For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or customer acquisition cost (CAC). For top-performing B2C companies, it’s the metric in which business decisions are made. In this white paper from Zaius, you’ll learn all about why customer lifetime value is […]
from
http://marketingland.com/4-steps-maximizing-customer-lifetime-value-182656
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