Friday, October 14, 2016

What Google’s recent RLSA updates mean for advertisers

Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting.

from
http://marketingland.com/googles-recent-rlsa-updates-mean-advertisers-194632

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