Wednesday, August 31, 2016

Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach

Facebook wants to make mobile ad links load faster so it will start pre-loading them and push advertisers to make them load even quicker.

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http://marketingland.com/facebook-pressures-advertisers-cut-mobile-page-load-speeds-itll-cut-reach-190045

Police Academies in Texas

There are 71 police academies in Texas. To find out more about law enforcement training, requirements, and career opportunities near you, visit our website.

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http://policeacademies.info/texas/

Everything you need to know about predictive marketing analytics platforms

“B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools. In this report you will learn: Who the leading players are in predictive marketing analytics platforms What you should look for in a predictive marketing analytics solution What trends are […]

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http://marketingland.com/everything-need-know-predictive-marketing-analytics-platforms-190028

Ibotta launches ‘first app-to-app affiliate program’

Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other apps.

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http://marketingland.com/ibotta-launches-first-app-app-affiliate-program-190011

Marketing Day: WooCommerce updates, Instagram’s pinch-to-zoom & Pinterest ad news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-woocommerce-updates-instagrams-pinch-zoom-pinterest-ad-news-190002

Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.

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http://marketingland.com/search-competitor-analysis-backlinks-keywords-pages-189753

WooCommerce adds AdRoll integration

Automattic's popular e-commerce plugin for WordPress now offers a new ad/email retargeting option.

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http://marketingland.com/woocommerce-adds-adroll-integration-189938

A CMO’s View: Conservation International’s influencer marketing gives nature a familiar voice

CMO Meg Goldthwaite shares how her brand builds meaningful relationships with the likes of Harrison Ford, Ed Norton and Reese Witherspoon.

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http://marketingland.com/cmos-view-conservation-internationals-influencer-marketing-gives-nature-familiar-voice-189760

Moving your SEO program beyond discovery

As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important.

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http://marketingland.com/moving-seo-program-beyond-discovery-189764

With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem

Instagram's pinch-to-zoom feature lets people take a closer look at photos and videos, but requires them to keep their fingers on the screen to do so.

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http://marketingland.com/pinch-zoom-instagram-takes-a-step-towards-fixing-its-photo-video-size-problem-189904

Five free Chrome extensions for SEO practitioners

Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screenshots to checking links to content analysis.

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http://marketingland.com/five-free-chrome-extensions-seo-practitioners-189767

From the Editor’s Desk: Blab is dead; long live our new podcast!

In this month's column, Editor-In-Chief Matt McGee talks about why we're changing our weekly video show to an audio-only podcast.

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http://marketingland.com/editors-desk-blab-dead-long-live-new-podcast-189873

Pinterest will target ads to people who click on, save brand-related pins

Pinterest wants brands to feel like they already have an audience to advertise to on its platform, so it's creating one from brand-related pins.

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http://marketingland.com/pinterest-will-target-ads-people-click-save-brand-related-pins-189870

The future of email marketing is already here

The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead.

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http://marketingland.com/ghost-machine-already-189486

How to overcome the hardest parts of curating content for thought leadership

Curating isn't all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and strengthen your personal brand.

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http://marketingland.com/overcome-hardest-parts-curating-content-thought-leadership-188220

MarTech Today: All-you-can-eat data deals, Google’s enterprise-level tag management & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: All-you-can-eat data deal coming to a programmatic market near you Aug 30, 2016 by Melody Gambino As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the […]

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http://marketingland.com/martech-today-can-eat-data-deals-googles-enterprise-level-tag-management-189853

Tuesday, August 30, 2016

Marketing Day: Facebook Offers, Twitter video ads & Apple’s EU tax woes

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-facebook-offers-twitter-video-ads-apples-eu-tax-woes-189846

Kontakt’s product releases point to a new phase of beacon evolution

Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC, and RFID to iBeacon/Eddystone beacons.

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http://marketingland.com/kontakts-product-releases-point-new-phase-beacon-evolution-189807

How to launch your employee advocacy program

Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of others across the globe who are pioneering the way with successful programs. Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive awareness, reach, […]

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http://marketingland.com/launch-employee-advocacy-program-189811

Test points to likely influence of click-through rate on search rankings

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.

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http://marketingland.com/test-points-likely-influence-click-rate-search-rankings-189608

Facebook is trying to make its coupon product, Offers, a bigger deal

Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.

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http://marketingland.com/facebook-trying-make-coupon-product-offers-bigger-deal-189710

Twitter floats better revenue split for creators’ YouTube, Facebook videos

Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?

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http://marketingland.com/twitter-floats-better-revenue-split-creators-youtube-facebook-videos-189771

3 ways social intelligence shapes hospitality marketing

Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.

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http://marketingland.com/3-ways-social-intelligence-shapes-hospitality-marketing-187660

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.

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http://marketingland.com/hitting-blind-spots-way-gold-olympics-ads-remind-marketers-sweat-data-details-188812

All-you-can-eat data deal coming to a programmatic market near you

As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.

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http://marketingland.com/can-eat-deal-coming-programmatic-market-near-188859

EU says Apple owes more than $14.5B in back taxes that Ireland must now collect

EC investigation finds that Apple paid an effective tax rate of less than 1 percent for roughly a decade.

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http://marketingland.com/eu-says-apple-owes-14-5b-taxes-ireland-must-now-collect-189733

MarTech Today: Tru Optik’s OTT Data Cloud, Google’s ‘Phantom’ & local marketing automation tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV Aug 26, 2016 by Barry Levine The company says this is the first time marketers can use web-like […]

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http://marketingland.com/martech-today-tru-optiks-ott-data-cloud-googles-phantom-local-marketing-automation-tools-189706

Monday, August 29, 2016

Report: Apple to be assessed “billions” in unpaid European back taxes

The precise figures are under wraps but will be released later this week.

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http://marketingland.com/report-apple-assessed-billions-unpaid-european-back-taxes-189673

Google Analytics launches Workspaces for enterprise-level tag management

Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions.

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http://marketingland.com/google-analytics-launches-workspaces-enterprise-level-tag-management-189669

Marketing Day: Google Analytics audience data, Facebook Trending Topics & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-analytics-audience-data-facebook-trending-topics-189665

Step by step, physical grocery stores are becoming back ends for online shopping

Walmart, Kroger, ShopRite and other traditional chains are jumping aboard, as physical store-less grocery providers like Amazon are moving in.

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http://marketingland.com/step-step-physical-grocery-stores-becoming-backends-online-shopping-189627

4 e-commerce link building tactics that still work in 2016

Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.

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http://marketingland.com/4-e-commerce-link-building-tactics-still-work-2016-189425

[PODCAST] Marketing Land Live #25: Google’s interstitial penalty, AdSense limits removed & more

As Marketing Land Live switches to an audio-only podcast, we talk about Google's plans to penalize certain mobile interstitials, a change of heart from AdSense and Amazon's latest expansion.

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http://marketingland.com/podcast-marketing-land-live-25-googles-interstitial-penalty-adsense-limits-removed-189491

Is your email a casualty of the war on spam?

If your messages aren't getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a "good" sending reputation.

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http://marketingland.com/casualties-war-spam-188786

How to use Google Analytics audience data to make media and marketing decisions

Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data.

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http://marketingland.com/google-analytics-audience-data-187031

MarTech Today: IP blocking from list-bombing, local marketing automation tools & inbound call data

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers, make sure you are not being list-bombed and blocked by Spamhaus Aug 26, 2016 by Barry Levine Recently, valid email addresses have been fraudulently added to many open email lists, flooding […]

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http://marketingland.com/martech-today-ip-blocking-list-bombing-local-marketing-automation-tools-inbound-call-data-189581

Friday, August 26, 2016

Facebook removes story descriptions for Trending Topics & replaces with number of mentions

Previously, Facebook's Trending Topics included a brief description, but now it will only show number of mentions the topic has received.

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http://marketingland.com/facebook-removes-story-descriptions-trending-topics-replaces-number-mentions-189559

Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV

The company says this is the first time marketers can use web-like audience targeting for ad-supported TV seen via Roku, Apple TV or game consoles.

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http://marketingland.com/tru-optik-launches-ott-data-cloud-bring-segment-targeting-connected-tv-189524

Marketing Day: Re-engaging email subscribers, Facebook’s vertical video & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-re-engaging-email-subscribers-facebooks-vertical-video-189513

Compare 16 leading local marketing automation tools

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local […]

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http://marketingland.com/compare-16-leading-local-marketing-automation-tools-189407

Marketers, make sure you are not being list-bombed and blocked by Spamhaus

Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses.

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http://marketingland.com/marketers-make-sure-not-list-bombed-blocked-spamhaus-189466

7 quick SEO hacks for the SEO newbie

Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.

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http://marketingland.com/7-quick-seo-hacks-seo-newbie-189265

7 steps for re-engaging your email subscribers

How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board.

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http://marketingland.com/7-steps-re-engage-email-subscribers-189228

Think smartphones are just about the bottom of the funnel? Think again.

Survey data show that 56 percent use their mobile devices most often at home.

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http://marketingland.com/think-smartphones-just-bottom-funnel-think-189430

2016 is finally the “year of the video”

Video is all around us online these days, no matter what device we're using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide.

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http://marketingland.com/2016-finally-year-video-185631

Facebook now officially showcases vertical videos in mobile news feeds

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds.

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http://marketingland.com/facebook-now-officially-showcases-vertical-videos-in-mobile-news-feeds-189401

Every call is becoming data: Rich customer data revolutionizes call analytics

Columnist Andrew Osmak points out that every inbound call to a business is data -- and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.

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http://marketingland.com/every-call-now-data-rich-customer-data-revolutionizes-call-analytics-187520

16 experts share how to boost results from your current content marketing

How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips.

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http://marketingland.com/16-experts-share-boost-results-current-content-marketing-188871

MarTech Today: ScribbleLive buys Linkdex, Jivox’ dynamic personalization for video ads & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: ScribbleLive buys SEO platform Linkdex Aug 24, 2016 by Barry Levine The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools. Chatsuite announces new […]

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http://marketingland.com/martech-today-scribblelive-buys-linkdex-jivox-dynamic-personalization-video-ads-189398

Thursday, August 25, 2016

Marketing Day: Chatsuite chatbots, Amazon Vehicles & StubHub’s CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-chatsuite-chatbots-amazon-vehicles-stubhubs-cmo-189382

Chatsuite announces new chatbot creation and management features for agencies

The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand.

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http://marketingland.com/chatsuite-announces-new-chatbot-creation-management-features-agencies-189355

Are marketers are missing the mark on mobile?

In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are performing the best and why most marketers are planning a mobile […]

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http://marketingland.com/marketers-missing-mark-mobile-189354

Optimizing your internal link structure

SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site's internal links.

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http://marketingland.com/optimizing-internal-link-structure-189167

3 things every PPC beginner needs to try

Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!

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http://marketingland.com/3-things-every-ppc-beginner-needs-try-189099

Facebook paid $22 billion for WhatsApp’s user data and now it’s getting it

WhatsApp's updated privacy policy states that it will share people’s account information with Facebook and will let businesses send them messages.

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http://marketingland.com/facebook-paid-22-billion-whatsapps-user-data-now-getting-189337

Bing Ads Editor now supports separate ads for search and MSN.com native ads

Advertisers can create custom ads for native placements in bulk.

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http://marketingland.com/bing-ads-editor-now-supports-separate-ads-search-msn-com-native-ads-188797

Amazon launches Vehicles, a new destination for car shoppers

You can't buy cars (yet?) on Amazon.com, but the company wants Amazon Vehicles to be a car buyer's starting point for research.

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http://marketingland.com/amazon-launches-vehicles-new-destination-car-shoppers-189329

Snapchat is pushing for shorter ads between Stories, within Live Stories

With people primed to skip an ad after two seconds, Snapchat is pushing brands to cut their ads between Stories to seven seconds and those within Live Stories to five seconds.

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http://marketingland.com/snapchat-pushing-shorter-ads-stories-within-live-stories-189176

A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket”

Launched in May, StubHub's rebranding efforts included its first-ever global campaign, aimed at reaching a wider variety of audiences.

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http://marketingland.com/cmos-view-stubhub-rebrands-show-just-ticket-188282

Email marketing is more than just hitting the send button

Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement.

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http://marketingland.com/email-marketing-just-hitting-send-button-185602

From great to world-class: How the CMO of Belkin International transformed his organization

Moving from a channel-led approach to one that embraces every brand touch point doesn't happen overnight. Contributors Erica Seidel and Nadine Dietz interviewed Belkin CMO Kieran Hannon about the shifts he's made since joining the electronics company.

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http://marketingland.com/great-world-class-cmo-belkin-international-transformed-organization-189169

Wednesday, August 24, 2016

Twitter adds a button for people to direct message businesses from their sites

Twitter and Facebook continue to try to one-up each other as the place online for people to publicly and privately contact businesses.

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http://marketingland.com/twitter-adds-button-people-direct-message-businesses-sites-189212

ScribbleLive buys SEO platform Linkdex

The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.

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http://marketingland.com/scribblelive-buys-seo-platform-linkdex-189180

Marketing Day: Email marketing, Google AdSense & Instagram video ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-email-marketing-google-adsense-instagram-video-ads-189195

The future of the map

The leap from physical to digital maps was game-changing for marketers and consumers alike, but what's next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.

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http://marketingland.com/the-future-of-the-map-188663

The human side to SEO: the power of personas

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.

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http://marketingland.com/human-side-seo-power-personas-188925

Why the best email marketing happens when you don’t hit “send”

Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers.

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http://marketingland.com/best-email-marketing-happens-dont-hit-send-186742

Integrate lifetime value to benefit a customer-led SEO strategy

Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.

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http://marketingland.com/integrate-lifetime-value-benefit-customer-led-seo-strategy-188914

It’s time to raise your game on social media

Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world. Download this guide from Oracle to raise your game on social media, become more aligned with your customers and followers, […]

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http://marketingland.com/time-raise-game-social-media-189152

Fuisz partners with Sizmek for automated object-recognition in video ads

The partnership is the first full integration between the interactive video provider and a major ad server.

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http://marketingland.com/fuisz-partners-sizmek-automated-object-recognition-video-ads-189120

Major internet companies support Yelp in case that threatens online reviews

If the Hassell decision stands it would enable business owners to sue right and left over critical reviews and could eventually suppress online speech.

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http://marketingland.com/major-internet-companies-support-yelp-case-threatens-online-reviews-189105

Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?

After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean -- renewed focus on single-point solutions and on the bottom line.

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http://marketingland.com/moz-raven-retreats-back-to-basics-189029

Chasm between GRP and digital metrics highlights need for cross-screen standards

Columnist Matt Nitzberg says we need to bridge the gap between gross rating points and digital metrics and move towards using data standards that work across screens.

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http://marketingland.com/chasm-grp-digital-metrics-highlights-need-cross-screen-standards-188125

MarTech Today: Pinterest gets Instapaper’s tech, content’s science of measurement & Branch’s ‘full-stack’ deep linking tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: How buying Instapaper could help Pinterest become a media portal like Facebook Aug 23, 2016 by Tim Peterson In buying Instapaper, Pinterest gets technology to replant publishers’ content within its walled […]

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http://marketingland.com/martech-today-pinterest-gets-instapapers-tech-contents-science-measurement-branchs-full-stack-deep-linking-tools-189048

Google removes AdSense 3 ads per page limit, focuses on content to ad balance

With mobile, the ads per page limit lost relevancy. The update gives Google more discretion.

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http://marketingland.com/google-removes-adsense-3-ads-per-page-limit-focuses-content-ad-balance-189064

Tuesday, August 23, 2016

Report: Video ads on Instagram are more common and getting longer

The average video ad length jumped from 15 seconds in January to 25 seconds in June.

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http://marketingland.com/report-video-ads-instagram-common-getting-longer-189041

Marketing Day: Pinterest buys Instapaper, Facebook Slideshow video ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-pinterest-buys-instapaper-facebook-slideshow-video-ads-189013

Reactful offers web optimization platform to stimulate visitors’ behavior

New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a form.

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http://marketingland.com/reactful-offers-web-optimization-platform-stimulate-visitors-behavior-188989

How buying Instapaper could help Pinterest become a media portal like Facebook

In buying Instapaper, Pinterest gets technology to replant publishers' content within its walled garden and more data on what content people like to consume.

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http://marketingland.com/buying-instapaper-help-pinterest-become-media-portal-like-facebook-188986

Aligning collateral and micro-conversions with the buying cycle

Columnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales.

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http://marketingland.com/aligning-collateral-micro-conversions-buying-cycle-188761

The way-too-early AdWords holiday testing guide

Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.

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http://marketingland.com/way-early-adwords-holiday-testing-guide-188772

Google will punish “intrusive interstitials” with a ranking penalty in 2017

Google says "responsible interstitials" can remain; some may see the move as part of a "war on apps."

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http://marketingland.com/google-will-punish-intrusive-interstitials-ranking-penalty-2017-188945

Facebook adds new tools, capabilities to Slideshow video ads

Integration with stock image library and ability to create on mobile among a list of new features for popular video creation tool.

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http://marketingland.com/facebook-adds-new-tools-capabilities-slideshow-video-ads-188923

The art of content creation and the science of measurement

Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.

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http://marketingland.com/art-content-creation-science-measurement-188544

Jivox launches dynamic personalization for video ads

Portions of video ads can be customized dynamically with images and copy depending on a viewer's location, weather conditions and more.

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http://marketingland.com/jivox-video-ad-dynamic-personalization-188902

Deep linker Branch launches ‘full stack’ tools for web-to-app and email-to-app

The company says the new products are the most complete deep linking solutions for those paths.

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http://marketingland.com/deep-linker-branch-launches-full-stack-tools-web-app-email-app-188862

How I stay motivated to write: Tips for content marketing inspiration

We've all been there: The struggle to feel inspired is very real. Columnist Patrick Armitage discusses what propels him to keep writing and what content marketers should consider before putting their thoughts into words.

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http://marketingland.com/stay-motivated-write-187808

Selling your agency, a how-to guide: Part 1 — Starting out right

Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier.

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http://marketingland.com/selling-agency-guide-part-1-starting-right-188102

MarTech Today: Dynamic image optimization, OpenStreetMap & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Akamai: When creating responsive sites for mobile, consider dynamic image optimization Aug 22, 2016 by Barry Levine The content delivery network points out that marketers need to keep image performance in […]

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http://marketingland.com/martech-today-dynamic-image-optimization-openstreetmap-188866

Monday, August 22, 2016

SMX East early bird rates expire Saturday. Register now!

Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save $200 compared to on-site rates. Register now!

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http://marketingland.com/smx-east-early-bird-rates-expire-saturday-register-now-188849

Marketing Day: Olympic brands earning buzz, responsive mobile sites & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-olympic-brands-earning-buzz-responsive-mobile-sites-188840

Coca-Cola, Nike top lists of Olympics advertisers earning social buzz

Nintendo credited as a late winner thanks to Super Mario showing up at Sunday's closing ceremony.

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http://marketingland.com/coca-cola-nike-top-lists-olympics-advertisers-earning-social-buzz-188827

Akamai: When creating responsive sites for mobile, consider dynamic image optimization

The content delivery network points out that marketers need to keep image performance in mind for mobile.

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http://marketingland.com/akamai-creating-responsive-sites-mobile-consider-dynamic-image-optimization-188803

6 possibilities for the future of social media marketing

What does the future hold for the world of social media? Contributor Jayson DeMers shares his predictions.

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http://marketingland.com/6-possibilities-future-social-media-marketing-188391

How to responsibly create content that pushes the envelope

Love it or hate it, columnist Kerry Jones explains how to skillfully craft controversial content that attracts attention.

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http://marketingland.com/responsibly-create-content-pushes-envelope-188331

4 marketing trends you need to follow to sell to millennials

How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo this highly sought-after market.

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http://marketingland.com/4-marketing-trends-need-follow-sell-millennials-186640

MarTech Today: Salesforce’s evolution, Placed’s enticement & the event marketing data problem

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Next stop in Salesforce’s evolution: Becoming the platform for customer experience Aug 19, 2016 by Barry Levine A Salesforce exec points out how the Demandware acquisition and all those clouds can fit […]

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http://marketingland.com/martech-today-salesforces-evolution-placeds-enticement-event-marketing-data-problem-188748

Friday, August 19, 2016

Marketing Day: Google expanded text ads, Sprinklr CMO interview & content audits

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-expanded-text-ads-sprinklr-cmo-interview-content-audits-188737

Placed entices users to share location with frequent flyer miles

Company provides a clear value exchange to consumers for their location data.

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http://marketingland.com/placed-entices-users-share-location-frequent-flyer-miles-188684

Next stop in Salesforce’s evolution: Becoming the platform for customer experience

A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.

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http://marketingland.com/next-stop-salesforces-evolution-becoming-platform-customer-experience-188705

Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.

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http://marketingland.com/getting-bottom-google-expanded-text-ad-ctr-cpc-188565

Sprinklr CMO says always being a student & having passion is good, but focus is key

Get to Know: Tom Butta, CMO for Sprinklr, a cloud-based SMMS platform

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http://marketingland.com/sprinklr-cmo-says-always-student-passion-good-focus-key-188665

SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper

How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.

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http://marketingland.com/seo-voice-search-proof-shopping-campaigns-holiday-season-win-omni-channel-shopper-188586

Paid search management software: Is it right for your business?

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software.

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http://marketingland.com/paid-search-management-software-right-business-188599

How to solve the event marketing data problem

From trade shows to meetups, it's tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI.

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http://marketingland.com/solve-event-marketing-data-problem-188094

5 ways digital marketers can make healthier impressions

Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions.

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http://marketingland.com/5-ways-make-healthier-impressions-188066

Content audit 101: a step-by-step guide

If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit.

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http://marketingland.com/content-audit-101-188086

MarTech Today: Parse.ly’s Data Pipeline, Raven Tools’ refound love & WordPress 4.6

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Parse.ly now provides site and app publishers with full raw data Aug 18, 2016 by Barry Levine Its new Data Pipeline delivers the info behind its existing dashboard and API. Like […]

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http://marketingland.com/martech-today-parse-lys-data-pipeline-raven-tools-refound-love-wordpress-4-6-188652

Thursday, August 18, 2016

Marketing Day: Twitter takes steps to fight abuse, new WordPress release & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitter-takes-steps-fight-abuse-new-wordpress-release-188644

Like Moz, Raven Tools refocuses on its first love: search

The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization.

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http://marketingland.com/like-moz-raven-tools-refocuses-first-love-search-188616

Twitter updates interface with quality filter and notification improvements

Twitter has updated its interface to reduce notifications and to improve the quality of tweets. Is this a step toward addressing claims that it allows harassers to reign free?

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http://marketingland.com/twitter-quality-filter-notification-188610

How to solve duplicate content local SEO issues for multi-location businesses

It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.

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http://marketingland.com/solve-duplicate-content-local-seo-issues-multi-location-businesses-188404

4 ways for Twitter to stay relevant

How can Twitter get ahead in the social advertising space? Columnist Brad O'Brien discusses four initiatives that will help the platform thrive and resonate more with marketers.

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http://marketingland.com/4-initiative-twitter-stay-relevant-187822

How to manage ad partners in regulated industries: Education (Part 4 of 5)

Columnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry.

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http://marketingland.com/manage-ad-partners-regulated-industries-education-part-4-5-187886

Parse.ly now provides site and app publishers with full raw data

Its new Data Pipeline delivers the info behind its existing dashboard and API.

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http://marketingland.com/parse-ly-now-provides-site-app-publishers-full-raw-data-188526

How to find the right analytics for the right marketing job

Do you know which kind of analytics to use, and when? Columnist Alan K'necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful.

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http://marketingland.com/right-analytics-right-marketing-job-184649

MarTech Today: Oracle’s B2B data marketplace, Infer’s account-based behavior scoring & Amobee’s Triggers

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle launches ‘largest B2B audience data marketplace’ Aug 17, 2016 by Barry Levine The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers […]

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http://marketingland.com/martech-today-oracles-b2b-data-marketplace-infers-account-based-behavior-scoring-amobees-triggers-188542

Wednesday, August 17, 2016

What is marketing automation?

Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though: to automate previously complex marketing tasks so […]

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http://marketingland.com/what-is-marketing-automation-188516

WordPress releases 4.6, with faster theme & plugin management

Latest CMS update now available for download or updating via WordPress dashboard.

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http://marketingland.com/wordpress-releases-4-6-faster-theme-plugin-management-188512

Marketing Day: Instagram copies Snapchat (again), Pinterest video ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-instagram-copies-snapchat-pinterest-video-ads-188499

Moz drops Followerwonk to focus on search, lays off 28% of staff

Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.

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http://marketingland.com/moz-trims-product-line-focus-search-lays-off-28-staff-188487

Top 10 video creators in July: After 7 months in the lead, Tasty loses #1 spot to Unilad

BuzzFeed Tasty had been the most-watched video creator since December, but it dropped to No. 3 last month behind Unilad and The Lad Bible.

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http://marketingland.com/top-10-video-creators-july-7-months-lead-tasty-loses-1-spot-unilad-188432

Instagram is now copying Snapchat’s Live Stories with events video channels

Instagram's new feature collects videos around live events into a single stream like Snapchat's version, but tailors them to each user unlike Snapchat's.

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http://marketingland.com/instagram-now-copying-snapchats-live-stories-events-video-channels-188441

Predictive scorer Infer unveils ‘first account-based behavior scoring’

The new scoring model is now combined with the firm’s existing “account fit” model to boost business-based targeting.

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http://marketingland.com/predictive-scorer-infer-launches-first-account-based-behavior-scoring-188443

How to follow up on link requests

Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.

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http://marketingland.com/follow-link-requests-188252

Should you hitch your campaigns onto the sporting bandwagon?

Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.

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http://marketingland.com/hitch-campaigns-onto-sporting-bandwagon-188261

Amobee Triggers activates campaigns based on a mix of online & offline signals

Advertisers can set triggers to serve ads in real-time based on both contextual signals as well as custom insights into consumer sentiment.

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http://marketingland.com/amobee-triggers-online-offline-signals-188425

Google antitrust woes: new South Korean probe, Russian court rejects appeal

Google looking at billions in potential fines if found to have violated antitrust rules.

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http://marketingland.com/google-antitrust-woes-new-south-korean-probe-russian-court-rejects-appeal-188414

Local journalism, meet branded content: What the decline in print means for brands

Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other.

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http://marketingland.com/local-journalism-meet-branded-content-decline-print-press-means-brands-187749

3 tips for embracing martech

Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.

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http://marketingland.com/3-tips-embracing-martech-187393

Perfecting the pass from marketing to sales

Does it sometimes feel as though marketing and sales aren't working from the same playbook? Columnist Jacob Baasdgaard believes that by working together, these departments can both improve their game.

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http://marketingland.com/perfecting-pass-marketing-sales-186947

A look at Facebook’s carousel ad and the latest pricing trends on the network

Columnist Andrew Waber delves into data that shows how the social network is changing and how marketers should adjust their advertising strategy to take advantage of the trends.

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http://marketingland.com/facebook-carousel-ad-pricing-trends-187796

Oracle launches “largest B2B audience data marketplace”

The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis as well as leading providers like Bombora and Dun & Bradstreet.

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http://marketingland.com/oracle-launches-largest-b2b-audience-data-marketplace-188371

MarTech Today: Walmart/Jet.com, Google’s FaceTime competitor & AMP error warnings

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Can the Walmart/Jet.com marriage work? Aug 16, 2016 by Barry Levine We checked in with a variety of industry observers to see if this particular couple looks like a winner. What […]

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http://marketingland.com/martech-today-walmartjet-com-googles-facetime-competitor-amp-error-warnings-188381

Pinterest debuts click-to-play, mobile-only video ads

Pinterest's click-to-play Promoted Video format is effectively a free add-on to its Cinematic Pin format, but one that comes with its own free add-on.

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http://marketingland.com/pinterest-debuts-click-to-play-mobile-only-video-ads-188302

Tuesday, August 16, 2016

Marketing Day: The Walmart/Jet.com deal, e-commerce up 16% & Google’s Duo

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-walmartjet-com-deal-e-commerce-16-googles-duo-188348

Can the Walmart/Jet.com marriage work?

We checked in with a variety of industry observers to see if this particular couple looks like a winner.

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http://marketingland.com/can-walmartjet-com-marriage-work-188336

How to tie employee advocacy back to your goals and KPIs

Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions, and leads from the content they’ve worked so hard to create. And it’s no different than any other marketing campaign – it’s critical to track every send, view, share, like, and reaction, but even more important to […]

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http://marketingland.com/tie-employee-advocacy-back-goals-kpis-186769

E-commerce grows 16 percent in Q2 according to US Commerce Dept.

Online retail came in at $97.3 billion according the Commerce Department.

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http://marketingland.com/e-commerce-grows-16-percent-q2-according-us-commerce-dept-188308

‘Omnichannel’ may never catch on, but it’s the next big thing for local

Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.

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http://marketingland.com/omnichannel-may-never-catch-next-big-thing-local-188116

The secret to writing awesome local content

Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.

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http://marketingland.com/secret-writing-awesome-local-content-188132

Top tips to consider when it’s time to rebrand on social media

Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction.

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http://marketingland.com/top-tips-consider-time-rebrand-social-media-187562

What Pokémon Go can teach us about email marketing

Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features.

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http://marketingland.com/pokemon-go-can-teach-us-email-marketing-187301

The best marketers know more about their customers

Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more.

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http://marketingland.com/best-marketers-know-customers-186153

MarTech Today: Designing dashboards, Privacy Shield compliance & Blab shuts down

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Designing dashboards people will actually use Aug 15, 2016 by Nick Iyengar Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that […]

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http://marketingland.com/martech-today-designing-dashboards-privacy-shield-compliance-blab-shuts-188213

Google launches FaceTime competitor, video-calling app Duo

New app, first announced at Google I/O, is simple and cross-platform.

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http://marketingland.com/google-launches-facetime-competitor-video-calling-app-duo-188226

Monday, August 15, 2016

Google Hangouts On Air moving from Google+ to YouTube Live on September 12

Any events currently scheduled after September 12 using Google+ will need to be moved to YouTube Live.

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http://marketingland.com/google-hangouts-air-moving-google-youtube-live-september-12-188194

Facebook restricts Messenger bots to 24-hour window, adds subscriptions

Facebook Messenger bots can now send promotional messages, but only within 24 hours of someone interacting with the bot.

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http://marketingland.com/facebook-restricts-messenger-bots-24-hour-window-adds-subscriptions-188192

Marketing Day: Designing dashboards, Twitter sticker ads & the end of Blab

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-designing-dashboards-twitter-sticker-ads-end-blab-188183

Check out my BIG SMX East Preview. Then register & save!

Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]

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http://marketingland.com/check-big-smx-east-preview-register-save-188155

[WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more

In this week's show, our panel talks about Twitter's ongoing harassment issues, Facebook's ongoing News Feed tweaks and more.

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http://marketingland.com/watch-marketing-land-live-24-188049

Using popular culture to drive local positioning

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.

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http://marketingland.com/using-popular-culture-drive-local-positioning-188018

Microsoft, Salesforce among first certified companies under US-EU Privacy Shield

More than 200 applications pending from US companies.

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http://marketingland.com/microsoft-salesforce-among-first-certified-companies-us-eu-privacy-shield-188137

Keyword-driven ASO: a quick primer

Is app discovery a key part of your mobile marketing plan? Columnist Craig Weinberg discusses the ins and outs of selecting the right keywords for app store optimization.

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http://marketingland.com/keyword-driven-aso-quick-primer-187539

Why every digital advertiser should demand transparency

What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners.

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http://marketingland.com/every-digital-advertiser-demand-transparency-187332

Designing dashboards people will actually use

Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that satisfies all the stakeholders within an organization.

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http://marketingland.com/designing-dashboards-people-will-actually-use-187523

MarTech Today: CRM for ad agencies, Facebook Video Metrics & AMP Ad Landing Pages

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: How CRM brings control and collaboration to advertising & media agencies Aug 12, 2016 by Loretta Jones Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close […]

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http://marketingland.com/martech-today-crm-ad-agencies-facebook-video-metrics-amp-ad-landing-pages-188075

Twitter turns stickers into ads for brands, but won’t say how it’s charging for them

Promoted Stickers marks Twitter's latest attempt -- and the latest example of a trend -- to inject brands not only into people's content feeds but into the actual content.

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http://marketingland.com/twitter-turns-stickers-ads-brands-starting-pepsi-188057

Saturday, August 13, 2016

Blab shuts down its live video platform

Co-founder announces shut down of Blab's website and app with no warning to users, although signs indicated the move was coming.

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http://marketingland.com/blab-shuts-live-video-platform-188089

Friday, August 12, 2016

Marketing Day: Snapchat, new Facebook video metrics & AMP landing pages

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-snapchat-new-facebook-video-metrics-amp-landing-pages-188062

The 4 daily habits of the most successful SEOs

Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.

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http://marketingland.com/4-daily-habits-successful-seos-187869

Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.

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http://marketingland.com/links-still-core-authority-signal-googles-algorithm-187833

How Snapchat is building the future of social media

Columnist Timothy Carter takes a look at the reasons behind Snapchat's meteoric rise and explores how it can guide your own marketing strategy.

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http://marketingland.com/snapchat-building-future-social-media-heres-181479

7 tips to generate more leads on mobile devices

When adapting your pages for mobile devices, you need to consider the mobile user's mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions.

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http://marketingland.com/7-tips-generate-leads-mobile-devices-187892

How CRM brings control and collaboration to advertising & media agencies

Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.

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http://marketingland.com/survey-crm-brings-control-collaboration-advertising-media-agencies-186235

MarTech Today: Adblock Plus takes on Facebook, Xperiel’s cloud-based platform & more

Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

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http://marketingland.com/martech-today-adblock-plus-takes-facebook-xperiels-cloud-based-platform-187990

Facebook video metrics get granular with demographic, share & live engagement data

A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views.

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http://marketingland.com/facebook-video-metrics-get-granular-demographic-share-live-engagement-data-187985

Thursday, August 11, 2016

AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click

What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, with ALP it is less than a second.

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http://marketingland.com/amp-ad-landing-pages-alp-aims-speed-page-load-time-ad-click-187982

Marketing Day: Twitter’s harassment problem, Pinterest news & IHOP’s CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitters-harassment-problem-pinterest-news-ihops-cmo-187961

Will Twitter address its harassment issue?

Twitter seems to enable harassment of the worst kind, causing BuzzFeed to respond. Will Twitter react?

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http://marketingland.com/will-twitter-address-harassment-issue-187955

Pinterest adds impression-based buys to its ad auction

Pinterest is making it easier for brand advertisers, who care about attention and not so much clicks or shares, to buy its ads.

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http://marketingland.com/pinterest-adds-impression-based-buys-ad-auction-187914

Adblock Plus says it has already beaten Facebook’s ad block blocking tactics

The cat and mouse game surrounding ad blocking is likely to continue and escalate.

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http://marketingland.com/adblock-plus-says-already-beaten-facebooks-ad-block-blocking-tactics-187934

How long has it been since Facebook changed its news feed algorithm?

We decided to keep track of how long it's been since Facebook announced a change to its news feed algorithm.

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http://marketingland.com/long-since-facebook-changed-news-feed-algorithm-187711

Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-install rules

Google still has recourse to further appeals, but likelihood of success is small.

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http://marketingland.com/russia-fines-google-nearly-7mm-anticompetitive-app-pre-install-rules-187847

A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts.

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http://marketingland.com/cmos-view-ihop-keeps-winning-love-affection-3-5m-facebook-fans-187900

Facebook’s changing the news feed again to make it more “informative”

Facebook's latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe.

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http://marketingland.com/facebooks-changing-news-feed-make-informative-187897

SEO and the CMO: Communication and board room metrics that matter

Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.

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http://marketingland.com/seo-cmo-communication-board-room-metrics-matter-187746

Why agencies need to learn from the past and evolve

SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.

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http://marketingland.com/agencies-need-learn-past-evolve-187734

Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things

The startup, led by engineers who created the tech behind Google Wallet, offers an app-builder that it says is easy enough for a child to use.

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http://marketingland.com/xperiel-announces-cloud-based-platform-marketers-can-build-apps-internet-things-187375

Instagram’s direct response ads haven’t totally clicked with advertisers

Instagram's direct response efforts have had to endure perception problems, last-click limitations and the shadow of its parent company, Facebook.

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http://marketingland.com/instagrams-direct-response-ads-havent-totally-clicked-with-advertisers-187723

Visa’s story: When digital transformation begs for organizational change

Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates "human Swiss Army knife" talent.

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http://marketingland.com/visa-digital-transformation-begs-organizational-change-187284

How to make your email marketing engaging to millennials

How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust.

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http://marketingland.com/email-marketing-engaging-millennials-187013

MarTech Today: New AdWords interface, Google remarketing lists & more

Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

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http://marketingland.com/martech-today-new-adwords-interface-google-remarketing78-187817

Wednesday, August 10, 2016

FTC slams 1-800-Contacts’ reciprocal PPC bidding agreements with 14 competitors

Case may signal fundamental shift by FTC toward companies that overreach in their trademark enforcement efforts or demands.

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http://marketingland.com/ftc-slams-1-800-contacts-reciprocal-ppc-bidding-agreements-14-competitors-187770

Marketing Day: Micro-moments, holding on to app users & Yelp’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-micro-moments-holding-app-users-yelps-earnings-report-187771

Confirmed: New AdWords interface rolling out to more users

Google has confirmed the rollout of the new user interface to more AdWords users.

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http://marketingland.com/confirmed-new-adwords-interface-rolling-users-187767

Google injects more context into micro-moments

As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.

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http://marketingland.com/google-injects-context-micro-moments-187616

How to hold onto the fleeting app user

As more and more people abandon apps that don't engage them, what can mobile marketers do? Columnist Josh Todd discusses how marketers can tap into data to increase retention.

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http://marketingland.com/keep-fleeting-app-user-186994

Personas, polls and personalization: What’s behind the election of our lives?

Columnist Kevin Lindsay discusses the data-driven marketing that's steering the election and explains why brands and campaigns need to dig deeper and bring people closer to conversion.

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http://marketingland.com/personas-polls-personalization-whats-behind-election-lives-181917

MarTech Today: Ad blocking on Facebook, responsive-aware email design & AMP

Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

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http://marketingland.com/martech-today-ad-blocking-facebook-responsive-aware-email-design-amp-187717

Tuesday, August 9, 2016

Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention

More than 70 percent of searches are from mobile as are 63 percent of ad clicks.

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http://marketingland.com/yelp-beats-expectations-173-4-million-q2-78-percent-revenue-retention-187687

Marketing Day: Google Shopping, ad blockers on Facebook & Twitter Moments

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-shopping-ad-blockers-facebook-twitter-moments-187682

Advanced Google Shopping: Is price a proxy for Quality Score in product ads?

Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.

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http://marketingland.com/advanced-google-shopping-price-proxy-quality-score-product-ads-187435

So we have 45 more characters in AdWords text ads… Now what?

Expanded text ads recently went live in AdWords, so what's the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.

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http://marketingland.com/45-characters-adwords-text-ads-now-187429

Facebook has started blocking desktop ad blockers

People can no longer block ads on Facebook's desktop site, but they can block brands from using customer lists to target them with ads on Facebook.

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http://marketingland.com/facebook-started-blocking-desktop-ad-blockers-187632

Twitter will open its storytelling product Moments to everyone

Twitter Moments can be and should be more like an open version of Snapchat's Live Stories than another copy of Stories.

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http://marketingland.com/twitter-will-open-storytelling-product-moments-everyone-187615

The growing appeal of responsive-aware email design

Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design.

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http://marketingland.com/growing-appeal-responsive-aware-email-design-186727

The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know

Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.

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http://marketingland.com/ftc-disclosure-guidelines-affiliates-merchants-need-know-184719

MarTech Today: Mobile ads targeting cars, MarTech Europe & the Verizon-Yahoo deal

Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

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http://marketingland.com/martech-today-mobile-ads-targeting-cars-martech-europe-verizon-yahoo-deal-187578

Monday, August 8, 2016

Facebook tests streaming videos to TV using Apple’s AirPlay, Google’s Chromecast

People can stream Facebook videos, including Live streams, to their TVs, which turns Facebook's app into a legitimate second screen.

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http://marketingland.com/facebook-tests-streaming-videos-tv-using-apples-airplay-googles-chromecast-187586

Marketing Day: Snapchat’s NBCUniversal show, Walmart acquires Jet.com & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-snapchats-nbcuniversal-show-walmart-acquires-jet-com-187525

Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion

US-based digital agency says it will continue to operate independently.

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http://marketingland.com/dentsu-aegis-acquires-merkle-deal-estimated-1-5-billion-187499

Move over, phones. Cars are becoming the new mobile target for marketers.

Step by step, your car is turning into a behaviorally-profiled marketing destination.

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http://marketingland.com/move-phones-cars-becoming-new-mobile-target-marketers-187466

Snapchat will air first NBCUniversal show on Discover on August 22

NBCUniversal will produce original shows to air on Snapchat's Discover platform and will share ad revenue with Snapchat.

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http://marketingland.com/snapchat-will-air-first-nbcuniversal-show-discover-august-22-187476

KPIs for SEO: measuring SEO success

Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.

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http://marketingland.com/kpis-seo-measuring-seo-success-187201

Don’t miss your last chance to save big on MarTech Europe

Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, so register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with […]

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http://marketingland.com/dont-miss-last-chance-save-big-martech-europe-187440

[WATCH] Marketing Land Live #23: Facebook & clickbait, Instagram vs. Snapchat & more

In this week's show, we discuss details of Facebook's latest clampdown on clickbait, just how much Instagram copied Snapchat Stories and more.

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http://marketingland.com/watch-marketing-land-live-23-facebook-clickbait-instagram-vs-snapchat-187232

The fundamentals of the first email

You only get one chance to make a first impression, so you'd better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder.

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http://marketingland.com/fundamentals-first-email-183144

How Verizon’s Yahoo buy will reshape the digital ad marketplace

Verizon's recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and Google? Columnist James Green explores.

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http://marketingland.com/verizon-yahoo-reshape-digital-ad-marketplace-186713

Walmart confirms it is acquiring Jet.com for $3B in cash plus $300M in Walmart shares

Walmart anticipates the deal will close by the end of 2016.

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http://marketingland.com/walmart-confirms-acquiring-jet-com-3b-cash-plus-300m-walmart-shares-187399

MarTech Today: First VR auto showroom, IBM Watson’s summer job & Zeta Interactive buys Acxiom Impact

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Online car retailer Vroom launches first VR-based auto showroom Aug 4, 2016 by Barry Levine Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable […]

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http://marketingland.com/martech-today-first-vr-auto-showroom-ibm-watsons-summer-job-zeta-interactive-buys-acxiom-impact-187281

Saturday, August 6, 2016

Facebook organic reach drop steepens to 52% for publishers’ Pages

While on average publishers' organic reach on Facebook has fallen by 52% in 2016, video and a lower reliance on Facebook has neutralized the pain for some.

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http://marketingland.com/facebook-organic-reach-drop-steepens-52-publishers-pages-187253

Friday, August 5, 2016

Jack In The Box Wins the night and other insights from QSR foot traffic report

xAd report examines 37 million real-world visits to top QSR brands, including McDonald's, Chipotle Mexican Grill, Starbucks and Jack In The Box.

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http://marketingland.com/jack-box-wins-night-insights-qsr-foot-traffic-report-187305

Google adds Street View images and indoor maps to Rio 2016 Olympic venues

Indoor mapping has developed more widely as an enterprise tool rather than a consumer experience to date.

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http://marketingland.com/google-adds-street-view-images-indoor-maps-rio-2016-olympic-venues-187250

Marketing Day: IBM’s Watson, Pure Storage’s CMO & Amazon’s Prime Air

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-ibms-watson-pure-storages-cmo-amazons-prime-air-187254

IBM’s Watson has a summer job working at Macy’s

The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside a brick-and-mortar retailer.

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http://marketingland.com/ibms-watson-summer-job-working-macys-187235

How to get the old Google Keyword Planner volume data

Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.

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http://marketingland.com/get-old-google-keyword-planner-volume-data-187063

Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you”

Get to Know: Pure Storage CMO Jonathan Martin

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http://marketingland.com/pure-storage-cmo-big-golden-rule-treat-people-way-want-treat-187066

Brick-and-mortar retail tech: Through the shopper’s lens

There are many hot new technologies in the world of retail, from beacons to mobile wallets, but which are likely to drive business for your store? Columnist Allan Haims explores.

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http://marketingland.com/brick-mortar-retail-tech-shoppers-lens-185754

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing.

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