Friday, May 27, 2016

How to deliver a true cross-channel experience

Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to build better, lasting relationships with consumers and prospects by consistently delivering […]

from
http://marketingland.com/deliver-true-cross-channel-experience-179031

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