Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up to the hype cycle, beacons and the broader category of “proximity sensors” […]
from
http://marketingland.com/report-nearly-90-percent-airports-deploying-proximity-sensors-beacons-197511
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