Monday, October 24, 2016

How keyword segmentation can increase Google Shopping profits

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain […]

from
http://marketingland.com/keyword-segmentation-can-increase-google-shopping-profits-196058

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