In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C companies in the world, customer lifetime value […]
from
http://marketingland.com/four-steps-maximizing-customer-lifetime-value-184628
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