Friday, July 29, 2016

Google revenues climb 21 percent to $21.5 billion, powered by mobile

Growth is coming from three areas: mobile search, video and programmatic, but primarily mobile search.

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http://marketingland.com/google-revenues-climb-21-percent-21-5-billion-powered-mobile-186601

Automattic’s WooCommerce ecommerce platform now connects with Square

WooCommerce, a WordPress plugin, says this was its most requested integration.

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http://marketingland.com/automattics-woocommerce-ecommerce-platform-now-connects-square-186626

China’s largest search engine, Baidu, struggles on earnings

Baidu's stock drops on their latest earnings release, showing signs of slower growth and profits than ever before.

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http://marketingland.com/chinas-largest-search-engine-baidu-struggles-earnings-186621

Marketing Day: E-commerce content marketing, “webrooming” & Apple earnings

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-e-commerce-content-marketing-webrooming-apple-earnings-186615

Much needed filters & custom metrics make their way to Twitter Ads Manager reporting

A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they'd like to report on.

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http://marketingland.com/much-needed-filters-custom-metrics-make-way-twitter-ads-manager-reporting-186604

How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.

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http://marketingland.com/old-content-can-help-seo-186426

How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.

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http://marketingland.com/download-landing-pages-google-search-console-via-analytics-edge-mean-186404

The reasons behind type provider Monotype’s decision to buy UGC platform Olapic

According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.

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http://marketingland.com/reasons-behind-type-provider-monotypes-decision-buy-ugc-platform-olapic-186575

The Intent Lab opens and issues its first Digital Satisfaction Index

A research partnership between Northwestern University and Publicis’ Performics, the Lab intends for the Index to become a standard.

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http://marketingland.com/intent-lab-opens-issues-first-digital-satisfaction-index-186546

How to master content marketing for your e-commerce company

It's not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.

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http://marketingland.com/master-content-marketing-e-commerce-company-183585

Consumers have spoken: 2016 is the year of “webrooming”

Worried about showrooming? Don't be! Columnist Sara Spivey says the opposite — consumers researching online before heading offline to shop — is taking off, and retailers need to take advantage of the trend.

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http://marketingland.com/consumers-spoken-2016-year-webrooming-180125

MarTech Today: Oracle picks up NetSuite, Tune opens up a Multiverse & Google iOS app’s listening skills

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle buys NetSuite for $9.3 billion Jul 28, 2016 by Barry Levine This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies. Mobile marketing […]

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http://marketingland.com/martech-today-oracle-picks-netsuite-tune-opens-multiverse-google-ios-apps-listening-skills-186491

Thursday, July 28, 2016

Apple sells 1,000,000,000th iPhone but Samsung gains market share

As the iPhone nears its 10th anniversary rivals are producing high-quality and often lower-cost alternatives.

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http://marketingland.com/apple-sells-1000000000th-iphone-samsung-gains-market-share-186503

Amazon revenue up 31% YoY for Q2 2016, climbs to $30.4B for the quarter

CEO Jeff Bezos says its been a busy few months for Amazon worldwide, with the launch of Prime in India and AmazonFresh in London.

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http://marketingland.com/amazon-revenue-31-yoy-q2-2016-climbs-30-4b-quarter-186486

Marketing Day: Oracle buys NetSuite, Facebook’s earnings report & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-oracle-buys-netsuite-facebooks-earnings-report-186477

Oracle buys NetSuite for $9.3 billion

This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at mid-sized companies.

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http://marketingland.com/oracle-buys-netsuite-9-3-billion-186443

“Webinars for Dummies” helps you create winning webinars

“Webinars for Dummies” from ON24 offers you insights into the steps of putting together a webinar, from identifying your audience through critiquing how your webinar went. Learn how plan an effective webinar, promote your event, create compelling webinar content, and evaluate your success using hard statistics. You also find out what kind of technology platform […]

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http://marketingland.com/webinars-dummies-helps-create-winning-webinars-186200

SEO requirements for a new website platform

Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today's SEO best practices.

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http://marketingland.com/seo-requirements-new-website-platform-186227

Yandex reports a 30% YoY increase in revenue at $280.7M for Q2 2016

"Our expertise in data analysis and AI is fueling advances in ad targeting and driving the adoption of personalized products," says CEO.

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http://marketingland.com/yandex-reports-30-yoy-increase-revenue-280-7m-q2-2016-186408

Mobile marketing platform Tune opens up a Multiverse

New free tool shows return-on-ad-spend along with attribution data.

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http://marketingland.com/mobile-marketing-platform-tune-opens-multiverse-186412

Perfect your agency pitch: tips from an in-house marketer

Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want.

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http://marketingland.com/perfect-agency-pitch-tips-house-marketer-186402

10 mobile statistics marketers will love

As mobile growth continues to surge, columnist Aaron Strout highlights the key stats to consider when planning your mobile marketing strategy.

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http://marketingland.com/10-mobile-statistics-marketers-will-love-182567

4 tactics you can use today to become a better listener

Are you really listening to your client? Columnist Matt Umbro discusses key ways to tune in to what your client is saying -- and ultimately improve your relationship with them.

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http://marketingland.com/4-tactics-can-use-today-become-better-listener-185887

How to go live: Brands & agencies share their top tips for live video broadcasts

Marketers on the forefront of live video tell what they've learned about content creation, production details and managing comments.

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http://marketingland.com/live-video-broadcasts-marketers-share-tips-managing-content-production-comments-186074

MarTech Today: IAB’s first ad-blocking study, Qualia’s partnership with NinthDecimal & SEO requirements for a new website

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Does the IAB’s first ad-blocking study provide the “missing stat”? Jul 27, 2016 by Barry Levine The report offers some new insights into what it will take to keep people away […]

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http://marketingland.com/martech-today-77-186337

Wednesday, July 27, 2016

Why “ad load” questions overtook Facebook’s latest earnings call

One of the main factors driving up Facebook's ad revenue, ad load will become a less significant one by mid-2017, said Facebook CFO David Wehner.

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http://marketingland.com/ad-load-questions-overtook-facebooks-latest-earnings-call-186354

Tumblr is releasing ads across blogs & giving users a cut

Ads will be making their way across Tumblr blogs, and user will be getting a piece of the action (if they allow the ads to run).

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http://marketingland.com/tumblr-release-ads-blogs-giving-users-cut-186328

Facebook’s never had more users, made more money per user than in Q2 2016

Facebook grew the amount of money it makes per person using its service twice as fast as it grew the number of new people using its service.

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http://marketingland.com/facebook-q2-2016-earnings-186315

Marketing Day: IAB’s ad-blocking study, mobile wallets & chatbots

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-iab-ad-blocking-study-mobile-wallets-chatbots-186312

Does the IAB’s first ad-blocking study provide the “missing stat”?

The report offers some new insights into what it will take to keep people away from ad blockers.

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http://marketingland.com/iabs-first-ad-blocking-study-provide-missing-stat-186285

How to use device bid adjustments, straight from Google

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.

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http://marketingland.com/use-device-bid-adjustments-straight-google-186050

TrackMaven Report: What your content says about your social media marketing strategy

TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook--among other things.

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http://marketingland.com/trackmaven-social-media-content-186273

Local businesses trump big businesses when it comes to delivering on-site updates

Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.

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http://marketingland.com/local-businesses-trump-big-businesses-comes-delivering-site-updates-185832

Not just for payments, mobile wallets an underused consumer channel — [survey]

Urban Airship survey showcases broader potential of mobile wallets.

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http://marketingland.com/not-just-payments-mobile-wallets-underused-consumer-channel-survey-186239

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.

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http://marketingland.com/pokemon-go-augmented-reality-future-local-marketing-185644

Use Power BI to supercharge your SEO

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about.

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http://marketingland.com/use-power-bi-supercharge-seo-186019

The art of link building: Why creating connections is the key to success

Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.

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http://marketingland.com/art-link-building-creating-connections-key-success-186039

3 ways marketers can use speed to their advantage

Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it.

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http://marketingland.com/3-ways-marketers-can-use-speed-advantage-185557

8 tips from 7 months of local sponsorship marketing

Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy.

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http://marketingland.com/8-tips-7-months-local-sponsorship-marketing-stats-top-184913

MarTech Today: Ubimo teams up with Cuebiq, Taboola buys ConvertMedia & The Washington Post builds “user-first” ad tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization Jul 26, 2016 by Greg Sterling The announcement is the latest in a series that underscore the importance of location […]

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http://marketingland.com/martech-today-76-186156

Marketing. Tech. Management. See the MarTech Europe agenda.

Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1-2 November in London. The MarTech agenda features case studies from brands and agencies innovating […]

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http://marketingland.com/marketing-tech-management-see-martech-europe-agenda-186204

Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

Pinterest has hired Johnson to be its head of measurement science and insights at a time when measurement has never been more important to digital ad sales.

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http://marketingland.com/pinterest-poaches-snapchats-ad-research-boss-gunnard-johnson-186103

Flok wants to bring chatbots to the small business masses

Company's app enables bots to interact with consumers on behalf of SMBs.

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http://marketingland.com/flok-wants-bring-chatbots-small-business-masses-186056

Tuesday, July 26, 2016

Apple earnings: company beats with $42 billion, iPhone SE above expectations

Device sales were down across the board but analysts had expected worse.

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http://marketingland.com/apple-earnings-company-beats-42-billion-iphone-se-expectations-186162

Twitter’s ad biz struggles under pressure on video ad pricing

Twitter has had to lower its video ad viewability standard to remain competitive and be able to compete on volume over value.

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http://marketingland.com/twitter-q2-2016-earnings-186139

Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad

This collaboration, Qualia says, points to the benefit of its recent merger, which combined intent data with cross-device targeting.

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http://marketingland.com/qualia-partners-ninthdecimal-attribute-physical-store-visit-specific-device-ad-186141

Marketing Day: Taboola buys ConvertMedia, Google’s expanded text ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-taboola-buys-convertmedia-googles-expanded-text-ads-186136

What is call intelligence, and why should you care?

At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone interactions on a business’s sales. In reality, the opposite has happened: the Internet, combined with the rise of mobile devices, has created a telephonic boom. This white paper from CallTrackingMetrics describes what call […]

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http://marketingland.com/call-intelligence-care-186115

Taboola buys video advertising firm ConvertMedia

The acquisition better positions Taboola toward its goals of becoming a web-wide powerhouse of video and native ads.

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http://marketingland.com/taboola-buys-video-ad-firm-convertmedia-186070

Google rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWords

Google's major ad updates were designed specifically for mobile.

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http://marketingland.com/google-rolls-expanded-text-ads-device-bid-adjustments-responsive-ads-native-adwords-186045

Customer journeys, blind spots & burgers: Lessons from fast-food marketing

Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here's why your marketing analytics should take a page from the fast food industry.

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http://marketingland.com/customer-journeys-blind-spots-burgers-lessons-fast-food-marketing-185425

Marketing PSA: Cold lead generation is spam

Attention, marketers! If it's unsolicited, irrelevant email, it's spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge.

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http://marketingland.com/marketing-psa-cold-lead-generation-spam-185285

Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization

The announcement the latest in a series that underscore the importance of location data and attribution.

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http://marketingland.com/ubimo-cuebiq-offer-integrated-offline-data-real-time-campaign-optimization-186009

The CMO and the DCoE: 3 steps to build your digital center of excellence

DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He outlines three steps to help you build one.

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http://marketingland.com/cmo-coe-3-steps-build-digital-center-excellence-185394

Tired of broken promises from politicians? Demand KPIs!

Columnist David Rodnitzky envisions a world where we could hold the government accountable to metrics and vote not just for candidates, but also for KPIs.

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http://marketingland.com/tired-broken-promises-politicians-demand-kpis-184188

MarTech Today: Verizon buys Yahoo, Twitter verification & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Verizon is buying Yahoo for $4.83 billion Jul 25, 2016 by Greg Sterling The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan. After buying Yahoo for nearly […]

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http://marketingland.com/martech-today-75-185993

AdStage launches Report cross-channel reporting solution

Customers managing paid search and social campaigns in AdStage can now generate reporting on all of those channels.

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http://marketingland.com/adstage-launches-report-cross-channel-185886

Monday, July 25, 2016

ACSI report: customer satisfaction increases for e-business despite dips in social media

ACSI has come out with a report on customer satisfaction across e-business.

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http://marketingland.com/acsi-2016-report-185916

Twitter recycles 7-year-old tagline in new ad campaign

Twitter's new ad campaign echoes the "What's Happening" tagline that co-founder Biz Stone introduced in 2009 to explain what Twitter is.

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http://marketingland.com/twitter-recycles-7-year-old-tagline-new-ad-campaign-185996

Post-Bezos, The Washington Post is making its ads “all about users-first”

Launched eight months ago, its RED group has developed user-targeted ad tools for the Post and for licensing to other publishers.

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http://marketingland.com/following-bezos-purchase-washington-post-making-ads-users-first-185890

Marketing Day: Live sports on Twitter, Verizon buys Yahoo & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-land-live-sports-twitter-verizon-buys-yahoo-185941

[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more

In our latest show, we talk about Google's delayed implementation of the payday loans ad ban, Twitter's strange requirements for getting verified and more.

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http://marketingland.com/watch-marketing-land-live-21-payday-loans-twitter-verification-requirements-185720

Deliver content your employees want to share

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this eBook, Dynamic Signal explores the connection between content and employees. They provide tactical takeaways that will help you determine exactly how to distribute content to […]

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http://marketingland.com/deliver-content-employees-want-share-185848

The missing link in your content promotion strategy

Sure, you're creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy.

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http://marketingland.com/missing-link-content-promotion-strategy-184961

From in-house to agency: how to adapt

Ready to make the leap from in-house to agency? Columnist Matt Clough discusses what you should expect and offers some tips on how to make it a smooth transition.

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http://marketingland.com/house-agency-adapt-183674

Are you telling all your prospects the same story?

If you are, then it's time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about.

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http://marketingland.com/telling-prospects-story-181290

MarTech Today: SEO issues and HTTPS, “Do Not Track” requests & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Is your HTTPS setup causing SEO issues? Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have […]

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http://marketingland.com/martech-today-74-185758

Twitter adds to live sports roster with weekly MLB, NHL games

Twitter has assembled a big three of live sports streams, and it's also adding its own version of "SportsCenter."

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http://marketingland.com/twitter-adds-live-sports-roster-weekly-mlb-nhl-games-185738

Verizon is buying Yahoo for $4.83 billion

The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan.

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http://marketingland.com/verizon-buying-yahoo-4-83-billion-185780

Friday, July 22, 2016

Marketing Day: Landing pages, data segmentations & content creation

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-landing-pages-data-segmentations-martech-185733

3 signs your landing page copy is leaving your visitors high and dry

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.

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http://marketingland.com/3-signs-landing-page-copy-leaving-visitors-high-dry-185550

Three of the most important data segmentations for any Google paid search analysis

Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.

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http://marketingland.com/three-important-data-segmentations-google-paid-search-analysis-185546

Hulu has joined this list of major platforms that ignore Do Not Track requests

Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though not always.

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http://marketingland.com/hulu-joined-list-major-platforms-ignore-not-track-requests-185610

Who should create your content?

Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to help you determine what will work best for your organization.

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http://marketingland.com/who-should-create-your-content-184648

Do you have what it takes to be a martech genius?

How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?  Put yourself to the test with the MarTech Challenge! Get your score in less than 3 minutes, then challenge a friend or colleague. Take the quiz!

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http://marketingland.com/takes-martech-genius-185668

Marketers: Stop, drop and build a digital hub

What's a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.

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http://marketingland.com/marketers-stop-drop-build-digital-hub-184687

3 ways phishing destroys marketing ROI

Columnist Estelle Derouet discusses the direct hit that fraudulent email can take on your revenue and what you can do to fight it.

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http://marketingland.com/3-ways-phishing-destroys-marketing-roi-185290

MarTech Today: Visible Measures’ video forecasting tool, data segmentations for Google paid search analysis & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Visible Measures launches tool to forecast future video trends Jul 21, 2016 by Barry Levine Boston-based company says its Industry Forecaster is the first of its kind. 9 new and semi-secret […]

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http://marketingland.com/martech-today-73-185606

Thursday, July 21, 2016

Are You Violating This Amazon Associates Term of Service?

Last updated July 21, 2016 It seems a tip in a recent Useletter® (if you like quick tips, you should subscribe) has opened a can of worms. In case you missed it, here’s the gist of that tip: Amazon Associates affiliate links are not allowed in emails. Any email. Including the emails automatically sent to subscribers of […]

The post Are You Violating This Amazon Associates Term of Service? appeared first on Amy Lynn Andrews.



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https://amylynnandrews.com/do-not-put-amazon-associates-links-in-emails/

Drive unified digital customer experiences with better technology strategies

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your […]

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http://marketingland.com/drive-unified-digital-customer-experiences-better-technology-strategies-185538

Marketing Day: Facebook targeting options, forecasting video trends & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-facebook-targeting-options-forecasting-video-trends-185589

New insights on the customer decision journey

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.

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http://marketingland.com/new-insights-customer-decision-journey-185381

Why mix-and-match marketing is the way forward

Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.

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http://marketingland.com/mix-match-marketing-184534

Is your online marketing agency relationship worth saving?

Things started out so well between you and your agency, but now it seems that you just aren't seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right -- or break things off.

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http://marketingland.com/online-marketing-agency-relationship-worth-saving-185532

9 new and semi-secret Facebook targeting options

Want to improve your Facebook ad performance? Columnist Brad O'Brien talks new and lesser-known Facebook targeting options to consider.

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http://marketingland.com/9-new-semi-secret-facebook-targeting-options-184810

Visible Measures launches tool to forecast future video trends

Boston-based company says its Industry Forecaster is the first of its kind.

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http://marketingland.com/visible-measures-launches-tool-forecast-future-video-trends-185512

How to manage your ad partners in regulated industries: Finance (part 2 of 5)

In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government's good side.

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http://marketingland.com/manage-ad-partners-regulated-industries-finance-part-2-5-184543

5 reasons your Facebook Ads aren’t working

Are your Facebook Ads producing mediocre results? Columnist and Bitly senior content strategist Blaise Lucey explains why and how you can fix the problem.

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http://marketingland.com/5-reasons-facebook-ads-arent-working-185032

MarTech Today: Imperson’s chatbot platform, DialogTech’s automatic categorization of phone calls & a machine learning experiment on Google rankings

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Imperson unveils chatbot platform so you can create your own character Jul 20, 2016 by Barry Levine The self-service platform utilizes the same technology it employed to launch Miss Piggy and […]

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http://marketingland.com/martech-today-72-185525

Wednesday, July 20, 2016

Marketing Day: June’s top 10 video creators, expanded text ads & Dollar Shave Club’s CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-top-10-video-creators-expanded-text-ads-dollar-shave-clubs-cmo-185491

Top 10 video creators in June: BuzzFeed Tasty keeps the lead, but loses a million views

According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram.

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http://marketingland.com/top-10-video-creators-june-185337

Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads

Called Fusion, it is designed to help publishers manage the transition away from Flash.

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http://marketingland.com/ad-tech-firm-likqid-media-launches-publisher-solution-can-handle-either-html5-flash-video-ads-185456

Expanded Text Ads: Are they living up to the hype?

Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.

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http://marketingland.com/expanded-text-ads-living-hype-185106

12 programmatic creative tactics for retail and retailer brands

Programmatic has transformed how the advertising game is played, unlocking a new strategy of tailoring and testing creatives. In turn, this activates programmatic data to maximize campaign performance by audience. This white paper from Thunder is designed to spark your creativity and equip you with the methods to take full advantage of the opportunity. Visit […]

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http://marketingland.com/12-programmatic-creative-tactics-retail-retailer-brands-185317

Using spark files for content creation

Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.

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http://marketingland.com/using-spark-files-content-creation-185088

What do employers look for in a content marketer?

Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job.

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http://marketingland.com/employers-look-content-marketer-184603

A CMO’s View: How Dollar Shave Club built its brand on video marketing

As the company's first marketing employee, Adam Weber now serves as Dollar Shave Club's CMO, leading the brand's video marketing strategy.

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http://marketingland.com/cmos-view-adam-weber-dollar-shave-club-video-marketing-184234

Imperson unveils chatbot platform so you can create your own character

The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities.

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http://marketingland.com/imperson-launches-chatbot-platform-can-create-character-185214

DialogTech launches machine learning to automatically categorize phone calls

Company says new capability is the first such use of that tech outside of call centers.

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http://marketingland.com/call-attribution-service-dialogtech-launches-machine-learning-automatically-categorize-phone-calls-185300

5 ways to send the most relevant emails to your recipients

How do you get people to open and engage with your emails? Columnist Scott Heimes says it's all about sending what they want to receive.

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http://marketingland.com/5-ways-send-relevant-email-recipients-183619

Twitter expanding Featured Tweets and response time tests to more brands

One test tells users how responsive brands are, and another lets brands show their best tweets on profile pages.

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http://marketingland.com/twitter-expanding-featured-tweets-response-time-tests-brands-185332

Christmas in July: 4 ways to maximize your holiday ad budget

It's time to unwrap your holiday ad strategy! Columnist Andrew Waber's data-backed recommendations will help you prepare for the season and stay a step ahead of your competitors.

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http://marketingland.com/christmas-july-4-ways-maximize-holiday-ad-budget-184514

On Prime Day, 74% of all US e-commerce happened on Amazon [Report]

Slice Intelligence data reinforces Amazon's claim that Prime Day 2016 was huge and suggests it has plenty of room to grow, too.

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http://marketingland.com/prime-day-74-us-e-commerce-happened-amazon-report-185276

MarTech Today: Euclid Analytics’ guest WiFi, Google’s AMP for Ads & Nasdaq’s influencer discovery tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Euclid Analytics offers retailers a unified view of their customers using guest WiFi Jul 19, 2016 by Greg Sterling WiFi offers the “lowest friction” way for retailers to better understand their […]

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http://marketingland.com/martech-today-euclid-analytics-guest-wifi-googles-amp-ads-nasdaqs-influencer-discovery-tool-185310

Microsoft reports $22.6B in revenue for Q4, reaching $92B for its 2016 fiscal year

CEO Satya Nadella says Microsoft is "well positioned" for new opportunities in the coming year.

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http://marketingland.com/microsoft-reports-22-6b-revenue-q4-2016-185319

Tuesday, July 19, 2016

Twitter-NBA deal marks first exclusive original shows for social network, company confirms

Twitter's two-year renewal with the NBA marks the first time Twitter has secured exclusive original shows and a change in who oversees ad sales.

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http://marketingland.com/twitter-nba-deal-marks-first-exclusive-original-shows-social-network-company-confirms-185283

Marketing Day: Twitter verified accounts, Euclid Analytics & Google’s AMP for ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitter-verified-accounts-euclid-analytics-google-amp-ads-185271

Moz shows you the faster way to find duplicate local business listings

Detection of duplicate listings is a core task of any citation audit, and manual research can make it a time-consuming one. Automating the search for duplicates can significantly reduce staff workload, enabling both agency marketer and in-house Local SEOs to meet duplicate removal goals with greater efficiency. This white paper from Moz will show you […]

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http://marketingland.com/moz-shows-faster-way-find-duplicate-local-business-listings-185261

Square wants its logo to be synonymous with mobile payments

Following Square's Portland campaign, the city has a higher penetration of mobile wallet payments than the national average.

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http://marketingland.com/square-wants-logo-synonymous-mobile-payments-185247

Want to become Twitter verified? There’s an application process for that

It's time to get verified with Twitter's new application process.

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http://marketingland.com/twitter-verified-application-185241

Euclid Analytics offers retailers a unified view of their customers using guest WiFi

WiFi offers the "lowest friction" way for retailers to better understand their in-store customers.

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http://marketingland.com/euclid-analytics-offers-retailers-unified-view-customers-using-guest-wifi-185186

The key to local SEO

Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.

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http://marketingland.com/key-local-seo-184873

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.

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http://marketingland.com/case-study-33-local-search-business-non-locals-7-tips-capturing-traffic-184894

Google announces AMP for Ads & AMP Landing Pages among DoubleClick news

DoubleClick will support programmatic buying and selling of Google's new dynamic native ads and announced a deal with Time Warner for programmatic.

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http://marketingland.com/google-announces-amp-ads-amp-landing-pages-among-doubleclick-news-185086

What marketers need to know about DMARC

Is your knowledge of DMARC somewhat murky? You're not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand.

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http://marketingland.com/marketers-need-know-dmarc-184204

6 keys to more effective email marketing

Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue.

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http://marketingland.com/marketers-need-effective-183796

3 reasons nobody is watching your Facebook Live video

So your brand is finally experimenting with Facebook Live, but no one cares. What gives? Columnist Jordan Kasteler outlines his top reasons you're not attracting attention with the video platform.

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http://marketingland.com/3-reasons-nobody-watching-facebook-live-video-183301

Nasdaq adds the ability to discover top online influencers

Through the stock exchange's GlobeNewswire service, marketers can now utilize Nasdaq Influencers to find prominent bloggers on a given topic.

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http://marketingland.com/nasdaq-adds-ability-discover-top-online-influencers-185046

MarTech Today: Evolution of marketing platforms, location data’s predictive power & Beco’s first battery-free beacon

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: The evolution of marketing platforms: From automation to journeys Jul 18, 2016 by Barry Levine The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than […]

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http://marketingland.com/martech-today-71-185066

Monday, July 18, 2016

Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net

Yahoo has turned to Facebook's ad network and the portal's own native ads and traditional banners to try to bolster Tumblr's struggling ad sales.

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http://marketingland.com/mayer-confirms-yahoos-selling-tumblr-ads-facebooks-ad-net-185070

Yahoo revenue up in Q2, but earnings per share misses expectations

Yahoo reports what could be its last quarterly earnings as sale looms.

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http://marketingland.com/yahoo-revenue-q2-earnings-per-share-misses-expectations-185043

Marketing Day: Mobile-location data, Facebook app install ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-mobile-location-data-facebook-app-install-ads-185021

The evolution of marketing platforms: From automation to journeys

The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based campaigns.

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http://marketingland.com/evolution-marketing-platforms-automation-journeys-185002

4 reasons the world would end at the demise of local SEO

It's hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques?

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http://marketingland.com/4-reasons-world-end-demise-local-seo-184607

Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it

NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data.

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http://marketingland.com/mobile-location-data-predicted-sports-authoritys-demise-reveals-retailers-may-benefit-184753

Lowest rates for SMX East go up Saturday. Lock in the best savings today!

Searching for the best performing SEO and SEM tactics? Look no further than SMX East, the most highly anticipated search marketing conference on the East Coast. SMX East returns to New York City September 27-29 — secure your seat today and lock in the best conference rates available!

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http://marketingland.com/lowest-rates-smx-east-go-saturday-lock-best-savings-today-184919

[WATCH] Marketing Land Live #20: Amazon Prime Day recap

This week, two special guests join us to discuss what Amazon did better this year to make Prime Day even bigger, and its impact on the e-commerce industry as a whole.

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http://marketingland.com/watch-marketing-land-live-20-amazon-prime-day-recap-184636

Facebook to aim app install ads at people most likely to buy a product, complete a level

Facebook will aim developers' app install ads at the people who are likely to use it to purchase a product, complete a game level or view content.

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http://marketingland.com/facebook-aim-app-install-ads-people-likely-buy-product-complete-level-184634

Quiz: Are you ready to level up your social media marketing?

Columnist Ben Cockerell challenges readers to test their knowledge of social media marketing and the latest in consumer usage patterns.

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http://marketingland.com/quiz-ready-take-social-media-strategy-next-level-179989

How to drive real, measurable value with purchase intent analysis

Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets.

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http://marketingland.com/drive-real-measurable-value-purchase-intent-analysis-183745

Back to school 2016: A shopping season for the books

With summer already halfway over, it's time to start prepping for the back-to-school shopping season. Columnist Adam Grow digs into new data that reveals what you should expect from consumers this year.

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http://marketingland.com/back-school-2016-shopping-season-books-183839

3 reasons why digital research is backwards

As digital advertising has evolved, our processes for measuring its effectiveness have stayed relatively the same. Columnist Peter Minnium explains why it's time to rethink our approach and adopt a new learning system.

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http://marketingland.com/3-reasons-digital-research-backwards-183754

MarTech Today: Ads targeted at cars, Google touts YouTube anti-piracy moves & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Two new projects target ads at your car Jul 15, 2016 by Barry Levine In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards. […]

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http://marketingland.com/martech-today-70-184715

Friday, July 15, 2016

Beco offers first battery free beacon, which can run indefinitely on existing lighting

We’re several years into the beacon and “internet of things” era and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most associated with retail in-store marketing (e.g., offers) but they have a much wider array of uses. Despite their utility, beacons face a number of challenges. Rolling […]

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http://marketingland.com/beco-offers-first-battery-free-beacon-can-run-indefinitely-existing-lighting-184588

Marketing Day: Google My Business case study, holiday retail strategies & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-business-holiday-retail-strategies-184663

Facebook now lets broadcasters restrict their Live audiences by age, location, gender

Facebook has quietly added an option for some broadcasters to restrict who can tune into a Live broadcast and another for never-ending livestreams.

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http://marketingland.com/facebook-now-lets-broadcasters-restrict-live-audiences-age-location-gender-184665

Two new projects target ads at your car

In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards.

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http://marketingland.com/two-new-projects-target-ads-car-184638

10 factors that may be impacting your organic traffic

Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.

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http://marketingland.com/10-factors-may-impacting-organic-traffic-184430

Four steps to maximizing Customer Lifetime Value

In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C companies in the world, customer lifetime value […]

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http://marketingland.com/four-steps-maximizing-customer-lifetime-value-184628

Why you cannot ignore practitioner listings on Google My Business (case study)

You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere.

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http://marketingland.com/cannot-ignore-practitioner-listings-google-business-case-study-184414

Improve B2B marketing results with Google Analytics

How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion.

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http://marketingland.com/improve-b2b-marketing-results-google-analytics-183788

3 retail strategies to beat Amazon this holiday season

Don't let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for the biggest shopping days of the year.

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http://marketingland.com/3-retail-strategies-beat-amazon-holiday-season-182228

It’s beginning to look a lot like Christmas…

As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space.

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http://marketingland.com/beginning-look-lot-like-christmas-184102

The 2016 guide to preparing for the holiday rush

It's mid-July, and you know what that means -- that's right, the holiday season is right around the corner! Columnist David Rekuc offers an updated holiday marketing checklist so e-commerce marketers can start off on the right foot this year.

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http://marketingland.com/2016-guide-preparing-holiday-rush-184404

Holiday marketing: Take some cues from 2015 trends

As digital continues to shift consumer behavior, columnist James Green takes a look at last year's holiday retail trends to help you know what to expect this year.

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http://marketingland.com/holiday-marketing-take-cues-2015-trends-183194

Facebook’s news feed tweak may mean more native videos, fewer links from publishers’ Pages

Facebook data, sourced from NewsWhip, shows native videos posted by publishers' Pages average 268% more shares than article links.

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http://marketingland.com/facebooks-news-feed-tweak-may-mean-more-native-videos-fewer-links-from-publishers-184538

MarTech Today: Valassis’ triggered coupons, Domain Level Metric’s aggregate dashboard & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Valassis announces new service to trigger mobile coupons from TV/radio ads or videos Jul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort […]

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http://marketingland.com/martech-today-valassis-triggered-coupons-domain-level-metrics-aggregate-dashboard-184539

Thursday, July 14, 2016

Google touts YouTube anti-piracy moves, critics remain critical

Google says its Content ID copyright management system is working and helping "creators" monetize their content.

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http://marketingland.com/google-184531

Marketing Day: Facebook Messenger gets Instant Articles, Instagram advertising & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-instant-articles-facebook-messenger-instagram-advertising-184519

Valassis announces new service to trigger mobile coupons from TV/radio ads or videos

Marketing services firm says Audible Offers is the first such widescale effort connecting ads or videos heard through speakers to a mobile wallet.

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http://marketingland.com/valassis-announces-new-service-trigger-mobile-coupons-tv-videos-radio-ads-182577

Facebook brings Instant Articles to Messenger

A more instant article experience is coming to your Facebook Messenger app.

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http://marketingland.com/facebook-instant-articles-messenger-184496

Mobile marketing AMPlification: Content, performance and measurement

What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.

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http://marketingland.com/mobile-marketing-amplification-content-performance-measurement-184106

Suffered a rankings drop? Use this checklist to diagnose why

Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.

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http://marketingland.com/suffered-rankings-drop-use-checklist-diagnose-184238

New dashboard offers all the metrics from selected search and web analytical tools

Domain Level Metric’s data aggregating product, free during its beta phase, displays everything from the tools’ APIs.

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http://marketingland.com/new-dashboard-offers-metrics-selected-search-web-analytical-tools-184464

Introducing the “Influencer Marketing Technology Landscape”

How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space.

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http://marketingland.com/introducing-influencer-marketing-technology-landscape-183951

How to conjure big PPC profits with a few hundred dollars

Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.

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http://marketingland.com/conjure-big-ppc-profits-hundred-dollars-184245

Marketers must learn hard lessons of mobile to succeed with IoT

As the Internet of Things gains traction, are marketers ready? Columnist Josh Manion takes a look at what we can learn from mobile and what marketers must do to prepare.

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http://marketingland.com/marketers-must-learn-hard-lessons-mobile-succeed-iot-182825

How Pokémon Go will level up local advertising

Contributor Adam Dorfman discusses how local businesses may be able to capitalize on Pokémon Go, the augmented reality game for mobile that's become an overnight success.

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http://marketingland.com/pokemon-go-will-level-local-advertising-184373

Graphing trends can make you better at calling A/B tests

How do you know when to keep an A/B test running or to stop it before it costs you revenue? Columnist Brian Massey walks you through the nitty-gritty of trend graphs.

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http://marketingland.com/graphing-trends-make-better-calling-ab-tests-183718

With third EU antitrust complaint Google confronts $20 billion in potential fines

AdSense for Search contracts with publishers are the focus of the new charges coming from from the European Commission.

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http://marketingland.com/third-eu-antitrust-complaint-google-confronts-20-billion-potential-fines-184408

Why talent was the elephant in the room at Cannes Lions

How can marketers find and retain talent? The question was a hot topic at this year's Cannes Lions, and columnist and LinkedIn VP Penry Price was on hand to reveal what he learned.

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http://marketingland.com/talent-elephant-room-cannes-lions-183864

MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla’s new content recommendation project

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace” Jul 13, 2016 by Greg Sterling Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific […]

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http://marketingland.com/martech-today-69-184375

Earned engagement and fragmented audiences: kickstart your process in the enterprise

Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's process for testing content and expanding into valuable niche publications.

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http://marketingland.com/earned-engagement-fragmented-audiences-kickstart-process-enterprise-184081

Wednesday, July 13, 2016

Ready to step up your game on Instagram Advertising?

Explosive user growth. Rapid platform expansion. Expanding brand opportunities. There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this comprehensive guide from Brand Networks you’ll learn how to build a successful Instagram launch and the ingredients for an advanced Instagram […]

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http://marketingland.com/find-fast-success-instagram-using-step-step-approach-184308

Marketing Day: The Pokémon Go craze, Amazon Prime Day results & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-pokemon-go-phenomenon-amazon-prime-day-results-184365

Marketers look to climb aboard the Pokémon Go phenomenon

A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool.

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http://marketingland.com/marketers-look-climb-aboard-pokemon-go-phenomenon-184294

Amazon avoids a #PrimeDayFail on social media this year

Despite minor ordering problems, most of the social conversation around Amazon's Prime Day this year was positive.

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http://marketingland.com/amazon-avoids-primedayfail-social-media-year-184333

Amazon’s competitors saw a boost from Prime Day, too

E-commerce retailers saw traffic and conversion rate lifts on Prime Day as more shoppers came online to buy.

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http://marketingland.com/amazons-competitors-saw-boost-prime-day-184257

Don’t call it a “geofence,” UberMedia introduces the “Optimal GeoSpace”

Company's dynamic targeting is based on actual foot traffic patterns throughout the day and specific to each location.

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http://marketingland.com/dont-call-geofence-ubermedia-introduces-optimal-geospace-184279

Prime Day the “biggest day ever” for Amazon and its Alexa devices

Amazon Echo sold massively, and according to the company, there was one v-commerce purchase per second.

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http://marketingland.com/prime-day-biggest-day-ever-amazon-184244

A brief introduction to data visualization theory for marketers

We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.

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http://marketingland.com/brief-introduction-data-visualization-theory-marketers-184112

Contribution margin: How to tell if your marketing makes cents

Is your marketing making you money or losing it? Columnist Jacob Baadsgaard explains how determining and tracking your contribution margin can help your marketing initiatives remain profitable.

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http://marketingland.com/contribution-margin-tell-marketing-makes-cents-180717

How retailers are getting mobile engagement wrong

How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they're doing wrong and how they can turn things around.

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http://marketingland.com/retailers-getting-mobile-engagement-wrong-183425

Changing the Cannes conversation: Creativity isn’t enough

While columnist Ben Barokas agrees that creativity is one key ingredient of a solution to ad blocking, his dispatch from Cannes argues for a more holistic approach.

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http://marketingland.com/changing-cannes-conversation-183835

MarTech Today: “First social measurement API,” OTT programming & AMP’s relation to micro-moments

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Simply Measured offers “first social measurement API” for marketers Jul 12, 2016 by Barry Levine Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides […]

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http://marketingland.com/martech-today-first-social-measurement-api-ott-programming-amps-relation-micro-moments-184219

Tuesday, July 12, 2016

FTC spanks Warner Brothers for failure to disclose social influencer payments

The company paid YouTube and social media influencers to promote a video game to their audiences without revealing that the content was sponsored.

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http://marketingland.com/ftc-spanks-warner-brothers-failure-disclose-influencer-payments-184131

Mozilla envisions a new kind of crowd-sourced content recommendation

The goal of its new Context Graph project: Help users find useful content, based on what other users have found useful for that topic.

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http://marketingland.com/mozilla-envisions-new-kind-crowd-sourced-content-recommendation-184183

14 Guest Posting Tips

Updated July 12, 2016 Like so many things in blogging, I don’t think guest posting has quite the benefits it once did, but it can still be a fantastic way to build your brand, increase traffic and get inbound links. (Inbound links are simply links to your site from another site which can be great for SEO. The more […]

The post 14 Guest Posting Tips appeared first on Amy Lynn Andrews.



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Marketing Day: Simply Measured’s new API, Twitter news & OTT programming

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-simply-measureds-new-api-twitter-news-ott-programming-184175

Feed your search marketing obsession at SMX East

You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days of tactics, growth hacks and strategies that will improve […]

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http://marketingland.com/feed-search-marketing-obsession-smx-east-184159

Simply Measured offers “first social measurement API” for marketers

Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries.

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http://marketingland.com/simply-measured-offers-first-social-measurement-api-marketers-184145

3 common mistakes made in do-it-yourself PPC

Trying to manage your business's paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.

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http://marketingland.com/3-common-mistakes-made-ppc-183832

Twitter will tell brands more about people who see their tweets, visit their sites

Twitter is opening Gnip's Audience API so that any brand can access demographic and interest data about anyone who sees its tweets or visits its site.

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http://marketingland.com/twitter-will-tell-brands-people-see-tweets-visit-sites-184136

7 lessons to jump-start your digital marketing in Asia

Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.

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http://marketingland.com/7-lessons-jump-start-digital-marketing-asia-183825

MarTech Landscape: What is OTT programming and why does it matter?

Over-The-Top is a rapidly changing term, but it signifies a permanent change in how people consume content.

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http://marketingland.com/marketing-landscape-ott-programming-matter-184073

Redefining success: 3 dangers of email conversion inflation

Don't label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time.

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http://marketingland.com/%EF%BB%BF%EF%BB%BFredefining-success-3-dangers-email-conversion-inflation-183232

Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Shopping updates

Ahead of the holiday push, Google is debuting a new ad and landing page format for retailers to show users more products.

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http://marketingland.com/google-showcase-shopping-ads-plas-broad-product-queries-shopping-updates-184057

As publishers see rising returns on video, Facebook is getting more of their ad campaigns

A new survey shows publishers remain wary of relinquishing control of their video revenue to third parties. Most are not participating in Instant Articles, for example.

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http://marketingland.com/video-ads-facebook-over-youtube-184026

3 reasons your content isn’t getting shared — and how to fix them

You've put time and effort into your content, but it's not getting the traction you'd hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions.

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http://marketingland.com/3-reasons-content-isnt-getting-shared-fix-183781

MarTech Today: Google Cloud adds online video tools, new Privacy Shield regulations & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google adds cloud-based tools for online video programs with purchase of Anvato Jul 11, 2016 by Barry Levine The tech giant can now offer online video editing and other services as […]

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http://marketingland.com/martech-today-68-184029

Twitter’s live TV lineup grows with three Bloomberg weekday shows

Bloomberg will air three of its weekday news shows live on Twitter, and the companies will share the resulting ad revenue.

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http://marketingland.com/twitters-live-tv-lineup-grows-three-bloomberg-weekday-shows-184035

Monday, July 11, 2016

In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

Only 5 percent of app users make in-app purchases yet drive much more publisher revenue than app-based advertising.

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http://marketingland.com/app-purchases-dominate-ads-app-store-lifetime-revenue-hits-71-billion-183953

Facebook’s testing another ad-free Pages design for desktop

Facebook is testing a new look for its desktop Pages that drops right-hand ads and repositions the page's cover photo, profile photo and navigation bar.

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http://marketingland.com/facebooks-testing-another-ad-free-pages-design-desktop-183956

Marketing Day: Amazon Prime Day competitors, top 10 YouTube ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-amazon-prime-day-competitors-top-10-youtube-ads-183941

Google adds cloud-based tools for online video programs with purchase of Anvato

The tech giant can now offer online video editing and other services as it competes with Amazon Web Services for large media companies.

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http://marketingland.com/google-adds-cloud-based-tools-online-video-programs-purchase-anvato-183906

Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers

A number of e-commerce sites are gearing up to compete with Amazon on its biggest shopping day of the year.

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http://marketingland.com/amazon-prime-day-competition-e-commerce-sites-gear-win-shoppers-amazons-biggest-shopping-day-yaear-183867

Twitter, CBS discuss ad sales tied to Democratic, Republican convention livestreams

Twitter will be the only social network to livestream CBS News' coverage of the Democratic and Republican conventions.

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http://marketingland.com/twitter-cbs-discuss-ad-sales-tied-democratic-republican-convention-livestreams-183879

The perfect local SEO landing page

Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.

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http://marketingland.com/perfect-local-seo-landing-page-183658

Using automation to execute PPC strategy

Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.

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http://marketingland.com/using-automation-execute-ppc-strategy-183650

Top 10 YouTube ads in June: Nike takes the lead with more than 53M total views

Taking the No. 1 and No. 5 spots, Nike won nearly half of the combined views earned by the top ten most popular ads on YouTube last month.

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http://marketingland.com/top-10-youtube-ads-june-183830

5 emails to re-engage your subscriber list

It's not enough to have a hefty list of email subscribers. Columnist Daniel Faggella shares five ways to keep your customers and prospects engaged and increase your open rates.

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http://marketingland.com/5-emails-re-engage-subscriber-list-179767

Finding the right brushstrokes for Facebook’s Canvas

Have you dipped into Facebook's Canvas yet? If not, it may be time to give it a whirl. Columnist Giles Goodwin offers some pro tips on how you can make the most of the quick-loading, interactive ad format.

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http://marketingland.com/finding-right-brushstrokes-facebooks-canvas-177694

5 ways to attract more talent — and more customers

Looking for ways to appeal to Millennial customers (and attract Millennial talent)? Contributor Chris Marentis suggests that storytelling can be a helpful tool in marketing your business.

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http://marketingland.com/5-ways-attract-talent-customers-183779

Report: Prime members in US will spend $75 billion on Amazon this year

Prime members now constitute a majority of Amazon's customer base.

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http://marketingland.com/report-prime-members-us-will-spend-75-billion-2016-amazon-183805

MarTech Today: What’s new with markup and structured data, Google Search Console bug & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: What’s new with markup & structured data Jul 8, 2016 by Eric Enge Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms. SMX Advanced […]

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http://marketingland.com/martech-today-67-183771

Friday, July 8, 2016

Privacy Shield regulations to replace invalidated EU-US data transfer agreement

New law expected to be formally ratified next week but may still face legal challenges from unhappy critics.

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http://marketingland.com/privacy-shield-regulations-replace-invalidated-eu-us-data-transfer-agreement-183700

DOJ seeks to compel Facebook docs in case involving alleged tax dodge worth “billions”

The government claims that the social site "significantly understated" the value of property transferred to its Irish subsidiary to avoid taxes.

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http://marketingland.com/irs-investigating-facebook-alleged-tax-dodge-183685

Marketing Day: SEO, sales leads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-seo-sales-leads-183682

SEO is as dirty as ever

Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.

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http://marketingland.com/seo-dirty-ever-183528

SMX Advanced recap: Advanced Google App Deep Linking

How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.

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http://marketingland.com/smx-advanced-recap-advanced-google-app-deep-linking-183504

Making your content perform beyond just SEO

Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.

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http://marketingland.com/making-content-perform-beyond-just-seo-183515

The myth of prepackaged “sales-qualified” leads

Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified leads.

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http://marketingland.com/myth-prepackaged-sales-qualified-leads-179831

SocialPro 2016 recap: What Your Social Data Should Be Teaching You

Are you getting the most out of your social data? Columnist Benjamin Spiegel summarizes a SocialPro session that included some surprising data-driven findings.

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http://marketingland.com/socialpro-2016-recap-social-data-teaching-183533

MarTech Today: Yahoo bots for Facebook Messenger, leveraging marketing data & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger Jul 7, 2016 by Greg Finn Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be […]

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http://marketingland.com/martech-today-yahoo-bots-facebook-messenger-leveraging-marketing-data-183624

Thursday, July 7, 2016

Marketing Day: Yahoo Facebook Messenger bot, Android Wear & Twitter Wimbledon

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-yahoo-facebook-messenger-bot-android-wear-twitter-wimbledon-183608

Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger

Thanks to a slew of new Yahoo bots for Facebook Messenger, you'll be able to get the latest information on stocks, trending stories, weather, and also play with a digital monkey.

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http://marketingland.com/yahoo-delivers-stocks-news-weather-monkey-bots-facebook-messenger-183572

Leadpages buys SMB marketing automation platform Drip

This first acquisition by the Minneapolis-based landing page creator will be followed by others, CEO indicates.

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http://marketingland.com/leadpages-buys-smb-marketing-platform-drip-183563

Can Google boost Android Wear with new Nexus-branded, AI-powered smartwatches?

Despite early excitement, Android Wear devices have not sold well to date.

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http://marketingland.com/can-google-boost-android-wear-new-nexus-branded-ai-powered-smartwatches-183507

The 3 types of remarketing you should be trying

Are you using remarketing to supplement your other online marketing efforts? If not, columnist Brett Middleton has some easy ideas to get you started.

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http://marketingland.com/3-types-remarketing-trying-183494

Leverage your marketing data: 9 FAQs to get you started

Are you up to speed on the best ways to collect and use data? Columnist Scott Rayden answers some of the most frequently asked questions marketers have about data.

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http://marketingland.com/leverage-marketing-data-9-faqs-get-started-182784