How to tie employee advocacy back to your goals and KPIs

Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions, and leads from the content they’ve worked so hard to create. And it’s no different than any other marketing campaign – it’s critical to track every send, view, share, like, and reaction, but even more important to […]

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http://marketingland.com/tie-employee-advocacy-back-goals-kpis-186769