Tuesday, June 28, 2016

MarTech Today: CMPs and DCO, enterprise marketing automation & a deep dive into intent data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? Jun 27, 2016 by Barry Levine Both employ computer-assisted techniques to address zillions of programmatic ad targets, but […]


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