We’re several years into the beacon and “internet of things” era and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most associated with retail in-store marketing (e.g., offers) but they have a much wider array of uses. Despite their utility, beacons face a number of challenges. Rolling […]
from
http://marketingland.com/beco-offers-first-battery-free-beacon-can-run-indefinitely-existing-lighting-184588
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