be targets of harassment.

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http://marketingland.com/marketers-think-twitters-harassment-problem-%C2%AF_%E3%83%84_%C2%AF-195331

Brands must close the loop on audience segmentation

Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.

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http://marketingland.com/brands-must-close-loop-audience-segmentation-194435

Facebook adds new tools for local discovery and commerce

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.

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http://marketingland.com/facebook-adds-new-tools-local-discovery-commerce-pages-195336

Tuesday, October 18, 2016

Yahoo Q3 revenue beats estimates though search and display revenues were down

Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.

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http://marketingland.com/yahoo-q3-revenue-beats-though-search-display-revenues-195294

Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-paid-search-campaigns-instagram-stories-facebook-mobile-apps-195284

Take your paid search campaigns to the next level

For most advertisers, the process used to place bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive […]

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http://marketingland.com/take-paid-search-campaigns-next-level-195267

Study: Full-page interstitials alienate users, send them racing for the X-it

However, opt-in, contextually relevant video saw positive response from users.

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http://marketingland.com/study-full-page-interstitials-alienate-users-send-racing-x-195193

Instagram highlights Stories on Explore tab to boost viewership

Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram.

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http://marketingland.com/instagram-highlights-stories-explore-tab-boost-viewership-195233

eBay Collective launches with “Shop the Look” AI technology

Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition.

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http://marketingland.com/ebay-collective-launches-shop-look-ai-technology-195241

Dear Google, how about OS targeting? Programmatic search?

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

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http://marketingland.com/dear-google-os-targeting-programmatic-search-194980

Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

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http://marketingland.com/perfect-sem-testing-evaluate-everything-smx-east-2016-195011

Facebook will help mobile apps aim push notifications based on people’s in-app actions

Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.

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http://marketingland.com/facebooks-targeted-push-notifications-officially-open-mobile-app-developers-195071

Three big, long-term predictions for the future of martech

Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.

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http://marketingland.com/three-big-long-term-predictions-future-martech-2-195002

7 marketing gimmicks that could damage your brand

It's one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.

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http://marketingland.com/7-marketing-gimmicks-damage-brand-190049

Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?

Voice-only search might hinder use of Google Assistant and split attention between it and the search bar -- which is now hidden behind a button.

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http://marketingland.com/google-assistant-pixel-confusing-195092

Monday, October 17, 2016

Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-dialogtech-liveramp-partnership-keyword-research-martech-today-launch-195047

If you’re in the U.S., this marketing data company has a psychology profile on you

Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.

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http://marketingland.com/youre-u-s-marketing-data-company-psychology-profile-195034

DialogTech and LiveRamp join to make calls a display optimization tool

Partnership brings call-conversion-based audience targeting to display.

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http://marketingland.com/dialogtech-liveramp-join-make-calls-display-optimization-tool-194991

Just launched: Marketing Land’s new MarTech Today website!

Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.

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http://marketingland.com/just-launched-marketing-lands-new-martech-today-website-194900

The ins and outs of keyword research

When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.

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http://marketingland.com/ins-outs-keyword-research-194837

What Google’s experimental content podium means for SEO

What's the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.

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http://marketingland.com/googles-experimental-content-podium-means-seo-194816

[Reminder] Upcoming webcast: Take back control of your content

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder, as they explain how to empower […]

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http://marketingland.com/reminder-upcoming-webcast-take-back-control-content-194995

What you need to reach the big leagues of local SEO

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.

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http://marketingland.com/need-reach-big-leagues-local-seo-194807

Can location make native ads better and more relevant?

Placecast says its new location-enabled units outperform conventional native ads.

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http://marketingland.com/can-location-make-native-ads-better-relevant-194940

4 tactics to generate quality leads from social media

Don't just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels.

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http://marketingland.com/4-tactics-generate-quality-leads-social-media-194222

Viewability is a big part of the journey, but it’s not the destination

Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.

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http://marketingland.com/viewability-big-part-journey-not-destination-194350

Viewability is a big part of the journey, but it’s not the destination

Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.

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http://marketingland.com/viewability-big-part-journey-not-destination-194350

MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources […]

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http://marketingland.com/martech-today-intelligent-agent-ozlo-mobile-wallet-versus-apps-alibaba-backs-location-platform-194906

MarTech Europe is just 2 weeks away – don’t miss out!

As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside […]

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http://marketingland.com/martech-europe-just-2-weeks-away-dont-miss-194826

Friday, October 14, 2016

Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.

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http://marketingland.com/microsoft-dynamics-365-adds-predictive-lead-scoring-versium-b2b-crm-194889

Marketing Day: Paid search campaigns, mobile wallet strategies & content creation

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-paid-search-campaigns-mobile-wallet-strategies-content-creation-194879

Say hello to the newest intelligent agent, Ozlo

Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources of information.’

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http://marketingland.com/say-hello-newest-intelligent-agent-ozlo-194864

Are there PPC monsters lurking inside your paid search account?

Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.

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http://marketingland.com/ppc-monsters-lurking-inside-paid-search-account-194643

What Google’s recent RLSA updates mean for advertisers

Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting.

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http://marketingland.com/googles-recent-rlsa-updates-mean-advertisers-194632

With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads.

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http://marketingland.com/holiday-2016-approaching-retailers-need-mobile-wallet-strategy-asap-194796

The evolution of the programmatic superchannel

Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.

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http://marketingland.com/evolution-programmatic-super-channel-194503

6 questions from elementary school are key to content creation success

Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.

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http://marketingland.com/5-questions-elementary-school-key-content-creation-success-194348

Chinese giant Alibaba makes strategic investment in “location as platform”

Investment in PlaceIQ could be a watershed moment for location intelligence.

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http://marketingland.com/chinese-giant-alibaba-makes-strategic-investment-location-platform-194675

MarTech Today: The Verizon-Yahoo deal, LiveRamp’s new ID resolution service & a new Google AMP testing tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Is the Verizon-Yahoo deal going south? Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach “material,” which could kill the acquisition. LiveRamp extends its […]

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http://marketingland.com/martech-today-verizon-yahoo-deal-liveramps-new-id-resolution-service-new-google-amp-testing-tool-194770

Thursday, October 13, 2016

Get the most from your social media campaigns this holiday shopping season

How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper. G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign. You’ll learn: How shoppers engage with content on Facebook, Instagram and Twitter; which […]

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http://marketingland.com/get-social-media-campaigns-holiday-shopping-season-194763

How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

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http://marketingland.com/ad-budget-impact-campaign-building-194534

Rethinking today’s attribution problem in digital marketing

Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.

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http://marketingland.com/rethinking-todays-attribution-problem-digital-marketing-194541

Marketing Day: Periscope Producer, Pinterest’s 150M users & new AdSense interface

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-periscope-producer-pinterests-150m-users-new-adsense-interface-194738

Is the Verizon-Yahoo deal going south?

Verizon reportedly considering whether to declare massive Yahoo data breach "material," which could kill the acquisition.

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http://marketingland.com/verizon-yahoo-deal-going-south-194721

LiveRamp extends its multi-channel identity resolution service to its clients

The Acxiom-owned data onboarder is launching IdentityLink so that client companies can target individuals both offline and online.

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http://marketingland.com/liveramp-extends-multi-channel-identity-resolution-service-clients-194686

Twitter’s Periscope wants to air more TV-style broadcasts

Periscope Producer will let certain broadcasters air livestreams produced with expensive equipment, multiple camera angles and fancy graphics.

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http://marketingland.com/twitters-periscope-wants-air-tv-style-broadcasts-194683

Pinterest’s monthly user base hits 150 million people, up 50% from last year

Pinterest's audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter.

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http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668

Google unveils new look for AdSense interface

AdSense get the Material Design treatment.

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http://marketingland.com/google-unveils-new-look-adsense-interface-194655

Social CMO to social CMI: the insight-driven evolution in the enterprise

Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.

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http://marketingland.com/social-cmo-social-cmi-insight-driven-evolution-enterprise-190081

Tracking the confusing reality of the cross-social experience

As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.

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http://marketingland.com/tracking-confusing-reality-cross-social-experience-193460

Facebook will rank Audience Network publishers’ ad slots, price them accordingly

To create parity with News Feed ads, Facebook will appraise Audience Network publishers' ad placements based on what people do after they click on them.

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http://marketingland.com/facebook-will-rank-audience-network-publishers-ad-slots-price-accordingly-194602

10 tips for retailers’ Q4 social advertising

With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines 10 tips for achieving a highly successful quarter.

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http://marketingland.com/10-tips-q4-social-advertising-193854

[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)

We continue our conversation with Google's Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.

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http://marketingland.com/podcast-marketing-land-live-31-conversation-googles-gary-illyes-part-2-194605

MarTech Today: AMP status, Facebook’s ad diversions & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: After 4 months & 125M+ pages indexed, where are we with AMP? Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, […]

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http://marketingland.com/martech-today-amp-status-facebooks-ad-diversions-194608

Wednesday, October 12, 2016

Buyer’s Guide: Find the right social media management software for your business.

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and productivity. If you are considering a social media management software platform, this guide will help […]

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http://marketingland.com/buyers-guide-find-right-social-media-management-software-business-194592

Marketing Day: Amazon preps for holidays, Google acquires Famebit & Instagram news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-amazon-preps-holidays-google-acquires-famebit-instagram-news-194581

Amazon aims for faster holiday shipping by limiting new 3rd-party sellers

Merchants new to Fulfilled By Amazon service can't use it until December 19th.

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http://marketingland.com/amazon-aims-faster-holiday-shipping-limiting-new-3rd-party-sellers-194568

After 4 months & 125M+ pages indexed, where are we with AMP?

Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).

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http://marketingland.com/4-months-125m-pages-indexed-amp-194032

I’ll stop the world and link with you

Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.

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http://marketingland.com/ill-stop-world-link-194404

Google acquires Famebit to give creators more branded content opportunities

With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space.

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http://marketingland.com/google-acquires-famebit-give-creators-branded-content-opportunities-194544

Is your content share-worthy? 4 questions to ask 

Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks.

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http://marketingland.com/content-shareworthy-4-questions-ask-194156

Navigating the new waters of live content

As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience.

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http://marketingland.com/navigating-new-waters-live-content-192816

How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds

As the ratio of ads to posts in people's news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups.

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http://marketingland.com/how-facebook-is-dealing-with-ads-overcrowding-the-news-feed-explained-in-42-seconds-194517

What marketers should know about Instagram’s latest tests and rollouts

Columnist Andrew Waber discusses new and potential changes to Instagram's ad formats and capabilities -- and what marketers should do to prepare for them.

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http://marketingland.com/marketers-know-instagrams-latest-tests-rollouts-194009

MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s quality updates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Expedia now lets you pick Hawaii travel packages with your smile Oct 11, 2016 by Barry Levine Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition […]

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http://marketingland.com/martech-today-expedias-smile-recognition-mobile-wallets-future-googles-quality-updates-194493

Tuesday, October 11, 2016

Marketing Day: Facebook ad group tests, micro-moments & YouTube’s top 10 ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using Google to drive offline sales Oct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or services when it knows your location. Or […]

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http://marketingland.com/marketing-day-facebook-ad-group-tests-micro-moments-youtubes-top-10-ads-194470

Using Google to drive offline sales

Google shows special results for an open-ended search for goods or services when it knows your location. Or when you add a phrase like “near me” or “Tribeca.” Does all this mobile, location-centric search translate into real-world business outcomes? From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows […]

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http://marketingland.com/using-google-drive-offline-sales-194431

Facebook tests ads in Groups, potentially easing ad load issue

If Facebook decides to officially slot ads in Group feeds, the new inventory could offset its news feed ad load dilemma.

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http://marketingland.com/facebook-tests-ads-groups-potentially-easing-ad-load-issue-194448

Expedia now lets you pick Hawaii travel packages with your smile

Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps a consumer make a choice.

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http://marketingland.com/expedia-now-lets-pick-hawaii-travel-packages-smile-194442

Forget about unique content. Try actually BEING local!

Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the crowd.

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http://marketingland.com/forget-unique-content-try-actually-local-194251

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.

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http://marketingland.com/finding-micro-moment-feel-like-chasing-fireflies-9-data-points-will-help-catch-194269

Twitter’s debate live stream viewership exceeds NFL audience — again

3.2 million people saw Sunday night's president debate broadcast on Twitter, compared to 3.1 million who streamed last week's Thursday Night Football game.

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http://marketingland.com/twitters-debate-livesteam-viewership-exceeds-nfl-audience-194414

Your most effective marketing assets may be hiding in your fans’ social activity

Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools.

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http://marketingland.com/effective-marketing-assets-may-hiding-fans-social-activity-191169

Top 10 YouTube ads in September: Apple ranks No. 1 while Clash Royale wins 3 spots

With two ads in the top 5, Apple earned 20.6M views. Clash Royale took three spots generating more than 16M views.

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http://marketingland.com/top-10-youtube-ads-september-apple-ranks-no-1-clash-royale-wins-3-spots-194396

Marketing automation made easy

Marketing automation doesn't have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project.

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http://marketingland.com/marketing-automation-made-easy-193510

MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s development of guidelines for ads. The […]

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http://marketingland.com/martech-today-iabs-first-report-arvr-googles-rgb-hex-color-converter-194359

Will the end of Samsung’s Galaxy Note boost sales of Google’s Pixel?

Samsung is facing billions in lost sales as well as damage to its brand and reputation.

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http://marketingland.com/will-end-samsungs-galaxy-note-boost-sales-googles-pixel-194367

See the complete agenda for MarTech Europe

Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage […]

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http://marketingland.com/see-complete-agenda-martech-europe-193995

Monday, October 10, 2016

Results from the Local SEO Ranking Factors Study presented at SMX East

Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.

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http://marketingland.com/results-local-seo-ranking-factors-study-presented-smx-east-194138

Local SEO now has an organic ROI tracking method

Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.

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http://marketingland.com/local-seo-now-organic-roi-tracking-method-194121

The mobile wallet could grow up to become a real marketing channel

Here are some of the hidden strengths of this keeper of coupons, credit cards, and boarding passes.

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http://marketingland.com/mobile-wallet-grow-become-real-marketing-channel-194324

Workplace by Facebook opens to organizations across the globe

Facebook aims to take on Yammer and Chatter head-on with the official global launch of Workplace.

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http://marketingland.com/workplace-facebook-opens-organizations-across-globe-194301

Marketing Day: Snapchat Stories redesign, Google Analytics updates & IAB’s VR/AR report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-snapchat-stories-redesign-google-analytics-updates-iabs-vrar-report-194315

Snapchat’s latest Stories tab redesign adds post-roll ads, playlists

If Snapchat's Stories are like TV, then its new Story Playlists are like a DVR.

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http://marketingland.com/snapchats-latest-stories-tab-redesign-adds-post-roll-ads-playlists-194291

Google Analytics desktop UI gets a refresh with navigation updates & customization tab

In addition to simplifying its navigation menu, Google Analytics is removing the Intelligence Events and In-Page Analytics pages.

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http://marketingland.com/google-analytics-desktop-ui-gets-refresh-navigation-updates-customization-tab-194275

Best practices for personalizing content at the local level

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts, as they provide best practices and insights into how brands can connect with local consumers through more personalized, […]

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http://marketingland.com/best-practices-personalizing-content-local-level-194274

The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

Apple's most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.

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http://marketingland.com/ins-outs-industry-effects-apples-limited-ad-tracking-193166

IAB’s first report on VR/AR surveys the terrain for marketers

The study is a first step toward the organization’s development of guidelines for ads.

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http://marketingland.com/iabs-first-report-vrar-surveys-terrain-marketers-194213

Activate your audience with a ‘measurement framework’

It's one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a "measurement framework" to ensure your metrics bring you actionable marketing insights.

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http://marketingland.com/activating-audiences-measurement-framework-193673

[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)

In part one of a two-part podcast conversation, we speak with Google's Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.

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http://marketingland.com/podcast-marketing-land-live-30-conversation-googles-gary-illyes-part-1-194202

MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard of ‘viewability’ — half […]

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http://marketingland.com/martech-today-eye-tracking-study-viewability-optimoves-intelligent-agent-facebooks-new-events-app-194207

Friday, October 7, 2016

Marketing Day: Smartphone usage, Facebook events app & intelligent agents

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-smartphone-usage-facebook-events-app-intelligent-agents-194198

Instagram Stories get viewed by ⅓ of its 300-million-large daily audience, ignored by ⅔

Every day more than 100 million people view Instagram Stories, but roughly 200 million people do not.

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http://marketingland.com/instagram-stories-get-viewed-%E2%85%93-300-million-large-daily-audience-ignored-%E2%85%94-194197

New benchmark data on the state of Account-Based Marketing marketing today

How can adopting ABM positively impact your marketing performance? Download the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your organization’s ABM strategy. Visit Digital Marketing Depot to download the study and learn more.

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http://marketingland.com/new-benchmark-data-state-account-based-marketing-marketing-today-194180

Optimove adds an intelligent agent for self-optimizing marketing campaigns

Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.

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http://marketingland.com/optimove-adds-intelligent-agent-self-optimizing-marketing-campaigns-194165

Facebook’s new Events app could be a Trojan Horse rival to Google Calendar

Facebook's Events app offers an in-app calendar that can sync schedules from other calendars, like Apple's iCal, Microsoft's Exchange and Google Calendar.

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http://marketingland.com/facebooks-new-events-app-trojan-horse-rival-google-calendar-194164

The 7 best ad and landing page elements to boost online conversions

How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.

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http://marketingland.com/7-best-ad-landing-page-elements-boost-online-conversions-194027

PPC + SEO = match made in marketing heaven

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.

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http://marketingland.com/ppc-seo-match-made-marketing-heaven-194007

Marketing automation tools compared: GetResponse, Marketo and HubSpot

On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.

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http://marketingland.com/automation-tools-compared-getresponse-marketo-hubspot-189073

Keep it simple: 10 digital brand metrics that matter

Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.

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http://marketingland.com/keep-simple-10-digital-brand-metrics-matter-193531

MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Buying Viv, Samsung makes its “me too” virtual assistant play Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious product vision is realized. So you want […]

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http://marketingland.com/martech-today-samsung-buys-viv-building-martech-stack-bio-tracking-marketing-194087

Thursday, October 6, 2016