Benny Fortier Affiliate Training
Monday, October 31, 2016
Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.
from
http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676
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