Are you optimizing your off-site content?

  In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]

from
http://marketingland.com/optimizing-off-site-content-197164

Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-snapchat-copies-instagram-facebook-messenger-ads-197653

Snapchat copies two of Instagram’s features, adds World Lenses

Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.

from
http://marketingland.com/snapchat-copies-two-instagrams-features-adds-world-lenses-197641

Gartner Digital Marketing and Advertising Hype Cycle 2016

When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting […]

from
http://marketingland.com/2016-gartner-hype-cycle-digital-marketing-advertising-197626

Why is free money that can be used on local search marketing being left on the table?

Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.

from
http://marketingland.com/free-money-can-used-local-search-marketing-left-table-197447

How social ads’ location targeting can side-step electioneering laws

Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places' no-signs zones.

from
http://marketingland.com/social-ads-location-targeting-can-side-step-electioneering-laws-197588

Ads in Facebook Messenger are officially here

Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.

from
http://marketingland.com/ads-facebook-messenger-officially-197619