Thursday, June 30, 2016

AMP: Above and beyond

Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of CondΓ© Nast and Google's Rudy Galfi, product manager for the AMP Project.

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http://marketingland.com/amp-above-and-beyond-182814

Shopping campaigns: Play like every day is a holiday

What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.

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http://marketingland.com/shopping-campaigns-play-like-every-day-holiday-182851

5 more super-common SEO mistakes content marketers make

In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.

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http://marketingland.com/5-super-common-seo-mistakes-content-marketers-make-2-182821

Advia launches “all-in-one” marketing system for multiple sensing at physical locations

And Toronto-based Rover releases rebuilt mobile marketing platform focused on location.

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http://marketingland.com/advia-offers-new-one-digital-marketing-platform-device-multiple-sensing-183024

Marketing Day: An interactive history, Amazon Prime Day & Google’s My Activity site

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-interactive-history-amazon-prime-day-googles-activity-site-183019

Messages on digital billboards are now being triggered by four speeds of passing traffic

New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic.

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http://marketingland.com/messages-digital-billboards-now-triggered-four-levels-passing-traffic-speed-182902

Why the digital advertising ecosystem loves native

Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers.

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http://marketingland.com/digital-advertising-ecosystem-loves-native-178421

Why your content marketing program could be failing

From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program.

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http://marketingland.com/content-marketing-program-failing-179733

An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars

Charting digital's efforts to bring bigger brand budgets online.

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http://marketingland.com/digital-courting-tv-ad-dollars-timeline-180758

Court: Viacom but not Google on the hook for tracking kids’ behavior online

Under the federal Video Privacy Protection Act, only parties that disclose protected information can be sued, not those that received the information.

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http://marketingland.com/court-viacom-not-google-hook-tracking-kids-behavior-online-182954

MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Yelp announces expanding “Yelp Knowledge” social analytics program Jun 29, 2016 by Greg Sterling Yelp adds new companies that get direct access to full Yelp reviews database. SEO? SEM? SMX East […]

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http://marketingland.com/martech-today-65-182907

Amazon confirms Prime Day will return on July 12

After complaints about product choices last year, Amazon promises more than 100,000 deals this year, plus a full week of sales leading up to Prime Day.

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http://marketingland.com/amazon-confirms-prime-day-will-return-july-12-182950

Wednesday, June 29, 2016

Google’s new My Activity and Ads Personalization seek to make ads better, provide more user control over data

A pragmatic mix of good policy and self-interest, My Activity and Ads Personalization give users more control and help enable more sophisticated ad targeting.

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http://marketingland.com/googles-new-activity-182913

Now feel this: Immersion releases “first haptic design toolkit”

Its TouchSense Design Cloud allows marketers to create their own touch feedback for mobile video ads.

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http://marketingland.com/now-feel-immersion-releases-first-haptic-design-toolkit-182749

SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation

Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.

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http://marketingland.com/smx-advanced-2016-recap-harnessing-sem-analytics-smarter-automation-182680

Ask The SEOs at SMX Advanced

Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the "Ask The SEOs" session for those who missed it.

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http://marketingland.com/ask-seos-smx-advanced-182642

Marketing Day: Yelp’s social analytics, Facebook Pages & Amazon news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-yelps-social-analytics-facebook-changes-amazon-news-182873

SEO? SEM? SMX East has you covered.

One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Get the details on this year’s agenda.             […]

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http://marketingland.com/seo-sem-smx-east-covered-182872

7 types of keywords to boost your SEO strategy

Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.

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http://marketingland.com/7-types-keywords-boost-seo-strategy-182648

Why Google is mining local business attributes

What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.

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http://marketingland.com/google-mining-local-business-attributes-182620

From the Editor’s Desk: Why we publish articles you may not agree with

In this month's column, Editor-In-Chief Matt McGee talks about two recent columns that readers didn't agree with, and why we handled each situation differently.

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http://marketingland.com/editors-desk-publish-articles-may-not-agree-182731

The what, how, who and YOU of the future of marketing

What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company's marketing summit.

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http://marketingland.com/the-what-how-who-and-you-of-the-future-of-marketing-180399

Amazon adds 50+ Dash brands, but data shows only 47% use purchased buttons

E-commerce analytics firm, Slice Intelligence, says less than half of people buying Amazon Dash Buttons are making purchases with them.

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http://marketingland.com/amazon-adds-50-new-brands-dash-program-studies-show-shoppers-not-using-buttons-buying-182692

Yelp announces expanding “Yelp Knowledge” social analytics program

Yelp adds new companies that get direct access to full Yelp reviews database.

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http://marketingland.com/yelp-announces-expanding-yelp-knowledge-social-analytics-program-182790

Scaremongering in digital: Why ad blocking isn’t as dire as you think

Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact.

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http://marketingland.com/scaremongering-in-digital-182044

Facebook makes Pages’ organic reach even more dependent on shares

To stay in the friend zone, Facebook will take a harder look at whether friends are sharing a Page's post before putting it in people's feeds.

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http://marketingland.com/facebook-makes-pages-organic-reach-even-dependent-shares-182769

MarTech Today: Pinterest’s AI-enabled search, Kahuna’s expanded machine learning & Google’s tool for Internet speeds

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest tries to one-up Amazon with new shopping features like AI-enabled search Jun 28, 2016 by Tim Peterson Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search […]

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http://marketingland.com/martech-today-pinterests-ai-enabled-search-kahunas-expanded-machine-learning-googles-tool-internet-speeds-182761

Amazon finally makes it easier to find skills for Echo

Like an app store, Alexa's skills are now organized by category with new search and refine features.

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http://marketingland.com/amazon-finally-makes-easier-find-skills-echo-182757

Report: What marketers can learn from the biggest brands on Instagram

TrackMaven has released a report of how Fortune 500 companies are engaging with Instagram. Some of the findings may surprise you.

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http://marketingland.com/fortune-500-instagram-2016-trends-182755

Tuesday, June 28, 2016

Beware of shady link schemes from black-hat SEOs

Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.

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http://marketingland.com/beware-shady-link-schemes-black-hat-seos-182470

The right way to get dynamic with Google AdWords

Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.

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http://marketingland.com/right-way-get-dynamic-google-adwords-182484

Is selling SEO services getting harder or are SEOs just not good at it?

In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.

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http://marketingland.com/selling-seo-services-getting-harder-seos-just-not-good-182442

Marketing Day: Twitter’s new Dashboard tool, Pinterest’s AI-enabled search & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitters-new-dashboard-tool-pinterests-ai-enabled-search-182716

What’s the best attribution model For PPC?

Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?

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http://marketingland.com/whats-best-attribution-model-ppc-182479

New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite

A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform.

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http://marketingland.com/new-dashboard-tool-twitter-gives-businesses-simple-one-management-suite-182702

Marketing platform Kahuna applies its machine learning across customer journeys

Firm continues to expand its scope, this time with Experiences for message optimizing.

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http://marketingland.com/marketing-platform-kahuna-applies-machine-learning-across-customer-journeys-182690

Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities to better compete against Amazon and Google.

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http://marketingland.com/pinterest-tries-one-amazon-new-shopping-features-like-ai-enabled-search-182672

4 steps to maximizing Customer Lifetime Value

For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or customer acquisition cost (CAC). For top-performing B2C companies, it’s the metric in which business decisions are made. In this white paper from Zaius, you’ll learn all about why customer lifetime value is […]

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http://marketingland.com/4-steps-maximizing-customer-lifetime-value-182656

Predictive data & ABM: How to move from account lists to account contacts

Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results.

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http://marketingland.com/predictive-data-abm-move-account-lists-account-contacts-181446

Blinded by data: 5 ways to deal with data overload

Don't get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue.

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http://marketingland.com/blinded-by-data-181971

How to manage your ad partners in regulated industries (part 1 of 5)

Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries.

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http://marketingland.com/manage-ad-partners-regulated-industries-part-1-5-181185

Why ad blockers are not a threat to the online ad industry

Don't believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse.

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http://marketingland.com/ad-blockers-not-threat-online-ad-industry-181639

Will crowdsourcing make agencies strategic again?

Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy.

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http://marketingland.com/will-crowdsourcing-make-agencies-strategic-181924

New Google Partner badges call out specializations

The updates include a new badge for Premier Google Partners.

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http://marketingland.com/google-partner-badges-specializations-182610

Survey: 42% of US consumers will use Amazon.com as primary holiday shopping destination

Ease of shopping, Prime membership and product reviews are top reasons consumers prefer Amazon.com.

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http://marketingland.com/survey-42-us-consumers-will-use-amazon-com-primary-holiday-shopping-destination-182601

MarTech Today: CMPs and DCO, enterprise marketing automation & a deep dive into intent data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? Jun 27, 2016 by Barry Levine Both employ computer-assisted techniques to address zillions of programmatic ad targets, but […]

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http://marketingland.com/martech-today-cmps-dco-enterprise-marketing-automation-deep-dive-intent-data-182588

LinkedIn starts officially auctioning off its desktop banner ads

LinkedIn will let brands bid on its desktop display ads in real-time auctions but is restricting their ability to target based on its user data.

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http://marketingland.com/linkedin-starts-officially-auctioning-off-desktop-banner-ads-182589

How to measure the true performance of your content

  We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary […]

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http://marketingland.com/measure-true-performance-content-182513

Monday, June 27, 2016

Report: TV time holds but digital channels dominate for 18 – 49 year olds

In a totally fragmented media environment marketers need to carefully test channels to determine which ones can effectively reach desired audiences.

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http://marketingland.com/report-tv-time-holds-digital-channels-dominate-18-49-year-olds-182554

Marketing Day: What intent data means for marketers, Facebook ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-facebook-ads-evolution-search-182531

Bridging the gaps in the Google My Business API

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.

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http://marketingland.com/bridging-gaps-google-business-api-182251

Enterprise Local Marketing Automation Platforms: A Marketer’s Guide – Updated for 2016

Marketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations involved in implementation. This free, 50-page report reviews the growing market for local marketing automation platforms, plus the latest […]

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http://marketingland.com/enterprise-local-marketing-automation-platforms-marketers-guide-updated-2016-182472

What does intent data mean for the data-driven marketer?

Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.

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http://marketingland.com/intent-data-mean-data-driven-marketer-177773

The “meta” content formatting cheat sheet guide

Columnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of your content and better optimize it for search.

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http://marketingland.com/meta-content-formatting-cheat-sheet-guide-181742

MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently.

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http://marketingland.com/martech-landscape-marketers-know-dynamic-creative-optimization-dco-creative-management-platforms-cmps-182352

How to run a conversion-focused Facebook Ads campaign

How do you create a successful Facebook ad campaign? Columnist Khalid Saleh offers four conversion tips to help you increase leads and get the most out of Facebook.

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http://marketingland.com/run-conversion-focused-facebook-ads-campaign-181530

MarTech Today: Lytics’ new personalization, YouTube mobile live-streaming & Google’s My Business API

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: New Lytics Personalization promises greater simplicity and sophistication Jun 24, 2016 by Greg Sterling Platform seeks to help marketers deliver more customized experiences on their websites and beyond. YouTube adds mobile live-streaming […]

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http://marketingland.com/martech-today-lytics-new-personalization-youtube-mobile-live-streaming-googles-business-api-182403

A brief evolution of Search: out of the search box and into our lives

We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]

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http://marketingland.com/brief-evolution-search-search-box-lives-182356

Friday, June 24, 2016

Marketing Day: Lytics Personalization, retail tech survey & YouTube’s live streaming

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-lytics-personalization-retail-tech-survey-youtubes-live-streaming-182367

How “Do It With Me” marketing services can help SMBs access the latest marketing practices

Small and medium-sized businesses (SMBs) are the new frontier for digital services. The enterprise is armed with excellent digital marketing tools that need to be right-sized to SMB needs and budgets before a small business will enjoy the same digital advantages. This BIA/Kelsey report, sponsored by Vendasta, introduces an emerging online services category which will […]

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http://marketingland.com/services-can-help-smbs-access-latest-marketing-practices-182326

Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.

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http://marketingland.com/influencing-ad-copy-truly-drive-action-182176

Fishing for B2B success: How to use AdWords to “land a big one”

Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.

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http://marketingland.com/fishing-b2b-success-use-adwords-land-big-one-182135

Why retailers shouldn’t overreact to the voice search revolution

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.

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http://marketingland.com/retailers-shouldnt-overreact-voice-search-revolution-182113

New Lytics Personalization promises greater simplicity and sophistication

Platform seeks to help marketers deliver more customized experiences on their websites and beyond.

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http://marketingland.com/new-lytics-personalization-promises-greater-simplicity-sophistication-182254

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy

RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology.

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http://marketingland.com/retail-study-finds-shoppers-cool-personalized-coupons-find-facial-recognition-creepy-182169

From leads to data: how changes in the media business affect B2B marketers

Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions.

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http://marketingland.com/leads-data-changes-media-business-affect-b2b-marketers-179221

Bubble, bubble, toil and trouble: Tough times ahead in digital

Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so -- and he offers marketers advice on how to survive the impact.

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http://marketingland.com/bubble-bubble-toil-trouble-tough-times-ahead-digital-181486

MarTech Today: Keen IO’s “analytics-as-a-service,” all about RankBrain & InMobi’s location deception

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Keen IO releases “analytics-as-a-service” for apps, sites, and devices Jun 23, 2016 by Barry Levine Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization. Ad tech […]

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http://marketingland.com/martech-today-64-182233

Thursday, June 23, 2016

YouTube adds mobile livestreaming to catch up to Facebook, Periscope

YouTube Live isn't all that different from Twitter's Periscope or Facebook Live, but its execs claim it's faster and more reliable than its rivals.

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http://marketingland.com/youtube-adds-mobile-livestreaming-catch-facebook-periscope-182244

Discover the link between SEO data and influencer marketing

Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data and influencers; influencer analytics and reporting; and a getting […]

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http://marketingland.com/discover-link-seo-data-influencer-marketing-182221

Forecast argues 33 percent of internet users will be ad blocking by next year

Rapid growth of ad blocking requires more soul searching, faster action by industry.

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http://marketingland.com/forecast-argues-33-percent-internet-users-will-ad-blocking-next-year-182186

Facebook is getting closer to putting ads in Live videos

At VidCon, Facebook's video product boss, Fidji Simo, said the company will test different monetization models for Facebook Live "over the next couple months."

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http://marketingland.com/facebook-getting-closer-putting-ads-live-videos-182199

Marketing Day: The ad tech evolution, College Ave CMO on personalization & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-ad-tech-evolution-college-ave-cmo-personalization-182197

The Election: More searchers, more opportunities

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.

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http://marketingland.com/election-searchers-opportunities-181951

Ad tech evolution continues with Avid Media’s new DSP for native content only

And supply-side platform Pubmatic expands with a private marketplace for guaranteed sales.

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http://marketingland.com/ad-tech-evolution-continues-avid-media-launching-dsp-native-content-182171

Where Instagram and Facebook advertising converge and where they differ

Can your Facebook successes be replicated on Instagram? Columnist Brad O'Brien takes a look at the similarities and differences between the two platforms and what it all means to marketers.

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http://marketingland.com/instagram-facebook-advertising-converge-differ-177576

Back to basics: Why you need to stop stressing over backlinks

Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker's perspective on why we need to step away from backlinks and get back to basics.

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http://marketingland.com/back-basics-need-stop-stressing-backlinks-181961

A CMO’s View: How College Ave uses personalization to connect with customers

CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry.

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http://marketingland.com/cmos-view-college-ave-personalization-marketing-181416

Customer experience in the age of disloyalty

In the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it's all about the customer experience and creating compelling content that's relevant to your audience.

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http://marketingland.com/customer-experience-age-disloyalty-181590

How to reduce the risk of getting email blacklisted

How do you avoid getting on the dreaded blacklist? There's no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your emails reach inboxes.

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http://marketingland.com/reducing-risk-getting-email-blacklisted-181387

Keen IO releases “analytics-as-a-service” for apps, sites, and devices

Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization.

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http://marketingland.com/keen-io-releases-analytics-service-apps-sites-devices-182060

MarTech Today: PebblePost’s updated platform, AdSense Labs & Conductor’s new web crawler

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: PebblePost’s updated platform makes direct mail more like digital ads Jun 22, 2016 by Barry Levine Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers […]

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http://marketingland.com/martech-today-pebbleposts-updated-platform-adsense-labs-conductors-new-web-crawler-182071

YouTube opens online version of its Brand Partner Program to school agencies

YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages.

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http://marketingland.com/youtube-opens-online-version-brand-partner-program-school-agencies-182069

Wednesday, June 22, 2016

InMobi to pay nearly $1 million following FTC charges of location tracking deception

The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.

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http://marketingland.com/inmobi-pay-nearly-1-million-following-ftc-charges-location-tracking-deception-182043

Marketing Day: May’s top 10 video creators, AdWord changes & viral content

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-pebblepost-top-10-video-creators-viral-content-182045

PebblePost’s updated platform makes direct mail more like digital ads

Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards.

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http://marketingland.com/pebbleposts-updated-platform-makes-direct-mail-like-digital-ads-182034

Top 10 video creators in May: BuzzFeed Tasty hits 5-month streak at No. 1

No other video creator has yet to take the top spot from BuzzFeed's food-focused channel so far this year.

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http://marketingland.com/top-10-video-creators-may-182008

Big changes to device bidding In AdWords: What could they mean for your accounts?

Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.

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http://marketingland.com/big-changes-device-bidding-adwords-mean-accounts-181845

Five insights your paid search team should be stealing from organic

Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.

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http://marketingland.com/five-insights-paid-search-team-stealing-organic-181802

Google launches AdSense Labs for publishers to test new features

Inline ads and Show fewer ads are the first tests available in AdSense Labs.

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http://marketingland.com/google-launches-adsense-labs-publishers-test-new-features-181984

Take this link and shove it

Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.

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http://marketingland.com/take-link-shove-181808

The science of viral content: Why certain emotions ignite social engagement

Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.

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http://marketingland.com/science-viral-content-certain-emotions-ignite-social-engagement-181267

Why CPG brands (and their budgets) need to focus on e-retail search

As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it's time for consumer packaged goods brands to hop on board and focus on these platforms.

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http://marketingland.com/cpg-brands-budgets-need-focus-e-retail-search-180753

Instagram advertising: What’s working? Part 2

Columnist Andrew Waber dives into the performance metrics for Instagram and discusses how advertisers can take advantage of this increasingly promising channel.

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http://marketingland.com/instagram-advertising-whats-working-part-2-181355

Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format

For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.

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http://marketingland.com/snapchats-everest-live-story-showed-climbing-production-quality-apps-tv-like-format-181926

MarTech Today: Salesforce Pardot, Google Search Console’s mobile usability & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce Pardot opens up Engagement Studio for general release Jun 21, 2016 by Barry Levine Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several […]

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http://marketingland.com/martech-today-63-181931

Tuesday, June 21, 2016

Report: Facebook signs major deals for its live streaming service

Facebook is paying more than 100 brands over $50 million to produce live video.

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http://marketingland.com/facebook-live-contracts-181912

SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.

Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast  returns September 27-29 in New York City. The agenda is now available and is packed with 50+ sessions featuring proven tactics […]

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Google Analytics adds hacked spam webmaster notifications alerts

Now you can get some of your Google Search Console alerts directly in Google Analytics.

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http://marketingland.com/google-analytics-adds-hacked-spam-webmaster-notifications-alerts-181909

Marketing Day: Twitter news, Tumblr launches live video & Instagram’s 500M users

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitter-news-tumblrs-live-video-instagrams-500m-members-181896

Content intelligence platform Conductor adds DeepCrawl integration so customers’ sites are tested for search crawls

The integration, CEO says, provides a best-of-breed site audit that exceeds what his competitors offer.

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http://marketingland.com/content-intelligence-platform-conductor-adds-deepcrawl-integration-customers-sites-tested-search-crawls-181889

6 great takeaways from the Brands Talk Social Media #SocialPro keynote

Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it's right to trendjack, when to adopt the latest social platform and more.

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http://marketingland.com/6-great-takeaways-brands-talk-social-media-socialpro-keynote-181887

Salesforce Pardot opens up Engagement Studio for general release

Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new features.

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http://marketingland.com/salesforce-pardot-opens-engagement-studio-general-release-181866

The most important question to ask in local SEO

Achieving outstanding local search results for your clients all comes down to one simple -- yet essential -- question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.

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http://marketingland.com/important-question-ask-local-seo-181614

The voice search explosion and how it will change local search

Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.

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http://marketingland.com/voice-search-explosion-will-change-local-search-181583

Get the most out of your marketing automation investment

Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads.

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http://marketingland.com/get-marketing-automation-investment-181547

Do you need a marketing automation platform? Read this guide.

If you are to looking to adopt a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide”, sponsored by Marketo and Salesforce, is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page marketer’s guide includes: […]

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http://marketingland.com/need-marketing-automation-platform-181770

Twitter launches Engage, a companion app to provide stats on audiences

Twitter launches Engage, an application for content creators with data analytics and post insights.

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http://marketingland.com/twitter-engage-app-launch-181817

Twitter, Vine extend video lengths and hint at new video revenue

Twitter and Vine are extending their maximum video lengths to 140 seconds and hinting at new ways for the companies' and their creators to make money.

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http://marketingland.com/twitter-vine-extend-video-lengths-hint-new-video-revenue-181807

Tumblr’s live video strategy is syndicating services like YouTube and YouNow

Instead of rolling out its own live video product, Tumblr will let people syndicate their livestreams from YouTube, YouNow, AOL's Kanvas and Betaworks-backed Upclose.

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http://marketingland.com/tumblrs-live-video-strategy-syndicating-services-like-youtube-younow-181711

10 ways to increase your social media engagement like never before

Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts.

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http://marketingland.com/10-ways-increase-social-media-engagement-like-never-180901

ABM platforms YesPath, Madison Logic jointly target visitors in their buying stage, across the Web

Through this partnership, YesPath expands its reach beyond a company’s web site and informs the content or ads that Madison Logic delivers.

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http://marketingland.com/abm-platforms-yespath-madison-logic-team-target-company-visitors-buying-stage-across-web-181680

Instagram by the numbers: 500 million members strong (and more)

Instagram is now at half a billion users. Here's the breakdown.

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http://marketingland.com/instagram-numbers-181793

Secrets for digital commerce success in 2016

How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers.

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http://marketingland.com/decoding-digital-commerce-2016-180795

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video

Richer ad user experience and new content focus seek to lift ad quality.

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http://marketingland.com/yahoo-introduces-new-mobile-ad-format-tiles-focused-360-images-video-181784

MarTech Today: Hashtag sites, Google’s Optimize 360 & voice search explosion

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtags Jun 20, 2016 by Barry Levine These “Tag Topics,” the company said, let publishers control their content and mobile […]

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Monday, June 20, 2016

Marketing Day: Mobile vertical video ads, Facebook canvas ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-mobile-vertical-video-ads-facebook-canvas-ads-181663

Startup Life in Hi-Fi launches mobile news feed of publisher content, selectable by hashtags

These “Tag Topics,” the company said, let publishers control their content and mobile users control their info overload.

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http://marketingland.com/startup-hi-fi-launches-mobile-news-feed-publisher-content-selectable-hashtags-181641

Unruly, Moat & News Corp join up to launch new mobile vertical video ad format

In addition to the new vertical video ads, Unruly announced its "Vertical Video Collective" - a network of mobile-first, vertical video creators.

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http://marketingland.com/unruly-moat-partnership-brings-vertical-videos-news-corp-advertisers-181638

3 digital marketing opportunities for franchises

Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market.

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http://marketingland.com/3-digital-marketing-opportunities-franchises-181440

Facebook’s web app-like Canvas ads can now run as organic Page posts

Facebook will let Page owners use the interactive Canvas ad format for organic Page posts in a bid to get people to spend more time in the social network.

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http://marketingland.com/facebooks-web-app-like-canvas-ads-can-now-run-organic-page-posts-181589

What your boss actually wants from your local search reports

Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.

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http://marketingland.com/boss-actually-wants-local-search-reports-181429

Overcome 14 common challenges digital agencies and media companies face

Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Do any of these sound familiar? high client churn multiple tools and vendors are hard to manage marketing ROI is hard to measure clients have varying needs Get this eBook […]

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Live Blog: Facebook keynote opens Marketing Land’s Social Pro conference

Wei Kuan Lum, Facebook's Head of SMB Business Marketing, to talk about where the company is headed and what it'll mean and offer for marketers.

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http://marketingland.com/facebook-keynote-social-pro-2016-181587

[WATCH] Marketing Land Live #18: Apple’s WWDC news, MSFT buys LinkedIn, Facebook “all video” & more

Will Facebook's News Feed someday be all video? Will Siri's move to desktop impact Google? Will Microsoft and LinkedIn be a good marriage? Those topics and more are discussed in our latest weekly video show.

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http://marketingland.com/watch-marketing-land-live-18-181474

Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)

DSP, SSP... Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons.

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http://marketingland.com/mobile-networks-cant-live-em-cant-live-without-em-survival-guide-179304

Can you trust your media buying agency?

In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must know.

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http://marketingland.com/can-trust-media-buying-agency-181036

Google’s Optimize 360 creates exciting opportunities for testing & personalization

Google's Analytics 360 Suite offers a bevy of new solutions for enterprise marketers. Columnist Nick Iyengar walks you through his favorite, Optimize 360, and explains how to get started and what it can do for you.

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http://marketingland.com/googles-new-optimize-360-creates-exciting-opportunities-testing-personalization-180586

MarTech Today: Wayin + EngageSciences, Facebook flips its ad tech strategy & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein? Jun 16, 2016 by Barry Levine Wayin’s recent acquisition of EngageSciences creates a platform for showcasing user […]

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http://marketingland.com/martech-today-wayin-engagesciences-facebook-flips-ad-tech-strategy-181551

LISTEN: SocialPro Conference Preview Podcast

Marketing Land’s Social Media reporter Tim Peterson chats with special guest speakers from our SocialPro Conference happening in Seattle, Washington, Monday and Tuesday June 20-21st. Hear their insights on the current state of social media marketing and which platforms are taking the lead in user engagement. PLAY: SocialPro Conference Podcast Geoff Colon. Group Product Marketing Manager, […]

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Friday, June 17, 2016

Twitter advertisers to get stats on video performance

A partnership with Innovid gives Twitter video advertisers video analytics such as views, engagement and more.

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http://marketingland.com/twitter-innovid-video-data-181510

Facebook makes it clearer when an Instant Article is an advertorial

Facebook is adding brands' logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them.

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http://marketingland.com/facebook-makes-clearer-instant-article-advertorial-181499

Marketing Day: Facebook’s ad tech strategy, Twitter’s latest live video features & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-facebooks-ad-tech-strategy-new-twitter-video-features-181487

Brief change suggests local SEO ranking factors are different for branded queries

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.

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http://marketingland.com/brief-change-suggests-local-seo-ranking-factors-different-branded-queries-181249

Why video needs to be part of your paid advertising strategy

As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program.

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http://marketingland.com/advertising-strategies-video-181226

3 strategies to survive the “Adblockalypse”

With the rise of ad blocking, is an "Adblockalypse" on the horizon? As grim as it sounds, columnist Peter Minnium says it's not all bad news and explains what advertisers can do to turn it around.

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http://marketingland.com/3-strategies-survive-adblockalypse-180497

Bring your “dead” customers back to life

How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board.

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http://marketingland.com/bring-dead-customers-back-life-180115

How Facebook turned an end-to-end ad tech strategy on its head

Facebook's shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented advertisers and protecting its data.

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http://marketingland.com/facebook-turned-end-end-ad-tech-strategy-head-181395

MarTech Today: Kiosked’s 360-degree video/still ad wrapper, Taykey’s trends data for targeting & the hot topic of location

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format Jun 16, 2016 by Barry Levine The wrapped video/still can then be served through a brand’s […]

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Thursday, June 16, 2016

Twitter adds live video button for iOS & Android & says Periscope embeds are on the way

Twitter confirmed users will soon be able to embed Periscope broadcasts across the web in the same way tweets can be embedded.

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http://marketingland.com/twitter-ramps-live-video-periscope-embed-option-live-video-button-ios-android-181386

Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein?

Wayin’s recent acquisition of EngageSciences creates a platform for showcasing user content while capturing user opinions and info.

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http://marketingland.com/wayin-engagesciences-different-pushpull-engine-user-expression-new-frankenstein-181357

Marketing Day: Kiosked’s 360-degree video wrap, B2B marketing & pre-roll ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-kioskeds-360-degree-video-wrap-b2b-marketing-181340

Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format

The wrapped video/still can then be served through a brand’s regular ad ecosystem.

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http://marketingland.com/kiosked-launches-wrapper-360-degree-video-still-can-fit-mobile-iab-ad-format-181325

Common misconceptions when measuring SEO content performance

As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.

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http://marketingland.com/common-misconceptions-measuring-seo-content-performance-181318

How to quickly find and export all subdomains indexed by Google

Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website's indexed subdomains using a simple (and free) Chrome plugin.

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http://marketingland.com/quickly-find-export-subdomains-indexed-google-181013

Moz shows you how to clean up your citations to rank higher in search

Learn why citation cleanup is imperative in Local SEO efforts — and what you may risk by doing nothing. This white paper from Moz shows you: how to quickly perform a citation audit and the free tool that helps you do it; how to identify the extent of your or your clients’ citation inconsistencies; and […]

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http://marketingland.com/moz-shows-clean-citations-rank-higher-search-181293

How We Got Out of Debt: Our Top 10 Tips

Updated June 16, 2016 In 2006, we got serious about our long-standing debt and paid off over $25,000 in less than 2 years. At the time, we were a family of 5 with an income of $40,000. At the end of that part of our debt journey, we went through a very difficult time which eventually led us […]

The post How We Got Out of Debt: Our Top 10 Tips appeared first on Amy Lynn Andrews.



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How B2B marketers can win the battle for attention

How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities.

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http://marketingland.com/winning-battle-attention-180741

Survey: Pre-roll ads are a major barrier to watching online news videos

In a new international survey of web users, less than 25 percent say they watch online news video content in a typical week. Pre-roll ads are a major reason why.

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http://marketingland.com/survey-pre-roll-ads-major-barrier-watching-online-news-videos-181204

4 reasons to love the Marketing Technology Landscape supergraphic

With the martech landscape hitting the 3,500 mark, it's easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity.

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http://marketingland.com/4-reasons-love-chief-martec-supergraphic-177735

Taykey opens Trends Advertising targeting to programmatic

Advertisers can combine cookie-based audiences with Taykey's real-time trends data to automatically target audiences reading and sharing relevant content.

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http://marketingland.com/taykey-trend-programmatic-181163

MarTech Today: IBM’s Watson powers Lucy, Taboola teams with AppNexus & Twitter targets emojis

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers Jun 15, 2016 by Barry Levine Via menus or conversational English queries, a marketer can ask questions of […]

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In case you missed it…

More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach, […]

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http://marketingland.com/in-case-you-missed-it-180870

Wednesday, June 15, 2016

Why location is the hottest topic in digital marketing right now

Location data offer a goldmine of insights that marketers cannot afford to ignore.

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http://marketingland.com/location-hottest-topic-digital-marketing-right-now-181059

Marketing Day: YouTube Director, green Google text ad labels & micro-moments

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-youtube-director-green-google-text-ad-labels-micro-moments-181130

YouTube Director lets SMBs film professional video ads from their phone

In addition to the new ad tool, YouTube is providing advertisers in select cities access to professional filmmakers to help create ads.

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http://marketingland.com/youtube-director-offers-smbs-tools-create-publish-video-ads-181103

Green is in, yellow is out in Google text ad labels

Instead of yellow, Google is rolling out a green "Ad" label for text ads in search results.

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http://marketingland.com/green-yellow-google-text-ads-181078

Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done

To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics.

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http://marketingland.com/social-intelligence-platform-unmetric-launches-discover-feature-marketers-can-see-marketers-done-181073

Taboola teams with AppNexus to sell native placements programmatically

The deal opens up Taboola's native ad inventory to programmatic buyers using the AppNexus DSP.

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http://marketingland.com/taboola-teams-appnexus-sell-native-programmatically-181050

The importance of micro-moments: The mobile customer journey

Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.

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http://marketingland.com/importance-micro-moments-mobile-customer-journey-180782

Tap into the power of your brand’s influencers

What is the power of an influencer versus the general population? And are their recommendations worth more than those of the average consumer? Download this white paper from ReadyPulse to learn about the impact of a conversation with an influencer as it relates to the final outcome in the mind of the buying consumer. You’ll […]

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7 e-commerce SEO trends we’re seeing in 2016

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.

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http://marketingland.com/7-e-commerce-seo-trends-seeing-2016-180852

Twitter will let brands target ads based on the emojis people use πŸŽ―πŸ˜•πŸ€”πŸ€‘πŸ™ƒ

Twitter's move to allow brands to target ads based on the emojis included in tweets isn't so weird if you consider emojis another type of keyword.

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http://marketingland.com/twitter-will-let-brands-target-ads-based-on-emoji-180973

Why pizza emojis and fridge cams are harbingers of industry changes ahead

All companies are becoming technology companies, argues columnist Merrily McGugan, and this has serious implications for marketers.

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http://marketingland.com/pizza-emojis-fridge-cams-harbingers-industry-changes-ahead-175385

Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months

Facebook is finally putting a number on how many people use multiple devices and browsers to demonstrate the cookie’s inability to measure those movements.

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http://marketingland.com/facebook-1-15-billion-people-log-using-least-two-devices-browsers-every-3-months-180946

IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers

Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation, or media planning.

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http://marketingland.com/ibms-watson-begets-equals-3s-lucy-supercomputing-system-built-specifically-marketers-180950

Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data

Publisher Addressable Marketplaces said to be the first to offer people-based targeting and measurement across a network of premium publishers.

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http://marketingland.com/merkle-launches-addressable-ad-solution-builds-audiences-publisher-advertiser-merkle-data-180846

Here’s how to position yourself to be a new mobile leader

Who's in charge of mobile in your organization? Columnist Josh Todd believes that thanks to rapid changes in the industry, we'll see the emergence of new kinds of mobile leaders.

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http://marketingland.com/heres-position-new-mobile-leader-180196

Why big brands sponsor Little League (and why you might want to, too)

In this first post in a series on community marketing, columnist Megan Hannay dives into the benefits and corporate motivations for local sponsorships and offers some ROI measurements sponsors may be missing.

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http://marketingland.com/ship-local-big-brands-sponsor-little-leagues-179726

MarTech Today: Impact Radius adds Forensiq, Apple Maps becomes a platform & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Tracking platform Impact Radius buys anti-ad fraud service Forensiq Jun 14, 2016 by Barry Levine Acquisition creates what the newly combined company says is the first such service with a built-in, […]

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Tuesday, June 14, 2016

Facebook VP: 5 years from now, your News Feed will be “probably all video”

Facebook's Nicola Mendelsohn says the service is seeing fewer text posts and predicts that the News Feed could be "all video" in five years.

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http://marketingland.com/facebook-vp-5-years-now-news-feed-will-probably-video-180931

12 things successful PPC managers do in the morning

How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it's all about learning good habits and describes her agency's daily morning routine.

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http://marketingland.com/12-things-successful-ppc-managers-morning-180601

Marketing Day: New Pinterest ad-targeting options, Facebook local ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-pinterests-ad-targeting-options-facebooks-local-ads-email-marketing-180910

Digital courting TV ad dollars: A timeline

How Google, Facebook, Twitter paved the road for bringing more brand dollars online.

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http://marketingland.com/digital-courting-tv-ad-dollars-timeline-180758

Tracking platform Impact Radius buys anti-ad fraud service Forensiq

Acquisition creates what the newly combined company says is the first such service with a built-in, major anti-fraud capability.

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http://marketingland.com/tracking-platform-insight-radius-buys-anti-ad-fraud-service-forensiq-180858

Pinterest adds site, app retargeting to its ad-targeting options

Pinterest's latest targeting options aren't new among digital platforms, but the company claims its commerce-minded audience is what makes them novel.

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http://marketingland.com/pinterest-adds-site-app-retargeting-ad-targeting-options-180744

Here’s my exclusive look into SMX Advanced, only 1 week away

Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. […]

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http://marketingland.com/heres-exclusive-look-smx-advanced-1-week-away-180762

What Microsoft’s acquisition of Linkedin means for Bing and LinkedIn Ads

Contributor Sahil Jain offers his unique perspective on what the combination of Bing and LinkedIn could mean for companies, advertisers and the industry as a whole.

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http://marketingland.com/microsofts-acquisition-linkedin-means-bing-linkedin-ads-180746

Facebook is putting maps in ads and will measure store visits

Facebook is adding maps to its local awareness ads and will start reporting estimates of how many store visits those ads drove.

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http://marketingland.com/facebook-putting-maps-ads-will-measure-store-visits-180685

Survey: Android Pay most used payment app, security fears holding adoption back

Survey found that P2P payments were growing faster than in-store mobile payments, driven by Millennials.

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http://marketingland.com/survey-android-pay-used-payment-app-security-fears-holding-adoption-back-180787

Urban Airship, Sprint launch first sweepstakes using mobile wallet passes

The updatable pass stores the sweepstakes entries as well as links, text, and imagery, and becomes an ongoing mobile channel unless deleted.

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http://marketingland.com/urban-airship-sprint-launch-first-sweepstakes-using-mobile-wallet-passes-180719

Are email marketers too afraid of failure? 4 fears to conquer

Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing.

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http://marketingland.com/email-marketers-afraid-failure-4-fears-conquer-180092

MarTech Today: Microsoft buys LinkedIn, software that writes & Siri comes to Macs

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Microsoft buys LinkedIn for $26.2 billion Jun 13, 2016 by Greg Sterling Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn […]

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API limitations & fluctuations lead to the end of social insights tool ThinkUp

The changing permission (& API) tides have sunk ThinkUp, the social insights tool started by Anil Dash & Gina Trapani.

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http://marketingland.com/social-api-changes-lead-end-analytics-tool-thinkup-180760

Monday, June 13, 2016

Marketing Day: Microsoft LinkedIn deal, Snapchat ads & brands on Facebook Live

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-microsoft-linkedin-deal-snapchat-ads-brands-facebook-live-180703

Siri goes viral: Apple opens up the virtual assistant to third party developers

A move of necessity, it helps Siri better compete with Google, Amazon, Microsoft and others in the virtual assistant race.

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http://marketingland.com/siri-goes-viral-apple-opens-virtual-assistant-third-party-developers-180707

Someday, this story may be written by a computer

Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts at essays.

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http://marketingland.com/someday-story-may-written-software-180635

Microsoft’s LinkedIn acqusition represents huge opportunity for Bing Ads

Contributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency's clients for the last four years. Here, she lays out her hopes, fears and a few suggestions for Microsoft as it integrates the B2B social network it has purchased.

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http://marketingland.com/microsofts-linkedin-acqusition-represents-huge-opportunity-bing-ads-180572

As Snapchat’s ad biz expands, it’s pressing for shorter ads

Snapchat will make it easier for brands to buy ads to run in more places, but it's also pushing advertisers to cut their ad lengths.

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http://marketingland.com/snapchats-ad-biz-expands-pressing-shorter-ads-180673

The big picture guide to local SEO: ranking in 2016 & beyond

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.

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http://marketingland.com/big-picture-guide-local-seo-ranking-2016-beyond-180416

SocialPro is one week away, register today!

Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals. SocialPro is next week in Seattle; here are four reasons why you don’t want to miss it: Tactics that work. Learn proven tactics to improve your social media advertising and organic campaigns. Whether your goal is to drive […]

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http://marketingland.com/socialpro-one-week-away-register-today-180638

How to prepare for AdWords’ expanded text ads and device-based bidding

Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google's recently announced AdWords changes go live.

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http://marketingland.com/prepare-adwords-expanded-text-ads-device-based-bidding-180384

New Podcast: Listen to Marketing Land Live via iTunes or Google Play

Our weekly video show is now available as an audio podcast, making it easy for anyone to listen while on the road, at home or wherever it's most convenient.

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http://marketingland.com/new-podcast-listen-marketing-land-live-via-itunes-google-play-180485

The Microsoft LinkedIn Deal: What it means for advertisers

What might the merging of the two biggest graphs of professional data mean for advertisers?

from
http://marketingland.com/microsoft-linkedin-advertisers-180575

Creating the VIP treatment for your customers

How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience.

from
http://marketingland.com/creating-vip-treatment-customers-179240

How ignoring online reputation can destroy your PPC campaign

Don't make the mistake of ignoring your company’s ratings and reviews. Columnist Chris Silver Smith explains how your online reputation affects your PPC campaigns.

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http://marketingland.com/how-ignoring-online-reputation-can-destroy-your-ppc-campaign-180163

How 3 brands are using Facebook Live to connect, engage & inspire their fans

Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin Donuts, Tastemade and The Young Turks news network.

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http://marketingland.com/facebook-live-3-top-video-leaders-share-theyve-learned-facebooks-live-streaming-video-180373

5 strategies to convert your readers into email subscribers

How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads.

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http://marketingland.com/5-strategies-convert-readers-email-subscribers-179449

Microsoft buys LinkedIn for $26.2 billion

Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under CEO Nadella

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http://marketingland.com/microsoft-buys-linkedin-26-2-billion-180554

[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more

In our latest weekly video show, we talk about paid search adds in Apple's App Store, Snapchat's contrarian view about using sound in videos and more.

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http://marketingland.com/watch-marketing-land-live-17-apple-gets-paid-search-snapchats-new-discover-tab-180464

MarTech Today: Lenovo launches first Tango phone, Quantifind opens data platform & Google unwraps Nearby

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Lenovo launches first-ever phone equipped with space-sensing Google Tango Jun 9, 2016 by Barry Levine Called the phab2PRO, the new device offers the ability for marketers to place products and experiences right […]

from
http://marketingland.com/martech-today-58-180493

Friday, June 10, 2016

Marketing Day: Quality content, marketing to Millennials & Android’s “Nearby”

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-quality-content-marketing-millennials-androids-nearby-180477

Broad match: What is it good for?

Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.

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http://marketingland.com/broad-match-good-180272

What is quality content?

Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry.

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http://marketingland.com/what-is-quality-content-180253

Data platform Quantifind’s new Analysis application lets marketers ask their own questions

Menlo Park, California-based firm has used similar approaches to discover which social conversations connect to terrorism.

from
http://marketingland.com/big-data-platform-quantifind-launches-analysis-application-marketers-can-drill-predictive-social-conversations-180434

Do you have the right local SEO tools for the job?

Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.

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http://marketingland.com/right-local-seo-tools-job-180241

The struggle is real: Marketing to Millennials

Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live -- online and on their smartphones.

from
http://marketingland.com/struggle-real-marketing-millennials-176232

Android “Nearby” uses beacons to push apps and sites relevant to user location

Service will alert users about apps or websites that have value in that place or business location.

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http://marketingland.com/android-nearby-push-apps-sites-relevant-location-180393

The 8 biggest myths about guest posting

Don't believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards.

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http://marketingland.com/8-biggest-myths-guest-posting-177176

Attribution, one step at a time

Attribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model.

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http://marketingland.com/attribution-one-step-time-179863

MarTech Today: Lithium launches Klout-powered Reach, Apple’s paid search ads for App Store & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Lithium launches Reach, a Klout-informed social content marketing tool Jun 9, 2016 by Barry Levine The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what […]

from
http://marketingland.com/martech-today-57-180356

Thursday, June 9, 2016

Lenovo launches first-ever phone equipped with space-sensing Google Tango

Called the phab2PRO, the new device offers the ability for marketers to place products and experiences right in people’s living rooms.

from
http://marketingland.com/lenovo-launches-first-ever-phone-equipped-space-sensing-google-tango-180340

Marketing Day: Snapchat videos, IAB’s ad report & top 10 YouTube video ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-snapchat-videos-iabs-ad-report-top-10-youtube-video-ads-180342

Snapchat: We can prove people watch mobile videos *with* sound

Snapchat’s claim that two-thirds of its videos are watched with sound counters Facebook’s efforts to convince brands mobile video isn’t audio-friendly.

from
http://marketingland.com/snapchat-we-can-prove-people-watch-mobile-videos-sound-180325

Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more

The Walker Sands Future of Retail report found nearly a third of all consumers now shop online, at least, once a week.

from
http://marketingland.com/e-commerce-report-9-10-consumers-say-free-shipping-no-1-incentive-shop-online-180280

IAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoY

The jump marks the biggest Q1 increase year-over-year in four years.

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http://marketingland.com/iab-q1-2016-us-ad-revenues-15-9billion-180296

10 ways to get ready for the new AdWords

Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.

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http://marketingland.com/10-ways-get-ready-new-adwords-180073

5 contemporary strategies that help improve your rankings

The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.

from
http://marketingland.com/5-contemporary-strategies-help-improve-rankings-180129

Two tried and true methods to make social media impact SEO

While social signals may not be directly factored into Google's ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.

from
http://marketingland.com/two-tried-true-methods-make-social-media-impact-seo-180063

Top 10 YouTube ads in May: Knorr’s #LoveAtFirstTaste wins top spot with 33M views

Last month's 10 most popular ads generated 60.8 million combined views, nearly doubling the number of views earned in April.

from
http://marketingland.com/top-10-youtube-ads-may-180202