Tuesday, May 31, 2016

From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

In this month's column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles -- many of which are caused by Facebook's own plugin.

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http://marketingland.com/editors-desk-not-instant-setup-facebooks-instant-articles-179249

Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct

The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate speech” online in the EU. Earlier today, the various involved entities issued a statement explaining the new framework: In order to prevent the spread of illegal hate speech, it is essential to ensure that relevant national laws transposing the […]

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http://marketingland.com/seeking-limit-viral-hate-speech-eu-social-sites-announce-code-conduct-179233

Marketing Day: Instagram tools, Marketo private & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-instagram-tools-marketo-private-179224

Official: Instagram will tell brands how many times their organic posts are shown

Instagram's new tools for brands with business profiles include a way to track posts' impressions counts and break down follower bases.

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http://marketingland.com/instagram-will-tell-brands-many-times-organic-posts-shown-179211

7 essential Google Analytics reports every marketer must know

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.

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http://marketingland.com/7-essential-google-analytics-reports-every-marketer-must-know-179093

Share conversions and remarketing lists across paid search accounts

Managing multiple search accounts for a single domain doesn't have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website's code with duplicative tags.

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http://marketingland.com/share-conversions-remarketing-lists-across-paid-search-accounts-178971

Brand queries: the AdWords performance illusion

If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you're not alone. But columnist Tim Mayer contends you're being shortsighted.

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http://marketingland.com/brand-queries-adwords-performance-illusion-179016

Marketo goes private so it can concentrate on its platform’s future

The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.

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http://marketingland.com/marketo-goes-private-positioning-concentrate-future-179186

The 7 habits of highly effective digital marketers: agile skill sets

Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you'll need to thrive.

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http://marketingland.com/7-habits-highly-effective-digital-marketers-agile-skillsets-178376

Efficiency and arbitrage: two strategies to own performance marketing

In an increasingly efficient world, what works today won't work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics.

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http://marketingland.com/efficiency-arbitrage-two-strategies-performance-marketing-178328

MarTech Today: Survata’s segment-targeted surveys, Oracle loses Java case & Google app for iOS gets AMP’d

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Survata offers first online surveys targeted at second- and third-party user segments May 27, 2016 by Barry Levine The questionnaires, which can include a pretesting of ads, are delivered to the same […]

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http://marketingland.com/martech-today-survatas-segment-targeted-surveys-oracle-loses-java-case-google-app-ios-gets-ampd-179084

Monday, May 30, 2016

Report: Ad blocking users more than double in a year to almost 420 million globally

The most popular form of mobile ad blocking is now browser-based.

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http://marketingland.com/report-ad-blocking-users-double-year-almost-420-million-globally-179113

Demystifying the display advertising landscape

Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.

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http://marketingland.com/demystifying-display-advertising-landscape-178291

[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more

In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook's ad changes and Twitter's move to change how it counts 140 characters.

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http://marketingland.com/watch-ml-live-15-179039

Friday, May 27, 2016

Facebook plans to close LiveRail ad exchange to focus on Audience Network

The news comes after Facebook announced Audience Network will expand to reach non-Facebook users on mobile apps and websites.

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http://marketingland.com/facebook-plans-close-liverail-ad-exchange-focus-audience-network-179069

Amazon’s EchoSim lets anyone talk to its voice assistant, Alexa

Browser-based tool is built for developers, but anyone with an Amazon account can see what it's like to talk to Amazon's Alexa devices.

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http://marketingland.com/amazons-echosim-lets-anyone-talk-voice-assistant-alexa-179073

Marketing Day: Cross-channel experiences, Pew social media study & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-cross-channel-experiences-pew-social-media-study-179066

Survata offers first online surveys targeted at second- and third-party user segments

The questionnaires, which can include a pre-testing of ads, are delivered to the same segments the ads will later target.

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http://marketingland.com/survata-offers-first-online-surveys-targeted-second-third-party-user-segments-179041

How to deliver a true cross-channel experience

Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to build better, lasting relationships with consumers and prospects by consistently delivering […]

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http://marketingland.com/deliver-true-cross-channel-experience-179031

The future of voice-related SEO for local business

Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.

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http://marketingland.com/future-voice-related-seo-local-business-178802

The 5 strangest search terms in 2,000+ AdWords accounts

Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.

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http://marketingland.com/5-strangest-search-terms-2000-adwords-accounts-178788

Well played, Google: Advertisers (finally) get more device bidding controls

The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.

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http://marketingland.com/well-played-google-advertisers-finally-get-device-bidding-controls-178793

Android users open 2x more notifications but iOS users much faster to open — [report]

Leanplum attributes these findings largely to the different ways the platforms treat and present push notifications.

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http://marketingland.com/android-users-open-2x-notifications-ios-users-much-faster-open-report-178965

New Twitter features can boost brand engagement

On the heels of Twitter's announcement that it's easing up on its character limit, columnist Maggie Malek has some advice for brands on how to plan for the social network's new features.

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http://marketingland.com/new-twitter-features-can-boost-brand-engagement-178880

What marketers need to know about the rate of technology obsolescence

With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve.

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http://marketingland.com/marketers-need-know-rate-technology-obsolescence-178063

Where are people finding the news? Pew Research reports

More than half of US adults are consuming news via social media, but there are missed opportunities and surprising statistics that show some interesting data across the various networks.

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http://marketingland.com/finding-news-social-media-178877

Stop fearing failure and be brave in your content marketing program

Failure isn't always a bad thing. Columnist Rachel Lindteigen says that by looking at what didn't work, you can learn more about your customers and gain a better perspective for future content.

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http://marketingland.com/stop-fearing-failure-brave-content-marketing-program-178181

MarTech Today: The fading Windows Phone, the top payment processors & the Flash Apocalypse

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: The not-so-wonderful life of Microsoft’s Windows Phone is almost over May 26, 2016 by Greg Sterling Surface tablets have been a hit, and the company may yet introduce a “Surface phone.” […]

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http://marketingland.com/martech-today-53-178909

Thursday, May 26, 2016

Facebook expands Audience Network reach beyond just its users — to everyone

All people on Audience Network mobile sites and apps can now be targeted using familiar Facebook parameters.

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http://marketingland.com/facebook-expands-audience-network-reach-beyond-just-users-everyone-178921

Google wins its Java case against Oracle (again), saves billions in fees — for now

The jury agreed that Google's use of Java APIs was "Fair Use" under copyright law.

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http://marketingland.com/google-wins-java-case-oracle-saves-billions-fees-now-178885

Marketing Day: Content marketing tactics, Flash apocalypse & Snapchat tips

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-content-marketing-tactics-flash-apocalypse-google-performance-summit-178872

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand […]

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http://marketingland.com/know-sem-prove-enter-smx-biggest-search-geek-contest-178832

The not-so-wonderful life of Microsoft’s Windows Phone is almost over

Surface tablets have been a hit and the company may yet introduce a "Surface phone."

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http://marketingland.com/not-wonderful-life-microsofts-windows-phone-almost-178818

Refine your content marketing tactics to benefit from enhanced search engine display

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren't considered.

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http://marketingland.com/refine-content-marketing-tactics-benefit-enhanced-search-engine-display-178620

Journey to better paid search ROI with this travel ad copy data

School's nearly out, and it's time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.

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http://marketingland.com/journey-better-paid-search-roi-travel-ad-copy-data-178584

Top 10 payment processing companies in the world

With hundreds of services to choose from, how do you choose the payment processing company that's best for your business and your customer's experience? Columnist Steve Olenski reveals his top choices to help you find the right fit.

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http://marketingland.com/top-10-payment-processing-companies-world-175913

As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind

On June 30, Google will stop accepting Flash ads. That means learning to love HTML5.

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http://marketingland.com/flash-apocalypse-approaches-html5-rules-thumb-marketers-keep-mind-178730

A marketer’s first month as a Snapchat user

Are you still trying to make sense of the Snapchat craze? Columnist Blaise Lucey talks about his experience with the wildly popular social network and what marketers can gain by joining it.

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http://marketingland.com/marketers-first-month-snapchat-user-177913

MarTech Today: Informatica’s Marketing Data Lake, smartphone location accuracy & Apple’s Echo competitor

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: In time for summer, Informatica opens its Marketing Data Lake May 25, 2016 by Barry Levine The company says this is the first such marketing-focused data repository, which accepts all data, […]

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http://marketingland.com/martech-today-52-178768

Wednesday, May 25, 2016

Catching up on the Google Performance Summit

At Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.

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http://marketingland.com/catching-google-performance-summit-178754

Facebook to sunset FBX desktop retargeting in favor of mobile capabilities

The once powerful FBX has seen its influence wane with the release of Custom Audiences and Dynamic Ads.

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http://marketingland.com/facebook-sunset-fbx-desktop-retargeting-favor-mobile-capabilities-178703

Report: Bye bye Twitter “Buy”

The team behind Twitter's "Buy" button has been disbanded, and the company is focused on other programs and features to speak to its core experience.

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http://marketingland.com/bye-bye-twitter-buy-178721

Top 10 video creators in April: Tasty takes the lead 4-months in a row with 1.9B views

Ranking the most watched video creators, Tubular Labs has added an engagement ratings metric to its monthly video views report.

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http://marketingland.com/top-10-video-creators-april-tasty-continues-4-month-run-no-1-1-9b-views-178702

Marketing Day: Dun & Bradstreet’s CMO, Facebook’s Audience Network & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-dun-bradstreet-cmo-interview-facebooks-audience-network-178690

Google releases free version of Data Studio custom reporting product

Google Data Studio integrates with AdWords, Analytics, YouTube and other data sources.

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http://marketingland.com/free-google-data-studio-reporting-tool-178634

5 essential skills that great link builders know

Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.

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http://marketingland.com/5-essential-skills-great-link-builders-know-178452

In time for summer, Informatica opens its Marketing Data Lake

The company says this is the first such marketing-focused data repository, which accepts all data, organizes it on the way out, and enables fast integration.

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http://marketingland.com/time-summer-informatica-opens-marketing-data-lake-178625

Study: smartphone location only accurate to within 93 feet

The report says data reflect bottom line for mobile location accuracy across the industry.

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http://marketingland.com/study-smartphone-location-accurate-within-93-feet-178582

Competitive threats to Google, and what they mean for you

If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.

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http://marketingland.com/competitive-threats-google-mean-178435

A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand

CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy.

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http://marketingland.com/cmos-view-dun-bradstreets-rishi-dave-martech-177895

Surprising lessons from BuzzFeed’s most popular content

Columnist Kerry Jones shares content marketing insights from an analysis of BuzzFeed's 100 most-shared articles.

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http://marketingland.com/surprising-lessons-buzzfeeds-popular-content-177572

Adjusting to Google’s ad layout change with attribution tools

Worried about the changes to Google's ad layout? Don't panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps.

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http://marketingland.com/adjusting-google-layout-change-attribution-tools-169324

Why you should be looking at Facebook’s Audience Network

If you haven't started using Facebook's in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers.

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http://marketingland.com/looking-facebooks-audience-network-177797

MarTech Today: AdWords’ changes, WP Engine’s Page Performance tool & Twitter’s limit expansion

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google announces significant changes to AdWords bidding and text ads May 24, 2016 by Ginny Marvin New responsive display ads shows Google’s focus on fulfilling native mobile inventory. MobileFuse launches a “curated” […]

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http://marketingland.com/martech-today-51-178563

6 reasons to boost SEO & content investments with influencer marketing

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six reasons […]

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http://marketingland.com/6-reasons-boost-seo-content-investments-influencer-marketing-178400

Tuesday, May 24, 2016

Marketing Day: Headline hacks, significant changes to AdWords & Twitter news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-headline-hacks-adwords-changes-twitter-news-178546

Instagram building business features to enhance the brand experience

Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among others.

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http://marketingland.com/instagram-business-features-178543

MobileFuse launches a “curated” open platform for selected publishers

Mobile ad platform partners with programmatic platform AppNexus to create MFX.

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http://marketingland.com/mobilefuse-launches-curated-open-platform-selected-publishers-178519

WATCH: Google lets you speak in natural language & get analytics reports

Think of it as Google Now, Siri or Alexa for Google Analytics. Speak the stat you want, get the answer, courtesy of machine learning.

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http://marketingland.com/google-tell-me-my-analytics-178508

5 brilliant headline hacks for crazy high organic click-through rates

Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.

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http://marketingland.com/5-brilliant-headline-hacks-crazy-high-organic-click-rates-178187

Google to expand “Store Visits” online-to-offline foot traffic measurement

When offline visits are factored in mobile search ROI goes way up.

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http://marketingland.com/google-expand-store-visits-online-offline-foot-traffic-measurement-178478

10 tips for building a local brand that will boost your local search ranking

Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.

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http://marketingland.com/10-tips-building-local-brand-will-boost-local-search-ranking-178179

Local SEO doesn’t happen in a vacuum

Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.

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http://marketingland.com/local-seo-doesnt-happen-vacuum-178193

Google announces significant changes to AdWords bidding and text ads

New responsive display ads shows Google's focus on fulfilling native mobile inventory.

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http://marketingland.com/google-adwords-device-bidding-text-ad-changes-178320

3 tips for success from today’s marketing rock stars

With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans.

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http://marketingland.com/3-tips-success-todays-marketing-rock-stars-178157

WP Engine launches first page-level performance tool intended for WordPress sites

A one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific tuneup.

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http://marketingland.com/wp-engine-launches-first-managed-page-performance-tool-intended-wordpress-sites-178366

Making Father’s Day count: How-to tips for email marketers

With Father's Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday.

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http://marketingland.com/making-fathers-day-count-tips-email-marketers-177579

Official: Twitter will stop counting media & usernames against 140-character limit

Company also plans to make all replies more visible by removing the need to put a period before a username.

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http://marketingland.com/twitter-will-stop-counting-media-links-usernames-140-character-limit-178348

5 effective ways to reach customers through live streaming

Want to build buzz around a new product or connect with your customers? Columnist Jordan Kasteler outlines some live streaming ideas to help your business take advantage of the benefits of video.

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http://marketingland.com/5-effective-ways-reach-customers-live-streaming-177798

MarTech Today: Adobe’s Marketing Cloud goes VR, writing an analytics RFP & Google Search Console’s property sets

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe takes the first steps to bring its Marketing Cloud into virtual reality May 23, 2016 by Barry Levine The company adds support for analytics, several VR formats, and various ad […]

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http://marketingland.com/martech-today-adobes-marketing-cloud-goes-vr-writing-analytics-rfp-google-search-consoles-property-sets-178322

French tax officials perform early morning raid on Google offices in Paris

Authorities claim the company owes nearly $1.8 billion in unpaid taxes.

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http://marketingland.com/french-tax-officials-raid-google-offices-paris-178391

Monday, May 23, 2016

T.S.A. Replaces Security Chief as Tension Grows at Airports and Age

Peter V. Neffenger, the agency's administrator, removed Kelly Hoggan as part of an overhaul after facing a backlash over waits at airport security lines and management problems.

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http://goo.gl/W5RDnC

Facebook responds to Senate inquiry on Trending Topics

Facebook has made some significant changes in Trending Topics after claims were made that content was being kept from high profile visibility.

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http://marketingland.com/facebook-senate-trending-topics-meeting-178360

Study shows mobile users’ ad ambivalence, resistance to push notifications

Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their "favorite brands."

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http://marketingland.com/study-shows-mobile-users-ad-ambivalence-resistance-push-notifications-178214

TAG launches “Certified Against Fraud” program

More than 30 companies have signed on to participate in the certification program aimed at eliminating ad fraud.

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http://marketingland.com/tag-launches-certified-fraud-program-178310

Adobe unveils Spark tool suite for small/medium businesses

The desktop and mobile tools, including several rebranded ones, allow small businesses to create and post announcements, catalogs, explainer videos, and marketing stories.

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http://marketingland.com/adobe-unveils-spark-tool-suite-smbs-178305

Marketing Day: Chewbacca Mask viral video, mastering CRO & social ad spending

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-chewbacca-mask-viral-video-mastering-cro-social-ad-spending-178303

5 common digital marketing mistakes (and how to fix them)

Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this webcast to learn how to: uncover missed opportunities; avoid […]

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http://marketingland.com/5-common-digital-marketing-mistakes-fix-178256

Adobe takes the first steps to bring its Marketing Cloud into virtual reality

The company adds support for analytics, several VR formats, and various ad types.

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http://marketingland.com/adobe-takes-first-steps-bring-marketing-cloud-virtual-reality-178277

Chewbacca Mask viral video drives sales for Kohl’s, others

Viral Chewbacca mask sells out on Kohls.com and other major websites, while Amazon third-party sellers hope to profit with huge markups.

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http://marketingland.com/chewbacca-mask-viral-video-drives-sales-kohls-others-178268

Don’t miss out saving $200 on SocialPro. Rates go up this Saturday!

Start off your Memorial Day weekend right by locking in low rates for SocialPro. Excited to find out more? Keep reading to find out the cutting-edge tactics, quality content and networking that is in store for you. Then register now to save $200 off conference passes!

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http://marketingland.com/dont-miss-saving-200-socialpro-rates-go-saturday-178210

[WATCH] ML Live #14: Google Home vs. Amazon Echo, Google I/O recap & more

In the latest Marketing Land Live, we recap all the news from Google I/O, including a discussion on the merits of Google Home vs. Amazon Echo.

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http://marketingland.com/watch-ml-live-14-178096

What marketers need to know about Google Assistant and Google Home

Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.

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http://marketingland.com/marketers-need-know-google-assistant-google-home-2-178087

4 effective local positioning strategies you’re overlooking

Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.

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http://marketingland.com/4-effective-local-positioning-strategies-youre-overlooking-178058

How to write a digital data & analytics RFP

Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what's best for you and your organization.

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http://marketingland.com/write-digital-data-analytics-rfp-177534

The complete guide to mastering conversion optimization

How do you turn traffic into converting customers? Columnist Stoney deGeyter outlines how you can improve your visitors' experience both before and after they arrive on your site.

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http://marketingland.com/complete-guide-mastering-conversion-optimization-177526

It’s time to get personal with email

How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy.

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http://marketingland.com/time-get-personal-175529

ROI beyond likes and shares: 5 ways calls validate social ad spending

How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success.

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http://marketingland.com/roi-beyond-likes-shares-5-ways-calls-validate-social-ad-spending-177471

MarTech Today: Ensighten opens up IBM’s Marketing Cloud, VR startup Littlstar & Google’s indexing API

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Ensighten’s tags open up data collection for IBM’s Marketing Cloud May 19, 2016 by Barry Levine The tag management firm now expands the data reach of the Cloud through IBM’s Universal Behavior […]

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http://marketingland.com/martech-today-50-178152

Realize your definition of success: an eBook for today’s marketers

No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping each of our customers – no matter what size or shape – meet their […]

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http://marketingland.com/realize-definition-success-ebook-todays-marketers-177714

Friday, May 20, 2016

Got spam? Google My Business doesn’t care.

Seeing lots of spammy local listings on Google? It's not just you! Columnist Joy Hawkins notes some of the problems with Google's reinforcement of its Google My Business guidelines.

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http://marketingland.com/got-spam-google-business-doesnt-care-177920

Marketing Day: Yahoo bids coming in low, VR startup Littlstar & B2B lead quality

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-yahoo-bids-coming-low-vr-startup-littlstar-b2b-lead-quality-178136

Yahoo bids coming in at 50 percent less than expected — [report]

The company had been expected to sell for between $4 and $8 billion.

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http://marketingland.com/yahoo-bids-coming-50-percent-less-expected-report-178060

Here’s how the presidential email campaigns are shaping up

Email provider Return Path employed data from a 2.5 million user panel to figure out who is winning this marketing channel.

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http://marketingland.com/heres-presidential-campaigns-shaping-emailing-178104

Move over, text ads: How data feeds are driving new search experiences

Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).

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http://marketingland.com/move-text-ads-data-feeds-driving-new-search-experiences-177898

Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are looking

Littlstar has developed a way to measure where people are looking in a VR experience or 360-degree video and can map those viewing patterns.

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http://marketingland.com/disney-backed-vr-startup-littlstar-can-map-where-vr-360-degree-video-viewers-are-looking-178016

3 ways to improve B2B lead quality

Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts.

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http://marketingland.com/3-ways-improve-b2b-lead-quality-177999

Guarantee your marketing automation success with persona-based content

Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content.

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http://marketingland.com/guarantee-marketing-automation-success-persona-based-content-175779

MarTech Today: Google Daydream VR headset, Invoca’s “missing channel” & Bing’s UET Tag Helper

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google will build its own Daydream VR headset & controller May 19, 2016 by Danny Sullivan While Google will build its own VR hardware, “reference designs” mean that any manufacturer can […]

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http://marketingland.com/martech-today-49-178018

The 5 best digital marketing courses for the modern-day marketer

  Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to […]

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http://marketingland.com/5-best-digital-marketing-courses-modern-day-marketer-175073

Thursday, May 19, 2016

Ensighten’s tags open up data collection for IBM’s Marketing Cloud

The tag management firm now expands the data reach of the Cloud through IBM’s Universal Behavior Exchange.

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http://marketingland.com/ensightens-tags-open-data-collection-ibms-marketing-cloud-177994

Marketing Day: Twitter mobile ads, Google’s Daydream VR headset & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitter-mobile-ads-googles-daydream-vr-headset-177991

5 ways to maintain your SEO ranking

You've worked hard to reach the top spot on Google -- now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.

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http://marketingland.com/5-ways-maintain-seo-ranking-177685

Nuzzel launches “first network of newsletters”

Social news service offers free content curation tool for email newsletters, and hopes to leverage not-yet-launched network effects.

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http://marketingland.com/nuzzel-launches-first-network-newsletters-177954

Twitter, like Facebook, adds old-school elements to its mobile ad network

Twitter is bringing its Twitter Audience Platform mobile ad network to the world wide web and adding IAB-standardized ads to its portfolio

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http://marketingland.com/twitter-like-facebook-adds-old-school-elements-mobile-ad-network-177861

Live blog: Google talks its Daydream VR platform at IO 2016

Google announced Daydream, its new VR platform, at Google IO. Now it's sharing more details about it.

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http://marketingland.com/google-daydream-vr-177910

Taykey launches a free online trend-watcher

Called Trend Pulse, it shows trends in four categories, changed daily.

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http://marketingland.com/taykey-launches-free-online-trend-watcher-177827

How to increase sales through broadcast messaging

Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value.

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http://marketingland.com/increase-sales-broadcast-messaging-172492

Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud

Integration with call intelligence provider means that Salesforce now offers details on calls from emails or web sites, including automatic transcriptions of conversations.

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http://marketingland.com/invoca-adds-missing-channel-phone-calls-salesforces-marketing-cloud-177779

It’s a mad, mad, MAdTech world

As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses what has and hasn't changed in our "brave new world."

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http://marketingland.com/mad-mad-madtech-world-177245

MarTech Today: Google I/O announcements, Grey Jean’s AI-powered personalization & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: VR is coming to the Google Play store this fall with Daydream May 18, 2016 by Ginny Marvin Google’s new Daydream platform is set to deliver virtual reality to Photos, YouTube, […]

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http://marketingland.com/martech-today-48-177812

Wednesday, May 18, 2016

Google’s “Instant Apps”: like AMP for apps

Instant Apps brings the mobile web and apps closer together, providing app functionality without the download.

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http://marketingland.com/googles-instant-apps-like-amp-apps-177838

How to understand the value of content and measure digital emotion

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.

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http://marketingland.com/determining-value-content-measuring-digital-emotion-176874

5 damaging mobile engagement mistakes

Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can turn it around.

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http://marketingland.com/5-damaging-mobile-engagement-mistakes-176979

MarTech Today: Acxiom’s turnkey environment, VR ads & Google’s mobile-friendly testing tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Data provider Acxiom opens up its turnkey marketing analytics environment May 17, 2016 by Barry Levine Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the […]

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http://marketingland.com/martech-today-47-177615

Tuesday, May 17, 2016

Report: Google to introduce “Home” voice assistant to compete with Amazon Echo

Confirming earlier reports, the NY Times says that Google will introduce a voice-controlled digital assistant device for the home tomorrow at its developer conference in San Francisco. The stand-alone unit will apparently be called “Google Home” and become available in the fall. Google Home is intended to compete directly with Amazon Echo (and assistant Alexa), […]

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http://marketingland.com/report-google-introduce-home-voice-assistant-compete-amazon-echo-177629

Printing your way to SEO success

Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local business' digital marketing efforts.

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http://marketingland.com/printing-way-seo-success-177378

Startup Grey Jean launches AI-powered personalization platform

New York City-based firm says it can achieve “up to 72 percent accuracy” in predicting a customer’s next likely purchase.

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http://marketingland.com/startup-grey-jean-launches-ai-powered-personalization-platform-177593

Marketing Day: Virtual reality digital ads, PPC skeptics & Twitter news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-virtual-reality-digital-ads-twitter-data-ppc-skeptics-177580

Can virtual reality save digital advertising from itself? These companies are betting on it.

With virtual and augmented reality advertising taking shape, the industry is poised for a huge transition and opportunity to reshape digital advertising experiences.

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http://marketingland.com/can-virtual-reality-save-digital-advertising-companies-betting-177565

9 reasons you should attend SocialPro in Seattle this June

Are you a professional social media marketer focused on driving results for your company or clients? Then Marketing Land’s SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the real-world challenges you face on a daily basis. Check out nine reasons you should attend, […]

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http://marketingland.com/9-reasons-attend-socialpro-seattle-june-177551

Twitter data show most tweets from brands, publishers, celebs contain links

A majority of the tweets posted by the most popular brands, celebrities and publishers on Twitter contain links, according to data pulled by Marketing Land.

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http://marketingland.com/twitter-data-show-links-tweets-really-popular-brands-publishers-177533

Local SEO: Become the voice online for your market

How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it's not directly related to your business.

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http://marketingland.com/local-seo-become-voice-online-market-177374

MarTech Today: Project Tango indoor mapping, Instagram’s new analytics & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O May 16, 2016 by Greg Sterling Google’s ambitious Tango initiative brings the digital and physical worlds even closer […]

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http://marketingland.com/martech-today-46-177452

Monday, May 16, 2016

Twitter will reportedly stop counting links, photos against tweets’ character counts

Twitter will stop counting links and photos against its 140-character limit some time in the next two weeks, according to a Bloomberg report.

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http://marketingland.com/twitter-will-reportedly-stop-counting-links-photos-tweets-character-counts-177417

Marketing Day: Amazon private labels, Facebook video ads & Google’s Gboard

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-amazon-private-labels-facebook-video-ads-googles-gboard-177413

WSJ: Amazon will soon be offering more private-label brands

Products will range from household goods to nuts, spices, coffee, tea and baby products.

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http://marketingland.com/wsj-amazon-will-soon-offering-private-label-brands-177390

[WATCH] Marketing Land Live #13: Banned PPC ads, Facebook’s trending controversy & more

In our latest show, we talk about why Google and Bing banned different types of ads, the impact of Facebook's Trending Topics controversy and more.

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http://marketingland.com/watch-marketing-land-live-13-177172

The SEM agency is dying (and what to do about it)

Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.

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http://marketingland.com/sem-agency-dying-177139

Early bird rates for SMX Advanced expire Saturday. Register today and save $400!

If you’re seriously obsessed with SEO and SEM, keep reading to find out what SMX Advanced has in store for you! Register for an All Access Pass by Saturday and pay the early bird rate of $1895, a $400 savings compared to on-site rates. -The SMX Advanced Conference Team

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http://marketingland.com/early-bird-rates-smx-advanced-expire-saturday-register-today-save-400-177382

UC Davis scandal exposes the online reputation industry’s own bad rap issue

Following the UC Davis scandal, the online reputation management (ORM) industry was left with a bad reputation. Columnist Chris Silver Smith explains how ORM is misunderstood and why it's necessary to address huge online reputation issues.

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http://marketingland.com/uc-davis-scandal-exposes-online-reputation-industrys-bad-rap-issue-176708

Now emails can now stay on Google Customer Match lists indefinitely

Google has removed the membership duration limit for Customer Match emails.

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http://marketingland.com/google-customer-match-no-expiration-177357

3 segmentation strategies to maximize profits

Looking to increase your leads and sales conversions? Columnist Daniel Faggella outlines some key segmentation strategies to help you tailor your messages to meet the needs of your customers.

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http://marketingland.com/3-segmentation-strategies-maximize-profits-175603

Facebook brings its brand-friendly video ads to its ad network

Facebook’s Audience Network is chasing brand budgets with new video ads that mark its first foray onto the desktop web.

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http://marketingland.com/facebook-brings-brand-friendly-video-ads-ad-network-177179

The secret to email marketing success: delivering relevance

The only way to keep your customers on board is to learn about them and connect with them in a relevant way, explains columnist James Green.

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http://marketingland.com/delivering-relevance-across-channel-people-love-176026

Sorry, Google’s cool Gboard GIF search isn’t coming to the web

Gboard makes it easy to find GIFs from the keyboard of your iOS device. But Google has no plans for GIF search beyond this.

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http://marketingland.com/gboard-gif-search-177309

MarTech Today: Marketo’s next-gen platform, Automattic’s .blog domains & Google Sitemap index counts

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era May 13, 2016 by Barry Levine The marketing automation platform is boosting […]

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http://marketingland.com/martech-today-marketos-next-gen-platform-automattics-blog-domains-google-sitemap-index-counts-177251

Will search engines fall to AI?

Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I’ve even written about what the rise of digital assistants means to search. There are some who claim that these new technologies will render search obsolete, passed over for the convenience and […]

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http://marketingland.com/will-search-engines-fall-ai-176279

Instagram’s new analytics give detailed insights

Instagram is testing detailed analytics for marketers, and the result is looking good.

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http://marketingland.com/instagram-analytics-177310

Friday, May 13, 2016

Marketing Day: Twitter’s video showcase, Automattic’s .blog domains & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-twitter-video-showcase-automattics-blog-domains-177214

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.

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http://marketingland.com/amid-talk-possible-sale-marketo-announces-upcoming-next-gen-platform-built-post-internet-things-era-177183

Report: most iOS app store revenue goes to top 1 percent of publishers

Top 1 percent also capture 70 percent of App Store downloads.

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http://marketingland.com/report-ios-app-store-revenue-176692

The true value of technical SEOs

While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry's future.

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http://marketingland.com/true-value-technical-seos-176925

SEM ad copy tips that you may find scary

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.

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http://marketingland.com/sem-ad-copy-tips-may-find-scary-176952

Three ways to deliver future-focused digital advertising

Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising.

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http://marketingland.com/three-ways-deliver-future-focused-digital-advertising-172574

Inside Twitter’s video showcase at Tastemade’s Los Angeles studio

Twitter hosted an event at digital video network Tastemade's Santa Monica, California, studio to spotlight its video products, such as Periscope and Vine.

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http://marketingland.com/inside-twitters-video-showcase-tastemades-los-angeles-studio-177096

Which trend-setters will shape back-to-school marketing in 2016?

Believe it or not, it's not too soon to start planning your back-to-school marketing strategy. Columnist Adam Weiss says now is the time to engage the right influencers to ensure a successful back-to-school shopping season.

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http://marketingland.com/trend-setters-will-shape-back-school-2016-176682

MarTech Today: Adobe pumps up its Marketing Cloud, Callidus wires up for IoT & Google’s mobile-friendly algorithm boost rolls out

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe pumps up its Marketing Cloud May 11, 2016 by Barry Levine Adds enhancements in adtech, automatic content targeting, attribution, and email subject lines. Marin Software & SMX Launch 8th Annual […]

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http://marketingland.com/martech-today-adobe-pumps-marketing-cloud-callidus-wires-iot-googles-mobile-friendly-algorithm-boost-rolls-177085

Automattic to offer .blog domain names, WordPress not required

New top-level domain will open for registrations later this year. Pricing not announced yet.

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http://marketingland.com/automattic-offer-blog-domain-names-177108

Mark Zuckerberg responds to Facebook Trending Topics allegations

Facebook is a platform to share all voices, and Mark Zuckerberg is determined to keep that up by inviting politicians to become involved in shaping the future of the social network.

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http://marketingland.com/mark-zuckerberg-trending-topics-allegations-177125

Thursday, May 12, 2016

Android grows its share vs iOS, Windows in all major markets [report]

Many Windows Phone users are making the jump to Android in Europe and elsewhere.

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http://marketingland.com/android-grows-share-vs-ios-windows-major-markets-report-177078

Tune study: Overwhelming number of mobile users won’t pay even $1/year for content

Only 4.5 percent of users would account for over 80 percent of voluntary payments -- which would be 9 percent of what mobile web publishers now get from ads.

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http://marketingland.com/tune-study-overwhelming-number-mobile-users-wont-pay-even-1year-content-177054

Marketing Day: YouTube’s NFL deal, Instagram video ads & account based marketing

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-youtubes-nfl-deal-instagram-video-ads-account-based-marketing-177051

Pinterest to become an affiliate’s best friend again

After a fifteen month hiatus, Pinterest has improved its spam tracking capabilities to support affiliate links once again.

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http://marketingland.com/pinterest-affiliate-links-177024

NFL expands deal with YouTube & agrees to bring more footage to its YouTube channel

The new deal includes the addition of "three of the greatest games in the history" from each of the league's 32 teams.

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http://marketingland.com/nfl-renews-partnership-youtube-adds-video-content-channel-176995

The SEO risks & rewards of buying multi-location companies

SEO value is rarely considered in acquisition deals. Using Sports Authority as an example, columnist Andrew Shotland discusses how a website's SEO should factor into these discussions.

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http://marketingland.com/seo-risks-rewards-buying-multi-location-companies-176744

Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest

Enter the 8th Annual SMX Biggest Search Geek Contest. The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and hotel accommodations […]

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http://marketingland.com/marin-software-smx-launch-8th-annual-biggest-search-geek-contest-176980

How Instagram is winning brands’ video budgets despite ‘controversial’ sales strategy

Brands are buying Instagram's video ads for two reasons: they're not costly to run and increasingly less costly to produce.

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http://marketingland.com/instagram-winning-brands-video-budgets-despite-controversial-sales-strategy-176972

Petplan CMO says the many 4-legged loves of her life inspired the pet insurance brand

Get to Know: Petplan Insurance CMO Natasha Ashton

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http://marketingland.com/get-know-petplan-insurance-cmo-natasha-ashton-176905

Callidus’ cloud platform gets wired up for the Internet of Things

Data feeds from business devices redefine “customer relationships” for its sales and marketing applications.

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http://marketingland.com/callidus-cloud-platform-gets-wired-internet-things-176934

Google Analytics replaces Search Engine Optimization report with Search Console report

Google Analytics is now more deeply integrated and tied to the Google Search Console data.

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http://marketingland.com/google-analytics-replaces-search-engine-optimization-report-search-console-report-176832

Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nutty Fudge Day and National Odometer Day

Are you capitalizing on holidays in your marketing campaigns? Columnist Will Scott discusses how brand marketers can use lesser-known holidays to help fill their content calendars.

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http://marketingland.com/marketers-rejoice-today-cinco-de-mayo-national-hoagie-day-oyster-day-175838

The ABM view from the other side of the pond

While account-based marketing is gaining traction in the States, where does it stand in other parts of the world? Columnist Peter Isaacson explores marketers' approach to ABM in the UK.

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http://marketingland.com/abm-view-side-pond-176693

Flattr Plus: Publisher savior or unwelcome benefactor?

Following Adblock Plus's recent announcement of its payment tool, Flattr Plus, columnist Ben Barokas takes a close look at whether publishers will hop on board and if it can truly offer a solution to content compensation.

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http://marketingland.com/flattr-plus-publisher-savior-unwelcome-benefactor-176565

Google and Bing each institute bans on ads in the name of consumer protection

This week, Google announced a ban on ads for payday loans, and Bing said it will block all ads for third-party tech support services.

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http://marketingland.com/google-bans-payday-loans-bing-bans-tech-support-176896

Marketing’s new balance: Customer connection vs. data and performance

Don't let a fixation on data let you lose sight of what's truly important. Columnist Scott Rayden says marketers need to meet the needs of customers and create campaigns that tap into emotions.

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http://marketingland.com/marketings-new-balance-customer-connection-vs-data-performance-176017

MarTech Today: Kayak’s voice-enabled travel search, Google’s “tap to translate” feature & Zarget’s browser plugin-based CRO tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Kayak brings voice-enabled travel search to Amazon’s Echo device May 11, 2016 by Greg Sterling Currently the feature is about high-level price search; booking is not yet possible. Here’s what Amazon wants […]

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http://marketingland.com/martech-today-45-176872

Wednesday, May 11, 2016

Report: FTC looking at re-opening antitrust investigation against Google

International regulatory actions, state attorneys general and competitor lobbying causing agency to reconsider action.

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http://marketingland.com/report-ftc-looking-re-opening-antitrust-investigation-google-176858

Facebook’s paid Live deal terms restrict publishers from selling sponsored streams

Facebook is prohibiting publishers it pays to use Facebook Live from getting other brands to pay to appear in those livestreams.

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http://marketingland.com/facebooks-paid-live-deal-terms-restrict-publishers-selling-sponsored-streams-176813

Adobe pumps up its Marketing Cloud

Adds enhancements in ad tech, automatic content targeting, attribution, and email subject lines.

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http://marketingland.com/adobe-pumps-marketing-cloud-176845

Marketing Day: Kayak on Amazon Echo, Instagram’s new logo & Facebook chatbots

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-kayak-amazon-echo-instagrams-new-logo-chatbots-176829

Kayak brings voice-enabled travel search to Amazon’s Echo device

Currently the feature is about high-level price search, booking is not yet possible.

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http://marketingland.com/kayak-brings-voice-enabled-travel-search-amazons-echo-device-176787

How to make SEO a company-wide habit

When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.

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http://marketingland.com/make-seo-company-wide-habit-176553

Instagram strips down its logo, apps because they weren’t simple enough already

Instagram added color to its iconic logo to modernize it and stripped color from its mobile apps to make people's photos and videos more of the focus.

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http://marketingland.com/instagram-redesigned-logo-mobile-apps-176767

Here’s what Amazon wants to accomplish with its new Video Direct service

Two analysts weigh in on whether Amazon is moving against Google’s YouTube or reaching for something else.

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http://marketingland.com/heres-amazon-wants-accomplish-new-video-direct-service-176768

Google Translate adds new “Tap to Translate” feature for third-party apps

Company also adds Chinese languages to Word Lens visual translation feature.

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http://marketingland.com/google-translate-adds-new-tap-translate-feature-third-party-apps-176756

Beyond authority: guiding metrics for lasting links

Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.

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http://marketingland.com/beyond-authority-guiding-metrics-lasting-links-176543

Convergence and the power of data in modern marketing

Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that convergence.

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http://marketingland.com/convergence-unlocking-power-data-modern-marketing-175960

Top 10 YouTube ads in April: Apple owns nearly half the list with 15.6M total views

Spots for Apple TV, iPhone 6 and a heartfelt PSA from the brand in support of Autism Awareness month all made last month's ad leaderboard.

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http://marketingland.com/top-10-youtube-ads-april-176717

Electioneering & email 2016: evolving voter engagement

This campaign year, what can email marketers learn from the “black arts” of political fundraising and voter recruitment? Columnist Steve Dille shows how the politicos have evolved their approach.

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http://marketingland.com/electioneering-email-2016-evolving-voter-engagement-174527

Startup Zarget launches first browser plugin-based CRO tool

Company says its inaugural product is the only one on the market to offer A/B testing, live heatmaps, and funnel analysis in one tool.

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http://marketingland.com/startup-zarget-launches-first-browser-plugin-based-cro-tool-176694

Twitter renewed its upfront deals with these three agencies

Omnicom Media Group, Publicis Media and Dentsu Aegis Network were the three previously unnamed agency groups that renewed their upfront deals with Twitter.

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http://marketingland.com/twitter-renewed-upfront-deals-three-agencies-176672

MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Google Search Console updates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce puts Lightning into its Marketing Cloud May 10, 2016 by Barry Levine The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and […]

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http://marketingland.com/martech-today-lightning-salesforces-cloud-primer-machine-learning-google-search-console-updates-176655

Tuesday, May 10, 2016

12 essential digital marketing strategies

How can marketers create personalized, authentic experiences that drive customer engagement? Download Wayin’s Brand Marketers’ Guide to learn digital marketing strategies for overcoming top challenges like: Understanding and connecting with your audience The types of digital experience that drive participation What makes digital media stand out Blending online and offline tactics for greater impact Get […]

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http://marketingland.com/12-essential-digital-marketing-strategies-176600

Almost 10 years after the iPhone, marketers still not meeting mobile expectations

Brands believe they're doing fine but consumers largely disagree.

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http://marketingland.com/almost-10-years-iphone-marketers-still-not-meeting-mobile-expectations-176615

Chatbots are poised to take over Facebook

Facebook chatbots are coming to a Messenger near you.

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http://marketingland.com/chatbots-going-take-facebook-176649

The SEO industry is worth $65 billion; will it ever stop growing?

SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.

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http://marketingland.com/seo-industry-worth-65-billion-will-ever-stop-growing-176378

How to effectively prioritize and amplify SEO content

We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.

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http://marketingland.com/effectively-prioritize-amplify-seo-content-176388

Warning: Vulnerability discovered in Yoast SEO WordPress plugin

Yoast SEO v3.2.4 and earlier versions have a security vulnerability that can give people access to your SEO settings.

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http://marketingland.com/yoast-seo-vulnerability-176638

Marketing Day: Salesforce Marketing Cloud, Facebook Trending Topics & machine learning

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-salesforce-facebook-trending-topics-machine-learning-176627

Salesforce puts Lightning into its Marketing Cloud

The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising updates and a new Marketing Cloud app.

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http://marketingland.com/salesforce-puts-lightning-marketing-cloud-176578

Monday, May 9, 2016

Survey: URL schemes for deep links increasing in retailer apps

Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and Google’s App Indexing, at least among retailers.

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http://marketingland.com/survey-url-schemes-deep-links-increasing-retailer-apps-176424

Act now: SMX Advanced early bird rates expire next week

Nearly 75% of the tickets for Search Engine Land’s SMX Advanced are sold and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates. Here’s what you get: Tactic-rich and fast-paced sessions […]

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http://marketingland.com/act-now-smx-advanced-early-bird-rates-expire-next-week-176420

Global SEO: A huge opportunity + 5 tips for success

According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO?

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http://marketingland.com/global-seo-huge-opportunity-5-tips-success-176201

[VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more

In this week's show, our panel talks about the challenge of communicating with brands through bots, voice search and digital assistant technology, recap YouTube and other news from NewFronts and more.

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http://marketingland.com/video-marketing-land-live-12-trouble-bots-digital-assistants-youtube-newfronts-176272

The 7 deadly sins of content marketers

Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?

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http://marketingland.com/7-deadly-sins-content-marketers-176024

Agency Magna Global ups YouTube spend by 5X, stealing from TV budget

The $250 million still amounts to only about 5 percent of agency's TV budget.

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http://marketingland.com/agency-magna-global-ups-youtube-spend-5x-stealing-tv-budget-176384

Changing domain names in 2016: 10 easily overlooked steps that can save SEO

Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.

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http://marketingland.com/changing-domain-names-2016-10-easily-overlooked-steps-can-save-seo-176048

Software dev firm Clearcode launches security-minded DMP

The company says the data management platform, part of its new 7suite data management stack, is the first for a private cloud or local infrastructure.

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http://marketingland.com/software-dev-firm-clearcode-launches-security-minded-dmp-176346

The loyalty funnel: 3 KPIs for measuring customer retention

How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a "loyalty funnel" and explains how you can target customers at each phase.

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http://marketingland.com/loyalty-funnel-3-kpis-measuring-customer-retention-175469

MarTech Today: Add-On adds ABM, avoiding data fatigue & updates to Google My Business API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Act-On adds Account-Based Marketing May 6, 2016 by Barry Levine The marketing automation platform expands on its previous basic capabilities with “true ABM.” Enough analysis, already! 8 tips for avoiding data […]

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http://marketingland.com/martech-today-add-adds-abm-avoiding-data-fatigue-updates-google-business-api-176338

Sunday, May 8, 2016

MarTech Europe 2016 call-for-speakers is now open

MarTech Europe is returning to London this fall, 1-2 November, and I’m excited to open up the call-for-speakers today. I’m always incredibly impressed by and grateful for the proposals we receive from experts and practitioners in this field. If you have a topic that you would like to present, please fill out our speaker application. […]

from
http://marketingland.com/martech-europe-2016-call-for-speakers-is-now-open-176119

Friday, May 6, 2016

Marketing Day: Google Preferred Breakout Video ads, YouTube Brandcast & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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http://marketingland.com/marketing-day-google-preffered-breakout-video-ads-yelp-earnings-youtube-brandcast-176264

Three golden rules for forecasting

Accurate forecasting can serve to inform the direction of your digital marketing campaigns and properly set client expectations. Columnist David Fothergill provides some food for thought to those new to the practice.

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http://marketingland.com/three-golden-rules-forecasting-176220

The #1 way advertising budgets will change this year

With digital display spending on the rise, marketers need to know how to engage their audience. Contributor Mike Sands urges marketers to look toward people-based advertising to connect with the right person at the right time.

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http://marketingland.com/number-one-way-advertising-budgets-will-change-year-176011

YouTube announces Google Preferred Breakout Videos ad package at #Brandcast

CEO Susan Wojcicki says the new video ads give brands access to the "hottest and fastest-rising videos" on YouTube.

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http://marketingland.com/youtube-announces-google-preferred-breakout-video-ad-package-brandcast-176195

Yelp reports Q1 revenues of $159 million, 269 percent ROI for advertisers

The company said it has a 76-percent year-over-year advertiser repeat rate.

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http://marketingland.com/yelp-q1-revenues-159-million-delivering-269-percent-roi-advertisers-176190

Act-On adds Account-Based Marketing

The marketing automation platform expands on its previous basic capabilities with “true ABM.”

from
http://marketingland.com/act-adds-account-based-marketing-176132

Enough analysis, already! 8 tips for avoiding data fatigue

Are you suffering from a data overload? Columnist Joshua Reynolds offers some do’s and don’ts for how to avoid data fatigue and focus on the analysis that truly matters.

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http://marketingland.com/enough-analysis-already-8-tips-avoiding-data-fatigue-175508

YouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #Brandcast

YouTube announced new original Sesame Street programming, all NBA footage on Google Preferred and Breakout Video ads at its NewFronts event.

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http://marketingland.com/youtube-brandcast-newfront-brings-sesame-streets-big-bird-nba-stage-176179

MarTech Today: Adblock Plus’ content payment partnership, next gen virtual assistant Viv & Google’s penalties for mobile redirects

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers May 5, 2016 by Barry Levine The newly announced partnership says its goal is to evolve the web […]

from
http://marketingland.com/martech-today-43-176159

Thursday, May 5, 2016

Twitter wants to be better at searches for Vines, Periscopes and GIFs

Twitter search engineer Sam Luckenbill says the social network is working on improving its search engine's ability to index content posted to Twitter, Vine and Periscope.

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http://marketingland.com/twitter-wants-better-searches-vines-periscopes-gifs-176150

Report: engagement with branded content on mobile 63 percent higher vs. PC

Report from Polar argues for a "mobile-first" sponsored content strategy.

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http://marketingland.com/report-engagement-mobile-branded-content-63-percent-higher-pc-176090

Marketing Day: Peloton CMO interview, content marketing & Yahoo at NewFronts

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

from
http://marketingland.com/marketing-day-peloton-cmo-interview-content-marketing-yahoo-newfronts-176100

Where does your business stand in the eCommerce market?

Even the most forward-thinking businesses struggle with marketing in today’s fast-paced, digital world. The online marketing landscape is notoriously unstable, complex, and dynamic. In order to grab hold of your marketing, you need to know how you stack up. This benchmark report from Yotpo includes data from stores of all sizes among thousands of verticals […]

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http://marketingland.com/business-stand-ecommerce-market-176092

Brand bidding & PPC optimization: future of brand protection (part 8)

What's on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.

from
http://marketingland.com/brand-bidding-ppc-optimization-future-brand-protection-part-8-175807

5 super-common SEO mistakes content marketers make

Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.

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http://marketingland.com/5-super-common-seo-mistakes-content-marketers-make-175805

Performing a manual backlink audit, step by step

Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.

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http://marketingland.com/performing-manual-backlink-audit-step-step-175812

Branded query optimization for SEO

Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many p